OwlTail

Cover image of Kasim Aslam

Kasim Aslam Podcasts

Read more

9 of The Best Podcast Episodes for Kasim Aslam. A collection of podcasts episodes with or about Kasim Aslam, often where they are interviewed.

Read more

9 of The Best Podcast Episodes for Kasim Aslam. A collection of podcasts episodes with or about Kasim Aslam, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

EP100: The Top Down Funnel & Mastering Google Ads with Kasim Aslam and John Moran of Solution 8

Play
Read more

You know that little website called Google? Incase you haven’t heard—there’s a lot of advertisement potential on this hardly known, tiny platform. In this episode, founders of Google ads agency Solution 8, Kasim Aslam (CEO) and John Moran (CSO) are going to show you how to make magic happen on one of the world’s largest advertising platforms. They talk about their top down funnel, how they define their customer avatars as they go, what they do when their cost per acquisition and conversion starts to rise, and more.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 14 2020 · 46mins
Episode artwork

Episode 256: The 7 Critical Principles of Effective Digital Marketing with Kasim Aslam of Solutions 8

Play
Read more
“You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Mar 27 2019 · 24mins

Similar People

Jeffrey Hayzlett

AJ Wilcox

Vin Clancy

Rick Brinkman

Jeff Schechter

Chad Sanderson

Jonny Cooper

Mac Prichard

Mario Nawfal

Jeremiah Smith

Tim David

Tony Drockton

Jack Gibson

Steve Olsher

Diane Hamilton

Episode artwork

#173: Kasim Aslam - Kasim is the Founder & CEO of Solutions 8 and the author of the #1 Amazon Bestseller “The 7 Critical Principles of Effective Digital Marketing.”

Play
Read more
Kasim is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of the #1 Amazon Bestseller “The 7 Critical Principles of Effective Digital Marketing.”

Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost
authority on business growth and scale in the digital age.
Mar 05 2019 · 30mins

Most Popular

Elon Musk

Barack Obama

Bill Gates

LeBron James

Mark Cuban

Michelle Obama

Melinda Gates

Arnold Schwarzenegger

Kevin Hart

Terry Crews

Mike Tyson

Episode artwork

042: Google Ads Made Super Powerful And Super Simple [Kasim Aslam]

Play
Read more

Google Ads can be a powerful and super quick way of turning traffic on and getting quick results.

But, in order for it to work you need to understand how to use it and why you should be using it.

Here to tell us how to put together a simple Google Ads strategy and how to interpret your data in a way that gets you results, is Google genius Kasim Aslam…

Feb 11 2019 · 40mins
Episode artwork

Tough Love Marketing Advice with Kasim Aslam

Play
Read more

Solutions 8 Founder Kasim Aslam has some tough love marketing advice: you're probably doing it wrong. Solutions 8 does pay-per-click marketing for customers all over the world. Find out how to set yourself up for success and how to spend time on the efforts that matter. Below are some strategies for effective marketing that we talked about on the podcast:

Kasim works with clients to come up with an organization's mission, vision, values, and voice.


  1. Mission is what the organization does. Ask yourself: what do you want the world to look like when your organization is successful. Begin with the end in mind.
  2. Vision is the strategy to meet your goals and stay on mission. Without a compelling vision, it'll be difficult to find employees that are as passionate about your organization as you are.
  3. Values can be the principles your organization demonstrates daily. Typically they have something to do with having insanely happy customers or caring about employees' well being. 
  4. Voice is the style or personality your organization communicates to the world. Google's "Don't be evil" mantra and bright color scheme expresses youthfulness and enthusiasm. 


Create an avatar for your perfect customer. Who is your ideal customer or client? Know them well enough that you could play them in a movie.

Kasim also talks about making sure your marketing efforts are going towards something that will affect your bottom line. You may have many likes, comments, and shares on Facebook, but is that engagement translating to leads? Do those leads convert to paying customers? What are you getting for your money?

Kasim also shares that he needs to know the goals of the organization to see if he can help them. The easiest clients to work with have products with a short sales cycle and good margins.

He also talked about sales funnels. Kasim says you should begin at the bottom of the sales funnel, not the top. Find out what your customer needs now. For a plumber that would be, "my house is flooding," not, "I'm thinking about upgrading my bath next year." It's better to spend time finding out that your product or service isn't a good fit for the market early. Look for the ascension model after you have the customer. What other products and services do you offer that might make your customer's life easier?

Kasim also had some tips for Search Engine Optimization (SEO)


  1. Technical SEO is a one-time thing. Don't pay companies monthly to do this for you. If your website is set up correctly, you should only ever need minor changes.
  2. Your content needs to be ten times better than your competition. Google's mission is to give their customers the best results for their search. If your content isn't as good as your competition, you won't get seen.
  3. Long-form content outranks short-form content. Aim for 2000+ words minimum. 
  4. Earn or buy high-value links. Earning a link involves reaching out to popular blogs or sites and asking to guest post or list your link on their website. Buying a link can mean getting a spot in a reputable publication like Entrepreneur, etc.
  5. Be the best result to someone's search if you want to rank on Google.
  6. Well-written engaging content is worth its weight in gold. 
  7. You need to understand the nuance in the different social channels to use them effectively. Don’t just post the same thing on all of them. 
  8. Written content is the best way to reach your audience and also rank on Google, followed by podcasting and video. Video is hard to rank for because you need to constantly create content to stay relative. 
  9. Think about what else your avatar buys. See if there’s an overlap that you can use to your advantage. 


Find out more at sol8.com. Kasim and Solutions 8 are also Facebook, Twitter, LinkedIn.



See acast.com/privacy for privacy and opt-out information.

Jan 17 2019 · 49mins
Episode artwork

1054: Helping Your Business to Grow and Scale with Kasim Aslam Founder and Owner of Solutions 8

Play
Read more

Kasim Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age.

“start now and don’t stop. It is like having a baby you are never going to be ready, there’s never going to be enough money, there’s never going to be enough time – I promise you that’s true. Don’t do it, don’t burn your bridges, I think that’s dumb advice. You know anybody who says oh if you don’t quit your job you are not committed that’s bullshit. Start in an intelligent way, let yourself slow role it, be gentle on yourself, but start now. And I mean right now. If you are in the car pull over, if you are on the phone hang the phone up, if you are in the office put away whatever it is you are doing, and there is something you can do right now to start your business to move just one iota forward. And then don’t stop. And I don’t mean now I mean ever, just don’t stop ever because momentum is life and stagnation is death and I think that will always be true for businesses”…[Listen for More]

Click Here for Show Notes

To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6JN

Dec 22 2018 · 54mins
Episode artwork

Kasim Aslam went from surviving on samples to becoming a top marketer

Play
Read more

This was a fun lively interview with a fascinating marketer. I can do any better than his own published biography:

Kasim (rhymes with "awesome") Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of "The 7 Critical Principles of Effective Digital Marketing." As a digital marketer and strategist, he has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation funded non-profit, and an Academy Award Contending documentary. He helped to build, launch and market the National Association of Child Helplines (NAACH). He has worked on a contract basis with the United States Army, Intel and Pearson Education. Kasim has been published across multiple networks including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path and Explore B2B.As a speaker Kasim has shared the stage with Ray Grainger (CEO: Mavenlink.com), Ryan Deiss (CEO: DigitalMarketer.com), Greg S. Reid (International best-selling author: "Three feet from Gold"), Jeff Hoffman (Co-Founder: Priceline.com), David Conklin (CMO: Income Store) and Ken Courtright (CEO: Today's Growth Consultant).Kasim enjoys spending time with his wife and two children, reading, traveling, playing basketball, and writing thinly veiled, narcissistic lists of his feeble accomplishments.

Kasim's linksWeb: https://www.sol8.com and https://www.kasimaslam.comFacebook: https://www.facebook.com/kasim.aslamLinkedIn: https://www.linkedin.com/in/kasimaslam/Twitter: https://twitter.com/kasimaslam

And don’t forget to support the podcast by subscribing for free, reviewing, and sharing.

Web: https://unstructuredp.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp

Join the Facebook group:  fb.com/groups/unstructured

Dec 12 2018 · 43mins
Episode artwork

Episode 38: Marketing Smarter, Failing Forward with Kasim Aslam & Greg Bilbro

Play
Read more

Episode 38: Marketing Smarter, Failing Forward with Kasim Aslam & Greg Bilbro If you’re a wholesaler and think you’re in real estate, you’re wrong. You’re in marketing. So do you need to improve your marketing strategy? Do you want a better grasp on how to increase your advertising visibility? Joining Greg on the podcast this…

The post Episode 38: Marketing Smarter, Failing Forward with Kasim Aslam & Greg Bilbro appeared first on Flipping Real Estate Like The Pros.

Jul 09 2018 · 37mins
Episode artwork

Episode 063: Killer Paid Advertising Strategies with Kasim Aslam

Play
Read more

Today we sit down with Kasim Aslam, Founder and Chief Strategist of Solutions 8. In today’s episode he covers the ins and outs of his favorite paid advertising strategies that he’s used to help hundreds of businesses grow and scale. He specializes in content marketing, PPC marketing, SEO, and optimization. -- Read the show: https://www.loudrumor.com/the-gsd-show/ Facebook: https://www.facebook.com/GSDshow/ Twitter: https://twitter.com/GSD_Show Instagram: https://www.instagram.com/gsd_show/

Jul 11 2017 · 31mins