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Christina Scalera

33 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Christina Scalera and Creating a Great Digital Product

And She Spoke

According to Shopify’s CEO, massive growth in the online retail space has arrived 10 years early. We’ve seen thousands of people turn to the internet to supplement their income, create alternate livelihoods, and survive in this post-pandemic world. But, going online isn’t easy, especially for those who’ve spent years working in offices, studios, and other brick-and-mortar spaces. Which is why today, we’re chatting with someone who not only has a successful online shop herself, but who also coaches others on how they can achieve the same success with their own online endeavors - Christina Scalera!Christina got her start as an in-house trademark lawyer for a private kid’s toy store. Though she dreamed of the job when she was in law school, she found the actual thing to be underwhelming and anti-climactic. After experiencing a quarter-life crisis, she decided to quit her job to pursue more creative paths and tried everything from yoga to Etsy. Though none of those paths really worked out, they left her with a lot of valuable experiences. She had to learn how to run a business, start a blog, and even understand how Photoshop worked in those pre-Canva days. And in the process, she started a business that came full circle - connecting her legal expertise with fellow creative entrepreneurs. Today, Christina’s The Contract Shop sells contract templates to coaches, designers, photographers, and small entrepreneurs. And it’s a phenomenon. In this episode, Christina takes us through how to create a great online shop, her opinion on selling digital downloads vs courses, how to price your services, how to turn your service-based business into an online store, and so much more!If you’re new to the online space and want some serious inspiration on creating and developing your own store on the internet, this is the episode for you! Once you’re done listening, find us on Instagram (@heymarvelous) and tell us: how has your online business changed over the past year?Here’s what you can expect from this week’s episode: Christina’s concept of ‘de-commerce’ training How she handles money (and got out of $74,000 of credit card debt) The biggest reasons why online shops don’t sell Her advice on how to grow your audience online How she creates boundaries in her business And more!Resources: Christina Scalera - Website Christina Scalera - Instagram The Contract Shop The Contract Shop - Instagram Change Me Prayers - Tosha Silver Shopify - 2020 Growth This week’s Joy: Describing herself as a ‘horse girl’, Christina finds no greater joy than taking her 3 horses out to graze! To her, watching animals in their natural habitat is incredibly therapeutic.This week’s Hustle: Christina’s hustle advice always blows people’s minds when they first hear it - only follow 1 or 2 mentors at a time. So, if you’re listening to a business podcast, only listen to 1 or 2 and go ALL in on those. Listen to the podcast from the first episode, take notes, and interact with the hosts if possible. According to Christina, following only 2 perspectives is much more helpful than the overload of information that comes with following 20. This podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

35mins

7 Sep 2021

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Marketing for Small Businesses by Adding Products with Christina Scalera {Ep 072}

Business Straight Up Podcast - Business Help for Creative Entrepreneurs & Photographers

Full shownotes: https://www.businessstraightup.com/072How the heck can we diversify our income? As a service based business owner, it is something that I have been asked and considered myself as well as marketing for small businesses. I'm so excited for today's guest and the information that we have available today, because the struggle is REAL - am I right?I am super excited to be able to have this boss on my podcast today! Christina Scalera is an attorney and founder behind The Contract Shop - providing contract templates and legal paperwork for business owners without hiring an attorney. She now has an online course that teaches people how to take their service based businesses, and start selling digital products online.Marketing for small business owners can seem DAUNTING - so why add another thing to your never ending to-do list? Because having multiple streams of income is not only a smart move and how most millionaires get to where they're at financially, but in our current climate with the chaos around us - it is absolutely necessary.Having an online shop might seem kind of silly for a service based business owner, but think of some of the things that people ask you regularly for inside of your business, that you can be repurposing and selling online! Marketing for small business owners does NOT just mean social media or ads, you have so many options when it comes to sharing your business and your skills.Christina has a ton of ideas and has taken her online shop WAY past what she ever thought was possible, I can't wait for you to listen in on Christina's expertise!

39mins

26 Aug 2021

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Secrets to Creating a Million Dollars with Digital Products (with Christina Scalera): Episode 294

She's Making an Impact | Online Marketing | Pinterest Marketing | Entrepreneur Tips

On this episode I have special guest, Christina Scalera! Christina is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

32mins

26 Aug 2021

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Episode 187: Turning Your Services Into Scalable Products with Christina Scalera

The Brand Strategy Podcast

You’ve nailed down the perfect service-based offerings, but now how can you scale those? Christina Scalera joins us in this episode to share how you can turn your service based offerings into scaleable digital products. Listen in as Christina explains the impact and longevity of adding a digital shop to your business, along with walking […] The post Episode 187: Turning Your Services Into Scalable Products with Christina Scalera appeared first on b is for bonnie design | brand design, strategy & education for creative boss ladies.

42mins

4 Aug 2021

Most Popular

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Make Passive Income By Turning Your Service Into A Digital Product with Christina Scalera

The Laptop Lifestyle Podcast

As a service-based business, there comes a point in your entrepreneurial journey where you may want to tap out on 1:1 client work and rely more on passive income. But how do you transition to a new business model, create new products people actually need, and build up new traffic enough to see real conversions? Our guest today has the answers to those questions, and she’s here to share her best tips on starting, growing, and maintaining a successful online shop that generates a 5-6 figure monthly income.   In this episode, I am talking to Christina Scalera, attorney, the founder behind The Contract Shop, and coach to creatives who want to sell digital products online so they can generate daily income and transition out of that client hustle mode. The mission behind her business is to get more creatives to turn their services into products and create reliable passive income so they can live that freedom lifestyle. Today, we’re diving into a bunch of hot topics, including how to turn your services into digital products, how to scale to seven-figure, and why using affiliates in your business is the best way to help you grow. Plus, Christina is sharing raw insight on ways to handle ADHD as a business owner so you can thrive inside and outside of your business.  There are so many applicable takeaways from this episode, so click that play button!  In this episode, we cover… How to leverage your digital products by selling them through an online store The simple and hard truth behind building an online shop Key things to focus on to drive traffic to your shop Long-term nurture strategies to drive daily sales How to approach, establish, and maintain relationships with affiliates Insight and tips for entrepreneurs with ADHD Connect with Christina: The Contract Shop: https://thecontractshop.com/ Website: : https://christinascalera.com/ Instagram: https://www.instagram.com/christinascalera/ “You really need to look at what it is in your industry that people need and speak to that so that it's an immediate thing thats available to purchase, not something that they want to sit on.” - Christina Scalera Thanks for listening, and if you like what you've heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I'd love you to help me spread the word.  Don't forget to screenshot this episode and share it on your Insta stories to win a free coaching call with me! Resources and links mentioned in this episode: Faster Than Normal by Peter Shankman Ritual Care by Kelly Newsome Georges Come hang out with me on Instagram or in the Laptop Lifestyle Entrepreneur Facebook Community! Head over to AmandaKolbye.com for more business tips and resources for the traveling entrepreneurs. Subscribe and Listen to The Laptop Lifestyle Podcast Review the Laptop Lifestyle Podcast on iTunes, Stitcher, or wherever you listen to podcasts The Laptop Lifestyle Bootcamp is opening soon for enrollmentt! Get on the waitlist right here! Join the waitlist for the $5k Accelerator right here! My NEW YouTube Channel has launched, and you can find the first episode right here. Check out The Content Kit Mini-Course to get my foolproof system for creating, storing, and organizing your content so you can stop feeling overwhelmed! The Instagram Business Blueprint is a great tool for advanced Instagram marketing and sales if you’re ready to level up your IG game!

36mins

26 Jul 2021

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Ep. 149 - Scale from the Stage with a Digital Product Shop (ft. Christina Scalera)

The Speak to Scale Podcast

As a service provider, you’re limited by time, which obviously caps the income you can generate as a service provider. In this episode of Speak to Scale, we’re always exploring opportunities to scale your impact and your income—so we’ve brought on Christina Scalera, owner of The Contract Shop®, to share all about building a digital product shop! If you had a digital product shop to accompany your business, what kind of impact could it make? Listen in as we discuss how quickly you can launch and scale your product shop, generate an income, and serve your customers! Plus, Christina is even sharing how she offers discounted pre-sales while she developing her products so she’s getting paid to create each item! For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/149

38mins

23 Jun 2021

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Christina Scalera: How To Productize and Passivize Your Business (FOF-22)

The Ashley Hann Show

Christina Scalera is a lawyer and the founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2015, Christina hit the rock bottom in her life. Her best friend died, a family member ended up in a coma and she quit her 9-5 to pursue a passion project that totally flopped. To top it off, she had over $78k of credit card debt. In the span of a year, she managed to pay off all that debt, become a force in the creative and wedding industries and found herself on track to run what is now a 7-figure Shopify store. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. In this episode, you will learn about… How Christina was able to start her now-successful digital downloads business from scratch (and YOU can do this too!!!) How to “clone yourself” by taking your services and breaking them down into must-have products for your audience What "d-commerce" is and the biggest mistakes that people make in creating this The best way to building your audience for free as you're getting started Putting your focus on results instead of how to get started Screenshot your favorite part and post to your IG story tag me @ashley.hann and @christinascalera so we can see and repost to our stories as well. Check out Christina’s website at www.christinascalera.com to learn more about her Visit her blog to get ideas on how to scale your online shop at www.christinascalera.com/blog Download the FREE “ Ultimate Digital Download Product Creation Plan” here https://cs.christinascalera.com/upcg Are you ready to level up and become a fully-expressed, fully-activated Female On Fire? Go to www.femaleonfire.net now! If you find this episode valuable, please please be sure to leave a rating and review! My Website: www.ashleyhann.com Instagram: @ashley.hann Twitter: @itsashleyhann YouTube: @ashleyhann

39mins

2 Jun 2021

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Christina Scalera - The Contract Shop

Work From Your Happy Place with Belinda Ellsworth

Christina Scalera is the attorney and founder behind The Contract Shop (http://thecontractshop.com/)®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives.

32mins

28 Jan 2021

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37: Setting Your Business Up Legally with Christina Scalera

Creative Minds Think Alike

Karima and Christina Scalera of The Contract Shop talk about setting up your business legally. They discuss the steps you should take when you’re just getting started and ways to scale and grow for long term success. Follow Karima on Instagram @karima.creative Find the show notes at karimacreative.com

45mins

17 Nov 2020

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How to Create Passive Income with D-Commerce with Christina Scalera

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #137. We are about to jump into a topic that online business owners aren’t talking about enough - digital products! Even if you feel like your business is the furthest thing from this product model, you’ll want to listen in to all the possibilities of going digital. Christina Scalera is here to help and as a coach for people who want to turn their services into products, we couldn’t have found a better guide. With Christina’s help, you’ll get so many ideas about how to add digital products to your business that you’ll see real ROI from just listening to this info-packed episode!In This Episode You’ll Learn:Why you’ll want to reconsider selling digital products in your businessHow a digital product could end up selling better than your customized solutionWhy it doesn’t matter if you have the worst sales pitch in the beginningSmart ways to translate your offers into attractive digital productsChristina’s D-Commerce tips from pre-sale, killing darlings, and charging $$$Favorite Quotes“A long time ago, I tried to create an online course that teaches people how to write their own contracts. I was halfway through creating that course when I was just like, ‘This is dumb. Why don't I just give them what they want and they can literally be done in 10 minutes instead of an entire weekend spent learning this in an online course?’”“When you work one-on-one with someone, you’re always reinventing the wheel. With scalable e-commerce products, you’re never starting from scratch.”“If you want the secret behind everything, it is just that you need to make products that are really good and get people good results.”More About Christina:  Christina Scalera is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches.In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She's now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®.When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.Find Christina:FacebookInstagramWebsite 

55mins

29 Sep 2020

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