Janeris Marte's guest appearances

Janeris Marte

What Works

The Blossoming Mommy and Baby Show

The Dr. Jennifer Blossom Show

Brian Scudamore

Mike McDerment

Cathryn Lavery

Vanessa Van Edwards

Nir Eyal

Jasmine Star

Laura Roeder

Melanie Duncan

Cathy Heller

Allie Casazza

Nicole Antoinette

Andrea Jones

Jessica Williams

Kate Northrup

Rachael Kay Albers

OwlTail

The Nitty-Gritty* How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients’ unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, tooCould your target market use a clean up?There’s a reason that every marketing class you’ve ever taken or any business coach you’ve ever worked with has asked you to start by defining who your customer is.And that reason is simply that most beginner business owners—and even plenty who should know better—end up trying to be everything to everybody.And, of course they do! It seems like it would be so much easier to make a product that everybody wants to buy. It seems like it would be so much more effective to create marketing that resonates with everyone.But… in the end, when you’re speaking to everyone, you’re speaking to no one.When you’re creating for everyone, you’re creating for no one.We’ve been talking about decluttering your business this month.So far, we’ve tackled streamlining your business model, limiting your working hours, and focusing only on the work that truly lights you up. Plus, you’ve heard how members of The What Works Network have created more results with less work in a variety of ways.This week, we’re going to look at decluttering your customers.Now, a serious note: I’m not at all suggesting anyone you work with or create for is clutter!But… I am suggesting that there’s a good chance you’re not as clear on who you serve and why you serve them as you could be.Case in point: Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.Then, she realized she had an opportunity.She could specialize in photography for adoptive families.Instead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families.In this interview, you’ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she’s able to offer because of her niche.But I also really want you to pay attention to how Janeris describes the impact this focus has had on her business operations and client experience, too. She wasn’t only able to clean up the way she markets herself as a photographer, she was able to become much more efficient at the way she communicates with clients and delivers her services, too.Has your business gone from a jack of all trades to a highly specialized venture?I’d love to hear your story. Share what works for you on Instagram using the h...  ★ Support this podcast ★ 

The Nitty-Gritty * How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in <a href="http://janeris.com" rel="nofollow" target="_blank">adoptive families</a>* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients’ unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, too Could your target market use a clean up? There’s a reason that every marketing class you’ve ever taken or any business coach you’ve ever worked with has asked you to start by defining who your customer is. And that reason is simply that most beginner business owners—and even plenty who should know better—end up trying to be everything to everybody. And, of course they do! It seems like it would be so much easier to make a product that everybody wants to buy. It seems like it would be so much more effective to create marketing that resonates with everyone. But… in the end, when you’re speaking to everyone, you’re speaking to no one. When you’re creating for everyone, you’re creating for no one. We’ve been talking about decluttering your business this month. So far, we’ve tackled <a href="https://explorewhatworks.com/streamlining-business-model-jereshia-hawk/" rel="nofollow" target="_blank">streamlining your business model</a>, <a href="https://explorewhatworks.com/3-days-per-week-mindy-totten/" rel="nofollow" target="_blank">limiting your working hours</a>, and <a href="https://explorewhatworks.com/creating-using-patreon-nicole-antoinette/" rel="nofollow" target="_blank">focusing only on the work that truly lights you up</a>. Plus, you’ve heard how members of <a href="https://explorewhatworks.com/network" rel="nofollow" target="_blank">The What Works Network</a> have <a href="https://explorewhatworks.com/193-doing-more-with-less/" rel="nofollow" target="_blank">created more results with less work</a> in a variety of ways. This week, we’re going to look at decluttering your customers. Now, a serious note: I’m not at all suggesting anyone you work with or create for is clutter! But… I am suggesting that there’s a good chance you’re not as clear on who you serve and why you serve them as you could be. Case in point: <a href="http://janeris.com" rel="nofollow" target="_blank">Janeris Marte</a> had been a photographer for 18 years with limited success. She was a self-described jack of all trades. Then, she realized she had an opportunity. She could specialize in photography for adoptive families. Instead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families. In this interview, you’ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she’s able to offer because of her niche. But I also really want you to pay attention to how Janeris describes the impact this focus has had on her business operations and client experience, too. She wasn’t only able to clean up the way she markets herself as a photographer, she was able to become much more efficient at the way she communicates with clients and delivers her services, too. Has your business gone from a jack of all trades to a highly specialized venture? I’d love to hear your story. Share what works for you on Instagram using the h... <a href="https://cocommercial-llc.ck.page/products/support-what-works" rel="payment nofollow" target="_blank">★ Support this podcast ★</a>

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

Hey There, Girlfriend! Sister, we have an INCREDIBLE episode today with the lovely Janeris! Janeris generously shares her heart and gives us a real, raw look into foster parenting. She shares her wealth of knowledge on all things opening your home to a foster child. This was an amazing episode and most definitely pulled at my heart strings. I hope you enjoy the episode and consider becoming a foster parent if you feel called to do so! XOXO

Hey There, Girlfriend! Sister, we have an INCREDIBLE episode today with the lovely Janeris! Janeris generously shares her heart and gives us a real, raw look into foster parenting. She shares her wealth of knowledge on all things opening your home to a foster child. This was an amazing episode and most definitely pulled at my heart strings. I hope you enjoy the episode and consider becoming a foster parent if you feel called to do so! XOXO

287: A Look into Foster Parenting with Janeris Marte