Get ready for some branding tips!!! I had such a great time chatting with Orion Brown, founder of Black Travel Box. She shares how she learned so much in corporate life, but traveling is her true passion- but there were never products that fulfilled what she needed while traveling...so she created them!!I love her inspiring story of stepping out on her own and she shares branding GOLD nuggets! If you're not sure about your branding, how to nail it or what it even is, you need this episode!!
Being Courageous with The Black TravelBox Founder Orion Brown
The Uncharted Leader
As organisations undergo enormous change, leaving thousands of people unemployed, serendipitously thousands more are exploring the opportunities of being an entrepreneur. Becoming an entrepreneur is more than starting a business, it's a mindset, or in the case of Orion Brown, Founder & CEO of BlackTravelBox, it’s a case of mind reset. For women of color, the business world continues to be a playing field riddled with stereotypes, malignancy, and injustice. The onus is often on the women of color to figure out how to work around these challenges rather than being on the white/cis/male leadership who create the culture. We're pushing for legislation, protesting, creating coalitions, etc rather than a heavy lift from the community as a whole to recognize and reverse these behaviors. Before becoming an entrepreneur, Orion spent 15 years in brand strategy, business management and consumer marketing, with the bulk of her career at Kraft Foods working across several global brands. Join me on today’s episode as we talk with Orion about her journey as an entrepreneur, being courageous and her vision for a world where the concept of normal is challenged and Black women are able to access products that celebrate their own unique qualities.
118. Travel Anxiety During and After COVID19 featuring Orion Brown
Minding My BLACK Business
Do y’all remember traveling? I do. As we look ahead to the holidays and beyond let’s talk about some of our worries and fears that we need to manage. Orion shares her wisdom and we learn some helpful tips as we prepare for our next trip. Orion Brown is Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color. She is a brand strategy professional with over fifteen years’ experience in brand strategy and business management. Before becoming a full-time entrepreneur, she led brand strategy for Oracle and consumer marketing efforts for digital brands at Hasbro. She spent the bulk of her brand career at Kraft Foods leading marketing, management, and operations initiatives across several beloved global brands. She is a graduate of The University of Chicago and holds an MBA from Duke University. Orion is a lover of travel and food, spending most of her free time outside of her career pursuing the best of both. Special Guest: Orion Brown Website: https://theblacktravelbox.com/ Facebook: https://www.facebook.com/blacktravelbox Instagram: https://www.instagram.com/blacktravelbox/ Twitter: https://twitter.com/blacktravelbox Where to find us: Facebook: https://www.facebook.com/drjanaetaylor/ Instagram: https://www.instagram.com/drjanaetaylor/ Twitter: https://twitter.com/Mindingmyblkbiz Email: firstname.lastname@example.org Merchandise: https://bit.ly/2ICq1VQ Don’t forget to Like and Subscribe!
Beauty brand founder and CEO of Black Travel Box, Orion Brown, values travel as a form of self-care and wellness. She tells us all about her career trajectory and the personal moment that made her realize the need for easy, simple, and on-the-go products for Black travelers. She also shares her favorite vacation destination, inspiring travel tips, and her personal self-care rituals. For a list of everything mentioned in this episode, go to www.natchbeaut.com.See acast.com/privacy for privacy and opt-out information.
The Black Travel Box: TSA-Approved Beauty Essentials for Women of Color and Your Companion to Indulge in that Wanderlust with Founder/CEO, Orion Brown
Hi everyone. I hope you're keeping safe, healthy, and hanging in there. Sending love your way and my thoughts are with you.-----I know we're in a weird stage right now where traveling feels awkward. Some people choose to hold off on travel and some are slowly easing their way back into it because business and other personal matters need to be handled. In any case, The Black Travel Box could be your next travel solution. Orion Brown, Founder and CEO, developed The Black Travel Box to provide women of color their hair and skincare products. The brand has a travel-size conditioner bar, hair balm, body balm, and lip balm. Orion has added the Staycation Collection to her line which includes beautifully scented candles that remind you of specific travel destinations so you can be transported to that wonderful vacation while you're relaxing at home.In this episode, Orion shared what she learned as an entrepreneur when it comes to setting boundaries with your time and learning to have balance. She emphasizes to be careful about who you spend your time with and to say No more often. We also learn that The Black Travel Box is a clean beauty brand that has unique ingredients such as Murumuru Butter which provides rich hydration and locks in the moisture. FOLLOW THE BLACK TRAVEL BOXThe Black Travel Box's WebsiteThe Black Travel Box's Instagram FOLLOW ORION BROWNOrion's Instagram ORION'S BEAUTY ESSENTIALSThe Brow Snob in Denver, ColoradoGlossier Milky Jelly CleanserFOLLOW HELLO BEAUTYHello Beauty's InstagramHello Beauty's FacebookHello Beauty's YouTubeFOLLOW JOYCE PLATONJoyce Platon's Instagram
Off The Nose: Bringing Color To The Travel Industry with Orion Brown
Off The Nose
Join our conversation with Duke MBA-educated Orion Brown about leaving the corporate world of Kraft Foods as a product brand manager to create The Black Travel Box company. Be surprised with Brown's take on what went into creating the business, as well as the her target market within the travel industry. And you'll never look at Walgreens the same again! Not only does Brown have very specific opinions on bias in the world, but she has thoughts on many things beyond travel from the perspective of an educated black entrepreneur woman in America. LET'S GO!𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐖𝐈𝐓𝐇 𝐌𝐄... 🐦 Twitter - https://twitter.com/offthenoseprod 🤖 Facebook - https://www.facebook.com/offthenose/ 📱 Instagram - https://www.instagram.com/offthenoseofficial/ 𝐇𝐎𝐖 𝐓𝐎 𝐋𝐈𝐒𝐓𝐄𝐍... 💻 Website - https://www.offthenose.com/ 🎧 iTunes - https://podcasts.apple.com/us/podcast/off-the-nose/id1516363440 💚 Spotify - https://open.spotify.com/show/0wiQ2rzMOu99VNaG84DTBK?si=0s5GhRNQSY2Wsy5Tz1BSkQ 📺 YouTube - http://www.youtube.com/c/OffTheNoseProductions𝐂𝐎𝐍𝐓𝐀𝐂𝐓 email@example.com 𝐓𝐡𝐞𝐦𝐞 𝐌𝐮𝐬𝐢𝐜: “Off The Nose theme Song” by DEA
Orion Brown, founder of the Black Travel Box, on the Role of Diversity in Consumer Insights
Happy Market Research Podcast
In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights. Find Orion Online:Website: theblacktravelbox.comLinkedIn: https://www.linkedin.com/in/orionbrown Twitter: https://twitter.com/Orion_Helana Find Jamin Online:Email: firstname.lastname@example.org LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by:This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.[00:00:00]Jamin Brazil: Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast. My guest today is Orion Brown, founder of The Black Travel Box and brand management consultant. The Black Travel Box is a line of personal care products for travelers of color, that makes travel easier. Prior to starting The Black Travel Box, Orion has served as senior brand manager at Kraft Foods, Backflip Studios, and Oracle. Thank you so much, Orion, for joining me on the Happy Market Research Podcast today.[00:00:29]Orion Brown: No problem. Thanks for having me.[00:00:31]Jamin Brazil: So, I’d like to start with a little bit of context. Tell us about your parents, and how they have formed what you’re doing today.[00:00:38]Orion Brown: So, I grew up on the south side of Chicago. I grew up primarily in a single-parent household. I was raised by my mom. And my dad and I actually are in touch later in life. And so, for many years, I was the only child, with a lot of time on my hands. Similar to kind of how people are feeling right now. I spent a lot of time reading, and being very nerdy. And that was always really encouraged by both of my parents, just to work really hard, and have very, very clear goals. And so, ironically, what I do today has nothing to do with what I’d say the first 20, 22 years of my life focused on. I always thought I was going to be a doctor, and a lot of life happened, and I got to my junior year of college, and I was like, I need to pivot, and I need to go get a real skill. Because all– I know pipettes and I know O-chem. But, like, how do I go out into the world? And so, really for me, I think it was the encouragement to focus on goals, and be really clear about what it is that I want. And then,
Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown)
Ecommerce Marketing School with Ben Jabbawy
Orion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares: Building a consistent and compelling story. Why you should start with automated emails first. Why you need role models. Orion’s secret for consumer insights. Show Notes & Links [10:04] Launching Black Travel Box. [14:30] A/B testing the tagline. [22:37] How to nail your product pages. [27:31] Driving sales and knowing where your customers hang out. [33:42] How to get around paying for photoshoots and models. [35:55] Orion’s biggest aha moment with email. [42:41] Best campaign ever. [48:38] Getting featured on Beyonce’s blog and turning that into other PR. Orion Brown on Twitter Black Travel Box Dave Gerhardt on Twitter The Ecommerce Marketing Show Home
Orion Brown, BlackTravelBox: Clean Beauty Essentials to #TravelinColor + An Ongoing Race and Beauty Industry Discussion
Your Purpose is Beauty
Please visit lamouretlamusique.com, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode. Use the code PURPOSE10 to receive $10 off your $50+ order at BlackTravelBox Visit and Shop BlackTravelBoxFollow BlackTravelBoxFollow Orion Additional references –Undefined Beauty - Founder Dorian Morris, https://un-definedbeauty.com/LAMIK Beauty - Founder Kim Roxie, https://lamikbeauty.com/Oneika The Traveler - http://www.oneikathetraveller.com/Fly with Queenie - https://www.flywithqueenie.com/ Join the L’Amour et la Musique Patreon community to gain access to exclusive episodes of Your Purpose is Beauty, along with 2 1/2 years’ worth of exclusively produced beauty video content! Subscribe to L’Amour et la Musique on YoutubeFollow L’Amour et la Musique on InstagramVisit L’Amour et la Musique’s websiteL’Amour visual inspiration on Pinterest
Orion Brown started BlackTravelBox® to give women of color a brand they could trust for their travel personal care needs. As Black travelers, we have few places we can find products that work for their hair and skincare needs. Our brand is here to help you travel in confidence. We give you the products you need to put your best foot forward and rock those selfies. We're there, where ever your travels may take you. https://theblacktravelbox.com/