How to become an Artist Entrepreneur ft. CATHERINE ORER | Ep. 05
Exploring Career Opportunities
Shownotes of this episode are available in the Blog. Every artist has the potential to scale up their passion for art into a well-performing profession, thereby becoming Artpreneurs. If you’re an amateur artist and wish to find out how to begin a career in visual art, or how to start your art business, or scale up your existing art career, check out my conversation with Catherine Orer, an award-winning Business and PR strategist who counsels visual artists on how to build a sustainable enterprise. She started her venture, The Artist Entrepreneur and the podcast The Artist Entrepreneur that changed the lives of many artists. Her clients tag her brilliant work as, “bridging the gap between creativity and being business savvy”. On this episode, she shares tips and tricks for artists and art businesses. Timeline for this episode: 00.22: Show Intro 01.40: Guest Intro 02.56: Gist of Catherine Orer's Life and Career 05.30: What is The Artist Entrepreneur 08.25: Steps to become an Artist Entrepreneur 10.55: How to find time to strategize and sell art 13.25: How to promote Art on Instagram 16.50: Instagram Business Strategies for Artists 18.50: Role of Storytelling 20.20: Should Artists have their Website? 22.00: How to Set Prices for Artworks 24.55: Which Art sells the best 26.30: Books for Artist Entrepreneurship Skills 28.00: The Artist Entrepreneur Podcast 29.05: Final Message for the Artists You can submit your queries and feedback on my website
How To Sell Art Without Feeling Like A Sellout With Catherine Orer
The Artist Business Plan
In this episode of The Artist Business Plan we speak to Catherine Orer of The Artist Entrepreneur about the necessities for making a living as an artist. She demystifies HOW to talk about money, and how authenticity will bring the buyers and sales. Catherine also brings us an amazing pep talk on WOMEN EMPOWERMENT and not letting anything hold you back! Guest: Catherine Orer, award-winning Business & PR Strategist and Founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs wanting to build a sustainable business and career. She also hosts the podcast, The Artist Entrepreneur.http://theartistentrepreneur.com/For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @catherineorerIG:@superfineartfairHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez
Who is Catherine Orer, founder of The Artist Entrepreneur and Business + PR Strategist for artists, and what is this podcast all about? Catherine Orer knows exactly what it’s like to leap into the unknown and follow your dreams. After her PR and marketing job made her miserable, she took a step back and created a new career as an ally and coach for artists. In this intro episode, Catherine is interviewed by Shauna Bennis, who asks Catherine what she has learned on her journey, the core beliefs she brings to her coaching practice, and what listeners can expect from this podcast going forward. Conversation Highlights: How having a business plan but staying flexible are not mutually exclusive goals; Why all entrepreneurs are artists, even if they don’t realize it; How Catherine’s experience in PR, marketing, and the art world helps artists create their OWN dream businesses instead of emulating someone else’s “success;” and The #1 way to overcome perfectionism and analysis paralysis! PLUS – learn how to get YOUR burning business questions answered by Catherine! Links and resources: Follow Catherine on Instagram: @catherineorer Check out The Artist Entrepreneur for more info and resources! Don’t forget to follow Catherine and The Artist Entrepreneur on social media, and subscribe to the newsletter to get updates, advice and free resources!
Thinking Like an Artist Entrepreneur (with Catherine Orer)
The Daily Writer with Kent Sanders
When I talk about this podcast or about the materials I create, the phrase I use most often use to describe my audience is “creative entrepreneur.” It refers to someone who is building a business with their creative skills. For most of us, the “creative” part comes a lot easier than the “entrepreneur” part. Creating a viable business is pretty difficult, as pretty much any business owner can tell you. I’m certainly in the midst of that myself. I’ve been doing freelance work for several years, and will be pivoting my business to ghostwriting in order to take it to the next level. That’s why I’m grateful for today’s guest. Her name is Catherine Orer, and she is an award-winning business & PR strategist, and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. To read the full show notes, visit http://kentsanders.net/108.
Destroying the Myth of the “Starving Artist”, With Catherine Orer
Business Creators Radio Show With Adam Hommey
The “starving artist” myth is a limiting belief that’s been passed on from generation to generation and it’s about time we put an end to it. Not only is it disempowering to artists trying to promote themselves and their work, it’s also a barrier for many talented teenagers and young adults who will not pursue a career in the arts from fear of not being able to support themselves and later on in life, their families. Many will major in a more “socially accepted” program and pursue a career they don’t enjoy. Our society just doesn’t value doing what ignites your passion when it comes to earning a living. Instead, we are conditioned to do “the right thing”, even if it makes us incredibly unhappy. So what should you do when the thing you are really good at, the thing that really drives you and excites you come Monday morning isn’t putting food on the table? Joining Adam to dispel the myth around the arts is award-winning Business & PR Strategist and founder of The Artist Entrepreneur, Catherine Orer. Discover: How to sell your art without feeling like a sell-out; Top mistakes artists are making that are costing them sales; Why it’s so important to get clear on your vision and how to communicate it effectively with potential partners and clients; How to set and achieve your goals as a professional artist; The essentials to consider when you want to go from amateur to professional artist; And so much more! You can starve if you want or you can provide useful work that others will pay for. If you want to learn how to sell more you are in for a treat!The post Destroying the Myth of the “Starving Artist”, With Catherine Orer first appeared on Business Creators Radio Show with Adam Hommey.
Catherine Orer | Raw and Radical Women in the Arts Podcast
Raw and Radical Women in the Arts Podcast | Conversations with extraordinary women in the arts
Today we welcome special guest Catherine Orer, Business and PR strategist for artists, and founder of The Artist Entrepreneur, which offers resources, training, and community for artists who want to build sustainable businesses and careers. In her role as a coach for artists, she has unique insight to offer into common mindset issues that hold artists back and what skills artists should learn to succeed in their entrepreneurial efforts. Catherine initially worked in marketing and PR in the corporate world, but eventually decided to switch her focus to art instead. She studied at Christie’s Education in Paris, and then worked in galleries to gain experience—planning to eventually open her own. But after artists started asking her for advice on their marketing and selling efforts, she realized she had a special set of skills to offer. “I realized how much I loved connecting with artists... and that… all of this experience that I had over my career, I could really put it to use and help people,” she says. “It just all came About our guest: Catherine Orer, an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. She holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris.together.” Read the story HERE! For more information visit www.rawradical.com Website: http://theartistentrepreneur.com Facebook: https://www.facebook.com/theartistentrepreneurcoach/ Instagram: https://www.instagram.com/catherineorer/ --- Send in a voice message: https://anchor.fm/rawradical/message
CL216: The Artist Entrepreneur – Interview with Catherine Orer
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, and then for art galleries in Paris and North America, she decided to create […] The post CL216: The Artist Entrepreneur – Interview with Catherine Orer appeared first on James Taylor.
Becoming an Artist Entrepreneur (with Catherine Orer) GCS163
Go Creative Show
CATHERINE ORER TALKS TURNING YOUR PASSION INTO A CAREER Catherine Orer is a business strategist for artists and the founder of The Artist Entrepreneur where she empowers visual artists to build a creatively and financially fulfilling businesses. Catherine joins Go Creative Show host, Ben Consoli to discuss networking, growing your business and transitioning from art to entrepreneurship. Subscribe Now! What you will learn in this episode What is an artist entrepreneur How to turn your passion into a career How to avoid the common mistakes that artists make The steps to becoming a business The value of creating core value Creating an annual business marketing plan Importance of setting up a network When to invest in your business Hiring people to delegate tasks Mental and physical exercising How to leverage working pro bono and much more The Go Creative Show is supported by: Premium Beat Rule Boston Camera Hedge Shutterstock Magnanimous Rentals PremiumBeat.com Song of the Week Success Story by Vincent Tone Subscribe + Follow Go Creative Show Twitter Facebook Apple Podcasts Stitcher Google Play Podcasts iHeart Radio Follow Our Guest Catherine Orer on Twitter The Artist Entrepreneur Follow Ben Consoli BC Media Productions BenConsoli.com Twitter Instagram Follow Matt Russell Gain Structure Sound Twitter
Frustrated with sales? Many artist (and business owners for that matter) are frustrated that they cannot get the sales (eyeballs or conversions) that the seek. Catherine Orer, gets it. But, Orer knows that it’s a choice. You can starve if you want or you can provide useful work that others will pay for. If you want to learn how to sell more you are in for a treat! In this episode of Zack Miller Says, Catherine Orer of The Artist Entrepreneur:You can’t Google context, coaching is what you can’y GoogleThe insecurities of sellingUse the 1st time you do a new thing to be a baselineSelling is listeninghttp://theartistentrepreneur.com http://theartistentrepreneur.com/resources-library https://www.instagram.com/catherineorer/ https://www.facebook.com/theartistentrepreneurcoachFollow Zack Miller:Facebook: https://www.facebook.com/zackmillersays LinkedIn: https://www.linkedin.com/in/zackmillersays Website: https://zackmillersays.com/ Twitter: https://twitter.com/zackmillersays YouTube: http://bit.ly/ZackMillerYouTube Podcast: https://zackmillersays.com/podcast Want to #JustSayHey?
PKX 045 - The Artist Entrepreneur with Catherine Orer
PK Experience (PKX)
How do you bridge the gap between creativity and order? How does an artist sell their art when they often lack business savvy? How does an entrepreneur ensure their business has both creative vision and structured systems? These 2 energies are often at odds with each other. But, my guest on this episode of The PK Experience, is Catherine Orer, aka The Artist Entrepreneur, and she has discovered the balance between the two. Listen in as she details how artists and creatives can achieve significant financial growth while staying true to their heart. More about Catherine Orer Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, Catherine began studying the business of art at Christie's Education and working in contemporary Parisian art galleries. She later worked in a critically acclaimed gallery serving the North American art market, where she represented artists at international art fairs and worked with them one-on-one. This experience gave her the versatility and network to create The Artist Entrepreneur. She is known for giving her clients the reality check they need to get the results they want.Her clients say that she “totally gets it” and “makes things happen” by “bridging the gap between creativity and being business savvy.” One artist even called her “the best investment in her career.” Catherine holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris. She currently sits on the Board of Directors of the Sylvie and Simon Blais Foundation, devoted to promoting the work of contemporary artists, and lives in the beautiful small town of Bromont, Canada with her husband and two young children.