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Kaleigh Moore Podcasts

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26 of The Best Podcast Episodes for Kaleigh Moore. A collection of podcasts episodes with or about Kaleigh Moore, often where they are interviewed.

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26 of The Best Podcast Episodes for Kaleigh Moore. A collection of podcasts episodes with or about Kaleigh Moore, often where they are interviewed.

Updated daily with the latest episodes

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#17 How Kaleigh Moore Uses Twitter to Build Her Brand

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Whether you’re a business owner, retailer, freelancer, or copywriter —  Ecommerce Expert and Writer Kaleigh Moore has advice for you.

There are lots lessons to unpack, such as:

  • How to ask for (and get!) a seat at the table
  • Building a personal brand by being authentic and curious
  • Improving your writing skills by being open to fierce questions from an editor
  • Hot takes and trends in the e-commerce space — especially in time for Black Friday and Cyber Monday.

Show Notes

1:01 - How to adapt your writing style to match the tone of your work and align with your goals.

3:32 - Utilizing feedback from your editor in order to strengthen your writing. 

5:02 - Kaleigh talks about the path to making her freelance work sustainable, and how her mindset has shifted from the start of her journey.

8:35 - Why authenticity and storytelling is important in building your personal brand. Sticking to your message and mission.

15:08 - Engaging with your audience, tapping into resources from your followers, and receiving consumer feedback. 

22:09 - Kaleigh shares her process for networking and marketing herself.

25:51 - How to be strategic in educating and “activating” your subscribers for more engagement with your email content.

27:56 - Kaleigh tells her story of how she went from a student of Creative Class to a co-teacher along with course creator, Paul Jarvis.

29:56 - Opportunities in ecommerce and retail for eco-friendly products, and the higher price tag that comes with sustainable goods.

35:38 - Over-saturation of the eco-friendly market. Are companies jumping on board because it makes them look good or does it actually align with their mission?

37:17 - The current trends in the market, and why companies should focus on their core product rather than dipping into multiple industries or niches. 

42:56 - How Black Friday and Cyber Monday may be different this year for both companies and consumers.

44:40 -  Check out Kaleigh’s resources and templates for writers and freelancers, and follow Kaleigh on Twitter here!

Links:

Creative Class with Paul Jarvis (0:27)

MailChimp (22:19)

Convertkit (22:20)

Kaleigh’s newsletter (25:30)

Creative Class, a podcast for freelancers (28:31)

Haus (39:21)

Brightland (39:56)

Find us on Twitter:

Kaleigh: @kaleighf

Amanda: @amandanat

Growth Machine: @growthmachine__

Nov 10 2020 · 46mins
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S2E11 "Kaleigh Moore - Apprenticeships for Freelancing"

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On today’s episode I talk with Kaleigh Moore a freelance writer with present clients including AT&T, Shopify and Stripe. Kaleigh also writes about retail for publications like Forbes, Vogue Business and Adweek. In todays conversation, we talk about the apprenticeship model in freelancing, how she has streamlined her writing process and the future of sustainable fashion. 

Links:

1. Kaleigh's Website
2. Kaleigh's Twitter
3. Brandon's Twitter
4. Brandon's Website

Mentioned:

Creative Class

5 Key Takeaways

  1. The apprenticeship model for freelancers is kind of like training wheels. So if you're not ready to fully dive into prospecting, and trying to get new business, but you know that there is an established writer out there who's doing what you want to do, and they are maybe really busy and need help. Just putting out the ask and saying, hey, if you ever have overflow projects, or you need help with things, I would love to use this model with you and to learn from you.
  2. So I roadmap that [client onboarding] out from the very first conversation when I work with somebody new. And then also, if I'm training somebody as well, I always make sure that they see the full process and how things are progressing step by step as well.
  3. Yeah, a lot of different things. I worked in a lot of different industries on a lot of different types of writing projects. I quickly learned was that I had to learn from scratch every time I said yes to an opportunity where I didn't know anything about the subject matter. And that was exhausting. So the quicker I could specialize and really lean into what I already had a foundation of knowledge around, which was the e-commerce world, the easier the tasks would get. 
  4. But I heard somebody on a podcast a while ago, talking about how if it [a book] is not a good fit, and they don't enjoy it, they just give up on it and devote their reading time to something else. And I've just finally accepted that that's okay to do. And I think that that's also helped me maintain a better reading habit because I'm not trudging through a book that I hate. I'm like, okay, it's fine. I'm going to pass. I got what I wanted out of it. I saw what it was I'm gonna move on.
  5. I think probably the biggest theme that's emerged over the years is that especially writers are often very uncertain about their abilities, and lacking a lot of confidence when it comes to pitching themselves or feeling good about what their first draft looked like, or hitting publish on their own blogs if they have something interesting or unique take on something they have this habit of second-guessing.
Oct 13 2020 · 44mins

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Kaleigh Moore: Freelancer Networks (Copywriter)

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Kaleigh Moore is a freelance copywriter, course instructor, podcaster and blogger for top companies in the Fortune 500 and startups. She's also the student, turned instructor of the Creative Class, which is a Freelancer course co-created with Paul Jarvis.

Her site: https://www.kaleighmoore.com/
Creative Class: https://creativeclass.co/
Aug 23 2020 · 30mins
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#219: Kaleigh Moore on Managing Stress Effectively as a Freelancer

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In this podcast episode, freelance writer Kaleigh Moore reveals how she minimizes stress while keeping work fun and rewarding.
May 19 2020 · 33mins

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Empathizing With Someone Else’s Struggle Helps You Build Trust – With Kaleigh Moore

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Empathy unlocks creativity, self-expression, and is fundamental for rewarding relationships. But how does that apply to the world of business, where emotions have only recently become part of the conversation?

In this episode, we explore the various nuances of empathy with Kaleigh Moore, who researches and writes blog content for eCommerce platforms and the SaaS tools that integrate with them, while also supporting other freelancers on their path to building their companies.  Borrow her hands-on ideas and concepts so you can use them in your own empathy practice.

https://blog.bannersnack.com/kaleigh-moore-podcast/

Mar 09 2020 · 49mins
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The Vue Podcast: Leaders in Retail | Kaleigh Moore | Episode 19

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In this retail podcast, we have with us Kaleigh Moore, a freelance writer for e-commerce platforms and the SaaS tools that integrate with them. She’s written for major SaaS companies like AT&T, HubSpot, ReCharge Payments and BigCommerce. She has also written about retail trends in e-commerce for international publications like Forbes, Vogue Business and Adweek. Tune into this episode of The Vue Podcast, and listen to Kaleigh Moore talk about:

- How the e-commerce and SaaS space became her niche
- Wearable tech and the tech that’s shaping the way garments are made
- Fashion month and all the interesting tech collaborations at major runway events
- Artificial Intelligence solutions provided by B2B startups
- Sustainability, Inclusivity, Technology and a whole lot more!
Feb 20 2020 · 19mins
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Bringing DTC brands into the subscription space with Kaleigh Moore

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Dec 16 2019 · 35mins
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The Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071)

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Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.

In episode 71, you'll learn:
  1. Kaleigh's blogging strategy that directly resulted in more than $10k in revenue
  2. Big trends in content marketing in 2020 and beyond
  3. How to get into the "flow" of writing
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday

Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/70

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday

Show Notes
  • 4:08 – The story of how Kaleigh became a sought after content writer
  • 5:36 – What's the difference between writing for eCommerce versus SaaS companies
  • 8:20 – Kaleigh's blogging process that gets results
  • 9:32 – Information you should have before you start writing
  • 11:39 – Why it's important for writers to let ideas marinade
  • 13:35 – What's makes a blog article good
  • 14:48 – What are some misconceptions people have about blogging and content writing
  • 17:23 – A story on one Kaleigh's failure early on her freelancing career
  • 19:26 – How Kaleigh's get into the "flow" of writing
  • 20:48 – How long are blog articles that perform the best
  • 22:40 – Big trends in content marketing in 2020 and beyond
  • 25:08 – How to get more exposure for your content
  • 26:28 – Kaleigh's one piece of advice for marketers who want to get into freelancing
  • 28:26 – Kaleigh's advice for marketers and founders and creating content that gets results
  • 29:09 – Where can people find out more about Kaleigh online?

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Nov 28 2019 · 35mins
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705 - Exit Interviews, Saying No, and Letting Your Interests Drive Your Business with Kaleigh Moore

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Today’s co-host is Kaleigh Moore. Kaleigh is a freelance writer who specializes in blog content for e-commerce platforms, and the software that integrates with them. She’s also written for Forbes, Ad Week, and Glossy. Kaleigh also co-hosts the Creative Class podcast, and helps run the Creative Class online course with Paul Jarvis, a former co-host of Live In The Feast S03 E04. Definitely give that a listen.

Kaleigh started writing copy as a freelancer about six years ago, and her clients and business have evolved quite a bit since then. As her interests and opportunities shifted, she allowed her business to shift with them. She’s also worked to niche down her business so that she focuses on creating blog content rather than being a generic copy writer.

In 2013, Kaleigh was working as a PR manager for a non-profit and wanted more flexibility in her schedule (and commute!). She gave herself an 18-month window to try out freelancing. If it didn’t work within that time, she committed to going to back to work. That was a huge moment for Kaleigh, and has defined her life and career.

In this episode, we talk about Kaleigh’s business and how her ideal client has evolved over time. We also talk about how to be selective and figure out who you want to work with, and why exit interviews are so important.

"It took me a long time to figure out the clients I should pass on. It’s always a little bit difficult to figure out who’s going to be the best fit for your work style and your personality. So, it was a lot of trial and error for me."
In this episode Kaleigh talked about:
  • Who her ideal client is and how she got into that segment of the market.
  • How she stays ahead of the industry and tweaks her business model to get in front of new audiences.
  • Why she conducts exit interviews and how it’s changed her business.
Main Takeaways
  • Be mindful of the fact that things are often changing and evolving. It’s your responsibility to evolve with your industry and to stay relevant to the people you’re working for. It helps if you follow your own interests and use that to expand your offerings and audience.
  • Finding who you want to work with can be a lot of trial and error. Interest and expertise should drive these decisions.
  • Exit surveys or interviews are invaluable in figuring out what to offer your clients moving forward, and sometimes allows you to expand your services in surprising and delightful ways for your clients.
Important Mentions in this EpisodeFor full show notes and resources
Nov 26 2019 · 35mins
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Kaleigh Moore on How to Go From Freelancing on the Side to a Profitable Freelance Writing Business

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In today’s episode, we’re talking to Kaleigh Moore, a talented freelance writer that works with well-established eCommerce and SaaS companies ranging from BigCommerce, to HubSpot, AT&T and many more.
Jul 25 2019 · 31mins
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