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Wendy Thompson

11 Podcast Episodes

Latest 28 Aug 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Wendy Thompson: Social media marketing CEO says influencers could be used to combat anti-vax info online

The Mike Hosking Breakfast

Questions are being raised as to whether New Zealand needs some combined influencer might to combat anti-vax and incorrect vaccine information online.The White House has bought an army of influencers on Twitch, YouTube, TikTok, as well as pop superstars, to promote the Covid vaccine to their fans.It's because the 18-39 year-old bracket has the lowest vaccination rate in the states.Founder and co-CEO of social media marketing company Socialites Wendy Thompson told Mike Hosking they’re called influencers for a reason.“We actually saw the Government use influencers in the March 2020 lockdown, which is quite interesting, so I would not be surprised if we end up using them in New Zealand as well.”LISTEN ABOVE

4mins

2 Aug 2021

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EP 16: Leading an Award Winning Social Media Agency - A Conversation with Wendy Thompson

The Young Woman

Wendy Thompson has built an incredibly successful career as a global marketer and entrepreneur who has worked with some of New Zealand and Australia's most iconic companies. Wendy is the founder of Socialities Group, which is the largest social media agency in New Zealand. Wendy has been recognised with a number of awards including 2019 Australasian Social Media Marketer of the year and 2018 Next Women of the Year Finalist in business and innovation. Wendy has an inspiring and contagious passion for the work that she does. In this episode, she speaks about how she founded Socialites, what gives her the confidence to work with leading brands, how we can use social media to inspire and support us, along with sharing her biggest learnings from the year that was 2020. Such an inspiring episode!  To follow Wendy, check out the below:  @wendysocialities  https://www.linkedin.com/in/wendythompsonnz/ Socialites NZ: https://socialites.co.nz/

30mins

8 Jun 2021

Similar People

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Wendy Thompson: Argentina Rugby strip Pablo Matera of captaincy over historical offensive social posts

The Mike Hosking Breakfast

Argentina Rugby Union has revoked Pablo Matera's captaincy, following revelations of historical tweets that were deemed offensive.In a quick response from the governing body, Matera along with two other players Guido Petti and Santiago Socino have also been suspended from the national team, until a disciplinary situation is defined.It means all three players will not feature in their Tri Nations finale against the Wallabies this weekend. The Pumas remain an outside chance of claiming the trophy.In a statement, Argentina rugby said the posts do not in any way represent them as a union."The Argentine Rugby Union strongly repudiates the discriminatory and xenophobic comments published by members of the Los Pumas squad on social networks."Although the messages were expressed between 2011 and 2013 and do not represent the integrity as people that the three showed during this time in Los Pumas, from the Argentine Rugby Union we condemn any expression of hatred and we consider it unacceptable that those who express them represent our country."The actions follow apologies from all three players, who took to Instagram to express remorse over the posts that were uncovered, leading to a mass outrage from the online community."Today I have to take charge of what I said 9 years ago," Matera posted on his Instagram account.Pumas captain Pablo Matera. Photo / Getty"I had a tougher time. I am very ashamed. Apologies to all those who were offended by the atrocities I wrote. At that moment I did not imagine who I was going to become."I'm also sorry to my team and my family for the moment they are going through my actions and thanks to the people who love me for their support."The tweets that centre around the 27-year-old Matera included criticism directed at black people as well as Bolivian and Paraguayan maids.He has since closed off his Twitter account.

3mins

1 Dec 2020

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Ep 57 Socialites NZ marketer Wendy Thompson discusses next trends in social media

The EO Business Podcast for APAC

Wendy Thompson's Socialites NZ was one of the first businesses to master the social media agency landscape more than 10 years ago. Following on from that she has become the biggest and well known social media agency players in New Zealand. Recently, during lockdown, she even managed to acquire a competitor! Here about this and all the latest social media trends.

25mins

3 Oct 2020

Most Popular

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Wendy Thompson: New advertising guidelines for social media influencers

Early Edition with Kate Hawkesby

New rules have been put in place for social media influencers.The Advertising Standards Authority has released a range of strict guidelines today in hopes to encourage more transparency from influencers who are posting sponsored content.The new guidelines define an "influencer" as anyone "who has influence over the choice, opinion or behaviour of their following", regardless of the number of followers they have.Socialites chief executive Wendy Thompson told Tim Dower this comes after a series of complaints about the ambiguity of various Instagram influencer marketing."It will make things a lot clearer for the general public, on whether what they're seeing is a paid ad or someone's opinion."LISTEN ABOVE

4mins

3 Sep 2020

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Bosses Rebuilding: Socialites' Wendy Thompson

Bosses Rebuilding

While the number of Covid-19 cases in New Zealand may be dropping, businesses are still bearing the brunt of the pandemic, effects that are set to continue for some time.Many chief executives are at the pointy end of businesses right now, making big decision in order to navigate their companies around the Covid-19 pandemic and the recession.But for one boss, her company experienced a sudden rise in workload while others were struggling to keep theirs up.Socialites NZ CEO Wendy Thompson told Heather du Plessis-Allan the effect of Covid on her business has been "full on"."Social media was up 60 per cent across the country, and we're dealing with tens of thousands of people everyday. Our workload massively increased, and a lot of clients had to change what they were doing very quickly."Ms Thompson believes her company's work rose due to a rise in demand to connect online."[social media] At the end of the day it's all about connection, so everyone jumped online. So we're talking to each other, talking to our brand."

7mins

3 Jun 2020

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#robettLIVE w/ Australasian Social Media Marketer of the Year, Wendy Thompson

#robettLIVE

Streamed live on April 22, 2020 Website : http://www.robett.com   --- Send in a voice message: https://anchor.fm/robett/message

39mins

28 Apr 2020

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Wendy Thompson: How to use social media for your business

The Weekend Collective

Social media superstar Wendy Thompson joins the Weekend Collective to talk about the best way to promote your business online.She has the best tips on choosing the platform the best suits you, how to get good reviews online, and how online shops follow you around the internet.

34mins

14 Jul 2019

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Wendy Thompson: How to use social media for your business

Smart Money

Social media superstar Wendy Thompson joins the Weekend Collective to talk about the best way to promote your business online.She has the best tips on choosing the platform the best suits you, how to get good reviews online, and how online shops follow you around the internet.

34mins

14 Jul 2019

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Wendy Thompson: How to use social media for your business

The Weekend Collective

Social media superstar Wendy Thompson joins the Weekend Collective to talk about the best way to promote your business online.She has the best tips on choosing the platform the best suits you, how to get good reviews online, and how online shops follow you around the internet.

34mins

14 Jul 2019

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