Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito
Innovation + Talks
Mike Belsito is the co-founder of Product Collective, an online hub that serves over 30,000 technology product management professionals. The community provides tools and resources—and hosts virtual and in-person meet-ups—for those in the innovation industry. Mike is also the co-host of Rocketship.FM, a podcast for product managers, entrepreneurs, and anyone in tech. They [...] The post Getting started with JTBD (jobs-to-be-done) and more with Mike Belsito appeared first on Sopheon.
Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively. Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Mike Belsito - How to Build Community to Enhance Customer Relationship
Peace of Chain
Mike Belsito is a start-up product and business developer who loves creating something from nothing. He is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. Many e-commerce business owners are looking for ways to grow their business. In this episode, Mike discusses the importance of building a community to enhance customer loyalty to be able to do just that. “No matter what you're doing, you have to figure out how to do these things that sort of feed your soul and feed your family you know, so even in those cases where maybe you keep going, and you're not finding success, you’ve still got to find a way to put food on the table.” - Mike Timestamps: 3.49 - Mike story of becoming an entrepreneur 12.05 - Mike reveals what he hoped to achieve at the beginning 16.31 - The challenges Mike faced on his journey 19.37 - The internal struggle 32.17 - How to set up a profitable event --- Connect with Mike Belsito! • Website: productcollective.com/author/mikebelsito • LinkedIn: linkedin.com/in/mikebelsito • Twitter: twitter.com/belsito --- Connect with Aero Wong! • Website: aerowong.com • LinkedIn: linkedin.com/in/aerowong • Twitter: twitter.com/aerowong • Instagram: instagram.com/aerowong • Facebook: facebook.com/aerowongfb • Clubhouse: @aerowong --- Resources: Listen to Mike’s Podcast Rocketship FM - https://rocketship.fm/
Mike Belsito - Do Things Unscalable to Scale Your E-commerce Business when You just Start Off
Peace of Chain
The Cofounder of Product Collective, a community serving 30,000+ technology product management professionals. He’s also the co-host of Rocketship.fm, one of the longest running and top-downloaded podcasts for entrepreneurs and product management professionals. It has been featured in media outlets such as Entrepreneur, Inc, Forbes, and elsewhere. “It’s about talking to customers 1 on 1 and really getting a deep understanding from them on how your product is actually making a difference for them.” - Mike Timestamps: 1.39 - Mike’s number 1 secret to scaling an e-commerce business 3.36 - Don’t become a big boy before you are a big boy 4.16 - Knowing what your customer wants to be able to scale --- Connect with Mike Belsito! ● Website: productcollective.com/author/mikebelsito ● LinkedIn: linkedin.com/in/mikebelsito ● Twitter: twitter.com/belsito --- Connect with Aero Wong! ● Website: aerowong.com ● LinkedIn: linkedin.com/in/aerowong ● Twitter: twitter.com/aerowong ● Instagram: instagram.com/aerowong ● Facebook: facebook.com/aerowongfb ● Clubhouse: @aerowong --- Resources: Listen to Mike’s Podcast Rocketship FM - https://rocketship.fm/
TEI 328: Getting started with Jobs-to-be-Done – with INDUSTRY and Mike Belsito
Product Mastery Now for Product Managers, Innovators, and Leaders
A framework for product managers to dig deep into their customers’ needs I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator™ but as Product Mastery […]
Getting Started with JTBD – Mike Belsito on The Product Experience
The Product Experience
One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD [...] Read more »The post Getting Started with JTBD – Mike Belsito on The Product Experience appeared first on Mind the Product.
Getting Started with Jobs to be Done, with Mike Belsito, co-Founder of Product Collective
Masters of Product Management
Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. In this episode, we'll discuss what JTBD is and how to get started.
Featuring Mike Belsito, founder of INDUSTRY Conference
Augusto Digital Insights with Brian Anderson
In the first episode of the Augusto Digital Insights podcast, Brian Anderson interviews Mike Belsito, founder of the INDUSTRY conference in Cleveland, Ohio and co-host of Rocketship.fm. Mike considers himself a product person that just so happens to manage a totally different type of product: a community and a conference. He explains that his journey into product management started before he even knew it. When his start-up failed, several companies approached him—one for a director of product strategy role. Mike remembers Googling “what does a director of product strategy do?”. He hadn’t gone to school for it, so he felt he wasn’t qualified. But the company laughed and said, "Oh no, Mike, nobody went to school for product management. You'll be fine." As he began reading books, listening to podcasts and talking to other product people, he realized there was a potential niche for a community centered on product management. That idea sparked the launch of INDUSTRY and the Product Collective. 2021 will be the seventh edition. Mike goes on to explain that a product person doesn’t sell solutions but rather pulls out the problems customers are experiencing and guiding them to new solutions. He defines the product mindset as a hypothesis that needs to be validated by getting as close to customers as possible. He shares that the best relationships between product managers and engineers are when there’s an immense level of trust. The product manager has to demonstrate that they deserve trust by being able to speak the engineers’ language, ask enough questions, and understand what tech stack they’re operating. On the flip side, engineers need to have a natural level of curiosity about what needs to be built and the business implications of it all. We thank Mike Belsito for his time on the Augusto Digital Insights podcast and wish him the best with Rocketship.fm and the INDUSTRY conference! Augusto Digital focuses on custom software design and development, cloud computing, and support solutions to enable our clients to realize their digital vision in Healthcare, financial services, logistics, and manufacturing.
Get Started w/ Jobs-To-Be-Done, Featuring Mike Belsito - Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference
Lessons In Product Management
Sign up today for the INDUSTRY conference and get 20% off using promo code: path2product20 The Industry Conference - Sign Up Here On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast! Here's what we discussed: Mike has been involved with early-stage startups since 2005 Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference Mike is the co-host of Rocketship.fm podcast. Check it out! And he also teaches as an Adjunct Professor What Jobs Theory is and Jobs-to-be-Done Why customers don't buy our products, they're hiring our products to solve a problem The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta Baby steps you can take in your jobs-to-be-done journey The pushes and pulls of the "struggling moment" How anxiety and inertia plays a big role in hiring your product for their job Why Empathy drives the Jobs-to-be-done framework Check our the resource Mike mentioned below: The Wired Group for JTBD Training and Resources Shape Up Book by Basecamp (free digitally or paperback option)--- Send in a voice message: https://anchor.fm/productmanagementlessons/messageSupport this podcast: https://anchor.fm/productmanagementlessons/support
Mike Belsito joins Product Love to talk about managing experiences as products
What do you consider a product? Us product managers, past or present, are probably quick to point to our trusty smartphones, our favorite apps, and even our own software but Mike Belsito thinks otherwise. He considers everything a product.Like many product managers we’ve interviewed in the past, Mike accidentally stumbled onto this role. He jokes that becoming a product manager was probably the next step after being a failed startup founder, but ironically, he’s the co-founder of the Product Collect