Mike Belsito - How to Build Community to Enhance Customer Relationship
Peace of Chain
Mike Belsito is a start-up product and business developer who loves creating something from nothing. He is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. Many e-commerce business owners are looking for ways to grow their business. In this episode, Mike discusses the importance of building a community to enhance customer loyalty to be able to do just that. “No matter what you're doing, you have to figure out how to do these things that sort of feed your soul and feed your family you know, so even in those cases where maybe you keep going, and you're not finding success, you’ve still got to find a way to put food on the table.” - Mike Timestamps: 3.49 - Mike story of becoming an entrepreneur 12.05 - Mike reveals what he hoped to achieve at the beginning 16.31 - The challenges Mike faced on his journey 19.37 - The internal struggle 32.17 - How to set up a profitable event --- Connect with Mike Belsito! • Website: productcollective.com/author/mikebelsito • LinkedIn: linkedin.com/in/mikebelsito • Twitter: twitter.com/belsito --- Connect with Aero Wong! • Website: aerowong.com • LinkedIn: linkedin.com/in/aerowong • Twitter: twitter.com/aerowong • Instagram: instagram.com/aerowong • Facebook: facebook.com/aerowongfb • Clubhouse: @aerowong --- Resources: Listen to Mike’s Podcast Rocketship FM - https://rocketship.fm/
Mike Belsito - Do Things Unscalable to Scale Your E-commerce Business when You just Start Off
Peace of Chain
The Cofounder of Product Collective, a community serving 30,000+ technology product management professionals. He’s also the co-host of Rocketship.fm, one of the longest running and top-downloaded podcasts for entrepreneurs and product management professionals. It has been featured in media outlets such as Entrepreneur, Inc, Forbes, and elsewhere. “It’s about talking to customers 1 on 1 and really getting a deep understanding from them on how your product is actually making a difference for them.” - Mike Timestamps: 1.39 - Mike’s number 1 secret to scaling an e-commerce business 3.36 - Don’t become a big boy before you are a big boy 4.16 - Knowing what your customer wants to be able to scale --- Connect with Mike Belsito! ● Website: productcollective.com/author/mikebelsito ● LinkedIn: linkedin.com/in/mikebelsito ● Twitter: twitter.com/belsito --- Connect with Aero Wong! ● Website: aerowong.com ● LinkedIn: linkedin.com/in/aerowong ● Twitter: twitter.com/aerowong ● Instagram: instagram.com/aerowong ● Facebook: facebook.com/aerowongfb ● Clubhouse: @aerowong --- Resources: Listen to Mike’s Podcast Rocketship FM - https://rocketship.fm/
TEI 328: Getting started with Jobs-to-be-Done – with INDUSTRY and Mike Belsito
Product Mastery Now for Product Managers, Innovators, and Leaders
A framework for product managers to dig deep into their customers’ needs I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator™ but as Product Mastery […]
Getting Started with JTBD – Mike Belsito on The Product Experience
The Product Experience
One of the key things to do in any product lifecycle is to review if it’s meeting your user’s needs. The last time we sat down to do this for the podcast, we decided to use the Jobs To Be Done approach, which led to a key question: how might we power up our JTBD [...] Read more »The post Getting Started with JTBD – Mike Belsito on The Product Experience appeared first on Mind the Product.
Getting Started with Jobs to be Done, with Mike Belsito, co-Founder of Product Collective
Masters of Product Management
Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. In this episode, we'll discuss what JTBD is and how to get started.
Featuring Mike Belsito, founder of INDUSTRY Conference
Augusto Digital Insights with Brian Anderson
In the first episode of the Augusto Digital Insights podcast, Brian Anderson interviews Mike Belsito, founder of the INDUSTRY conference in Cleveland, Ohio and co-host of Rocketship.fm. Mike considers himself a product person that just so happens to manage a totally different type of product: a community and a conference. He explains that his journey into product management started before he even knew it. When his start-up failed, several companies approached him—one for a director of product strategy role. Mike remembers Googling “what does a director of product strategy do?”. He hadn’t gone to school for it, so he felt he wasn’t qualified. But the company laughed and said, "Oh no, Mike, nobody went to school for product management. You'll be fine." As he began reading books, listening to podcasts and talking to other product people, he realized there was a potential niche for a community centered on product management. That idea sparked the launch of INDUSTRY and the Product Collective. 2021 will be the seventh edition. Mike goes on to explain that a product person doesn’t sell solutions but rather pulls out the problems customers are experiencing and guiding them to new solutions. He defines the product mindset as a hypothesis that needs to be validated by getting as close to customers as possible. He shares that the best relationships between product managers and engineers are when there’s an immense level of trust. The product manager has to demonstrate that they deserve trust by being able to speak the engineers’ language, ask enough questions, and understand what tech stack they’re operating. On the flip side, engineers need to have a natural level of curiosity about what needs to be built and the business implications of it all. We thank Mike Belsito for his time on the Augusto Digital Insights podcast and wish him the best with Rocketship.fm and the INDUSTRY conference! Augusto Digital focuses on custom software design and development, cloud computing, and support solutions to enable our clients to realize their digital vision in Healthcare, financial services, logistics, and manufacturing.
Get Started w/ Jobs-To-Be-Done, Featuring Mike Belsito - Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference
Lessons In Product Management
Sign up today for the INDUSTRY conference and get 20% off using promo code: path2product20 The Industry Conference - Sign Up Here On today's episode, I got to sit down with Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, and co-host of the Rocketship.fm podcast! Here's what we discussed: Mike has been involved with early-stage startups since 2005 Right now, Mike is the Co-Founder of Product Collective and the INDUSTRY conference Mike is the co-host of Rocketship.fm podcast. Check it out! And he also teaches as an Adjunct Professor What Jobs Theory is and Jobs-to-be-Done Why customers don't buy our products, they're hiring our products to solve a problem The influence of one of the inventors of Jobs-to-be-Done, Bob Moesta Baby steps you can take in your jobs-to-be-done journey The pushes and pulls of the "struggling moment" How anxiety and inertia plays a big role in hiring your product for their job Why Empathy drives the Jobs-to-be-done framework Check our the resource Mike mentioned below: The Wired Group for JTBD Training and Resources Shape Up Book by Basecamp (free digitally or paperback option)--- Send in a voice message: https://anchor.fm/productmanagementlessons/messageSupport this podcast: https://anchor.fm/productmanagementlessons/support
Mike Belsito joins Product Love to talk about managing experiences as products
What do you consider a product? Us product managers, past or present, are probably quick to point to our trusty smartphones, our favorite apps, and even our own software but Mike Belsito thinks otherwise. He considers everything a product.Like many product managers we’ve interviewed in the past, Mike accidentally stumbled onto this role. He jokes that becoming a product manager was probably the next step after being a failed startup founder, but ironically, he’s the co-founder of the Product Collect
Tech Startups, Seed Funding, Product Development and More with MIke Belsito
Fortify Your Data
Mike Belsito is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. He has a wealth of knowledge in the startup community as well, having authored the book 'Startup Seed Funding for the Rest of Us: How to Raise $1 Million for Your Startup - Even Outside of Silicon Valley' Show links: https://productcollective.com/ --------------------------------------------------------------------------- You can find Michael Hudak's book on amazon - Fortify Your Data: A Guide to the Emerging Technologies Check us out at fortifyyourdata.com! ---------------------------------------------------------------------------- Opening song clipped from Red Skies by Windows 96 - https://windows96.bandcamp.com/
JJRR Ep38 Software product management - Building an INDUSTRY conference and community - with Mike Belsito
JimJim's Reinvention Revolution Podcast
Mike Belsito is a product guy who's passionate about building the Product Collective community, and is co-founder of INDUSTRY the product conference where product managers from around the world can learn to build, launch and scale world-class software products. Now a top influencer, listen to Ep38 as Mike describes how his early career in sports management and entrepreneurship unknowingly prepared him with the multi-faceted skills required for product and now conference management. http://productcollective.com/ http://industryconference.com/ https://www.amazon.com/Startup-Seed-Funding-Rest-Us-ebook/dp/B00UC7OU2A http://rocketship.fm/ https://findaway.com/ http://www.techpint.org/ www.blocklandcleveland.com 04:04s Mike’s definition of product management 6:14s Product management vs. project management 8:55s Going to school for sports management 11:15s Pursuing an MBA and initiating a corporate sponsorship program 14:06s Diving into entrepreneurship and becoming a “Findawayer” 16:15s Leaving Findaway to start eFuneral.com 19:00s Selling eFuneral and finding Product Management 21:30s Finding an opportunity in product management and self educating 22:28s Writing “Startup seed funding for the rest of us” 23:15s Finding the right angle / focus on product 24:58s Product Collective, a community for product people 27:02s Niching down on software product managers 31:30s The importance of product management for high growth software companies 33:50s Building the conference from the ground up - build it and make them come 40:35s Product management responsibilities and customer focus 43:04s First impressions of Blockland Cleveland organization and conference 50:12s The challenge of keeping up with technology 51:50s Never setting a strong 3 to 5 year roadmap 56:04s Discovering how quickly you become an influencer in your industry “We created Industry for software product managers. 90% of the people that come to our conference, they have product in their title one way or the other.” “I was so deep into eFuneral, what does a failed founder due next?” Enjoy this episode? Share it with friends! Click Subscribe in iTunes!