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George Brontén Podcasts

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12 of The Best Podcast Episodes for George Brontén. A collection of podcasts episodes with or about George Brontén, often where they are interviewed.

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12 of The Best Podcast Episodes for George Brontén. A collection of podcasts episodes with or about George Brontén, often where they are interviewed.

Updated daily with the latest episodes

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COSS61 - George Brontén

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George decided to build software to bridge the gap between sales strategy and execution, and to team up with sales experts worldwide.

By adding the HOW to sell to the CRM, he helps b2b sales teams to increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning Sales Enablement CRM to replace your old-school CRM system or complement it.
Aug 19 2020 · 22mins
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How to Stop Killing Deals with George Brontén

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George Brontén just came out with a book for all of us called Stop Killing Deals. As CEO and Founder of Membrain, a sales enablement CRM, George has learned a thing or two about behaviors that lead to success in sales. He starts his conversation with Jeremey by correcting some bad assumptions salespeople make - such as “buyers and sellers are logical” - before diving into his views on the future of AI in sales. Visit SalesLoft.com for show notes and insights from this episode. 

Jul 21 2020 · 29mins
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Deadly Assumptions that are Killing your B2B Sales - Outside Sales Talk with George Brontén

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George Brontén is the CEO & Founder of Membrain.com, a SaaS company that enables B2B sales teams to execute their sales process, coach for higher results, and build predictable growth. He is also the author of the book “Stop Killing Deals: How to Gain Competitive Advantage by Viewing Sales through the Lens of Human Nature”. In this episode, George explains how to root out deadly assumptions and find sales success.

Here are some of the topics covered in this episode:

  • What are the 3 deadly assumptions 
  • How emotions affect decision-making
  • Ways to identify top sales performers
  • How to motivate reps towards discipline
  • Tips to find the best technology stack for you

About the Guest: 

George is the “Sales Effectiveness Pioneer” at Membrain.com,  his mission is to learn from top salespeople how technology is either hurting or helping sales productivity. He builds software to bridge the gap between sales strategy and execution. 

Book: https://www.amazon.com/Stop-Killing-Deals-assumptions-excellence/dp/9151941821

LinkedIn: https://www.linkedin.com/in/georgebronten/

Blog: https://www.membrain.com/blog

Listen to more episodes of the Outside Sales Talk here and watch the video here!

Jul 01 2020 · 41mins
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VC 1-032 George Brontén: CRM, Customer Buying Decisions, and Coaching out the Simple Mistake

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George Brontén: is a thought leader, author, and the CEO of a CRM company who finds that CRMs often don't do what they should. We talk about what sales leaders should be getting their teams to do instead of logging activities, about the importance of coaching (not managing) and his book, which helps sales people -- and the coaches coaching them -- avoid those simple mistakes that are high-frequency deal-killers.

Jun 29 2020 · 34mins
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Guest George Brontén

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As the founder & CEO of Membrain.com, the B2B Sales Enablement CRM, George Brontén is passionate about the art and science of sales. In his conversation with host Tibor Shanto, Brontén explores some of the faulty assumptions people make in sales, the selection of CRMs, and other areas of selling. Created for individuals in sales, marketing and related disciplines, all published episodes of Sales Scrum can be found here.

Jun 15 2020 · 27mins
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Stop Killing Deals for Inside Sales Professionals with George Brontén

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How can your inside sales team get a competitive advantage over its competition? By changing how they sell to their customers.

There are three deadly assumptions that kill deals and harm sales organizations - and there's a framework for defeating those deadly assumptions and achieving scalable world-class sales performance. Listen to this conversation with George Brontén to learn how you can turn HOW you sell into a competitive advantage.

And when you want to go deeper, go get a copy of George's book Stop Killing Deals. It's not meant to be read - it's meant to be implemented.

Jun 04 2020 · 26mins
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770: Stop Killing Deals, with George Brontén

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On today’s episode, George Brontén. He’s the founder and CEO of Membrain, based out of Stockholm, Sweden. And he’s the author of a brand new book titled, “Stop Killing Deals.” You gotta love that title. Short and to the point. Join us as we explore the sales behaviors (both conscious and subconscious) of managers and individual sellers that kill deals. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

May 22 2020 · 53mins
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The truth behind sales enablement with George Brontén

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Strap yourselves in for an awesome episode featuring special guest, CEO and founder of Membrain.com – George Brontén!! This week Luigi and George discuss the creation of Membrain as well the key learnings from his time in Sales. Get your pens ready because there are a heap of nuggets in this episode for you to discover. 

Don’t forget to rate, comment and subscribe to our podcast, let us know what you think and tell us about your own sales experiences, we would love to hear them!

Where you can find George: 

www.linkedin.com/in/georgebronten

https://www.membrain.com

The book George recommends for you:

https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000

Timestamps:

[02:10] – George introduces himself and shares his journey into sales

[04:30] – George’s early wins and learnings before founding Membrain 

[11:00] – Competing with the big brands (Microsoft, Oracle and Salesforce)

[15:10] – Key learnings with George

[18:00] – Sales and automation: George and Luigi discuss the future of sales

[23:55] – What you should be doing to ensure you have a job in the next 2-5 years

[28:20] – George’s definition of sales enablement

[32:25] – The makings of a world class sales team

[39:00] – George recommends a book written by a surgeon (what-the?)

[43:20] – What good coaching should look like

[47:40] – What you can do to build confidence in your career

[52:30] – Sales Professionals… are they born or made?

[54:02] – (You know what time it is) Sales: A science or an art?

[54:20] – Biggest influence in George’s career

[55:20] – One thing George would have done differently 

Aug 18 2019 · 58mins
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EP16 - The Power of Sales Process with George Brontén

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Full show notes and resources here: https://www.refract.ai/blog/sales-process-power
Jul 11 2019 · 36mins
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Becoming A Leader with Laleh Hancock and Designing Sales Strategies Through CRM Systems with George Brontén

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Leaders that lead differently inspire others to be themselves in their leadership abilities. Life and communication coach Laleh Hancock shares some insights about leadership, giving up control over your staff, the importance of handling your finances, and how curiosity is a critical and direct link to improving motivation and communication-based issues that challenge organizations. She also explains why having long-term vision is a must for every company. Laleh is a management and professional services consultant and facilitator of Wealth Creators Anonymous, a special program by Access Consciousness.

George Brontén, a life-long entrepreneur and the founder and CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy, dives into the assumption most people have about sales. In an insightful talk, he discusses the right and wrong ways commissions are being implemented by companies. He explains why caring for the buyers and putting them at the center of everything is the key to a successful business. George also explores how CRM can help any sales personnel become more efficient and successful in their field.

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Apr 19 2019 · 57mins
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