Hillary Weiss Yells's guest appearances

Hillary Weiss Yells

Notes in the Margin

Donald Trump

Rachael Kay Albers

Steve McQueen

Joanna Penn

Laura Belgray

Mike Ganino

Kenda MacDonald

Nick Smith

Ryan Wallman

Hillary Weiss

Jill Robinson

Peter Thomson

Ben Settle

Hannah Shamji

Kim Krause Schwalm

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Hillary Weiss is yelling on the podcast! Hurrah! Right at the start of the coronavirus crisis, Vicky and Hillary got together via the magic of Zoom and yelled about branding. Tune in to find out where confidence comes from, why it's scary to put yourself out there, and how not to sound like an asshole.   Key Takeaways: [1:10] What does Hillary focus on?  [3:05] What do you want to see more of and less of in your industry?  [6:25] Hiliary works with her clients on their brand messaging to help them have the confidence they need to stand out from the crowd. [9:35] What is a statement piece and how do you leverage it?  [11:55] There’s a lot of fear when it comes to deviating from industry norms, but it is also the most powerful marketing tool you have.  [16:10] Instead of throwing more information at people, help them take the first step towards something productive.  [18:45] How did Hilliary get into copywriting and branding?  [23:15] It can be a tough position for copywriters because they can suddenly become responsible for sales results if their client doesn’t know any better.  [25:45] It’s critical to understand your client’s market first and what they’re trying to achieve before trying to offer them services.  [33:15] Absolutely check out Hillary and Margo’s YouTube channel. It’s perfect for female business owners who need an extra boost in confidence.      Mentioned in This Episode: Website Vicky on Medium Order Vicky’s new book! 90-day Book Course Subscribe on  iTunes,  Stitcher, and  Overcast Hillary Weiss  Hillary’s YouTube channel

Hillary Weiss is yelling on the podcast! Hurrah! Right at the start of the coronavirus crisis, Vicky and Hillary got together via the magic of Zoom and yelled about branding. Tune in to find out where confidence comes from, why it's scary to put yourself out there, and how not to sound like an asshole. Key Takeaways: [1:10] What does Hillary focus on?  [3:05] What do you want to see more of and less of in your industry?  [6:25] Hiliary works with her clients on their brand messaging to help them have the confidence they need to stand out from the crowd. [9:35] What is a statement piece and how do you leverage it?  [11:55] There’s a lot of fear when it comes to deviating from industry norms, but it is also the most powerful marketing tool you have.  [16:10] Instead of throwing more information at people, help them take the first step towards something productive.  [18:45] How did Hilliary get into copywriting and branding?  [23:15] It can be a tough position for copywriters because they can suddenly become responsible for sales results if their client doesn’t know any better.  [25:45] It’s critical to understand your client’s market first and what they’re trying to achieve before trying to offer them services.  [33:15] Absolutely check out Hillary and Margo’s YouTube channel. It’s perfect for female business owners who need an extra boost in confidence.  Mentioned in This Episode: <a href="http://www.moxiebooks.co.uk/" rel="nofollow" target="_blank">Website</a> <a href="https://medium.com/@Word_Nerd_Girl" rel="nofollow" target="_blank">Vicky on Medium</a> <a href="http://www.moxiebooks.co.uk/feb2020booklaunch" rel="nofollow" target="_blank">Order Vicky’s new book!</a> <a href="https://moxiebooks.co.uk/90-day-book-course-live/" rel="nofollow" target="_blank">90-day Book Course</a> Subscribe on <a href="https://itunes.apple.com/gb/podcast/business-for-superheroes/id1064196077?mt=2" rel="nofollow" target="_blank"> iTunes</a>, <a href="https://www.stitcher.com/podcast/business-for-superheroes-show/the-business-for-superheroes-show" rel="nofollow" target="_blank"> Stitcher</a>, and <a href="https://overcast.fm/itunes1064196077/business-for-superheroes" rel="nofollow" target="_blank"> Overcast</a> <a href="https://hillaryweiss.com/" rel="nofollow" target="_blank">Hillary Weiss</a> <a href="https://www.youtube.com/channel/UCn-X9nErmm5sT2I5iqYkKTw" rel="nofollow" target="_blank"> Hillary’s YouTube channel</a>

Ep213: Hillary Weiss Yells About Branding