Willo Perron's guest appearances

Willo Perron

Clever

Monocle on Design

Scratching the Surface

Straight Up

ARE WE ON AIR ?

Michael Bierut

Aric Chen

LeBron James

Patti Smith

Kurt Andersen

David Shrigley

Chris Lee

Richard Branson

Rob Walker

Paul Smith

Francis Mallmann

Pandora Sykes

Andrew Blauvelt

Khoi Vinh

Manuel Lima

OwlTail

Willo Perron is a designer, creative director, and partner of Perron-Roettinger whose work spans branding, interiors, and live performance. Willo has designed stage sets, packaging, and marketing material for artists like Kanye West, JAY-Z, St. Vincent, and Rihanna as well as branding and retail design for Adidas, Yeezy, and American Apparel. In this episode, Jarrett and Willo talk about the term ‘creative director’, his self-education in design, and the overlap between retail spaces and live performance. Links from this episode can be found at scratchingthesurface.fm/187-willo-perron.—If you enjoy the show, please consider supporting us on Patreon and get bonus content, transcripts, and our monthly newsletter! http://www.patreon.com/surfacepodcast

Willo Perron is a designer, creative director, and partner of Perron-Roettinger whose work spans branding, interiors, and live performance. Willo has designed stage sets, packaging, and marketing material for artists like Kanye West, JAY-Z, St. Vincent, and Rihanna as well as branding and retail design for Adidas, Yeezy, and American Apparel. In this episode, Jarrett and Willo talk about the term ‘creative director’, his self-education in design, and the overlap between retail spaces and live performance. Links from this episode can be found at <a href="http://scratchingthesurface.fm/187-willo-perron" rel="nofollow" target="_blank">scratchingthesurface.fm/187-willo-perron</a>. — If you enjoy the show, please consider supporting us on Patreon and get bonus content, transcripts, and our monthly newsletter! <a href="http://www.patreon.com/surfacepodcast" rel="nofollow" target="_blank">http://www.patreon.com/surfacepodcast</a>

187. Willo Perron

How did Drake build his floating yellow ferrari and who owns it now? What inspires Gaga's theatric performances or JAY Z's political visuals? And what's it like to edit Kanye West's wardrobe? Willo Perron, creative director to the stars and co-founder of Los Angeles based architect studio Perron–Roettinger, talks to Straight Up about all of this and more. Also in this episode, we chat about how the best ideas come from our subconscious, what happened when his Rihanna show went wrong, and why his favourite artists are the ones with "shitty attitudes". Thank you to this episode's wonderful sponsor Shop Cuvée, the hugely successful lockdown project from renowned North London restaurant Top Cuvée, which launched a gorgeous online shop at the start of the pandemic and has since become one of the leading sellers of natural wine in the UK. Shop Cuvée also stocks incredible cocktails from Three Sheets bar in London, as well as beautiful store cupboard essentials and deli items including charcuterie and cheese. With Willo we drank a super fresh bottle of Austrian orange wine, the Joiseph Muskat Ottonel, that came specially recommended by the team. Enjoy 10 per cent off shop-wide with the code STRAIGHT UP Straight Up's music and editing is by Marlon Percy 

How did Drake build his floating yellow ferrari and who owns it now? What inspires Gaga's theatric performances or JAY Z's political visuals? And what's it like to edit Kanye West's wardrobe? Willo Perron, creative director to the stars and co-founder of Los Angeles based architect studio <a href="https://p-r.studio/" rel="nofollow" target="_blank">Perron–Roettinger</a>, talks to Straight Up about all of this and more. Also in this episode, we chat about how the best ideas come from our subconscious, what happened when his Rihanna show went wrong, and why his favourite artists are the ones with "shitty attitudes". Thank you to this episode's wonderful sponsor <a href="https://www.shopcuvee.com/" rel="nofollow" target="_blank">Shop Cuvée,</a> the hugely successful lockdown project from renowned North London restaurant Top Cuvée, which launched a gorgeous online shop at the start of the pandemic and has since become one of the leading sellers of natural wine in the UK. Shop Cuvée also stocks incredible cocktails from Three Sheets bar in London, as well as beautiful store cupboard essentials and deli items including charcuterie and cheese. With Willo we drank a super fresh bottle of Austrian orange wine, the <a href="https://www.shopcuvee.com/collections/wine/products/joiseph-muskat-ottonel" rel="nofollow" target="_blank">Joiseph Muskat Ottonel</a>, that came specially recommended by the team. Enjoy 10 per cent off shop-wide with the code STRAIGHT UP Straight Up's music and editing is by <a href="https://www.instagram.com/marlonpercy/?hl=en" rel="nofollow" target="_blank">Marlon Percy </a>

Creative director Willo Perron on designing tours for Lady Gaga, Rihanna and JAY Z

Before a product reaches the end assembly, one rarely thinks of the human hand: an object rendered with value based on cultural expectation through mechanical means… but WILLO PERRON’s role in this world is making that touch known: the harmoniously combination of both people and concepts, creating EXPERIENCE. In this episode, PERRON meditates on his work in relation to music, highlighting the most crucial element in the mix: CONVERSATION… https://areweonair.com/willoperron https://www.instagram.com/areweonair/ https://www.instagram.com/armannafeei/

Before a product reaches the end assembly, one rarely thinks of the human hand: an object rendered with value based on cultural expectation through mechanical means… but WILLO PERRON’s role in this world is making that touch known: the harmoniously combination of both people and concepts, creating EXPERIENCE. In this episode, PERRON meditates on his work in relation to music, highlighting the most crucial element in the mix: CONVERSATION… <a href="https://areweonair.com/lykke-li" rel="nofollow" target="_blank">https://areweonair.com/willoperron</a> <a href="https://www.instagram.com/areweonair/" rel="nofollow" target="_blank">https://www.instagram.com/areweonair/</a> <a href="https://www.instagram.com/armannafeei/" rel="nofollow" target="_blank">https://www.instagram.com/armannafeei/</a>

Ep 12 // WILLO PERRON

Jill Magid

Designer Willo Perron talks about creating a stage-show that pops for everyone from Jay Z to Florence and the Machine. Plus a word with Design Miami’s curatorial director and a documentary maker on her latest film all about Mexican architect Luis Barragán.

Meeting Willo Perron, Aric Chen and Jill Magid