Bodo Lang
17 Podcast Episodes
Bodo Lang: Massey University marketing professor says cost of living and retailer marketing are driving consumers towards home brand products
Bodo Lang: Massey University marketing professor says cost of living and retailer marketing are driving consumers towards home brand products
New research shows consumers are gravitating towards home brand products due to the rising cost of living. EY data indic... Read more
26 Jul 2023
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3mins
Bodo Lang: Marketing expert discusses whether Countdown/Woolworths rebrand is a waste of time and money
Bodo Lang: Marketing expert discusses whether Countdown/Woolworths rebrand is a waste of time and money
It's thought Countdown's $400 million rebrand is a waste of time, money and poor timing as many Kiwis struggle to pay fo... Read more
18 Jul 2023
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3mins
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Bodo Lang: Marketing expert on the reputation damage caused by insects turning up in food items
Bodo Lang: Marketing expert on the reputation damage caused by insects turning up in food items
Creepy crawlies are continuing to pop up in food items. The latest is insect larvae which was nestled in a boy's Whittak... Read more
17 May 2023
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3mins
Bodo Lang: Massey University Marketing Professor on Pak'nSave Porirua facing criticism for inclusion of laundry liquid in Mother's Day giveaway
Bodo Lang: Massey University Marketing Professor on Pak'nSave Porirua facing criticism for inclusion of laundry liquid in Mother's Day giveaway
Pak'nSave Porirua is being criticised for a Mother's Day giveaway of laundry liquid. Its' social media post advertising ... Read more
10 May 2023
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3mins
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Word of mouth is analysed by Marketing expert Assoc. Prof. Bodo Lang
Word of mouth is analysed by Marketing expert Assoc. Prof. Bodo Lang
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. An... Read more
12 Jun 2022
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50mins
Bodo Lang: Marketing expert says outrage caused by the Coca-Cola's move shows how attached people become to brands
Bodo Lang: Marketing expert says outrage caused by the Coca-Cola's move shows how attached people become to brands
Some consumers are fizzed up over Cocoa-Cola's decision to axe two of its soft drink flavours.Coke Zero and Coke No Suga... Read more
24 May 2022
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3mins
Bodo Lang: Marketing expert says outrage caused by the Coca-Cola's move shows how attached people become to brands
Bodo Lang: Marketing expert says outrage caused by the Coca-Cola's move shows how attached people become to brands
Some consumers are fizzed up over Cocoa-Cola's decision to axe two of its soft drink flavours.Coke Zero and Coke No Suga... Read more
24 May 2022
•
3mins
Bodo Lang: Auckland University Marketing Lecturer expects major overhaul for supermarket industry today
Bodo Lang: Auckland University Marketing Lecturer expects major overhaul for supermarket industry today
New Zealand's supermarket industry could be in for a major overhaul today. The Commerce Commission will release its fina... Read more
7 Mar 2022
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3mins
Bodo Lang: Auckland University Marketing Lecturer expects major overhaul for supermarket industry today
Bodo Lang: Auckland University Marketing Lecturer expects major overhaul for supermarket industry today
New Zealand's supermarket industry could be in for a major overhaul today. The Commerce Commission will release its fina... Read more
7 Mar 2022
•
3mins
Bodo Lang: University of Auckland Senior Marketing Lecturer- Mandatory vaccinations a good P.R move
Bodo Lang: University of Auckland Senior Marketing Lecturer- Mandatory vaccinations a good P.R move
A senior marketing lecturer sees mandatory vaccinations as a good P.R move. The Government is requiring 40 per cent of o... Read more
26 Oct 2021
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3mins
