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Nathan Barry

69 Podcast Episodes

Latest 24 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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(EP10): Nathan Barry, Founder Of ConvertKit.com, How They Bootstrapped To $28 Million A Year

Vested Capital

Nathan Barry is the founder and CEO of ConvertKit.com, an email newsletter platform for creators to send newsletters and run email marketing campaigns. Nathan is well known for transparency, sharing the behind the scenes growth in revenue of his company from day one. At the time of this interview, ConvertKit is generating over $28 Million a year in sales.During this podcast we first cover all the businesses and roles Nathan had before he started ConvertKit, from running a web design agency at 17, to building IOS apps, to running an information publishing business selling books and courses on digital interface design making as much as $250,000 a year.Then we switched into the origin and early stage growth stage of ConvertKit. This was a super insightful part of the interview as Nathan explained how after two years of stagnation at $2,000/month in revenue, over the next two years he ramped it up to $500,000/month in revenue.What a run that is!I also asked Nathan to explain his philosophy around raising capital, staying private, sharing equity with his employees and what the future holds for ConvertKit.Enjoy the interview.Yaro Podcast: https://www.yaro.blog/pod/Blog: https://www.yaro.blog/

1hr 20mins

11 Jul 2021

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#104: Nathan Barry – The Power of Writing Online

The Danny Miranda Podcast

Nathan Barry is the creator of ConvertKit. He's also a writer and designer. In this conversation, we spoke about homeschooling, his early success, building an online business in Boise, Idaho, the power of streaks, and unsolicited advice from James Clear.

1hr 24mins

14 May 2021

Similar People

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#206 – How Small Actions Lead to Compound Gains with Nathan Barry of ConvertKit

Indie Hackers

Nathan Barry (@nathanbarry) has grown ConvertKit from $7M to $27M since I last spoke with him three years ago. He’s done several things in the last few years to grow—including making ConvertKit’s first acquisition and riding the wave of the creator economy. But mostly we’ll discuss how incremental improvements over eight years is responsible for the email marketing tool’s compound growth.   Follow Nathan on Twitter: https://twitter.com/nathanbarry Find and build your audience with ConvertKit: https://convertkit.com/

53mins

12 May 2021

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The Future of Email Marketing For Musicians with Nathan Barry

The Future Belongs to Creators

ConvertKit’s mission is to help creators reach their audience and make a living doing what they love. That includes musicians – possibly the most mainstream of creators. If you’ve been following along, you may have caught wind that ConvertKit recently acquired FanBridge, an email marketing company geared toward musicians. In today’s episode, Charli, Haley, Miguel, and ConvertKit CEO Nathan Barry discuss the why behind ConvertKit’s acquisition, why emerging musicians need email, and why email is much deeper than Spotify and so much more than simply another marketing tool in your musical belt. “As an artist, you should own the relationship with your fans, just like you should own the masters to your songs, rather than the record label, Spotify, or relying on the algorithms from Instagram, and YouTube, and others. In email, there’s no algorithm. You own that directly.”  ~ Nathan BarryOur Favorite Creators [10:01] Musicians are the creators many people admire the most. They also fuel our culture. Adding musicians to ConvertKit’s portfolio takes our message of supporting creators mainstream. [16:35] Email is not a discovery platform, it’s a connection platform. Emerging artists simply aren’t able to connect with fans and new listeners on sites like Spotify. Not to mention, emails can help you earn a living – selling merch, selling tickets – outside of the slice of revenue you earn for every Spotify stream.   [18:21] Email is where your superfans live and the email conversion rate is so much higher than the conversion rate on social media. Casual fans follow on social media. Superfans sign up for your email list.  [19:29] Owning your audience is hugely important and you can only own your audience via email. You can’t control when Spotify or Instagram will change the algorithm and delete your fanbase.  [22:52] Musicians can use email to foster those one-on-one conversations with fans, build stronger connections, and show off their voice. Given that most musicians are strong writers, writing emails is probably an undiscovered strength for musicians. [28:31] Every artist who is excelling or has excelled in email, has had an experience that has pushed them to start email. Don't wait for something to happen. Be proactive and start building your email list today.  Connect with our hosts Charli Prangley Miguel Pou Haley Janicek Nathan Barry Links Watch The Future Belongs to Creators on YouTube Behind-The-Scenes Of Our First Acquisition Creator Sessions Mandy Moore Performs on Creator Sessions After a Decade Long Music Hiatus Craft & Commerce Conference Pharrell Williams Masterclass with Students at NYU Clive Davis Institute Among Us CORPSE Taylor Swift Johnnyswim Songs With Strangers ConvertKit Plans to Bring Newsletters to Music Industry With FanBridge Acquisition Substack Arnold Schwarzenegger’s Newsletter Jenna Kutcher Kevin Hart I Can’t Make This Up: Life Lessons by Kevin Hart MailChimp SalesForce Marketing Cloud FanBridge Spotify Got a story to tell on The Future Belongs to Creators podcast?We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram

27mins

21 Apr 2021

Most Popular

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Nathan Barry on Leveraging the Power of Automation All The Way to $25 Million in Revenue

Real Relationships Real Revenue - Video Edition

Nathan Barry shares the secrets of the world’s most effective communicators and how you can leverage the power of automation to scale your business development efforts to the moon. Learn how business development professionals can use email and content to grow an audience that is hungry for their expertise, reach more people in a deeper way at scale instead of just 1-to-1, and how the compound gains of consistent action can lead to incredible results. Mo asks Nathan Barry: What’s your big idea for growing a book of business, growing relationships, and growing a career? Nathan used to play video games and he likens having an audience and a newsletter to having the cheat codes for business. Having an engaged audience that you can push content to is incredibly powerful. Some platforms have followers, like social and blogging, and others allow you to push content in front of your audience. The push method puts you in control and makes those platforms much more valuable in achieving your business goals. Many professionals don’t think of an email list as a relevant tool for building a book of business, but if you have a list of the right people that want to hear from you it can definitely be a powerful asset. Even if you’re not selling something through your email list, you can still build the mind share and reputation with your audience that increases your value in their mind. Delivering value is key. When it comes to professional services, a cadence of once a month is more than sufficient and the important thing is quality over quantity when it comes to communication. The best approach is to augment your close relationships with the vital few and combine it with a larger audience where you are delivering content. Those people are your prospective clients and finding a communication method that has leverage is how you can scale relationships considerably. Content allows someone to get to know you on a deeper level, well before you ever talk to them in person or on a phone call. Mo asks Nathan Barry: How can we get more of the meaningful work we want to do? When you think about all the service providers you could hire, you consider all sorts of things like price, location, rapport, but near the top is actual expertise. One of the most effective ways to signal your expertise is to teach what you know. Nathan originally started off designing apps for the iPhone for other people, and in the process of trying to land more freelancing gigs, he had the thought that if he had written the book on iPhone app design it would make landing clients much easier. This led him down the path to creating a newsletter and writing a book. It’s hard to remember where you are in every conversation with every prospect you are currently talking to. This is where automation comes in and one of the reasons why email can be such an effective communication tool. You could create an automated sequence that delivers your content and includes the appropriate calls to action at the right time. It’s also possible to leverage your content that you’re delivering over time and turn that into a book down the road. When you’re just getting started with a smaller list it can be discouraging. When you have 0-10 subscribers, the first thing you should do is ask them where they currently go to learn about your topic and what their biggest pain points and struggles are. This gives you very valuable information and lets you know where you can potentially add content and lets you know what your follow up content should be. Whatever the audience is struggling with is exactly what your content should help them with. As your list grows, it’s okay to start asking them to share your content with people they think would benefit from it. Once you approach the 100-1000 mark, you can start bundling your content into a free ebook or course or resource and use that to continue growing your audience. Mo asks Nathan Barry: How do you deepen relationships with an email list? When you first meet someone, your relationship is initially pretty shallow. Nathan likes to take as much information about himself and include that into his email sequence because that allows people to get a glimpse of who he is. Being authentic, open, and direct is a way you can help people get to know you and instill that vital trust. Any stories that you can teach and share are going to help someone who is following along feel like they can trust you. It’s also important to take your prospect on a journey where they are learning about you consistently over time while you are delivering value to them. An email course is a great tool to accomplish this. As a blogger or content creator, you can turn your best content into email content and use it as the basis of your email course. You can make sure thatyour prospect gets to know you at a set cadence over time and has already consumed your best content. By automating this kind of a sequence, you get leverage and scale so the hours you put to create the client onboarding system payoff considerably in the future. The most common place people struggle when building an audience is in being too broad. People are usually trying to solve a specific problem, so the more you can create content around that specific problem the more effective the hook in bringing people into your audience. The sequence of content also trains people to open your emails. If your content is good, you drastically increase the odds of them opening your next email. Great content also shapes the person’s questions and mindset for what they should be thinking about once they do get on a call with you. The trouble with creating content is that it can be very time consuming, and this is why the automation is so important for leveraging and scaling the work you are putting in. A common concern is that if you give away too much for free that no one will hire you, but the opposite is actually true. The more they learn, the more likely to realize how complicated what you do can be and understand that they need to hire a professional. If you’ve already been serving clients, you’ve probably already been doing half the work to create these kinds of assets that can work for you in the long term. Mo asks Nathan Barry: How do we hack our own habits to keep building their audience? The most important thing you can do is do it consistently. Anywhere you can find leverage and compound returns are crucial to your long term success. This is where habits come in. Creating content is a long term game and if you only do it for a few months you’re not going to see a lot of traction. Nathan uses an app called Streaks to track his habits and his chain of accomplished actions every week, including sending a newsletter every week, writing every day, exercising and practicing the piano every day. If there is something that you want to get compound gains from, do it every day, even if it’s only for 10 or 20 minutes. It’s consistent effort over a long period of time that is going to get you the results you want. If you break your streak, that’s okay. Just don’t miss twice. Mo shares his insights from the habits of Nathan Barry. ConvertKit has grown from a startup to $25 million a year in revenue. His perspective on seeing how thousands of professionals use his platform gives him a lot of insight into what works and what doesn’t. Teach everything you know. Many professionals resist the idea for fear of giving away all their best stuff for free, but the opposite tends to be true. The more you give away, the more the prospect realizes that they need your expertise to help them in their specific situation. The right place to switch from teaching to pitching is at the point where you have adequately framed the problem and figured out how you could work together. Teaching naturally flows into the conversation around working together. Give with abundance and do it in a way that scales. If you’re going to spend nearly a hundred hours packaging your education, you should absolutely use a platform like ConvertKit to automate it and scale your efforts. Once you set up something that’s automated, it works for you forever. Share what you are working on and what you’re learning with the people in your audience. Automation allows you to develop a relationship with a prospect without actually having to be there and sharing your story is incredibly powerful in getting people to bond with. For Nathan, the two most important things in business that he’s looking for is leverage and compound returns. Automation fits that bill. Once you create a piece of content, think of ways that you can use to help more people at scale. Develop fewer things and leverage them more effectively. When you think of your time when it comes to business development, ask yourself what things you can do that will pay off and work for you forever. Build it once and do it right, and then put it out in a way that scales. Mentioned in this Episode: GrowBIGPlaybook.com ConvertKit.com nathanbarry.com

1hr 12mins

10 Apr 2021

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The Top 3 Things You Need to Implement from Nathan Barry, Founder of ConvertKit

Real Relationships Real Revenue - Video Edition

Mo shares his insights from the habits of Nathan Barry. ConvertKit has grown from a startup to $25 million a year in revenue. His perspective on seeing how thousands of professionals use his platform gives him a lot of insight into what works and what doesn’t. Teach everything you know. Many professionals resist the idea for fear of giving away all their best stuff for free, but the opposite tends to be true. The more you give away, the more the prospect realizes that they need your expertise to help them in their specific situation. The right place to switch from teaching to pitching is at the point where you have adequately framed the problem and figured out how you could work together. Teaching naturally flows into the conversation around working together. Give with abundance and do it in a way that scales. If you’re going to spend nearly a hundred hours packaging your education, you should absolutely use a platform like ConvertKit to automate it and scale your efforts. Once you set up something that’s automated, it works for you forever. Share what you are working on and what you’re learning with the people in your audience. Automation allows you to develop a relationship with a prospect without actually having to be there and sharing your story is incredibly powerful in getting people to bond with. For Nathan, the two most important things in business that he’s looking for is leverage and compound returns. Automation fits that bill. Once you create a piece of content, think of ways that you can use to help more people at scale. Develop fewer things and leverage them more effectively. When you think of your time when it comes to business development, ask yourself what things you can do that will pay off and work for you forever. Build it once and do it right, and then put it out in a way that scales. Mentioned in this Episode: GrowBIGPlaybook.com ConvertKit.com

20mins

9 Apr 2021

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Nathan Barry & Anything You Want by Derek Sivers

Inc. Book Smart

In this episode, Nathan Barry Founder of Convertkit, talks to our host, Cameron Albert-Deitch, about his Book Smart pick,  Anything You Want by Derek Sivers.

25mins

20 Oct 2020

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#5 — Nathan Barry, founder of ConvertKit

Means of Creation

Li Jin and Nathan Baschez interview Nathan Barry--creator, author, speaker, designer, and the founder of ConvertKit. He founded ConvertKit in 2013 as an email marketing company for creators, with the goal of helping more people make money online. The company has been bootstrapped to $23.5M in ARR and has over 31K customers.Nathan got his start in the passion economy almost 10 years ago, when he launched a series of books for web and mobile designers. Then, he set his sights on creating a SaaS product. The natural place to begin was scratching his own itch, so he decided to build an email marketing platform for creators.We’re excited to talk to Nathan about his experience growing ConvertKit, his analysis of where passion economy is headed, and his advice for creators trying to build an audience and a business. We interview Nathan on:- Why he started ConvertKit, and how the vision has changed since launch- In a recent tweet, Nathan argued that paid newsletters were a much more difficult path to get to $100k in revenue than courses and books- Deciding to go horizontal or vertical when building for creators- Comparing and contrasting ConvertKit and Substack- Renaming ConvertKit to Seva, and back again- His 3 business philosophies: Teach everything you know, create every day, and work in public⁠Brought to you by Li Jin and Nathan Baschez of the Everything bundle.Related links:everything.substack.commeansofcreation.substack.comnathanbarry.comShow theme music: Compassion by Stefan Kartenberg

55mins

28 Sep 2020

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361: Homeschooling and Raising Entrepreneurs With Nathan Barry

The Wellness Mama Podcast

I am here with Nathan Barry, a friend of mine and also the founder of a business called ConvertKit which powers the email and newsletter that many of you subscribe to. He like me was homeschooled and dropped out of college. He now runs a hundred million dollar company. In this episode, we delve into …

1hr 1min

30 Jul 2020

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Nathan Barry - Convert Kit | Episode 35

Silverline Behind The Frame

Today we get to catch up with Nathan Barry, who founded ConvertKit, which focuses on email marketing for online creators. Nathan has been a friend for many years, from growing up together in Idaho, and it is exciting to see where his company has come in such a short time. We talk about how the company took shape, the impact that Convert kit has had on creatives, and he shares helpful business and startup information, such as the value of moving fast and overlapping your customers. We hope you can glean some valuable tips from this talk, no matter what line of work you are in.

1hr 5mins

16 Jun 2020

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