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Nathan Barry

78 Podcast Episodes

Latest 11 Aug 2022 | Updated Daily

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#96: Nathan Barry [Relentlessness] – from $150K/yr in ebooks to $30M in ARR with ConvertKit

Creative Elements

Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw. Prior to ConvertKit, Nathan made over $150,000 from self-published books in less than one year. His book Authority is still often referenced within the creator community. In this episode, we talk about Nathan’s wild year of selling ebooks, trends he’s seeing among creators today, a crucial business model decision every creator should make, and why his relentlessness helped make his decision to double down on ConvertKit look very smart in retrospect. Learn more about Nathan Barry Follow Nathan Barry on Twitter Subscribe to the Nathan Barry Show Start a trial of ConvertKit (affiliate) ConvertKit metrics Join the Creative Companion Club 🤫 Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** SPONSORS View all sponsors and offers *** IF YOU LOVE CREATIVE ELEMENTS Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Leave a rating on Spotify Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 5mins

29 Mar 2022

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Episode 75 - 3 lessons from Nathan Barry, ConvertKit CEO

The Humanized Marketing Podcast

Recently, I came across an incredibly powerful Twitter thread by Nathan Barry, the CEO of ConvertKit. In this thread, Nathan talks about how he was able to scale from 0 to USD 22 million in ARR. Here's the link to the thread.  In this particular episode, I talk about the 3 lessons that I personally took from this thread.

8mins

15 Mar 2022

Similar People

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ConvertKit: Building a Content Flywheel w/ Nathan Barry

Brands That Podcast

In this episode, we chat with Nathan Barry, creator of the wildly popular email marketing platform ConvertKit and host of “The Art of Newsletters” podcast. One of the many reasons we wanted to talk to Nathan is because he’s been an avid podcaster long before it was popular (circa 2014).In addition to hosting his own show, Nathan and his team created a network for ConvertKit where they currently run 3 different podcasts. Nathan is also a veteran of the podcast guesting world, appearing on dozens of shows to spread the word about the brand.Listen in to learn more about how ConvertKit built their network and why, how they think about the ROI of their network, advice for guesting on other shows, and so much more.Guest-at-a-Glance Name: Nathan Barry What he does: Nathan is the creator of ConverKit, an email marketing platform powering 250K creators, including Tim Ferriss, Gretchen Rubin, Tim McGraw, and more. He is also the host of the podcast “The Art of Newsletters” where he covers topics like marketing, self-publishing, and building a profitable online business. Connect with Nathan: LinkedIn | Twitter | Podcast | Website Key TakeawaysPodcasts allow you to grow your network, educate customers, and generate ideas.Nathan podcasts for three reasons. First, he’s able to meet new people through the guests he has on his show, which allows him to grow his network and, in turn, convert some of those guests into customers. Second, he uses his podcast as an educational content machine for his 250,000 customers where he teaches them how to build and grow a business. And finally, podcasts are a great way to generate content ideas. He can refer back to his library of 50+ episodes to analyze how his guests answered a particular question and then write about it in his own newsletter.Even if your podcast isn’t popular, you can still use it as a powerful content machine.Measure the success of your podcast doesn’t always go back to download numbers. For ConverKit, they use their podcast network as a powerful machine that feeds into their content ecosystem as a whole. Rather than starting from scratch on a specific topic, they can turn to their collection of episodes to pull insights from to build their next piece of content, be it a newsletter, article, case study, video, etc.The biggest mistake you can make is launching new shows without growing the ones you already have.Nathan and his team are really careful about how many shows they add to ConvertKit’s network because too many people make the mistake of launching new podcasts without taking the time to grow the ones they already have. Growing a podcast is a huge challenge that takes a lot of time, dedication, and consistency of output. So think twice before you start a new show if the shows you already have aren’t hitting their growth marks.If you cut a show due to loss of motivation, you’re dead in the water.Many projects in the creative world rise and fall based on the motivation of the person behind them, which is a terrible recipe for success. If you’re running a podcast, you’ll likely lose motivation far before you see results, meaning you need to push through and stay consistent before deciding whether to cut a show or not.ConvertKit uses its podcast network to raise the profiles of the people on the team.While Nathan believes it’s critical to have an honest assessment of your show’s downloads and subscribers, it is equally important to understand how your show builds brand affinity and helps to create deeper connections with customers. ConvertKit uses its shows to deliberately raise the profiles of the people on the team so customers associate the brand with leading voices in the industry.When it comes to creating shows, think about how you can build a skyscraper versus a strip mall.When creating shows for a podcast network you run the risk of growing too big, too fast by expanding horizontally. Meaning, if you take 5 experts from your team and create 5 different shows, now you have 5 separate entities you have to take care of, much like a strip mall. Instead, Nathan suggests you create a Venn diagram to see where their expertise overlaps so you can dedicate your time creating one or two killer shows (a skyscraper) versus a handful of small ones with less of an impact.Breaking shows into seasons is a great way to better manage your team’s time.If podcasting isn’t your full-time job (which it likely isn’t for most of us), you’ll benefit from breaking your show up into seasons. Produce a set of episodes in a season, take a break, and then come back and do another season. This gives your team the ability to step back and focus on the other priorities, and it gives you an opportunity to promote new seasons as they come out. On the flip side, seasonal shows don’t necessarily make sense for consistent interview shoes where there’s less continuity between each episode. It’s also important to not break your momentum between seasons by setting deadlines, which then forces you to plan your content better.Podcast guesting is one of the best ways to grow your own show.Being a guest on other podcasts allows you to speak to an audience that is already loyal and interested in the topics you cover. It also allows you to insert a more organic CTA where you have the ability to drive listeners to your show versus having to sell them on your product or drive them to a landing page.If you’re new to podcast guesting, start with smaller shows that don’t feel worth your time.Rather than going for the big guns, start with shows that don’t really feel “worth your time.” This is where you can refine your message, practice being in front of a microphone, and gain the confidence needed to be interviewed on bigger shows.Don’t be afraid to ask the host questions.Think about things you want to learn from the host and work those questions into the conversation. This not only helps you elevate your profile as both a podcaster and a guest, but it makes the episode more interesting for the listener. It also makes it a win-win relationship between you and the host because you’re giving the host air time to talk about their own expertise.Mentions Daily Content Machine Notion Khe Hy’s Rad Reads Marie Poulin Notion Workflow Training My First Million Indie Hackers

1hr 2mins

2 Mar 2022

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#16. How to Build a Multi-Million Dollar per Month Startup in Public w/ Nathan Barry | ConvertKit Founder

Entrepreneur's Handbook

Inspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Nathan Barry, the founder of the email marketing platform ConvertKit. He started off as a freelance web designer and design book author. ConvertKit now powers the audience for over 20,000 creators including Tim Ferriss and Gretchin Rubin. The company is 100% bootstrapped and Nathan has revealed every bit of his companies finances publicly since it was founded in 2013. ConvertKit's MRR is currently exactly $2,464,976 dollars as I can see publicly on their Baremetrics page. Nathan is refreshingly open about his journey and there's so much you can learn from him.  We hope enjoy the episode and don't forget to share it with others. You can learn more at http//www.entrepreneurshandbook.co.Find more about Nathan:His website:  https://nathanbarry.com/ Follow him on Twitter:  https://twitter.com/nathanbarry Follow him on YouTube: https://www.youtube.com/user/nathanpatrickbarryConvertKit: https://convertkit.com/

54mins

17 Feb 2022

Most Popular

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#5 How to build an audience? | Nathan Barry, Founder & CEO ConvertKit

Bootstrapped Stories

$30M in ARR, a team spread in 28 cities, and a strong audience worldwide. In this podcast, we talk about Nathan's successful keys in growing ConvertKit, his ups and downs as a solo founder, and get valuable insight into his learnings as a bootstrapped entrepreneur.  Follow Nathan https://nathanbarry.com/ https://twitter.com/nathanbarry https://www.linkedin.com/in/nathanbarry/ Follow ConvertKit https://convertkit.com/ https://twitter.com/ConvertKit https://www.linkedin.com/company/convertkit/ Follow Guillaume https://www.youtube.com/c/GuillaumeMoubeche https://www.linkedin.com/in/-g-/ https://twitter.com/GuillaumeMbh https://www.instagram.com/guillaume_moubeche/

56mins

15 Feb 2022

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How to Become A Billion Dollar Creator with Nathan Barry, Founder of ConvertKit

My First Million

Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) are joined by Nathan Barry (@NathanBarry) to discuss ConvertKit and how Nathan has grown it to over $200M, how to become a billion dollar creator, why he refuses to give Shaan a price discount, and much more.-----* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.* Want more insights like MFM? Check out Shaan's newsletter.-----Show Notes:(00:25) - Nathan's real estate investment making $15k a month(03:10) - His background(10:00) - Discussion on whether or not annual plans are worth it(15:50) - The billion dollar creator and the best ways to monetize(50:00) - Nathan discusses some of his failures and what he would do if he were starting over(01:01:30) - Shaan asking Nathan for a discount-----Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.-----Additional episodes you might enjoy:• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits• #209 Gary Vaynerchuk - Why NFTS Are the Future• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

1hr 22mins

2 Feb 2022

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#47 - Nathan Barry on How To Build An Audience Without Being An Expert

How Did You Learn That?

Joining me this week is Nathan Barry.Nathan is a creator, author, speaker, designer, and founder of ConvertKit, an email marketing platform. Nathan has been cutting his teeth since 2010 by blogging online and selling various digital products to his growing online audience. He has become an authority on audience building and email marketing. This episode is a treasure trove for anybody thinking of building an online audience, establishing themselves as an authority, and packaging their knowledge as information products. If you've ever wondered what it means to have an email list, Nathan's description in this episode is absolutely brilliant. I challenge you to listen to this without wanting to create your own!So please sit back and enjoy my episode with Nathan Barry.👉 Continue the conversation with me: https://twitter.com/Bazzaruto💌Get my 2-week email course on creating your own online course: http://coursecreator.studio/email

1hr 11mins

30 Sep 2021

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Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

If I Was Starting Today

Nathan Barry is the CEO of ConvertKit, an email service provider that's gone from idea to $30M in ARR with zero funding.Topics Discussed in Today’s Episode: Nathan’s explains his framework: Ladders of Wealth Creation Should you start something yourself or acquire a business Why you should focus on a small niche when competing against a powerful incumbent How he has grown ConvertKit from idea to $30M ARR How he approaches capital allocation and leverage as a bootstrapped owner How to attract talented people when you have less money to offer What aged well and what didn't with Nathan's book Authority  Resources: Nathan Barry ConvertKit Authority Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook

57mins

20 Sep 2021

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How Nathan Barry bared all to take ConvertKit from $0 to $2 million MRR

How to Win podcast with Peep Laja

Listen and learn: The best advice Nathan Barry has received in business (1:44) How ConvertKit differentiates from the competition (3:54) The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27) How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26) My take on playing the features game (09:40) A killer feature on ConvertKit that I think is f***king brilliant (13:36) How ConvertKit uses storytelling in their marketing campaigns (14:20) Why ConvertKit is committed to radical transparency as a business (15:27) How Nathan thinks about creating moats (17:04) The single biggest bet ConvertKit is making to reach $100 million ARR (18:22) Mentioned:Pat Flynn / Smart Passive IncomeKatie Wells / Wellness MamaConvertKit's BaremetricsTim GrahlSquarespaceTeachableNerdyDataBuiltWithMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

21mins

16 Aug 2021

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(EP10): Nathan Barry, Founder Of ConvertKit.com, How They Bootstrapped To $28 Million A Year

Vested Capital

Nathan Barry is the founder and CEO of ConvertKit.com, an email newsletter platform for creators to send newsletters and run email marketing campaigns. Nathan is well known for transparency, sharing the behind the scenes growth in revenue of his company from day one. At the time of this interview, ConvertKit is generating over $28 Million a year in sales.During this podcast we first cover all the businesses and roles Nathan had before he started ConvertKit, from running a web design agency at 17, to building IOS apps, to running an information publishing business selling books and courses on digital interface design making as much as $250,000 a year.Then we switched into the origin and early stage growth stage of ConvertKit. This was a super insightful part of the interview as Nathan explained how after two years of stagnation at $2,000/month in revenue, over the next two years he ramped it up to $500,000/month in revenue.What a run that is!I also asked Nathan to explain his philosophy around raising capital, staying private, sharing equity with his employees and what the future holds for ConvertKit.Enjoy the interview.Yaro Podcast: https://www.yaro.blog/pod/Blog: https://www.yaro.blog/

1hr 20mins

11 Jul 2021

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