Eugenio Perrier's guest appearances

Eugenio Perrier

THE FOOD SEEN

Billion Studio: Past,Present,Future

John Mackey

John Bush

Sarah Suzuki

Gaby Dalkin

Priya Krishna

Alison Roman

Jody Williams

Adam Perry

Jon Bonné

Richard Betts

Joe Campanale

Tom Colicchio

Sean Brock

Tom Douglas

Matthew Lightner

OwlTail

Eugenio Perrier is an international brand and marketing executive who has worked with some of the biggest names in the food industry across several countries. He has over 20 years experience building dynamic food brands and creating innovative marketing techniques that appeal to global markets. Eugenio sat down with us this week to discuss the intricacies of bringing a food brand to market, how the industry has grown with the introduction of technology and where the future of food branding and retail is heading.

Eugenio Perrier is an international brand and marketing executive who has worked with some of the biggest names in the food industry across several countries. He has over 20 years experience building dynamic food brands and creating innovative marketing techniques that appeal to global markets. <br><br>Eugenio sat down with us this week to discuss the intricacies of bringing a food brand to market, how the industry has grown with the introduction of technology and where the future of food branding and retail is heading.

02. Eugenio Perrier - Will the internet kill the supermarket? + the future of food Marketing

On today's episode of THE FOOD SEEN, we take the humble chickpea, and blend it into a sensation. Hummus, has it's origins in 13th century Egypt, has long been a stalwart of Middle Eastern mezze, and is currently a three quarter billion dollar market. Sabra, and it's CMO Eugenio Perrier, are reimagining this versatile spread's contemporary palette; with the launch of their "Unofficial Meal" campaign, they're looking to interact on a human level, and not just because it's "Appy Hour". Over 25% of American households now stock hummus, over 20 million Americans eat it on a regular basis, but how did this Levantine legume become such a spreading phenomenon?

<p>On today's episode of THE FOOD SEEN, we take the humble chickpea, and blend it into a sensation. Hummus, has it's origins in 13th century Egypt, has long been a stalwart of Middle Eastern mezze, and is currently a three quarter billion dollar market. Sabra, and it's CMO Eugenio Perrier, are reimagining this versatile spread's contemporary palette; with the launch of their "Unofficial Meal" campaign, they're looking to interact on a human level, and not just because it's "Appy Hour". Over 25% of American households now stock hummus, over 20 million Americans eat it on a regular basis, but how did this Levantine legume become such a spreading phenomenon?</p>

Episode 284: Spreading Sabra's hummus with Eugenio Perrier