In this episode of the Better Future SPOTLIGHT, Mark sits down with the legendary Dan Formosa. A true multidisciplinarian, Dan wears an astonishing amount of hats and is known as a designer, a consultant, an educator, an author, an illustrator, a Youtube video series host, a champion for gender equity, and perhaps most importantly, a question asker.In this conversation, Mark and Dan speak about the need for design evolution, choosing exploration over validation, understanding the work behind usability, 'soul' design, and the magic of asking questions.It is a great privilege to scratch the surface of a phenomenal design mind like Dan's, and we are excited to share some of his experience, knowledge, and vision for a better future in this episode.
Today on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication. Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user. contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all types of work. Dan explains why communicators need to start thinking like designers. Dan works with companies, organisations, and internal creative teams to develop products and services in a wide range of categories. Dan’s background is in product design, and he holds a Masters and a Ph.D. in Ergonomics and Biomechanics. Dan based his career on the idea that design should focus on people, not things. His work has received numerous design awards and has been selected for national and international exhibits. In 1977, invited to work with the Eliot Noyes studio, Dan became the junior member of a design team that helped IBM conceive how a computer could possibly fit into a home. Discussed in this episode: Looking to the edges rather than the average Developing ideas – how to research and ask smart questions Maintaining the momentum to innovate – plan for small successes The minimum requirements of branding
Dan Formosa - Design in the Boardroom - Episode 8 - Better Future Podcast
Better Future Podcast - Made for People - Design in the Boardroom
Welcome to the Better Future Podcast: Design in the Boardroom series. As part of this series, we will be releasing 40 podcasts over 40 days. From field recordings to live panels with global design giants, the Design in the Boardroom series will discuss how boards are leveraging design to accelerate economic outcomes – in other words, how design is being managed up, down and across organisations.In this episode Mark talks to Dan Formosa – Mark and Dan have taken time to reflect on Jane Jackobs' birthday in Washington square park, looking at how design in practice is about vision, propositions and great questions.(for those of you wondering who Jane Jacobs was, she began the protest movement which became the foundation for urban design and the eyes on the streets.)Hosted by:Mark Bergin, Founder & CEO of DRIVENxDESIGNGuest:Dan Formosa, Founding Faculty Member at SVA Masters of Branding
Podcast: Designing to the edges with 4B’s Dan Formosa
Bite Size Insights
Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should focus on people, not things. He knows women are a blind spot for the male-dominated design and engineering industries. He co-founded 4B – a collective of expert strategists, designers, and engineers who deeply understand how to design for women – to change that paradigm. // Find out more about Dan Formosa and 4B // Learn more about diversity and inclusion and connecting with women and understanding gender through advertising.
Ep. 70 - Dr. Dan Formosa On Designing With Gender In Mind
Ep. 70 - Dr. Dan Formosa on Designing with Gender in Mind Show Notes In this episode, Carla and Tom speak with our friend and colleague Dr. Dan Formosa about considering gender differences when designing products and services. We hope you enjoy the show and invite your thoughts and comments at tom@RoboPsych.com or on Twitter @RoboPsychCom. Smart Design Website School of Visual Arts Masters in Branding Program RoboPsych Podcast Episode 68 on Gender and Robotics Article: "Robots Won't Take Over Because They Couldn't Care Less" Eliza chatbot Julie Carpenter, Ph.D.'s work on robots in the military Amazon.com Roomba purchaser comments 4B Collective website Attribution theory in psychology Don Norman: "Turn Signals are the Facial Expressions of Automobiles" "Cuteness" Wikipedia page Diligent Robotics website Description of Dan's Bluetooth World presentation Great British Bake Off Briony Williams Matilda effect
Dan Formosa, PHD & The Power Of Purpose, When Executed Through Promise
Dan Formosa is a Product Designer who thinks deeply about the world, he expresses his insights into the human condition by helping companies thrive and adapt to the environment by and through design. I was fortunate to have Dan as a professor at SVA, but also to collaborate on some projects since graduating. In this episode, we touch on many topics from quantifying design to the practicalities of the brand promise. This episode is for you if you are someone who sees brand and design as how something works as well as how it makes you feel. I know that I will be coming back to this episode to utilize some of the wisdom and I am sure that you all listening will as well. Thank you for your attention and enjoy the episode. Selected links: Dan's Website Brainpool SVA Masters In Branding 4B