Pepsi's Ellen Healy's experience on brand's history and legacy in music
Midem Music Talks
Global Head of Music & Entertainment Ellen Healy will explain how Pepsi, forerunner in long-term relationships with creative partners, has made music part of its history and DNA. Through successful partnerships made with international pop band Now United or Indian rapper Badshah, she will discuss how a brand can help artists grow their following and international reach. Let’s take a peek behind the curtain on the business behind brands partnering with artists.
Ellen Healy (CSCS, PN1, TSAC-F, CF-L1) joins us to chat about her background in the fitness industry, and the time she spent as FITBOSS onboard the USS Carl Vinson. Ellen talks about working as a civilian contractor providing fitness to deployed sailors and the challenges that came it the unique set of conditions. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/cappodcast/message Support this podcast: https://anchor.fm/cappodcast/support