Episode 91: Building a Feminist Business with Jennifer Barcelos and Sandy Connery
The Authentic Audience Podcast
Krista speaks with Jeni and Sandy of Marvelous, a human-focused tech company that specializes in helping people create and sell courses and coaching programs online. As two women working in a male-dominated industry, Jeni and Sandy are blazing a trail for women-owned tech businesses. They’re constantly unpacking what it means to run a tech company from a feminist perspective, and they’re committed to doing things differently. The pair pride themselves on providing excellent customer care, taking care of their staff, and serving their community. At the moment, they’re focused on sales, growth, and scaling, after a year of rapid expansion where they’ve grown from a company of two and a half employees to a business that employs twenty-five full-time staff.Links from Episode: Marvelous' Website: heymarvelous.comMarvelous' LinkedIn: linkedin.com/company/marvelous-software See acast.com/privacy for privacy and opt-out information.
Marvelous Rebrand with Jennifer Barcelos and Sandy Connery
And She Spoke: Making Money, Mastering Your Mindset, and Doing Meaningful Work
What’s in a name? Actually, everything.It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up and out! At some point it’s time to ask yourself – have I got comfortable here?Finally, we dive a little into our deeper mission of redistributing wealth, and how a new name just fits that vision better. We hope you enjoy it! We think it’s Marvelous. Here’s a peek at what else we discuss: Namastream is now called Marvelous. Why rebranding is such a massive undertaking. The challenge of finding a word to represent and summarize your company. Why the idea of wonder is important for their company that facilitates online teaching and instruction. Why the word “marvelous” resonates with Sandy and Jennifer. Sandy and Jennifer discuss their reasons for rebranding. How their name change was informed by a decision to grow bigger and be more inclu-sive. Their name change was partially informed by concerns around cultural appropriation and referencing Sanskrit. How they’ve wrestled with their mindset around serving a niche market. How rebranding has helped make their core mission more explicit. Marvelous’s core mission of redistributing wealth and changing lives. Resources WordHippo — https://www.wordhippo.com/ Jennifer Barcelos on LinkedIn — https://www.linkedin.com/in/jenibarcelos/ Sandy Connery on LinkedIn — https://www.linkedin.com/in/sandy-connery-b29b1a18/ Marvelous — https://www.heymarvelous.com/ This week’s Joy: The joy that comes from making a decision. This idea of making a decision, trusting your intincts and go all in. Don’t doubt. Always know that, you can always make another decision, there is no such thing as a bad decision. This week’s Hustle: Go and check out Marvelous.Know Your NumbersIn our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet. Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.Use this link to save 20% off your Bench Accounting plan for the first six months!This podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
Doing It Your Way with Jennifer Barcelos & Sandy Connery
In Her Voice
Let this be the summer that you give birth to the idea that has been simmering in your heart for all this time. Applications for my Summer Mastermind are open! Apply here! Here are some of the big topics we talked about… Listen to anecdotes Jeni and Sandy share from being revolted by the “tech incubator” experience to they themselves being the two support people on their software platform (decidedly not having bots answer questions) to their closeness as best friends, mothers, and full-time leaders who work remotely from home How they weave soulfulness, artisanship, and feminist philosophy into all they do Even a year before they officially started working together, Jeni and Sandy had congruent inner voice intuitions yet didn’t discover that until later! The gratitude between these to women is clear - their working relationship is incredibly important to both of their lives and it’s a gift that they share with us how it works Importance of not participating in the harsh masculine language of online business (like ‘crushing it,’ ‘dominating,’ etc) and consciously living by a code of conduct that resonates with you, even if it’s not the absurdly growth-driven “success” so sought after How wellness practitioners can shift the belief that spiritual practices like yoga or meditation shouldn’t be profitable businesses In Jeni’s and Sandy’s Voices “Digital artisanship is the idea of taking the standards and principles of this offline artisan world and bringing it into the internet.”“We met in a very masculine setting, we were in a course together with very few women in it. In this environment, it was about growth, profit, and speed. There was a real missing voice.”“We did a lot of work early on the kind of company we want to build, how we want our customers to experience our company, how we want to empower women to be able to create their own business, have more freedom and flexibility with their time, earn more money, spend more time with their family or in nature. We just weren’t seeing that out there in the very ‘masculine’ economy.”“Success is also watching our teachers on our platform succeed. They have a gift to bring to the world to teach; they use our platform to reach a greater geographical audience and make an online business because of our tool. Those ripple effects are extremely satisfying.”“I want to cultivate the innate talents of other people in order to build wealth that supports all of us.”“We have to be very careful of the words we use because that’s creating the world we live in.” Connect with Jeni and Sandy Website Soulful MBA Podcast Instagram Business Facebook page (Namastream) Podcast Facebook page (Soulful MBA)Jennifer Barcelos // LinkedIn Sandy Connery // LinkedIn The Digital Artisan: A Manifesto for Crafting a New World
How These Biz Besties Began a Software Startup with Jennifer Barcelos and Sandy Connery
The Easily Distracted Entrepreneur
Sandy Connery and Jeni Barcelos met through a course that taught how to begin a software startup. Sandy had a successful brick and mortar business selling custom orthotics in Canada. She knew she was burned out and needed a change when she stopped caring about her work. She liked the idea of creating an online business so that she could stay at home and not have an inventory. Jennifer was a human rights lawyer who traveled to the scarier parts of the globe. They were brought together by a software startup course and have been meeting the male-dominated world of software head on ever since. Listen to their biz bestie story on this episode of My Biz Bestie. Love the show? Subscribe, rate, review, and share! Here’s How » Join The My Biz Bestie Community today: My Biz Bestie Facebook My Biz Bestie Instagram
118 Align Your Biz Values For Loyal Customers with Namastream Founders Jennifer Barcelos & Sandy Connery
Quiet Messenger: Leadership through Brand Messaging for Sensitive, Introverted Coaches + Online Business Owners
In your messaging it’s one thing to take a stand for something. But a lot of times, how we show up doesn’t actually match the stand we took. Sometimes we don’t realize it. And sometimes we aren’t quite sure how to put it into practice because we don’t have role models for how that would look. My guests on today’s Unforgettable ep are actively being those role models, not just for having strong values, but for implementing those values in their business. Jennifer Barcelos and Sandy Connery, co-founders of the online education software Namastream (like a Teachable for the wellness industry) and co-hosts of the Soulful MBA podcast, are two seriously smart women - a Yale-educated lawyer with a grad degree in Environmental Science and a former owner of a million-dollar brick-and-mortar business & clinic. In this episode we explore how they put their values into practice while nurturing their loyal following -- including why they turned down venture capitalist money for their tech startup, the real reason they don’t offer free trials, and their new ‘Digital Artisanship’ manifesto. Listen in. Listen in and you’ll learn: What virtual biz owners can learn about building an ultra-enthusiastic, loyal community from craft breweries, jewelry designers, pastry shops, and leather workers How they find the words to use in their marketing that resonate with their customers (and their copywriting process that I nerded out on) Why they see their business and platform as promoting an underlying feminist message How to leverage the power of automated marketing without dehumanizing the sales process The way their unique voices create a balance between human scale and big picture thinking in their copy, their podcast, and running their business Deeper support from me: I privately coach & message for select clients to realign, define, & refine your messaging to reach your next level of impact. Book a Clarity Call to explore the possibility of working together. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Links From the Episode Namastream Website Soulful MBA Podcast Instagram Business Facebook page (Namastream) Podcast Facebook page (Soulful MBA) Jennifer Barcelos // LinkedIn Sandy Connery // LinkedIn Twitter Pinterest The Digital Artisan: A Manifesto for Crafting a New World Warmth, Adria
Bootstrapping a Startup to Shake Up an Industry – with Sandy Connery and Jennifer Barcelos
The NextFem Podcast | Real-Talk with Successful Women
American women have pioneered in many fields, but are they truly empowered and respected across the board? In the heavily male-dominated world of tech startups, two women stand out as they have forged an unusual path that has defied the odds and fueled their unstoppable momentum. Don’t miss today’s show about two amazing moms who […] The post Bootstrapping a Startup to Shake Up an Industry – with Sandy Connery and Jennifer Barcelos appeared first on NextFem.
Creating an Online Yoga Biz with Namastream Co-founders Sandy Connery & Jennifer Barcelos
Mastering the Business of Yoga
Welcome back for Season 3 of M.B.Om! I am so excited to kick off this season with an interview with Namastream co-founders Sandy Connery and Jennifer Barcelos. Sandy and Jennifer share how they got into the yoga industry, what inspired them to create Namastream, and what Namastream does for yoga teachers. In this episode, we chat about the struggles of developing an online software business, as well as what Sandy and Jennifer see the Namastream teachers struggle with when it comes to creating an online business. We touch on imposter syndrome, producing content even though it's not perfect, putting yourself out there, and how to create and market a successful online yoga business. Enjoy! This episode of the podcast is brought to you by bookyogaretreats.com! I used bookyogaretreats to book my very first retreat and loved it. It's a great platform for people who want to book a retreat or training and for yoga teachers who want to lead a retreat. Check it out here! I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!
012: Creating A Virtual Yoga Studio on Namastream w/ Jennifer Barcelos
Love Teaching Yoga Podcast
In this episode, Michelle speaks to Jennifer Barcelos of Namastream about creating a virtual yoga studio and steering your career in a new direction. IN THIS EPISODE YOU’LL LEARN: How bringing your teaching online creates freedom in your life and career 2 key questions to ask yourself when starting an online biz and finding a... The post 012: Creating A Virtual Yoga Studio on Namastream w/ Jennifer Barcelos appeared first on LOVE TEACHING YOGA.
SFN163: Jennifer Barcelos & Sandy Connery On Developing and Growing A B2B Company
Starting from Nothing - The Foundation Podcast | Building your business ENTIRELY from scratch.
Jennifer Barcelos and Sandy Connery are both alums of The Foundation Class of 2013, who met and instantly became friends at our Foundation live event. Jenny was a lawyer and new mom wanting to explore new ways to fund the nonprofit organization she worked with, while Sandy was a certified pedorthist, who after selling her previous business was looking for a new entrepreneurial challenge. After uncovering a common pain point shared by yoga studio owners, Jenny founded Namastream, a virtual wellness studio service for yoga instructors. Sandy, being a fellow yogi and Namastream enthusiast, joined the team a year and a half later. In this interview, Jenny tells us the story of how Namastream came to be, and what her experience of building a SaaS solution from inception to growth is like. Sandy shares what prompted her to join the Namastream team and how roles are divided between them. In This Interview I Ask: 4:59 - How many studios did you end up speaking with before you saw the pain you were going to solve for them? 5:35 - How do you actually take that pain and start taking action toward building a solution to it? 7:20 - How were you thinking about the long-term vision of what you wanted to get out of building something? 10:01 - People always say that you should build a business in an area that you’re passionate about; is yoga a passion of yours? 12:50 - Jenny, how long did you run [Namastream] without Sandy, and what was the impetus to bring somebody on? 14:54 - How did you decide to bring someone on as a partner versus hiring a rockstar team member that you pay as an employee? 16:50 - Sandy, what drove you to get involved? 19:35 - How did you go from a bootstrap company to going through the 9Mile Labs Accelerator program? 27:28 - What are some of the core takeaways from the Accelerator program? 29:30 - How do you two divide your roles in the company? 33:30 - Who’s the ideal customer for Namastream? 37:41 - What’s the vision for Namastream over the next three years? 40:13 - Do you feel like you went in and dominated yoga and now you’re spreading, or does it feel it doesn’t do you any good to sit around and dominate yoga for years before you spread? 42:12 - [What is] the biggest mistake that you believe you’ve made that has led to breakthroughs or growth? How to Validate a Pain Point Interview multiple target customers and find a common pain point. Have an additional conversation with each of those same customers you interview, and get them to confirm the pain point you’ve discovered. Research bigger brands and companies who have already figured out how to solve the pain point you’ve discovered, and evaluate their solutions. How to Qualify a Potential Partner This person should know your business. This person should be someone you trust 100%. This person should be as excited and interested in your company as you are. Example: Jenny and Sandy were already accountability partners within The Foundation program so Sandy knew all about Namastream from their conversations. Sandy was always interested in Namastream so when Jenny proposed a partnership, Sandy intuitively said yes. Show Links: Namastream, website Soulful MBA: Start Your Own Health and Wellness Business, website 9Mile Labs: Accelerator Program, website