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Sara Dunn Podcasts

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16 of The Best Podcast Episodes for Sara Dunn. A collection of podcasts episodes with or about Sara Dunn, often where they are interviewed.

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16 of The Best Podcast Episodes for Sara Dunn. A collection of podcasts episodes with or about Sara Dunn, often where they are interviewed.

Updated daily with the latest episodes

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The Importance of Niching Down, Part 2 with Sara Dunn

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Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her starting to niche down. Now, 2 years and nearly 100 episodes later, she’s fully into her niche business. We talk about making some tough decisions, and how to stay motivated. I truly think this is something every freelancer and small business owner should hear! 

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Transcript

Sara Dunn: That was when I was talking to a prospect in the wedding industry, so I had geared up enough that I was getting some consultations coming in, and I always like to ask people, “How did you hear about me?” Because I want to know how did we end up on a phone call? What’s the source of this lead? She said, “My friend Suzanne told me all about you. That you’re the expert on SEO for wedding professionals.” I didn’t know who Suzanne was.

Intro: Hey, everybody. Welcome to How I Built It, the podcast that asks, “How did you build that?” It is Episode 163, and I am talking to one of my favorite people, Sara Dunn. She is one of my favorite people to talk to for good reason. She’s fun, honest, and has a lot of great insight. I’m excited because today we are doing a follow up, “Where are they now?” episode. I talked to Sara back in episode 69. That was nearly one hundred episodes and two years ago, and where we talked about her starting to niche down. She was just beginning her niching down journey. So now, again two years later, she’s fully into her niche business. We talk about how she fully made that transition, how she came out on the other side, and how she had to make some tough decisions and stay motivated. I truly think that this is something that every freelancer and small business owner should hear, and that’s why I’m having her on the show again. So let’s get to it, talking to Sara Dunn.

Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem. It gives you the tools you need to rank your website in Google and get tons of search traffic. As someone who struggles with what kind of content to create or what’s ranking best in Google, or anything SEO-related, Ahrefs has been instrumental in increasing traffic to my website over the holidays. I had my best quarter for affiliate income because Ahrefs showed me my most popular pages and topics, and I was able to optimize my content and my gift guides and update them accordingly. I would have never updated one of my gift guides because I didn’t think it was that popular, and Ahrefs showed me it is my most popular page. Ahrefs makes competitive analysis easy as well. Their tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out exactly the key words they’re ranking for, and which backlinks are helping them rank. From there, you can replicate or improve on their strategies. Now, as I said, I don’t think I’m getting significant search traffic, so I use Ahrefs tools to help find topics worth creating pages or content for. I can easily see estimated search volumes and gauge traffic potential with their keyword explorer tool. It’s been a fantastic addition to my toolkit. Just this morning, I learned that My Everyday Carry post has been popular, and lots of people are coming, s

Apr 07 2020 ·

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Creating a Niche Business - An interview with Sara Dunn

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How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.

In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.

Show notes can be found here: https://logogeek.uk/podcast/creating-niche-business/

Aug 26 2019 · 57mins
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12: SEO with Sara Dunn/ Sara Does SEO

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Sara Dunn of SaraDoesSEO is a wedding SEO consultant who helps wedding planners, photographers, venues, florists and other event pros reach rock star status on Google. Sara is unique in that she specializes in coaching wedding pros. She is knowledgeable about industry keywords, best practices, and how wedding pros can best reach engaged couples with the content on their website.

SaraDoesSEO.com

Social:

In this Episode:

Google
Bing
Yahoo

WordPress
Square Space
ShowIt

Apr 10 2019 · 1hr 11mins

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032 – Benefits of specialisation with Sara Dunn

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Sara Dunn is a web designer who not only specialised into an industry vertical, but even a specific service that she loved. That resulted in more leads, easier delegation, better processes and higher revenue per hour through repeated work.

In other words… the things we all want.

We chat about how she got to this point, why you might consider specialisation and some things to consider if you go down this path.

Resources mentioned in the episode

Connection Info

Bio

Sara Dunn is founder and project lead at 11Web, a marketing agency offering WordPress website design and SEO. In 2018, she started a specialized business that offers SEO specifically for the wedding industry at SaraDoesSEO.com. She post weekly videos documenting her journey to niche down, become a recognized expert in her field, and do better work in less time at sara-dunn.com.

Jan 22 2019 · 35mins
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{EP23}: 3 SEO Strategies You Can Implement TODAY with Sara Dunn

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If you're like me, the words Search Engine Optimization might make you cringe. You KNOW it's something you need to focus on in your wedding business, but it seems overly technical and well... boring. Today's guest, Sara Dunn of Sara Does SEO is on the show this week to dispel some common SEO myths and best of all, provide 3 actionable tweaks you can do TODAY to improve your SEO rankings. As an added bonus - she's providing listeners with a FREE DOWNLOAD!

www.thewedpreneur.com/23

www.saradoesseo.com 

Jan 21 2019 · 52mins
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How doing less can grow your agency business with Sara Dunn

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Are you at your whit's end servicing clients? Are you overworked, frustrated, and struggling to grow? Running an agency or freelancing business is hard. There is a never ending sea of things to do between you and growth. The hardest part of running an agency business is that the more you grow, the list of things to do exponentially increases! In this episode of PressThis, we interview the super smart Sara Dunn of 11WEB as she shares her ideas around achieving growth by doing less. Sara will share how focusing the services you offer can help you deliver more value to your customers and more value to your business. You'll learn how to think about your business in ways that can help make your life more livable, your employees happier, your customers delighted, and your bank account full. Drop the hamster wheel for a bit and take some time to learn how to to use less as a driver of growth on this episode of PressThis!
Nov 20 2018 · 31mins
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How doing less can grow your agency business with Sara Dunn

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Are you at your whit's end servicing clients? Are you overworked, frustrated, and struggling to grow? Running an agency or freelancing business is hard. There is a never ending sea of things to do between you and growth. The hardest part of running an agency business is that the more you grow, the list of things to do exponentially increases! In this episode of PressThis, we interview the super smart Sara Dunn of 11WEB as she shares her ideas around achieving growth by doing less. Sara will share how focusing the services you offer can help you deliver more value to your customers and more value to your business. You'll learn how to think about your business in ways that can help make your life more livable, your employees happier, your customers delighted, and your bank account full. Drop the hamster wheel for a bit and take some time to learn how to to use less as a driver of growth on this episode of PressThis!
Nov 20 2018 · 31mins
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402 - Sara Dunn on Overcoming the Fear of Specialization

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Today’s guest is Sara Dunn. Sara is a web developer and founder of 11 Web, a full-service web design agency.

Sara was a guest on Season 2 and since then she’s been intently focused on continuing to specialize her business into a very specific niche. She started six years ago as a WordPress design and development generalist, and now specializes in search engine optimization (SEO) in the wedding industry. She also vlogs about the entire process of specialization on her YouTube channel.

Throughout the process of niching down, she realized there was a lot of fear involved. Fear of turning away potential clients. Fear of leaving money on the table. Fear of making the wrong decisions. And those fears were an obstacle that she had to overcome before she was able to truly find the right niche.

So she started a vlog on YouTube. The public nature of her videos provided accountability and kept her moving forward even when she felt like throwing in the towel.

Finding a sense of direction for herself was one thing, but then came the work of getting the rest of the team on board. It took time, but going deep in a specific vertical gave her and her team the confidence to embrace their expertise and clarify their value proposition.

Currently, the goal is to go deeper in the wedding industry and take on fewer generalist projects. In 2019, Sara hopes to start speaking at wedding-related conferences and growing her reputation that specialized work.

In this episode Sara talks about:
  • Creating and demonstrating your value proposition
  • How to take the time necessary to find the right niche before going all-in
  • Experimenting with your business and marketing tactics
  • Positioning yourself as an expert and how that adds value to your team and your clients
Main Takeaways
  • Just because you love what you are doing doesn’t mean you should settle. Keep pushing to find the specialty that’s right for you.
  • Get content out there that proves your expertise in your niche. This will help bring in leads and keep you true to your chosen niche.
  • Progress is incremental and transitions should be gradual. Don’t try to change your business overnight.
Important Mentions in this Episode
Nov 13 2018 · 44mins
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WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners

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What if you could get thousands of potential clients to visit your website every year? And what if you didn’t have to pay for this steady stream of valuable traffic?

If you wanna harness the power of search engine optimization (SEO) for your wedding planning business, then this podcast episode is for you!

In this interview, digital marketing expert and self-dubbed “geeky best friend,” Sara Dunn, demystifies the principles of SEO and gives you a clear playbook for driving more potential clients to your website.

Sara has worked with manufacturing companies, accounting firms, and contractors, but she found her calling in helping creative entrepreneurs navigate the technical side of branding and web design. Her company, Sara Does SEO, offers SEO services and SEO-optimized website designs for wedding planners based on the principles she used when working with large companies.

In this podcast episode, Sara reveals 5 essential pieces of SEO advice that you can put into immediate action.

Here are some of the specific topics she addresses:

  • What to consider when writing relevant content for keywords
  • The one key phrase you should include on your website
  • Why you should avoid overuse of keywords in content
  • The best tools for keyword research
  • How many keywords you should be focusing on
  • How to optimize if you offer more than one service
  • What details to include when writing about events
  • How often you should be blogging
  • Why you should be focusing on long-tail search terms
  • Sara’s best SEO advice for when you need content inspiration

To hear this value-packed interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Sara for sharing your valuable knowledge with all of us in the Timeline Genius community!

Show Notes:

The post WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners appeared first on Timeline Genius Blog.

Jun 08 2018 · 1hr 6mins
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