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Kaspar Szymanski

5 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

With Jason Barnard...

Kaspar Szymanski with Jason Barnard at Kalicube TuesdaysKaspar Szymanski talks with Jason Barnard about SEO disasters.In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business.You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698What you’ll learn00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen?Subscribe to the podcastSubscribe here >>This episode was recorded live on video October 6th 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>


6 Oct 2020

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Digitalzone'17 - All Google Manual Penalties Explained by Ex-Googler | Kaspar Szymanski

Zeo Agency

Kaspar Szymanski explained "All Google Manual Penalties" at Digitalzone’17.


5 Jun 2020

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205: An Ex-Google Engineer’s Primer to Google Penalties with Kaspar Szymanski

Marketing Speak

A Google penalty can be devastating for any business. Imagine waking up one morning to find your rankings wiped out and your traffic in a nosedive. Worse, it may not be immediately clear why you've even been hit by a penalty. The road to recovery can take months, sometimes even years for those who are inexperienced in SEO. My guest for this episode number 205 is an SEO expert who has a wealth of experience and knowledge when it comes to Google penalties and the best strategies for site recovery. Kaspar Szymanski is Co-founder of Search Brothers and an ex-Googler who spearheaded global web spam initiatives as part of Google's search quality team. If you're a regular listener to the show, you may have heard me talk about how important it is for webmasters to understand Google penalties. If you run an online business and you're not taking Google's quality guidelines seriously, you are accepting a major risk to your profits. Thankfully, Kaspar and I will be revealing how you can mitigate that risk by following a few basic principles. We'll also be talking about what to do if you've already been hit by a penalty and the importance of E-A-T, which stands for expertise, authoritativeness, and trustworthiness. This episode is packed with valuable information for any business. So without any further ado, let's get into it.


25 Sep 2019

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Manual Penalties Insights von einem Ex-Google-Mitarbeiter I Kaspar Szymanski #4

Marketinghope Podcast

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Searchbrothers SEO Agentur: https://www.searchbrothers.de/—Show Notes:[00:08] Intro[01:33] Kaspar Szymanski stellt sich vor[02:20] Was ist eine Google Abstrafung?[05:00] Woher weiß man, dass man abgestraft wurde?[08:30] Werden Manual Penalties von KIs oder echten Personen verwaltet?[10:00] Wie lange bleibt eine Manual Penalty bestehen?[12:48] Wie wird die Webseiten-Sichtbarkeit von Manual Penalties affektiert?[14:08] Step-by-Step Guide: So geht man bei Manual Penalties vor[21:40] So hoch sind die Erfolgschancen beim Reconsideration Request[24:00] Core Algorithm Updates: Das muss man wissen[28:00] Was sind die wichtigsten Aspekte für eine erfolgreiche Webseite?[29:38] Können "kleine" Webseiten auch Manual Penalties erhalten?[31:15] "Wie setzt Google Ihre Kapazitäten ein, um die Suchergebnisse frein von "Web-Spam" zu halten?"[34:18] Sind Manual Penalties Domain weit auswirkend?[35:52] Die Rechtslage hinter Manual Penalties[38:04] So werden Google Mitarbeiter auf "Web-Spam" aufmerksam[41:00] Die Zukunft von Manual Penalties[43:05] Kaspars letzte Worte[43:27] Outro—Erwähnte Tools & Ressourcen:Google Search Console: https://search.google.com/search-console/about—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1


25 Jul 2019

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DE025 Kaspar Szymanski in Cemper's Link Buildung & SEO Podcast

Cemper's Link Building und SEO Podcast (auf Wienerisch, also ur-leiwand :-)

Verpasse auf keinen Fall das Interview mit Ex-Googler Kaspar Szymanski Über den Search Brother Kaspar Szymanski Ziehen alte Links nicht mehr so richtig? Sind die Links in der Search Console signifikant? Der wahre Wert von Linkdaten Kaspars Erfahrungen bei Google


4 Jul 2017