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Trevor Maurer

8 Podcast Episodes

Latest 8 Jan 2022 | Updated Daily

Weekly hand curated podcast episodes for learning

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4 - Trevor Maurer

Dental Professional Confessional

Trevor Maurer, the President and CEO of Smile Source, shares the story of what he did when he was stranded on an island – and what he learned about money management along the way. He also shares a funny sales story of when he pitched a product and showed how edible it was...except it wasn’t. Despite his silly blunders, Trevor has always had a desire to build and create, which is exactly what he’s done for big companies and is now doing for Smile Source. Listen in to hear the advice Trevor would give his younger self – and learn the biggest challenges he sees dentists face.


23 Mar 2020

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Ep #264: Trevor Maurer - Saving Private Practice Through Group Leverage

The Dentist Freedom Blueprint

After graduating from the University of Saskatchewan, Trevor Maurer was recruited by Procter & Gamble and went on to become their top sales rep. He spent the next 12 years working his way up to CEO in numerous companies through rapid and successive promotions in sales and marketing. Today, he serves as the president and CEO of Smile Source, a franchise group of Signature Dental Providers. You can find show notes and more information by clicking here: https://bit.ly/2Tmnh1V SPECIAL WEBCLASS: Join Dr. David Phelps for a special live session on creating a wartime strategy to protect your practice, investments, and retirement from the coronavirus pandemic - Monday, March 16th at 8pm EST. www.freedomfounders.com/webclass 


13 Mar 2020

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[EP2 - 2020] Smile Source® Navigating COVID-19 (with guests Trevor Maurer and Lou Azzara)



3 Mar 2020

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Ep21 Special Guest Trevor Maurer (President and CEO of Smile Source)

Dental Wealth Podcast

During this episode Eric is joined by special guest CEO and President of Smile Source Trevor Maurer. Together they will discuss important changes that are happening in the dental industry. Trevor brings a wealth of knowledge to this topic and discusses how you can not only compete in todays marketplace, but how you can gain a competitive advantage moving forward.   You will not want to miss this episode! To find out more about the Smile Source organization go to www.smilesource.com and click on the JOIN US link. 


13 Aug 2019

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1150 Trevor Maurer President & CEO of Smile Source & Jamie Cassidy VP Business Development Member Support : Dentistry Uncensored with Howard Farran

Dentistry Uncensored with Howard Farran

A highly experienced leader, with a track record of generating results through leadership, talent management and culture development. Maurer thrives on the challenge of successfully turning around, building and creating enormous growth opportunities.  As a graduate of the University of Saskatchewan, Maurer was recruited to Procter & Gamble, where he became their top sales representative in less than two years.  He spent 12 years of rapid and successive promotions in both Sales & Marketing at P&G and Novartis in the US and Canada.  He then rose to CEO positions in both venture capital and private equity funded health care companies. Maurer currently serves as President and CEO of Smile Source, where he has grown the company to over 630 independently operated franchise dental practices with an average practice size of $1.2 million in annual production. Based on current projections, Smile Source will be the largest dental group in the U.S. by 2020. Maurer is also actively involved in Youth Sports in his community, coaching travel hockey programs for over a decade.  

1hr 16mins

5 Mar 2019

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MARKETING: Does Branding Matter? with Trevor Maurer

Bulletproof Dental Practice

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta! Bulletproof Dental Practice Podcast Episode 78 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Trevor Maurer, President and CEO of Smile Source Watch full video of the interview by clicking here! Key Takeaways: Smile Source is not a DSO, it’s an affiliation of great dental practices. When presented with 4 logos,15% of consumers would choose services from “Dr. John Smith.” “Monarch Dental, Dr. John Smith” has a 22% preference. “Dr. John Smith, a Member of ABC Associates” has a 27% preference. “Smile Source, Dr. John Smith” has a 37% preference. Practice names do matter. Any affiliation above “Dr. John Smith” will carry significant weight. Fewer than 10% of current grads want to own a practice. That percentage goes up significantly after a few years practicing. When choosing a practice name, Trevor recommends having the dentist’s name in it somewhere as a sub-brand but have an affiliation with something much larger. Smile Source’s research favors a sub-brand doctor name. The doctor’s name adds community connection, while the main brand associates with something larger, with benefits. When a patient asks for a brand by name, the doctor gave it to them 87% of the time. However, patients only ask for specific brand names 4% of the time. Branding is great, but don’t be bullied by brands. The greatest fear in dentistry right now is fear of corporate takeover. Corporate is targeting schools because they’re not getting the talent they want from established market. Private equity is pouring money into the market right now, and for the time being it’s good for everyone. Money is making good returns, the labor pool is interested in the message, and there’s a gender shift. You used to be able to get by opening a dental office with a “place to sit and a place to spit,” now you need so much technology and HR experts. You don’t need to go corporate to get that kind of help. Smile Source helps the little guy win. Smile Source has resources to allow dentists to work together to pool their resources, you get the benefits of larger practices while still being individually owned. The majority of practices in the country are part of the traditional cottage industry. Private practitioners need to recognize that most patients want extended hours. 21% of dentists are part of a group or DSO. The right time to bring in an associate is when you have the best time, money, and energy. You’ll find people who have just come out of dental school. They’ll need to understand their production might be low to start and they have to hustle to make themselves valuable to the practice. Finding an associate is all about finding the right relationship for your practice. References: Built to Sell by John Warrillow Tweetables: Patients are consumers before they’re patients. – Trevor Maurer Stay committed to the process of growing. – Dr. Peter Boulden If the rate of change on the outside exceeds the rate of change on the inside, then the end is near. – Jack Welch


23 Aug 2018

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Hackisode 6: Trevor Maurer and Dr. Lance Timmerman on Smile Source

The Very Dental Podcast Network

Trevor Maurer and Dr. Lance Timmerman join Alan to talk about Smile Source and what it does for dentists!


5 Sep 2016

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Remain Independent to Achieve Your Full Potential with Trevor Maurer

The Thriving Dentist Show

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS220.mp3] Podcast: Download | Play in new window/mobile device Running Time: 60 minutes One of the trends facing the dental profession today is the rise of corporate dentistry. Eight new corporate dental offices are opening each new business day in …


6 Apr 2016