Jonas Jaanimagi

IAB Australia's Jonas Jaanimagi joins Ciaran O'Kane and Rachel Smith to discuss the ICO Ad Tech Update report, digital ad spend and WPP versus Accenture.

Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.

Australia is one of more than 40 IABs around the world - giving us a truly global network and massive pool of knowledge - and once a year they all come together for the IAB Global Summit. Jonas Jaanimagi discusses the event with CEO Vijay Solanki, and they dive into what was set out on the roadmap from the IAB Tech Lab, and how the IAB is focusing on bringing more trust into the digital value chain.

What is being done to tackle ad fraud in a maturing digital industry? Vijay Solanki and IAB Executive Consultant Jonas Jaanimagi discuss the recent IAB Ad Ops Conference that tackled ad fraud and the new IAB ads.txt initiative, and what these things mean for the digital value chain.