Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs. In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business. Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business. Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia. For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/ See omnystudio.com/listener for privacy information.
In this episode of The Marketing Commute, we are joined in the studio by Naomi Simson. Naomi is the founder of RedBalloon and co-founder of Big Red Group. She is also very well-known (and revered) for her spot as judge and investor on the ultimate “pitch-fest'' that is the Shark Tank TV show. Naomi is not just a consummate marketer - having worked at Ansett, KPMG, Apple and IBM - she is also a very successful entrepreneur, author, and as we find out in this episode, a very accomplished artist.
Naomi Simson is the co-founder of Australia's largest experiences marketplace, Big Red Group and RedBalloon. During the end of the dot-com era, while working in freelance marketing, Naomi found it difficult to attract clients who were willing to pay for her service. She realised a gap in the market for a digital marketplace for experiences. The idea for RedBalloon was born. Over 2200 small businesses in Australia and New Zealand use RedBalloon, now part of Simson's parent company Big Red Group. I want to hear from Naomi how she brought BRG to scale, how it benefits Australian small businesses and what makes it the third-largest experiences marketplace? Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email. See omnystudio.com/listener for privacy information.
Ep 100 - Purpose, Entrepreneur and Emotional resilience with Naomi Simson
A true business leader and influencer, Naomi Simson is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and appeared as the #RedShark in four seasons of Shark Tank Australia.In this podcast we discuss:- The importance of purpose in a business- What leaders need to do today to lead in to tomorrow- The importance of uniting people to a cause and holding them accountable- Naomi’s passion for small business- And why emotional resilience needs to be strengthened in all of us.Following the growth of Red Balloon and the experience economy Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. With the shared purpose to ‘shift the way people experience life’, BRG serves ‘activities’ to different audiences through its various marketplaces: RedBalloon, Adrenaline, Lime&Tonic, Redii.com. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030. Enjoy
RedBalloon founder Naomi Simson on how she aims to achieve their “big, hairy, audacious goal” – to serve an experience to a customer, somewhere in the world, every second, by 2030! Plus, overcoming tough times!
Build It. They'll Come.
Entrepreneur Naomi Simson, aka the Red Shark from tv’s Shark Tank show, took her early vision for RedBalloon gifting website she’d created, and blew it sky high – the vision blossomed along with the hard goal of global sales. She and new biz partner David Anderson built Big Red Group into a clutch of brands all offering experiences to customers on their e-commerce marketplaces - be they extreme sport, or lifestyle and luxury experiences. Naomi and her team proudly boast they have now built RedBalloon and Big Red Group into the 3rd-largest experience provider in the world! And that means they have helped grow the small businesses of their 2,000 experience suppliers. But along with the positive side of this journey, there are always the bad days as well. In Part 2 of our chat, Naomi is candid about both, and in particular she reveals how she dealt with tough times as she was growing her business; and why Australia needs great start-ups. How to connect with Naomi Simson : Three LinkedIn Learning Courses Two books One newsletter See omnystudio.com/listener for privacy information.
RedBalloon founder Naomi Simson on how she reinvented her marketing career, after having children, by backing herself- creating a gifting website that delivered many more consumers to small businesses who otherwise would never have found those new customers!
Build It. They'll Come.
After grinding away as a freelancer creating marketing plans for household brand names, Naomi Simson decided she wanted to re-set when her own children came along. So she created an idea for an overarching brand that would help market small business operators to much wider markets and audiences. She founded and set about building, with lots of ups and downs along that way, a website around that brand she called RedBalloon. But her genius was in setting that brand around gifting. You could say Naomi Simson was a trailblazer in this space and her RedBalloon website became a mushrooming marketplace for experiences, long before the first world hunger for “experiences” became a massive worldwide trend. How to connect with Naomi Simson : Three LinkedIn Learning Courses Two books One newsletterSee omnystudio.com/listener for privacy information.
Naomi Simson on Passion, Purpose and Rebooting Australia
Naomi Simson founded Red Balloon in 2001 and it’s not the third largest experience marketplace of its type in the world. She was on four seasons of Channel 10’s Shark Tank and is a passionate supporter of female founders. We talk about supporting local business to fuel Australia’s recovery, using this period to reflect on what is important to you, Rushing Women’s Syndrome, and finding your passion. An inspiring, personal I hope you enjoy it.
Peter Switzer speaks to Naomi Simson about her experience founding RedBalloon and other businesses, plus interviews with author and motivational speaker Catherine DeVrye, First State Super CEO Deanne Stewart and ATO Assistant Commissioner Karen Foat.
In Episode 39, “Challenge to Greatness”, Blenheim Partners' Gregory Robinson is delighted to speak to Naomi Simson, Founder of the leading online experience retailer RedBalloon and Co-Founder of The Big Red Group. She is also a Member of The University of Melbourne’s Faculty of Business and Economics Board and a Governor of The Research Foundation of the Cerebral Palsy Alliance. Naomi is the author of the best-selling books Live What You Love and Ready to Soar and was one of the Sharks in the television program Shark Tank Australia.Naomi talks us through beginnings of her business and brand, after biding her time in the corporate world, she started RedBalloon at home with a second hand computer and eventually became a household name and media personality. Last year, the Big Red Group delivered $850m worth of economic value to the community and looking forward, aims to serve an experience every second, somewhere on earth, by 2030.Greg and Naomi discuss the changes we are going through, from the evolution of technology to new working arrangements. In these times, Naomi presents us with the challenge to greatness: how we, as one community, can rally and support one another to bounce back stronger than ever.