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Naomi Simson

35 Podcast Episodes

Latest 21 Mar 2023 | Updated Daily

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Flights of fancy: How Naomi Simson took RedBalloon from backyard business to Australian success story

First Act

TV viewers may remember her as the red-jacketed judge on Shark Tank. But long before she landed on TV screens, crushing or uplifting the dreams of the nation’s entrepreneurs, Naomi Simson founded online success story, RedBalloon.From humble beginnings in Naomi’s Balmain backyard, RedBalloon has grown to become a multimillion-dollar enterprise and is just one of the many strings to her bow. Today, Naomi is renowned as one of Australia’s most inspirational business leaders and philanthropists. She has nearly 2.8 million followers on LinkedIn; she’s an accomplished author and has one of the most popular business podcasts in Australia. Plus, she continues to play an active role at BigRedGroup.She joins us today on First Act to dive into the genesis of RedBalloon, why you need to back yourself and how having a singular vision can help you succeed.


13 Jun 2022

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47. NAOMI SIMSON: Success Mindset and Perspectives


47. NAOMI SIMSON: Success Mindset and Perspectives by Kate Maree O'Brien


15 Nov 2021

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47. NAOMI SIMSON: What Shark Tank and building a $70 million dollar company taught me about success

SHE LEADS A NEW FUTURE with Kate Ruby Aroha

Known as the Red Shark on Shark Tank, Naomi is a force to be reckoned with.  She's the co-founder of Big Red Group, and a passionate leader influencing the future of business. She doesn’t just talk the talk. She walks the walk and breaks new ground for others to do the same. When Naomi agreed to be one of our celebrity guests at SHE LEADS LIVE, I was delighted.  The conversations she brought to the table were perspective shifting and packed an absolute punch. Here’s just some of what Naomi covers in this conversation.... The moment she decided to overcome her fear of failure and join the Shark Tank TV ShowThe lessons she learnt with building a $70 million dollar companyA powerful tip on creating a 'buffer' during negotiationsAn alternative to the conventional method of measuring successHow to turn your weaknesses into your strengths CONNECT WITH ME ON INSTAGRAM: www.instagram.com/katerubyaroha I'm also on Facebook over at www.facebook.com/katerubyaroha Or you can check out my website: www.katerubyaroha.com WANT TO CHECK OUT SHE LEADS LIVE??? Our SHE LEADS LIVE Instagram page is www.instagram.com/sheleadslive Flick us a DM there if you want to get on the waitlist for our next event


14 Nov 2021

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Episode 10 | Ideas To Enable Human Potential | Pete Horsley & Naomi Simson

Cerebral Conversations

You’ve got THE big idea. Now what? Join entrepreneurs Pete Horsley and Naomi Simson for an idea-sparking conversation about the importance of invention and bringing great ideas to life. Are we investing enough and willing enoughto try, fail and then have another go? How can you become a great innovator and how did a solar power wheelchair come to be? Pete Horsley is the founder of Remarkable, an organisation that’s harnessing the power of technology to drive inclusion for people living with disabilities. Pete and his team accelerate disability tech start ups and help founders and ideators fuel their vision, develop tech, gain seed funding and build their businesses. Check out Pete’s work at remarkable.org.au Naomi Simson is an entrepreneur, blogger, business leader and the founder of Red Balloon. Building businesses, working with teams and solving problems are all key to Naomi’s work, the heart of which is bringing people together and shifting the way we experience life. Learn more at naomisimson.com


2 Nov 2021

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Introducing Handpicked with Naomi Simson

Handpicked with Naomi Simson

Handpicked with Naomi Simson is a short podcast delivered each Monday which is just like having a mentoring session with one of Australia's most successful entrepreneurs. In this podcast Naomi takes questions from business owners that might need help growing starting or saving their business. Each guest is handpicked by Naomi as she shares stories, ideas and advice that might help them and anyone that has ever wanted to start a business. Naomi Simson is an entrepreneur who founded RedBalloon in 2001. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia. For more information about our Sponsor - HummPro, check out the link www.hummpro.com/au/ See omnystudio.com/listener for privacy information.


12 May 2021

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Naomi Simson - Entrepreneur and Business Leader

The Marketing Commute

In this episode of The Marketing Commute, we are joined in the studio by Naomi Simson. Naomi is the founder of RedBalloon and co-founder of Big Red Group. She is also very well-known (and revered) for her spot as judge and investor on the ultimate “pitch-fest'' that is the Shark Tank TV show. Naomi is not just a consummate marketer - having worked at Ansett, KPMG, Apple and IBM - she is also a very successful entrepreneur, author, and as we find out in this episode, a very accomplished artist.


20 Apr 2021

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Naomi Simson: RedBalloon & Big Red Group

The Mentor with Mark Bouris

Naomi Simson is the co-founder of Australia's largest experiences marketplace, Big Red Group and RedBalloon. During the end of the dot-com era, while working in freelance marketing, Naomi found it difficult to attract clients who were willing to pay for her service. She realised a gap in the market for a digital marketplace for experiences. The idea for RedBalloon was born.  Over 2200 small businesses in Australia and New Zealand use RedBalloon, now part of Simson's parent company Big Red Group.  I want to hear from Naomi how she brought BRG to scale, how it benefits Australian small businesses and what makes it the third-largest experiences marketplace? ****  TAKE OUR 2022 SURVEY Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information.

1hr 2mins

19 Apr 2021

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Ep 100 - Purpose, Entrepreneur and Emotional resilience with Naomi Simson

Unleashing Brilliance

A true business leader and influencer, Naomi Simson is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and appeared as the #RedShark in four seasons of Shark Tank Australia.In this podcast we discuss:-       The importance of purpose in a business-       What leaders need to do today to lead in to tomorrow-       The importance of uniting people to a cause and holding them accountable-       Naomi’s passion for small business-       And why emotional resilience needs to be strengthened in all of us.Following the growth of Red Balloon and the experience economy Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. With the shared purpose to ‘shift the way people experience life’, BRG  serves ‘activities’ to different audiences through its various marketplaces: RedBalloon, Adrenaline, Lime&Tonic, Redii.com. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030. Enjoy


2 Jan 2021

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RedBalloon founder Naomi Simson on how she aims to achieve their “big, hairy, audacious goal” – to serve an experience to a customer, somewhere in the world, every second, by 2030! Plus, overcoming tough times!

Build It. They'll Come.

Entrepreneur Naomi Simson, aka the Red Shark from tv’s Shark Tank show, took her early vision for RedBalloon gifting website she’d created, and blew it sky high – the vision blossomed along with the hard goal of global sales. She and  new biz partner David Anderson built Big Red Group into a clutch of brands  all offering experiences to customers on their e-commerce marketplaces - be they extreme sport, or lifestyle and luxury experiences. Naomi and her team proudly boast they have now built RedBalloon and Big Red Group into the 3rd-largest experience provider in the world! And that means they have helped grow the small businesses of their 2,000 experience suppliers. But along with the positive side of this journey, there are always the bad days as well. In Part 2 of our chat, Naomi is candid about both, and in particular she reveals how she dealt with tough times as she was growing her business; and why Australia needs great start-ups. How to connect with Naomi Simson : Three LinkedIn Learning Courses Two books One newsletter See omnystudio.com/listener for privacy information.


29 Nov 2020

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RedBalloon founder Naomi Simson on how she reinvented her marketing career, after having children, by backing herself- creating a gifting website that delivered many more consumers to small businesses who otherwise would never have found those new customers!

Build It. They'll Come.

After grinding away as a freelancer creating marketing plans for household brand names, Naomi Simson decided she wanted to re-set when her own children came along. So she created an idea for an overarching brand that would help market small business operators to much wider markets and audiences. She founded and set about building, with lots of ups and downs along that way, a website around that brand she called RedBalloon. But her genius was in setting that brand around gifting. You could say Naomi Simson was a trailblazer in this space and her RedBalloon website became a mushrooming marketplace for experiences, long before the first world hunger for “experiences” became a massive worldwide trend.  How to connect with Naomi Simson : Three LinkedIn Learning Courses Two books One newsletterSee omnystudio.com/listener for privacy information.


22 Nov 2020