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PERRY DRAKE

8 Podcast Episodes

Latest 9 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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0097 – MDMC // Perry Drake & Marketing in Bourbon

The Bourbon Friday Show

In this episode, we talk with Dr. Perry Drake, Associate Teaching Professor at the University of Missouri – St. Louis and Conference Founder of MDMC, the Midwest Digital Marketing Conference. During the interview, we talk about the origins of MDMC, how it pivoted during COVID, and what’s next. We also talk with Perry about being a college Professor during COVID Then Erik talks about the Marketing of Bourbon and how the words on bottles might not actually mean anything.

42mins

26 Mar 2021

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012 - The Digital Era - Dr. Perry Drake - Midwest Digital Marketing Conference

Founderverse

Dr. Perry Drake is a professor of marketing at the University of Missouri St. Louis, and the founder of Midwest Digital Marketing Conference. MDMC is one of the biggest marketing conferences in the United States, hosting around 2,000 guests and 100 speakers. In today’s episode, we talk about the benefit of growing up in the digital age, emerging and dying trends in the digital marketing space, and how to keep yourself informed in a rapidly changing industry. This episode was recorded before the majority of the shutdowns and cancellations due to the Coronavirus. After the recording, Midwest Digital Marketing Conference was unfortunately cancelled.  Learn more about MDMC at https://www.bestmarketingconference.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/holsteinstudios/message

58mins

17 Mar 2020

Similar People

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ETHINKSTL--Episode 9.7-Perry Drake | UMSL hosts the Biggest and Best Marketing Conference #MDMC19

RareGem Productions: Positive Media | Health | Business | Inspiration | Education | Community | Lifestyle

EP #116-S9-E07--Perry Drake MDMCJoining us today is Dr. Perry Drake, Professor of Digital and Social Media Marketing at The University of Missouri, St. Louis.Perry is also the founder of the Midwest Digital Marketing Conference, the largest Digital Marketing Conference hosted right here in St. Louis. The MDMC boasts an attendance of over 1,500 attendees and hosts 130 speakers with topics ranging from Data, Digital, Social Media and E-Commerce. In this episode:Perry discusses the MDMC and the topics it covers such as artificial intelligence, content creation and Facebook live stream operation. Perry tells us about the new advances coming in the future for LinkedIn. Perry discusses the difference between social media and digital marketing.Perry explains the many different courses offered through UMSL to assist with digital marketing education. Learn more:Email: drakep@umsl.eduMidwest Digital Marketing Conference info:https://bestmarketingconference.com

34mins

27 Mar 2019

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ETHINKSTL--Episode 9.7-Perry Drake | UMSL hosts the Biggest and Best Marketing Conference #MDMC19

Entrepreneurially Thinking

EP #116-S9-E07--Perry Drake MDMC Joining us today is Dr. Perry Drake, Professor of Digital and Social Media Marketing at The University of Missouri, St. Louis. Perry is also the founder of the Midwest Digital Marketing Conference, the largest Digital Marketing Conference hosted right here in St. Louis. The MDMC boasts an attendance of over 1,500 attendees and hosts 130 speakers with topics ranging from Data, Digital, Social Media and E-Commerce. In this episode: Perry discusses the MDMC and the topics it covers such as artificial intelligence, content creation and Facebook live stream operation. Perry tells us about the new advances coming in the future for LinkedIn. Perry discusses the difference between social media and digital marketing. Perry explains the many different courses offered through UMSL to assist with digital marketing education. Learn more: Email: Midwest Digital Marketing Conference info:

36mins

27 Mar 2019

Most Popular

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Embedding Yourself in the Marketing World - Perry Drake, PhD (St. Louis, MO)

Innovation City

It doesn’t matter whether you’re an entrepreneur or small business owner, you need to know the latest in digital [marketing] and social media. — Perry Drake, PhD Today’s guest is Perry Drake, PhD, Professor of Digital and Social Media Marketing at UMSL. University of Missouri St. Louis (UMSL) is the largest university in St. Louis, and the third largest in Missouri. Perry has been teaching marketing and digital media at the university level for over 20 years and is also the founder of MDMC, the Midwest Digital Marketing Conference. Perry sits down with the team to chat about the importance of staying up to date on the latest marketing news and trends, what it takes to put on the MDMC event, how A.I., A.R., and voice activation technology will soon take over, and personal data security and regulations in today’s age.

26mins

12 Feb 2019

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Midwest Digital Marketing Conference with Perry Drake Ep 71

Social Strategy Podcast: The Best in Business, Wealth and Mindset

The Countdown Has Started Only A Few Hours Left Until #MDMC2016 [ez_countdown day=”21″ month=”04″ year=”2016″ hour=”0″ min=”0″ sec=”0″ style=”dark” timezone=”-5″] #MDMC Live Podcast In the last episode we talked with sales superstar Melinda Chen who developed a sales system to help women connect with big clients.  Melinda observed that several women she knew were making … Continue reading "Midwest Digital Marketing Conference with Perry Drake Ep 71" The post Midwest Digital Marketing Conference with Perry Drake Ep 71 appeared first on Vernon Ross.

28mins

19 Apr 2016

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Measuring the impact of your social media activities – PERRY DRAKE | DMR #144

Digital Marketing Radio

Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of  the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.]https://www.youtube.com/watch?v=-lTWP9eAh8YOn this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including: Is it essential for everyone who represents a business on social media to be measuring the impact of their activities? What are a few of the most important metrics to be keeping an eye out for? What are some of the more effective activities to be doing on social media? What tools are you using to measure social media activity? What are some of the more effective paid advertising opportunities on social at the moment? Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to justify the value of the activity? What trends are you seeing in use of social media at the moment? What social platforms are catching your eye at the moment?[Tweet ""Be consistent in everything that you do in #socialmedia." @pddrake"]Software I couldn't live withoutWhat software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?Hootsuite [Social media management]Fan Page Karma [Analyze and improve social media profiles]Google Insights [Demand / supply monitoring]What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?Marketing automation software in generalMy number 1 takeawayWhat's the single most important step from our discussion that our listeners need to take away and implement in their businesses?Figure out who your are, what you are as a brand, what you stand for. Be consistent in everything that you do in social media. Don't violate your rules. I have my own personal set of social media rules that I never violate.

31mins

29 Mar 2016

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03: Assistant Professor at the UMSL College of Business and facilitator of the Midwest Digital Marketing Conference - Perry Drake

People Behind the Innovation

Perry D. Drake is an Assistant Professor of Digital and Social Media Marketing at the University of Missouri St. Louis College of Business and the a large part of the brains a the Midwest Digital Marketing Conference (MDMC). Some might find it strange to consider a large bureaucracy like a university to be innovative. but the College of Business at UMSL continues to push the boundaries to find a greater way to engage students, impact the community and serve industry. The College of Business Administration at UMSL provides research- and practice-based programs that prepare students to enter and succeed locally and globally across a wide range of business professions including marketing, accounting, finance, IT, international business, and more.  The school is the only double AACSB accredited business school in the St. Louis region.  This puts the College of Business in company with the top 10% of business schools in the country.   For the past few years, the university has hosted/produced the #UMSLdigital conference. This year it has grown to become the Midwest Digital Marketing Conference. I sat down with Perry for this episode to discuss the cool stuff going on at UMSL, the excitement of the MDMC, and how he got speakers from Buzzfeed, Pinterest, Google, UnderArmour, Refinery29, Salesforce.com, LinkedIn and more to participate in this land-locked conference (HINT: it's because the Midwest is sneaking up on the rest of the world). After you listen to this episode, connect to Perry on social media: Follow Perry on Twitter Like what Perry does on Facebook Connect with Perry on LinkedIn Read the UMSL Digital Blog

15mins

19 Jan 2016