Dylan Hey's guest appearances

Dylan Hey

B2B Growth

Josh Braun

The Marketing Picnic

Brands That Podcast

Confessions of a B2B Marketer | B2B Marketing & Demand Generation

Marketing Strategy Talks w/ Ian Luck

SaaS District

The SaaS Growth Show 

Chris Walker

Guillaume Moubeche

Michael Greenberg

Joel Klettke

Kris Rudeegraap

John Golden

Dan McGaw

Daniel Murray

Nick Bennett

Armand Farrokh

Daniel Barber

Vishal Sunak

Kevin Dorsey

Mark Kosoglow

Rand Fishkin

OwlTail

In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more.Dylan Hey is the Co-Founder &amp; CEO of HeyDigital, a creative PPC &amp; CRO agency that focuses on helping SaaS &amp; B2B Tech Companies scale revenue with PPC &amp; Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.Luis Camacho is the Founder &amp; CEO of Fantom Agency, an elite digital marketing agency for SaaS &amp; B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.In this episode we cover:00:00 - Intro00:41 - Best PPC Channels For B2B SaaS Companies07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS?Tag Us &amp; Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInBest Rated SaaS PodcastsLearn About Our SaaS Consulting How To Value Your SaaS Company

In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more.Dylan Hey is the Co-Founder &amp; CEO of HeyDigital, a creative PPC &amp; CRO agency that focuses on helping SaaS &amp; B2B Tech Companies scale revenue with PPC &amp; Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.Luis Camacho is the Founder &amp; CEO of Fantom Agency, an elite digital marketing agency for SaaS &amp; B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process. In this episode we cover:<ul><li>00:00 - Intro</li><li>00:41 - Best PPC Channels For B2B SaaS Companies</li><li>07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results</li><li>09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel</li><li>11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS?</li></ul> Tag Us &amp; Follow:<a href="https://www.facebook.com/SaaSDistrictPodcast/" rel="noopener noreferrer nofollow" target="_blank">Facebook</a><a href="https://www.linkedin.com/company/horizen-capital" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a><a href="https://www.instagram.com/saasdistrict/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> More About Akeel:<a href="https://twitter.com/AkeelJabber" rel="noopener noreferrer nofollow" target="_blank">Twitter</a><a href="https://linkedin.com/in/akeel-jabbar" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a><a href="https://horizencapital.com/saas-podcast/" rel="noopener noreferrer nofollow" target="_blank">Best Rated SaaS Podcasts</a><a href="https://horizencapital.com/saas-consulting-services/" rel="noopener noreferrer nofollow" target="_blank">Learn About Our SaaS Consulting </a><a href="https://horizencapital.com/how-to-value-saas-business/" rel="noopener noreferrer nofollow" target="_blank">How To Value Your SaaS Company</a>

PPC for SaaS - Top Experts Reveal Advice to Scale with Dylan Hey & Luis Camacho #188

Dylan Hey is the Co-Founder &amp; CEO of HeyDigital, a creative PPC &amp; CRO agency that focuses on helping SaaS &amp; B2B Tech Companies scale revenue with PPC &amp; Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders.During this interview we cover:00:00 - Intro01:13 - Dylan’s Background &amp; How He Discovered the Opportunity For Launching Hey Digital 04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC &amp; CRO  for SaaS &amp; B2B tech06:25 - What Does HeyDigital CRO Process Looks Like09:47 - Best PPC Channels for B2B SaaS Companies15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing18:53 - Establishing Baselines and Measuring Performance Per Campaign23:22 - Are PPC campaigns For Everybody?25:33 - How Does Marketing Campaigns Change When LTV Values are Different28:34 - Example Exercise for a B2B SaaS (Baselines &amp; Campaign Structure).31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing 35:53 - Get In Touch With DylanMentions:HeyDigitalLead FeederHootSuiteCustomerlabsHubspotSalesforceSaaS Hey Digital PPC Budget PostThe SaaS Marketing ShowTerms:PPC MRRCROLTVGet in touch with Dylan:Dylan’s LinkedinTag us &amp; follow:FacebookLinkedInInstagramYouTubeMore about Akeel:Twitter LinkedIn Best Rated SaaS PodcastsLearn About Our SaaS ConsultingLearn How to Value a SaaS Company

Dylan Hey is the Co-Founder &amp; CEO of HeyDigital, a creative PPC &amp; CRO agency that focuses on helping SaaS &amp; B2B Tech Companies scale revenue with PPC &amp; Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders.During this interview we cover:<ul><li>00:00 - Intro</li><li>01:13 - Dylan’s Background &amp; How He Discovered the Opportunity For Launching Hey Digital </li><li>04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC &amp; CRO  for SaaS &amp; B2B tech</li><li>06:25 - What Does HeyDigital CRO Process Looks Like</li><li>09:47 - Best PPC Channels for B2B SaaS Companies</li><li>15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing</li><li>18:53 - Establishing Baselines and Measuring Performance Per Campaign</li><li>23:22 - Are PPC campaigns For Everybody?</li><li>25:33 - How Does Marketing Campaigns Change When LTV Values are Different</li><li>28:34 - Example Exercise for a B2B SaaS (Baselines &amp; Campaign Structure).</li><li>31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results</li><li>34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing </li><li>35:53 - Get In Touch With Dylan</li></ul>Mentions:<ul><li><a href="https://www.heydigital.co/" rel="noopener noreferrer nofollow" target="_blank">HeyDigital</a></li><li><a href="https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwi29sL0457sAhUS_-MHHRIACSMYABAAGgJ5bQ&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQeD2qabcWpGGGtrO9q2dqm_tFnEc6-zzjNWSrtz3Tm2L6lWe2p_cJtE2RO7GlvgjEuqAjUsY1fFjsCVMga19opn4&amp;sig=AOD64_1PZk-Nd14gKqmWC8aNQRvDeiOODg&amp;q&amp;adurl&amp;ved=2ahUKEwip0bj0457sAhUECawKHZCpANIQ0Qx6BAgKEAE&amp;dct=1" rel="noopener noreferrer nofollow" target="_blank">Lead Feeder</a></li><li><a href="https://signup.hootsuite.com/pro-ent-latam-spanish-r2/?gclid=CjwKCAjwiOv7BRBREiwAXHbv3Cj9nBAmHQRVNC-uslJSfNr6ThuYk_8K9zcUT08dkaxCR17C2VfbGhoCrvwQAvD_BwE" rel="noopener noreferrer nofollow" target="_blank">HootSuite</a></li><li><a href="https://www.customerlabs.co/" rel="noopener noreferrer nofollow" target="_blank">Customerlabs</a></li><li><a href="https://www.hubspot.com/" rel="noopener noreferrer nofollow" target="_blank">Hubspot</a></li><li><a href="https://www.salesforce.com/mx/?ir=1" rel="noopener noreferrer nofollow" target="_blank">Salesforce</a></li><li><a href="https://www.heydigital.co/blog/how-to-calculate-your-ppc-advertising-budget" rel="noopener noreferrer nofollow" target="_blank">SaaS Hey Digital PPC Budget Post</a></li><li><a href="https://www.heydigital.co/podcast" rel="noopener noreferrer nofollow" target="_blank">The SaaS Marketing Show</a></li></ul>Terms:<ul><li><a href="https://www.wordstream.com/pay-per-click-advertising" rel="noopener noreferrer nofollow" target="_blank">PPC</a> </li><li><a href="https://www.profitwell.com/blog/youre-probably-calculating-your-saas-mrr-incorrectly" rel="noopener noreferrer nofollow" target="_blank">MRR</a></li><li><a href="https://www.campaigncreators.com/blog/what-is-cro-marketing" rel="noopener noreferrer nofollow" target="_blank">CRO</a></li><li><a href="https://www.optimizely.com/optimization-glossary/lifetime-value/" rel="noopener noreferrer nofollow" target="_blank">LTV</a></li></ul>Get in touch with Dylan:<ul><li><a href="https://www.linkedin.com/in/dylanhey/?originalSubdomain=ee" rel="noopener noreferrer nofollow" target="_blank">Dylan’s Linkedin</a></li></ul>Tag us &amp; follow:<ul><li><a href="https://www.facebook.com/SaaSDistrictPodcast" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li><li><a href="https://www.linkedin.com/company/horizen-capital" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li><a href="https://www.instagram.com/saasdistrict/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a></li><li><a href="https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw" rel="noopener noreferrer nofollow" target="_blank">YouTube</a></li></ul>More about Akeel:<ul><li><a href="https://twitter.com/AkeelJabber" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> </li><li><a href="https://linkedin.com/in/akeel-jabbar" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> </li><li><a href="https://horizencapital.com/saas-podcast/" rel="noopener noreferrer nofollow" target="_blank">Best Rated SaaS Podcasts</a></li><li><a href="https://horizencapital.com/saas-consulting-services/" rel="noopener noreferrer nofollow" target="_blank">Learn About Our SaaS Consulting</a></li><li><a href="https://horizencapital.com/how-to-value-saas-business/" rel="noopener noreferrer nofollow" target="_blank">Learn How to Value a SaaS Company</a></li></ul>

How to Scale your MRR with CRO and PPC for SaaS Companies With Dylan Hey | Podcast #47

How PPC can be a game changing customer acquisition strategy for B2B &amp; SaaS businesses? Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show    What you can expect to take away from the episode?   1. How are the user journeys &amp; what are the touch points before purchase decisions?  2. What are the preps required before you spend on paid media / PPC?  3. How content strategy &amp; marketing play a catalyst towards paid media goals?  4. Does stage of the startup really matter for your PPC strategy ?  5. Importance of focussing on "high-intent" users  6. Early stage (vs) Mid Stage Campaign strategies  7. How PPC is beyond just Google ?  8. Do SaaS verticals need a different approach ?  9. Does PPC strategy really depend on the stage of the funnel ?  10. How traditional PPC Metrics is not enough ? What are the new metrics?  11. Importance of tracking &amp; attibution. How dataflow back into system is critical for decision making? Role of CDPs  12. How audience building is the next must thing for B2B / SaaS?  13. Brand Building / Organic are often under-utilized strategies?  14. Budgeting for PPC &amp; How it must be done  15. Recap with a mini PPC playbook     Resources:  Hey Digital Website: www.heydigital.co The SaaS marketing Show: https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g

How PPC can be a game changing customer acquisition strategy for B2B &amp; SaaS businesses? Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show    What you can expect to take away from the episode?   1. How are the user journeys &amp; what are the touch points before purchase decisions?  2. What are the preps required before you spend on paid media / PPC?  3. How content strategy &amp; marketing play a catalyst towards paid media goals?  4. Does stage of the startup really matter for your PPC strategy ?  5. Importance of focussing on "high-intent" users  6. Early stage (vs) Mid Stage Campaign strategies  7. How PPC is beyond just Google ?  8. Do SaaS verticals need a different approach ?  9. Does PPC strategy really depend on the stage of the funnel ?  10. How traditional PPC Metrics is not enough ? What are the new metrics?  11. Importance of tracking &amp; attibution. How dataflow back into system is critical for decision making? Role of CDPs  12. How audience building is the next must thing for B2B / SaaS?  13. Brand Building / Organic are often under-utilized strategies?  14. Budgeting for PPC &amp; How it must be done  15. Recap with a mini PPC playbook    Resources:  Hey Digital Website: <a href="http://www.heydigital.co" rel="nofollow" target="_blank">www.heydigital.co</a> The SaaS marketing Show: <a href="https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g" rel="nofollow" target="_blank">https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g</a>

How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses? - With DYLAN HEY, Co-Founder, Hey Digital (Episode 005)

Hello all you marketers out there my name is Ian and you’re listening to another marketing strategy talk. And recently I had the absolute pleasure to speak with Dylan Hey, founder of Hey Digital, a paid marketing agency who are absolutely crushing the LinkedIn game right now. Seriously go check out Dylan’s profile, he’s dropping serious PPC knowledge on the daily with video snippets and live streams on the regular. And I’m super excited about this one because Dylan goes deep into paid strategies.  I’m talking the dream team deep I’m talking Mariana Trench deep I’m talking bottom of the peanut butter jar deep.  In this Marketing Strategy Talk, Dylan gives away some of his top Facebook LinkedIn and google strategies that are driving real results for his clients. We talk about optimizing ad creative, proper ad structure, playbooks to drive crazy cheap demo requests, what you shouldn’t do on LinkedIn, and why Facebook is still the best platform to drive scalable growth for B2b saas companies. Dylan covers it all but more importantly, he gives you actionable strategies you can try out immediately in your paid marketing efforts. So get the pen and paper ready and let’s dive right in. Don’t forget to follow us on LinkedIn, visit us at marketingstrategy.com where you’ll find the most effective strategies for rapid growth for marketers by marketers, till next time.

Hello all you marketers out there my name is Ian and you’re listening to another marketing strategy talk. And recently I had the absolute pleasure to speak with Dylan Hey, founder of Hey Digital, a paid marketing agency who are absolutely crushing the LinkedIn game right now. Seriously go check out Dylan’s profile, he’s dropping serious PPC knowledge on the daily with video snippets and live streams on the regular. And I’m super excited about this one because Dylan goes deep into paid strategies.  I’m talking the dream team deep I’m talking Mariana Trench deep I’m talking bottom of the peanut butter jar deep.  In this Marketing Strategy Talk, Dylan gives away some of his top Facebook LinkedIn and google strategies that are driving real results for his clients. We talk about optimizing ad creative, proper ad structure, playbooks to drive crazy cheap demo requests, what you shouldn’t do on LinkedIn, and why Facebook is still the best platform to drive scalable growth for B2b saas companies. Dylan covers it all but more importantly, he gives you actionable strategies you can try out immediately in your paid marketing efforts. So get the pen and paper ready and let’s dive right in. Don’t forget to follow us on LinkedIn, visit us at <a href="http://www.marketingstrategy.com" rel="nofollow" target="_blank">marketingstrategy.com</a> where you’ll find the most effective strategies for rapid growth for marketers by marketers, till next time.

Proven Paid Ad Strategies For SaaS w/ Dylan Hey @ Hey Digital

Full show notes here: https://saasmarketer.io/saas-inbound-marketing/Confessions of a B2B Marketer is handcrafted by our friends over at: fame.soPrevious guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outreach and Sales Hacker, Guillaume Moubeche of lemlist, Kieran Flanagan of HubSpot, Sujan Patel of Mailshake and Corey Haines of Swipe Files.Check out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand &amp; Company BuildingThis Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of SliceFame.so hit 200k MRR? February Income ReportThe Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable

Full show notes here: <a href="https://saasmarketer.io/saas-inbound-marketing/" rel="nofollow" target="_blank">https://saasmarketer.io/saas-inbound-marketing/</a>Confessions of a B2B Marketer is handcrafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks" rel="nofollow" target="_blank">fame.so</a> Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outreach and Sales Hacker, Guillaume Moubeche of lemlist, Kieran Flanagan of HubSpot, Sujan Patel of Mailshake and Corey Haines of Swipe Files. Check out our five most downloaded episodes: <ul><li><a href="https://podcasts.bcast.fm/e/r8k41v9n-david-hansson-of-37-signals" rel="nofollow" target="_blank">How To Start A Movement with David Heinemeier Hansson of 37signals</a></li><li><a href="https://podcasts.bcast.fm/e/2865472n-chris-walker-of-refine-labs" rel="nofollow" target="_blank">Chris Walker Rants On Dark Social, Creating Demand &amp; Company Building</a></li><li><a href="https://podcasts.bcast.fm/e/r8k1lpp8-linkedin-page-strategy-mikhail-myzgin" rel="nofollow" target="_blank">This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice</a></li><li><a href="https://podcasts.bcast.fm/e/286j2my8-income-report" rel="nofollow" target="_blank">Fame.so hit 200k MRR? February Income Report</a></li><li><a href="https://podcasts.bcast.fm/e/r87m2kp8-linkedin-marketing" rel="nofollow" target="_blank">The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable</a></li></ul>

How To Build An Inbound Marketing Machine with Dylan Hey

We're talking about: - How to build and leverage a Personal Brand. - How to scale an agency FAST. - Vipassana retreats. - Coaching. - Life and stuff

We're talking about: - How to build and leverage a Personal Brand. - How to scale an agency FAST. - Vipassana retreats. - Coaching. - Life and stuff

Dylan Hey AKA The Hardest Kicker in Marketing

We're here with top 50 UK SaaS Sales leader, aka Top 15 podcast host AKA THE GINGER BEARD EVANGELIST HIMSELF. Who's also a generally top bloke. So psyched to have him.

We're here with top 50 UK SaaS Sales leader, aka Top 15 podcast host AKA THE GINGER BEARD EVANGELIST HIMSELF. Who's also a generally top bloke. So psyched to have him.

Dylan Hey aka The Guy Who Pissed Me Off Once With a Post About "Stealing Your Competitor’s Customers"

In this episode we talk to Dylan Hey, Business Development and Partnerships at Leadfeeder. Click here to connect with this guest on LinkedIn.

In this episode we talk to Dylan Hey, Business Development and Partnerships at <a href="http://leadfeeder.com/" rel="nofollow noopener noreferrer" target="_blank">Leadfeeder</a>. <a href="https://www.linkedin.com/in/dylanhey/" rel="noopener nofollow" target="_blank">Click here to connect with this guest on LinkedIn</a>.

657: How to Drive New Business with Facebook w/ Dylan Hey

It might be time to supplement your sales efforts with a little social. But where to start? Social selling expert Dylan Hey of Leadfeeder has the answer.