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Lauren Kress

13 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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128. The 3 LinkedIn strategies to try now with Lauren Kress

Brand Builders Lab


7 Oct 2020

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How To Create Months of Video Content (Even If You're TERRIFIED of the Camera) | Lauren Kress

Storytelling Secrets

Here’s what we chat about on the podcast. *The six types of interviews you can do to suck several months worth of content out in just a few short hours. You’ll learn the psychological triggers needed to convince someone to buy from you...subtly...in your content. *Lauren’s secret to crush her client’s fear of the camera. I was surprised to hear how simple it was to get someone to talk naturally and confident in front of the camera. *How to strategically use your content to win more deals. Most business owners have a haphazard content strategy, you’ll finally discover her secret strategy that’s incredibly easy to implement. To grab your free resource that we mentioned today on the podcast...https://www.laurenkress.com/download-the-6-interviews-every-thought-leader-needs-to-record And if you want to get in touch with Lauren... https://www.laurenkress.com


17 Sep 2020

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Ep 834: Lauren Kress: The Art of Conversation

Ten Minute Mindset

I had a great conversation with Lauren Kress who is known as "The Business Scientist." Lauren is also a really great friend of mine and someone that I absolutely love chatting with because she really knows business strategy and is equal parts analytical and creative with her approach. Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world.  Lauren is the creator of the Home Start youtube series, host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led growth consultancy for visionary thinkers and leaders who are changing the world for the better. Connect with Lauren at TheChangeMakers.org.au and follow her on LinkedIn, Facebook, Twitter, Instagram, and YouTube. Make sure you check out the other episodes Lauren and I did on the podcast: EP 772: Experimenting to Make the Most Out of Business EP 773: Sitting in the Middle of Feeling and ThinkingSee omnystudio.com/listener for privacy information.


12 Sep 2020

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B2B Content Marketing: Lauren Kress shares best practices to grow your brand (SEEN & HEARD)

Purpose Driven

How do you create a month's worth of content in a single afternoon? Find out in Lauren Kress' 'Seen & Heard' Live stream!Today Lauren talks about:0:30 Recap from last 'Seen & Heard' episode on storytelling and the 5 elements of story (You can check out the video and podcast here: https://www.laurenkress.com/copywriti...)0:39 Introduction for today's topic on content marketing strategy1:07 The difference between brand storytelling and content marketing1:35 The 3 core stories every business needs to be able to tell about their brand3:01 The importance of infusing your content marketing strategy with your brand DNA3:15 Shout out to marketing expert Catherine Zaharias for her awesome webinar last week - check it out on the Promax ANZ youtube channel here: https://youtu.be/LULPY0YEAzI4:20 What are some of the big mistakes B2B brands are making when it comes to content marketing?7:51 How to repurpose media and content for different channels9:56 What's working for me on TikTok for B2B brand growth11:18 Examples of content repurposing in the B2B space12:15 How much content should you create for your B2B content marketing strategy13:20 Best practices for different media and content distribution channels19:00 Prioritising LinkedIn for B2B marketing and where to go for even more LinkedIn tips (head to: https://www.laurenkress.com/linkedin-...)19:20 How to create a month's worth of content in a single afternoon23:11 Content Marketing 101: Recap of the content marketing funnel and the role of different pieces of content throughout the buyer journey25:21 Actions you can take now to start optimising your content marketing for brand growth this week26:41 SEO audit tips to improve your content this week and start driving more traffic to your website27:49 How to leverage existing content elsewhere on social media28:40 Tips for B2B marketing on twitter29:43 Benefits of uploading an article to your over just as a LinkedIn article30:25 The importance of content silos on your website32:07 Recap on your actions for this week If you enjoyed this video and would like to see more content like this, don't forget to hit the thumbs up button and subscribe!Ps. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress


13 Aug 2020

Most Popular

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159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business Scientist

Reputation Revolution | the Influence & IMPACT podcast

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)batch-production of content: getting knowledge and expertise out of your head to share with the marketplaceutility content vs leadership contentwhich media formats should you concentrate on?getting some early wins on the marketing board and building from there Lots of bases covered folks! If you operate in the business-to-business space (or even if you're don't) - and you're keen to build a market-leading personal brand, then you won't want to miss this episode. CONNECT WITH LAUREN: WebsiteTwitterLinkedIn


26 Jul 2020

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4 tell-tale signs you're a serial multitasker - EP #105 - Lauren Kress

How to Scale a Video Business

Today, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour.In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big! Here's a sneak peek at what you'll hear: How having just a basic understanding of neuroscience can help fill your business's coffers. - 2:10Why bored people are better problem solvers than people who are always highly engaged in activities. This counterintuitive truth is backed by science and is explained by Lauren at 5:30Why CEOs and business managers should consult their team of creatives when they have business challenges that need solving. - 7:004 tell-tale signs you're a serial multitasker, and one very good reason to stop doing it right quick! - 9:05Brain Fatigue - is it a real thing or just another made-up condition from pseudoscience? Hear Lauren's answer at 10:25A surprisingly effective (and counterintuitive) way to boost your creativity without having to (1) do any goofy activities (2) take any cognitive enhancement drugs, or (3) take magic mushrooms.- 12:10How to use an ordinary pen and paper to put yourself in a much better mood. (Doing this is guaranteed to releases a rush of dopamine even if at first you were down in the dumps. Bonus benefit: you'll become infinitely more productive, too! - 13:45)The "Stop and Go" productivity method for getting more done in one day than most people get done in one whole week. - 15:20Do you ever feel like you're not good enough? Well, you can try and suppress it, ignore it, and fight it, or... you can do what's mentioned at 16:10 and start prospering wildly.Dirty “tricks” our brains play on us that cause even the smartest people to behave like buffoons and make moronic decisions.Support the show (https://www.denlennie.com/free-training)


9 Jul 2020

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Lauren Kress - Business Scientist

The All-In Podcast with Nate Peo

Listen to the full episode here: https://natepeo.com/blogs/the-all-in-... Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world. Bachelor of Science with Honours Neuroscience, Physiology, Psychology Honours research completed at the Translational Neuroscience Facility at UNSW under the supervision of Professor Gary Housley and Dr. Ann Wong Masters, Cross-disciplinary Art and Design Creative Thinking, Interactive Media and Advertising for a Global Marketplace


16 Jun 2020

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Lauren Kress: How to Be A Visionary Leader and Changemaker for Growth

Business Innovators Radio

Lauren Kress, “The Business Scientist,” is a Youtuber, podcaster and founder of The Change Makers collective, a growth consultancy for visionary leaders.Learn more at: laurenkress.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/Source: https://businessinnovatorsradio.com/lauren-kress-how-to-be-a-visionary-leader-and-changemaker-for-growth


1 Jun 2020

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42- 4 at 4 Podcast Ep 5 - Growing your audience and brand with Lauren Kress

Brain, Brawn & Business

Here’s episode 5 of the 4 at 4 feature of the Brain, Brawn & Business podcast with the brilliant Lauren Kress...In the episode we cover strategies to grow your audience and brand in the current climate...KEY TAKEAWAYS:..➡️ The five reasons a customer will purchase from you➡️ How to increase your visibility with no marketing budget➡️ The biggest mistake most people make when they tell their story➡️ The five pillars for brand growth..PODCAST PLATFORM LINKS:..🎧 Listen - https://anchor.fm/s/c0f4d9c/podcast/rss🎧 iTunes- https://podcasts.apple.com/us/podcast/brain-brawn-business/id1476638652?uo=4🎧 Spotify- https://open.spotify.com/show/2swEusoynnzvXZW8H2PVft🎧 Anchor- https://anchor.fm/oliver-berquez🎧 Google- https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jMGY0ZDljL3BvZGNhc3QvcnNz🎧 Breaker- https://www.breaker.audio/brain-brawn-and-business🎧 PocketCasts- https://pca.st/1007🎧 Overcast- https://overcast.fm/itunes1476638652/brain-brawn-business..FREE WHATS APP & FACEBOOK GROUP:..If you’re looking to get more support around business, fitness and mindset then I’d like to invite you to 2 free support/advice groups. Links to join.👇🏻👇🏻..Facebook - https://www.facebook.com/groups/427580707944412..What’s app (must run/be involved in business) - https://chat.whatsapp.com/Ezcy5qFBeG88ChqW7nEyyw..ABOUT THE GUEST:..Lauren Kress is the Creator of the Home Start youtube series, host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led growth consultancy for visionary thinkers and leaders who are changing the world for the better...FIND OUT MORE ABOUT 4D FIT:..✅ 4D Fit is located at Regiment Business Park, 7 Eagle Way, Springfield, Chelmsford, CM3 3FY✅ 4D Fit offers exclusive small group personal training (no more than 4 people in a session) with habit forming and nutritional coaching✅ For information about our training programmes and services or to subscribe to our newsletter visit www.4dfit.co.uk✅ Our next 9-week course starts Monday 25th May..CONNECT WITH THE HOST OLIVER:..🔴 Linkedin: http://uk.linkedin.com/in/oliverberquez🔴 Instagram: @ollieberquez🔴 Twitter: @ollieberquezFacebook: 🔴 facebook.com/oliverberquez🔴 facebook.com/BlitzFitMe🔴 facebook.com/4DFitUK🔴 If you want any advice or support then email me on oliver@4dfit.co.uk


10 May 2020

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How to Get Clients and Build Your Customer Base with Lauren Kress

The Hardy Haberland Show

Lauren Kress is a business scientist, marketer and growth innovator. She also hosts a podcast called "The Oyster." Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com). This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us. This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.


5 Sep 2019