TCC Podcast #242: The 28 Month Client with Jared Macdonald
The Copywriter Club Podcast
Jared Macdonald is our guest for the 242nd episode of The Copywriter Club podcast. Jared is a copywriter whose focus is on user experience and customer research. It’s more than just the words we write, it’s about getting inside the heads of our ideal clients, so we can provide a product or service they truly need and want. Jared has proved his expertise in the area of serving his clients because he works with his clients for an average of 2.5 years.Here’s what else we talked about: Combining copy research with user experience and creating magic. Taking a life-threatening situation and turning it into a positive. Being okay with not having everything figured out in your business journey. There is no tiering to struggles and understanding we don’t know what someone is battling. How doing tasks in your business that don’t scale can end up leading to immense growth. Why over-delivering and building lasting client relationships go hand in hand. The steps to create points of excitement through every phase of a funnel. How to lengthen client relationships while respecting your own boundaries. The secret to being seen as the consultant from the beginning. Voice of customer research questions you need to include in your interview process. How to elevate your customer journey and provide the highest of experiences for your clients. Tools that can help you streamline and save you time. Getting to a place where YOU selectively choose your clients and make sure they’re worthy of a sales call. The benefits of working with retainer clients as a new copywriter. Best practices for networking when it can feel awkward and overwhelming.Hit that play button below or read the transcript if you want to improve your client experience.The people and stuff we mentioned on the show:Kira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundThink TankJared’s websiteJared’s workshop Full Transcript:Rob: One of the big challenges of running a copywriting business is finding clients. And unless you have retainers, once you find a good client and do the work, you've got to go back out there and find another client and then another. But what if the great clients that you have could stick with you, offering project after project month after month so you don't have to spend your time prospecting and instead you can focus on problem solving. That's what Jared McDonald, our guest for the 242nd episode of the Copywriter Club podcast does. His average client relationship lasts almost two and a half years. And we asked him what he does that makes his clients so happy and he shared a few ideas that any copywriter can implement into their business.Kira: Before we hear what Jared has to say, this podcast episode is brought to you by the Copywriter Think Tank mastermind, which Jared has participated in. The Think Tank is our private mastermind for copywriters and other marketers who want to challenge each other, create new revenue streams in their businesses, receive coaching from the two of us and ultimately grow to six figures or more. Up until last year, we only opened the Think Tank once a year, but today we invite a few new members each month. If you've been looking for a mastermind group to help you grow, visit copywriterthinktank.com to find out more.Rob: Okay. Let's jump into our interview with Jared with this question about how he became a copywriter, a marketing consultant, and a UX strategist.Jared: Yeah, it's a great question. I mean, from a story perspective, do you want the short version, long version? No.Rob: I want a medium version. Sort of in the middle.Jared: Medium, yeah? Medium details. Yeah. I mean, I started out in experiential marketing and doing sales as well. And then it really wasn't until I went to... Wanted to go to school to be a diplomat in foreign languages for some odd reason. And then,
Red Towel Radio 149- Jared MacDonald and Brett Alper
Red Towel Radio
Host Tyler Eaton is joined by Bowling Green Daily News sports reporter Jared MacDonald to discuss the upcoming Conference USA baseball and softball tournaments. Plus, new WBKO sports reporter Brett Alpin stops by to introduce himself to the WKU community.
Red Towel Radio 146- Adam Gary and Jared MacDonald
Red Towel Radio
Host Tyler Eaton is joined by Lady Topper golf coach Adam Gary to preview the upcoming Conference USA women's golf championships. Plus, Bowling Green Daily News sports reporter Jared MacDonald stops by to talk about the NCAA volleyball and C-USA soccer tournaments.
This week we catch up with Head Pitmaster at More Better BBQ, Texas Pete's and Octopit, Jared Macdonald. He's cooked multiple times at Memphis in May with Tuffy Stone and was the Runner Up in the 2020 points chase here in NZ. We talk about building the perfect pits, getting into the food industry and of course, competition BBQ! We're also joined by Levi Filth from Filthy Que and soon to be Head Pitmaster at Moomoo Smokehouse in Auckland. Levi takes on our deadly triple hitter of hot sauce pain in Ten Burning Questions! Get it in your ears! https://blog.feedspot.com/barbecue_podcasts/
As the pod gets into offseason form, Joe and Eric sit down with Jared Macdonald of the Bowling Green Daily News to talk through an up-and-down year two for Tyson Helton and what's ahead for the Tops' football program. Happy football watching! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Host Tyler Eaton is joined by Bowling Green Daily News reporter Jared MacDonald to discuss all things WKU athletics. Plus, Lady Topper basketball head coach Greg Collins reflects on his team's two last-second wins over Charlotte.
Red Towel Radio 129- Tyler Mansfield and Jared MacDonald
Red Towel Radio
Host Tyler Eaton is joined by WKU Rivals writer Tyler Mansfield and Bowling Green Daily News reporter Jared MacDonald to look back at the WKU football game at BYU and ahead to Saturday's matchup with FAU. Plus, they analyze all the big basketball news coming out of Conference USA.
Episode 9: WKU Game Preview and Interview With Jared MacDonald
Blazer Victory Podcast
Steve and John preview UAB's game against WKU and talk to Jared MacDonald who covers WKU for the Bowling Green Daily News. You can follow Jared on Twitter @JMacDonaldSport and check out his great work at bgdailynews.com