Hannah Smolinksi's guest appearances

Hannah Smolinksi

LinkedIn with Louise

Business Strategy for CPA's

Julie Fry

Amanda Berlin

Melina Palmer

John Lee Dumas

Carol Cox

Nikki Rausch

Mike Michalowicz

John Warrillow

Gretchen Carlson

Ron Baker

Paul Klein

Mike Kelly

Brandon Hall

Amy Lang

Carl Richards

OwlTail

Today I speak with Hannah Smolinksi, CEO of Clara CFO Group, on her meteoric YouTube rise.  Less than 1 year ago, Hannah had less than 100 subscribers on YouTube and a few dozen on her email list. Today, she has more than 16,000 YouTube subscribers and more than 8000 people on her email list. Hannah talks with us about her success and how it has impacted her business growth.  What has been the impact on her business?  Because the lifetime value of clients is really high, there is years of value from producing videos Opened up different opportunities - Hannah is now the Senior Advisor to Upside Financial, where she educates CFOs on PPP-related legislation Creates truly passive income once created - like webinars that are paid afterwards  CPAs can struggle with content marketing - it can be too shallow and doesn’t “grab”.  Hannah suggests listening to what people ask you the most, then responding to what people are asking. If they are asking the same question over and over again, accumulate the most common questions you get asked and then create videos from there.  There are a wealth of KPIs and metrics to pay attention to, but most important to watch are:  Total Views Duration - keep it around 5 minutes  Look at the videos that get the most views, and do more around the topics that get the most views. Hannah found that videos for Sole Proprietor videos get high viewership.    Digital Products There is an opportunity to do a CFO service in a 1:many model by breaking it down into something much smaller. For example, you can hone in on budgeting or cashflow, and building targeted, micro courses directed at a narrow audience. Hannah is building out a product ladder that includes paid webinars, advisory retainer, and more.  If you want to start a YouTube channel, decide to do it and:   be consistent learn from what other CPAs who have lots of views - what are their videos about find out what people are watching  SEO tools You can use these SEO tools to find out what people are searching for:  Tube buddy VidIQ  If you need relief on the PPP front and are bogged down with work, check out  Upside Financial. They have a PPP forgiveness service where the client meets with a PPP Advisor to get things done.    Here is Hannah explaining the program: https://youtu.be/_GjJojYBCtE If you want to get signed up for the Upside Financial referral program: https://upsidefinancial.com/referral   Connect with Hannah: https://www.claracfo.com Episode mentions: The Traveling CPA: Around the world in 14 minutes Free 5-day email course - Better Pricing Strategies for CPAs  Get here   Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me:  https://calendly.com/geraldinecarter/15min   Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options

Today I speak with Hannah Smolinksi, CEO of Clara CFO Group, on her meteoric YouTube rise.  Less than 1 year ago, Hannah had less than 100 subscribers on YouTube and a few dozen on her email list. Today, she has more than 16,000 YouTube subscribers and more than 8000 people on her email list. Hannah talks with us about her success and how it has impacted her business growth.  What has been the impact on her business? <ul> <li>Because the lifetime value of clients is really high, there is years of value from producing videos</li> <li>Opened up different opportunities - Hannah is now the Senior Advisor to Upside Financial, where she educates CFOs on PPP-related legislation</li> <li>Creates truly passive income once created - like webinars that are paid afterwards</li> </ul> CPAs can struggle with content marketing - it can be too shallow and doesn’t “grab”.  Hannah suggests listening to what people ask you the most, then responding to what people are asking. If they are asking the same question over and over again, accumulate the most common questions you get asked and then create videos from there.  There are a wealth of KPIs and metrics to pay attention to, but most important to watch are: <ul> <li>Total Views</li> <li>Duration - keep it around 5 minutes</li> </ul> Look at the videos that get the most views, and do more around the topics that get the most views. Hannah found that videos for Sole Proprietor videos get high viewership.  Digital Products There is an opportunity to do a CFO service in a 1:many model by breaking it down into something much smaller. For example, you can hone in on budgeting or cashflow, and building targeted, micro courses directed at a narrow audience. Hannah is building out a product ladder that includes paid webinars, advisory retainer, and more.  If you want to start a YouTube channel, decide to do it and:  <ul> <li>be consistent</li> <li>learn from what other CPAs who have lots of views - what are their videos about</li> <li>find out what people are watching</li> </ul> SEO tools You can use these SEO tools to find out what people are searching for: <ul> <li><a href="https://www.tubebuddy.com/" rel="nofollow" target="_blank">Tube buddy</a></li> <li><a href="https://vidiq.com/" rel="nofollow" target="_blank">VidIQ</a></li> </ul> If you need relief on the PPP front and are bogged down with work, check out  <a href="https://upsidefinancial.com/" rel="nofollow" target="_blank">Upside Financial.</a> They have a PPP forgiveness service where the client meets with a PPP Advisor to get things done.  Here is Hannah explaining the program: <a href="https://youtu.be/_GjJojYBCtE" rel="nofollow" target="_blank">https://youtu.be/_GjJojYBCtE</a> If you want to get signed up for the Upside Financial referral program: <a href="https://upsidefinancial.com/referral" rel="nofollow" target="_blank">https://upsidefinancial.com/referral</a> Connect with Hannah: <a href="https://www.claracfo.com" rel="nofollow" target="_blank">https://www.claracfo.com</a> Episode mentions: <a href="https://www.smartstrategyforcpas.com/119" rel="nofollow" target="_blank">The Traveling CPA: Around the world in 14 minutes</a> Free 5-day email course - Better Pricing Strategies for CPAs <a href="https://shethinksbigcoaching.com/subscribe-get-your-pricing-right/" rel="nofollow" target="_blank"> Get here</a> Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: <a href="https://calendly.com/geraldinecarter/15min" rel="nofollow" target="_blank"> https://calendly.com/geraldinecarter/15min</a> Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: <a href="https://shethinksbigcoaching.com/coaching-options" rel="nofollow" target="_blank">https://shethinksbigcoaching.com/coaching-options</a>

127 How CPAs Can Use YouTube Videos to Accelerate Growth with Hannah Smolinksi, CPA

Your questions around financials and KPIs in your business get answered in this conversation with Hannah Smolinkski, of BrightenUp Financial.  As a Virtual CFO, Hannah is a strategic partner in the financial side of owners' businesses.  We talk about the importance of tracking Key Performance Indicators, which ones to track, and what each one can reveal. A favorite is Net Cash: a measure of your overall debt. It's not on your Balance Sheet: you need to calculate it by hand.  We talk about how women differ from men in running their businesses, and that it is borne out in the numbers.  We also include a number of links to resources you might find helpful in managing the numbers in your business. 

Your questions around financials and KPIs in your business get answered in this conversation with Hannah Smolinkski, of BrightenUp Financial.  As a Virtual CFO, Hannah is a strategic partner in the financial side of owners' businesses.  We talk about the importance of tracking Key Performance Indicators, which ones to track, and what each one can reveal. A favorite is Net Cash: a measure of your overall debt. It's not on your Balance Sheet: you need to calculate it by hand.  We talk about how women differ from men in running their businesses, and that it is borne out in the numbers.  We also include a number of links to resources you might find helpful in managing the numbers in your business.

026 Simple Financials and KPIs with Virtual CFO Hannah Smolinksi

 Hannah Smolinski is a Chief Financial Officer in Seattle, Washington. Only she doesn't work for one big corporate, she works as CFO for businesses like yours and mine! If your business is growing, you don't want to spend hours figuring out your book keeping, profit making, or where you can save money in your business. You would be better to outsource and invest in a CFO who can look at your accounts, your decisions and give you the best advice on growing your business going forward. Hannah and I talk about the role of a CFO, and how she finds clients online, offline and networking.

Hannah Smolinski is a Chief Financial Officer in Seattle, Washington. Only she doesn't work for one big corporate, she works as CFO for businesses like yours and mine! If your business is growing, you don't want to spend hours figuring out your book keeping, profit making, or where you can save money in your business. You would be better to outsource and invest in a CFO who can look at your accounts, your decisions and give you the best advice on growing your business going forward. Hannah and I talk about the role of a CFO, and how she finds clients online, offline and networking.