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Everette Taylor

24 Podcast Episodes

Latest 7 Nov 2021 | Updated Daily

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The Democratizing of Art and The Importance of Building Brand Perception with Everette Taylor, CMO of Artsy

Marketing Trends

There’s a growing concern bubbling beneath the surface of marketers feet. Third party cookies are going by the wayside. This has been a really effective tool that marketers have utilized for years to target specific populations they deem are more likely to be interested in and purchase the products they’re selling. Moving forward, marketing in the digital space is going to look a bit different. Some say it’ll be survival of the fittest, others argue your data strategy should already be so robust you shouldn’t be reliant on off-the-shelf data. Everette Taylor is the CMO of Artsy, an ecommerce platform that allows users to buy art from anywhere in the world with the click of a button. But while most marketers are doing a deep dive into their cookie strategy, Taylor’s focus remains elsewhere.Main TakeawaysFocus on What Works, Not What is Not Working: Marketers have a tendency to focus too much on the products and services they offer that are not working. While it can be a good idea to address areas of weakness in your marketing strategy, it’s also important to invest your energy into the aspects that are are doing well.Your Content Reflects Your Strategy: Your content has to be a direct representation of your target audience. This means you have to have a grasp on who your customers are, what they are buying, and what is important to them and make sure that your content reflects those pillars. When you create blog posts and videos around things that do not reflect your target audience, it diminishes your brand perception, which should always be your number one priority.Act Like a CEO, Talk like A Marketer: When you ascend to the role of CMO, you can no longer think like a marketer. While it’s important to have a grasp on things such as brand perception, and awareness, it's more integral for the business if the CMO has an understanding of how problems its departments impact the overall business.Key Quotes“Sometimes marketers get distracted by the things that aren't working instead of where things are really working. What we realized is that our biggest growth channel was through affiliate marketing. Believe it or not, there's a huge economy of courses, of people teaching people how to grow a business or do this or do that. We realized that those were some of the best affiliates because people are taking their courses, trying to build their businesses and our product was great for people trying to build their brands and build their businesses.”“One of the things that I'm seeing in digital marketing is a lack of innovation, because people will become,so number focused. ‘We're going to do this thing. This thing works, we're going to scale, you're doing this way.’ People lose sight of how important brand perception, brand marketing, brand equity is in the grand scheme of things as well. It's interesting to see that shift, but it's, it's more than just the numbers for sure.” “There's a difference between being a great marketer and a great CMO. As a great marketer, you can grow the company. You can do things in the first year, but to be a great CMO, and be a great leader of a marketing organization, it takes longer.” “Before Artsy existed, no one was buying art online. People had to physically go to a gallery, and go to a show, or have the connection to a potential art advisor or a gallery. Now we've provided the ability that any, and everybody can collect art from around the world. Our average artwork gets shipped 3000 miles from gallery to [destination]. For us, the ability to really democratize the space, create a more open space for people to buy art, to make art businesses more fluid in the way that they do business and to reach new people....That just opens up the game for everybody.”“At one point, Artsy used to write about everything, and create content about everything. Then we learned very heavily into the market and made sure we served experienced collectors. Now we're leaning into that middle point of understanding there's something about brand-building. Building brand perception and reaching an audience that may not be as savvy as the experienced calligrapher. So building content for that too, but our focus is going to be on the experience collector, and that data and that wealth of data that we have to share and the types of things that they want to see, but also understanding that content is also important for brand perception and brand building as well.” “People don't know what they're capable of until they do it. One of the things that I try to do with my marketing team is always inspire them to go outside of their comfort zone and realize what it is that they're truly able to do and what they're truly able to accomplish.” “We have the audience. Right now our top of funnel has been as strong as ever, even in a cookieless world. I'm not going to give away secrets, but we are crushing it. On top of that, the biggest opportunity for us is that we have amassed the world's art collectors. How do we re-engage them? How do we inspire them? How do we make them want to use Artsy on a daily basis? That's the biggest opportunity. I ain't worried about no cookies.” “People are getting saturated with digital advertising. The things that catch my attention are real world things, like out of home, direct mail, experiential, and cool partnerships. Things that you got to continue to hit the pavement with. Your digital marketing and paid acquisition and things that you have to do. But at the end of the day, it's really like 360. You've got to think about how you're going to touch people everywhere.”Available EverywhereApple Podcasts: {{Apple Podcast URL}}Spotify: {{Spotify Podcast URL}}Google Podcasts: {{Google Podcast URL}}To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 


6 Oct 2021

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EVERETTE TAYLOR, Artsy CMO on how his entrepreneurial journey shaped him | Amplified Voices EP 14

Amplified Voices

This week’s episode features Everette Taylor, CMO of Artsy who talks all things DMV - Diversity Champion, Marketing Mogul and Visionary   #AmplfiedVoices wrapping Season1 at Episode 14 with Everette Taylor! Amplified Voices EP14  _________________________________________________  Follow #AmplifyAfrica​  Stay in the know.  https://www.amplifyafrica.org​  https://www.Instagram.com/AmplifyAfrica​ https://www.Twitter.com/AmplifyAfrica_​ https://www.facebook.com/amplifyafricainc _________________________________________________ Credits:  Executive Producer: @AmplifyAfrica @DamiKujembola @TimiAdeyeba  Senior Producer: @TheDamiGrace  Producer: @DebbieAlamrew  Host: @DebbieAlamrew  Guest: @CrystalAdesanya  Editor: @Imicrod


2 Jun 2021

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How Serial Entrepreneur Everette Taylor is Stepping into his Second Act as Artsy's Chief Marketing Officer

Building Black Podcast with Hauwa Otori

Everette Taylor is the Chief Marketing Officer of Artsy, an online platform for discovering, buying and selling fine art. Prior to this role, Everette built a career as a serial entrepreneur starting at 19 years old. Learn more about how Everette is stepping into his second act - addressing inequities in the art industry and democratizing art. For this episode and more, join the Building Black Podcast community at www.buildingblackpodcast.com.


4 Feb 2021

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Connecting with Your Consumer with Everette Taylor, CMO of Artsy

The Artist Business Plan

In this episode of The Artist Business Plan we sit down with Everette Taylor, CMO of Artsy and serial entrepreneur. What ensues is a deep conversation spanning racial inequities in the fine art world and Everette's mission to change the art buying process for underrepresented people including people of color, LGBTQ+, which is a goal we at Superfine, share. This episode invites the listener to expand beyond what we though was the art buying process and a masterclass in learning how to create meaningful connections with the consumer. For our artrepreneurs, find your product market fit (product with an actual need and fit within the market), invest in SEO, update your business's mobile experience, and so many more tips on how to thrive in the art market and have a crazy successful business, just like Everette!"I’ve come into the art world with bright new eyes. I don’t accept the status quo. I don’t think things should be that way because that’s how it’s always been. I don’t accept these notions."- Everette TaylorGuest: Everette Taylor is an American serial entrepreneur, marketing executive, public speaker, and digital influencer. He is the Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. Everette joined Artsy in 2019 from ET Enterprises, which he founded in 2013 and where he served as CEO. At ET Enterprises —the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. https://www.artsy.net/For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @everette | @artsyTwitter: @Everette | @artsyIG: @superfineartfairHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez


25 Jan 2021

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Everette Taylor, CMO of Artsy - Redefining Success as the “Underdog” of the Marketing World

CMO Moves

Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all.


21 Oct 2020

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Everette Taylor | Defying the Odds and Building a Multi-Million Dollar Empire Spanning Marketing, Art, and Philanthropy

The Founder Hour

Everette Taylor is a serial entrepreneur, marketing executive, and public speaker. His entrepreneurial journey began at the age of 19 when he started an event marketing technology company, EZ Events, which he successfully sold 2 years later.Since then, Everette has been a leader in the world of entrepreneurship and marketing, building several multi-million dollar brands.As CEO of ET Enterprises, Everette oversees a diverse portfolio of companies that include PopSocial, MilliSense, ArtX, Southside Fund, Hayver, and GrowthHackers.As a marketing executive, he helped lead both Qualaroo (acquired by Xenon Ventures) and Skurt (acquired by Fair) to successful acquisitions, oversaw growth for new mobile apps for Microsoft China, and led e-commerce company Sticker Mule to unprecedented growth as their youngest executive ever.He has been called a "marketing genius" by Forbes, a "marketing star" by Fortune Magazine, and "an innovator who's changing the consumer marketing game" by Black Enterprise. Most recently he was named one of the "100 Most Influential African-Americans" by The Root and Forbes 30 Under 30.In this episode, Pat and Posh sit down with Everette to learn about his upbringing in Richmond, VA, overcoming homelessness at a young age, getting his first marketing job at 14, and launching his own businesses after running marketing for various successful startups.He also shares his thoughts on today’s social media landscape, growing one’s personal brand, putting impact over profits, and what “wanting more” means to him.Tune in for a super genuine conversation with Everette as he uncovers some truths about being an entrepreneur and demystifies the crazy world of startups!SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

1hr 19mins

25 Nov 2019

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Episode 107 "From homeless to Serial Entrepreneur" Feat Everette Taylor

Thoughts Over Coffee Daily

Today's episode features Serial Entrepreneur Everette Taylor! Everette shares his life story of growing up in poverty and finding his way to launching several successful businesses. Lots of gems dropped in this one! Take a sip and enjoy! Peace, Blessings, Cheers. 

1hr 5mins

26 Jul 2019

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#130 Self-made Man Explains How You Must Think to Win | Everette Taylor on Impact theory

Impact Theory with Tom Bilyeu

Before you conclude that circumstances prevent you from success, you might want to listen to what Everette Taylor has to say. Here is a man who was homeless, who first learned business from drug dealers, and who then started multiple multi-million dollar companies. He is now one of the most successful and recognized entrepreneurs under 30. How did he get there? On this episode of Impact Theory with Tom Bilyeu, Everette Taylor shows how you can learn anything you want to learn if you are willing to truly listen to people and then put in the work. This episode is brought to you by:  Butcherbox: Use the discount code: "TOM" at butcherbox.com to get 20$ off and FREE BACON Brandcrowd: BrandCrowd: Get started for FREE by visiting BrandCrowd.com/maker Blinkist: Visit www.blinkist.com/IMPACT to try out the premium service completely free for 7 days! Skillshare: Start learning on Skillshare today with 2 free months at skillshare.com/impacttheory Pantheon: Visit pantheon.io/impact today! Impact Theory University: Visit university.impacttheory.com today!   SHOW NOTES:   Relentless is Everette’s favorite word  [3:05] Everette tells the story of being homeless and losing everything  [4:39] Embracing reality means actually finding a solution  [6:51] Everette and Tom discuss learning entrepreneurship from hustlers and drug dealers  [8:04] Tom asks Everette why the same poverty that breaks other people propelled him  [14:11] Everette explains why he needed to see entrepreneurs who looked like him  [17:11] Everette talks about the importance of emotional intelligence  [19:00] Everette advocates that you can learn anything you want to learn  [20:59] Everette says helping people is his deepest motivation  [22:30] Everette and Tom discuss what to say to someone who hasn’t found their passion  [25:08] Everette advocates really understanding your target audience  [26:53] Everette and Tom discuss the love of learning  [30:00] Everette describes one change people could make that would have the most impact  [35:30]   QUOTES:   “It’s one thing being homeless. It’s another thing having everything taken away from you.” [5:10] “My supplier, that was the first COO that I ever met. Being a drug dealer is like being a Chief Operating Officer.” [11:45] “There’s a lot of drug dealers. There’s not a lot of drug dealers who are making real money. It takes a certain je ne sais quoi to get to a point where you’re the boss.” [13:47]   FOLLOW:   TWITTER: http://bit.ly/32iYTRx FACEBOOK: http://bit.ly/2xBycsT INSTAGRAM: http://bit.ly/30o5ND9 WEBSITE: www.everettetaylor.com


16 Jul 2019

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Ep4: Stand-Out Entrepreneur Everette Taylor on Building an 8 Figure Company & The Secrets to Recurring Startup Success

Amanda Spann's MVP: Minimum Viable Podcast

On this week's episode of Amanda Spann's MVP Podcast Amanda speaks with Everette Taylor about building an 8 figure company & the secrets to recurring startup success. Follow MVP on Instagram: @MVPodcast Follow Amanda Spann on Instagram: @TheAmandaSpann Contact Amanda Spann: AmandaSpann.com This show is produced by Weathers One Media, LLC.


19 Jun 2019

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REWIND: Everette Taylor - How to break into startup marketing & tips for startups to find their audience


This is a special edition of the OF10podcast - a revisit in honor of AfroTech 2018 with guest, Everette Taylor who just gave FIRE talk at the largest Black Tech Conference in the world. He dropped many gems on stage, and I wanted you to hear the gems he also dropped on this episode in case you missed it or just in case you need a refresher.   AfroTech 2018 was another amazing event, and all I can say is - we are the ones we’ve been waiting for. And after this podcast, my hope is that you’re even more convinced of your ability to go out there and do something remarkable.   If you have a business, maybe you are your business, or maybe you just have a super-lit IG that more people should be following, you’ve got all these great things, but how do you get your content and your profile in front of a larger audience? And not just any audience, but the right audience based on their location and interests.   That’s where PopSocial comes in. PopSocial.com turns your 1 man Instagram crew into an entire team helping you get your content out to a larger audience - the right audience based on superior demographic and location targeting.   Use my code of10podcast (no spaces, all capital letters) to get $20 off the first month. Visit popsocial.com and use my code of10podcast to get $20 off your first month today!

1hr 3mins

13 Nov 2018