P4F #009 with Adrien Nussenbaum, Co-Founder & U.S. CEO of Mirakl
Platforms for Future
B2B Marketplaces - Recipes to successIn our conversation with Adrien Nussenbaum, Co-Founder and U.S. CEO of Mirakl, he gave us lots of insights and key success factors regarding the 3 lifestages of a platform, how to set up a platform initiative as an incumbent company and how platforms can create a more sustainable business.
Kroger Fights Back - Mirikal Co-founder and Co-CEO, Adrien Nussenbaum
The Reboot Chronicles
In the Amazon fueled ecommerce marketplace wars, with aggressive competitors—from eBay and Google to Walmart and Target — Supermarket Mega-chain Kroger seized the lock-down pandemic era to launch its own marketplace in 2020. In this bold move Kroger’s shifted from its old store-based model into a co-created marketplace that offers tens of thousands of indie and global product brands—from food and household goods to health, beauty, and wellness companies. “We’re continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere.” Jody Kalmbach, Kroger With many organizations still jumping on the band wagon—even Hudson’s Bay is planning a 2021 launch—many have turned to marketplace SasS providers, like Mirakl, to create, launch and host transaction platforms between global buyers and sellers of products and services. Not surprisingly, Mirakl’s growth in transactions on the marketplaces they operate was up 110% to $3.1 billion in 2020! On this episode of the Reboot Chronicles, fresh off of closing their $300 million funding round, we go under the Mirikal hood with Co-founder and Co-CEO, Adrien Nussenbaum to see how they are helping to drive disruption and innovation for these B2B and B2C companies. “Ecommerce accelerated dramatically in 2020, with marketplaces capturing a disproportionate share of that growth.” Philippe Corrot, Mirakl CEO Marketplaces are extremely complex models, with multi-factor optionality, so managing key growth variables is a powerful tool to build successful platforms that can keep-up and compete with the big-dogs. After working with over 300 B2B and B2C companies in over 40 countries such as Best Buy Canada, Kroger, HP Enterprise, AIRBUS, and Toyota, Mirakl has figured out how to partner with high potential companies that have great assets—and seek to evolve their business models and target changing consumer buying habits. Adrien puts it this way, “ imagine yourself ten years from now, do you see yourself as a consolidator or being consolidated ... on a consolidator site such as the Kroger’s and Best Buy’s of the world."
S2 Ep. 8 Adrien Nussenbaum – Becoming Anything you want in the Platform Value Chain
Boundaryless Conversations Podcast
In this episode we are speaking Adrien Nussenbaum, co-founder and U.S. CEO of Mirakl, a global leader in online marketplace solutions. Since graduating from HEC in Paris in 2001, Adrien's career has been focused on innovation, entrepreneurship and disruption. His background in corporate finance and management consulting has allowed him to support top Fortune 1000 companies in their strategic growth and transformation initiatives, including creating and leading FNAC's marketplace from 2008 to 2011. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow's economy: All Instant, a NY-based Instant Messaging platform sold in 2003, and SplitGames, an online video games marketplace, sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built and led winning teams across the globe, created hundreds of jobs, and generated billions in sales for customers. In our boundaryless conversation, we cover the platform revolution from many angles, from how companies tackle digitalisation to how platforms contribute to breaking boundaries in space and time in an age of full information transparency. We also explore the necessary mindshifts, for example transcending the idea of competition, and realising that as a platform you need to "earn the right" to serve an ecosystem, turning competition into partnership.We also explore more generally what it means for brands to find a place in an API first, modularized economy, where suppliers and customers are aggregated and explain why the future of commerce may be in niches that require brands to meddle with the economy profoundly, leaving an opportunity space for incumbents that can transform as he cannot remotely shape everything directly from San Francisco. Adrien talks about some exciting examples among Mirakl's own clients, including members of the "platform pioneer club", where peer learning, opportunities to "plug in" to the ecosystem, and creating a sense of belonging are key. As a platform player, you can essentially choose to be "anything in the value chain", and that's an exciting future outlook. Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://platformdesigntoolkit.com/podcast-S2E8-Adrien-Nussenbaum To find out more about Adrien's work: > Website: https://www.mirakl.com/ > LinkedIn: https://www.linkedin.com/in/anussenbaum > Twitter: https://twitter.com/adriennus Other references and mentions: > Mirakl Connect: https://www.mirakl.com/mirakl-connect/ > Stop Covid-19 Marketplace: https://stopcovid19.fr/ > Companies with platform businesses cases mentioned: AB InBev, Maison du Monde, 3M, Madewell > Aurora James' 15% pledge: https://www.forbes.com/sites/morgansimon/2020/12/21/aurora-james-is-helping-companies-invest-in-accountability-with-the-15-percent-pledge/?sh=2a56e3d78216 Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/music Recorded on 11 December 2020.
We speak to Mirakl Co-founder Adrien Nussenbaum in this episode of our Without Borders podcast episode – part of our series speaking to European unicorn leaders.Following a recent $300 million funding round, the e-commerce marketplace platform is now using its advanced technology to revolutionise online B2B purchasing, helping companies to scale online.Having recently become a unicorn, we discuss with Adrien the unique company culture, communication challenges and the future of e-commerce.Listen to this instalment to find out the factors behind the company's recent success and what the phrase ‘platform pioneer’ means. Available now on your favourite podcast platform.The interview, as ever, was co-hosted with Russell Goldsmith of the csuite podcast
Show 117 - Unicorn Interviews - Adrien Nussenbaum - Mirakl
the csuite podcast
In the ninth of our special series of interviews that we’re recording in partnership with the European PR agency Tyto and their own ‘Without Borders’ podcast, Russell Goldsmith and Brendon Craigie were joined online by Adrien Nussenbaum, Co-Founder & US CEO of Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. Mirakl's recent $300M Series D funding round places the company's valuation at over $1.5B.
Episode 24: The rise of marketplaces with Adrien Nussenbaum, CEO and Co-founder of Mirakl
The State of Commerce Experience
“Stop thinking the only way you can make money is by selling assets that you make or buy. You can also make money by mutualising and monetising assets you have built over time, whether it's your brand, your partner network, your customer base or your access to markets.”Today’s customers expect to be able to buy exactly what they want, when they want it and for the best price available. This rise in hyper personalized shopping has led to a boom in online marketplaces, and the trend for these platforms seems to only be going in one direction, up. To help you navigate this growing channel, Brian sought out one of the industry’s leading figures to share his perspective on marketplaces and what you really need to know. In this episode, Brian speaks to Adrien Nussenbaum, CEO and Co-founder of Mirakl, the leader of online marketplace solutions. They discuss the transformative impact marketplaces can have on a company and how to successfully integrate one into your business, including: - The efficiencies marketplaces can generate in both B2B and B2C by allowing brands to build their value chains around their specific needs. - Why making a marketplace a core part of your business requires buy in from the very top and is a long-term commitment that may take time to pay off.- How marketplaces enable companies to be resilient, agile and innovative, putting them in a strong position to thrive during times of upheaval and uncertainty. The move towards digital marketplaces has accelerated during the coronavirus pandemic and with more countries heading into a second lockdown, now is the perfect time to explore the opportunities a digital marketplace could offer your business. So, if you’re looking for more insights into what you need to consider before implementing a digital marketplace in your business, you’ll definitely want to listen to this episode. We’d love to get your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us. Get to know Adrien a little better by checking out his LinkedIn profile:https://www.linkedin.com/in/anussenbaum/ And find out more about Mirakl by visiting:https://www.mirakl.com/
Mirakl is a French cloud-based eCommerce software company specializing in marketplace platforms. Adrien Nussenbaum, Co-Founder and CEO of Mirakl, joins Alex to discuss marketplaces, the platform future, and Mirakl's own platform for marketplace sellers, partners, and operators, Mirakl Connect. Originally Aired: 10/15/20 #Marketplace #CEOInterview #FounderInterview 00:00 - Subscribe for Tech & Business News Daily 00:21 - Mirakl Co-Founder and CEO Adrien Nussenbaum 00:40 - What is Mirakl? 03:15 - Mirakl Co-Branding/Partnerships 06:25 - Product Mapping 07:44 - Need and Demand Coming From Customers 10:21 - Mirakl Connect Platform 13:23 - Growth w/ eCommerce Startups 16:02 - Aggregating Supply Long Term 21:33 - Marketplaces Will Be Mandatory 24:17 - Different Shades of Marketplaces 26:30 - Mirakl's Accolades
Adrien Nussenbaum (Mirakl) : Sur le toît du monde 🦄
Oui Are New York
$300M! C'est la plus grosse levée de fonds jamais réalisée par une startup Française 🤯, et qui atteint maintenant une valorisation de $1.5B. Rentré directement dans mon top 3 des interviews de Oui Are New York 🤠 Mirakl, qui crée des "marketplace-as-a-service", c'est une aventure incroyable qui a démarré en 2012 avec so co-fondateur, Philippe Corrot. Je voulais vraiment découvrir cette aventure franco-américaine de l'intérieur, et d'ailleurs, j'avais booké cette interview avec Adrien avant que la news de la levée sorte 😛 On parle de quelques sujets passionnants dans cette interview: 👉🏻 Comment on réussit la bascule vers les US? tldr; ça a pris 3 ans 👉🏻 Peut-on monter une si belle équipe en dehors des hubs de NYC et SF? Mirakl est basé a Cambridge 😎 👉🏻 Une levée de fonds de $300M ça fonctionne comment, des premiers pitchs au closing, vous saurez tout 👉🏻 Les valeurs et la culture de Mirakl 👉🏻 Qu'est-ce qu'a fait Adrien avant Mirakl pour en arriver la Une humilité incroyable chez Adrien et cette équipe : under promise, over deliver ⚡️ et très heureux d'avoir réalisé cette interview exceptionnelle au meilleur moment possible vue l'actualité de Mirakl, vous allez sentir l'adréline d'Adrien encore présente pendant notre discussion :) Enjoy! Oui Are New York sur Spotify Oui Are New York sur Apple Podcasts Oui Are New York sur Google Podcasts ASK 🙏🏼: Si vous avez aimé cet épisode, merci de cliquer ici : https://ratethispodcast.com/ouiareny Pour le partager, très simple : ouiareny.com ME CONTACTER ☎️: Si vous chercher a me joindre, toutes mes infos sont sur www.ilan.io Pour me suivre, ou m’interpeler, je suis assez actif sur Twitter -> twitter.com/ilan
Adrien Nussenbaum, co-founder and US CEO of Mirakl on: Big Trends in Retail; Evolution of Buyer Behaviour and Growing a Business to $100M ARR
The European Startup Show
In this episode, I sit down with Adrien Nussenbaum, co-founder and US CEO of Mirakl. Mirakl is part of France’s 40 most promising startups and widely seen as the next French “unicorn.” Their online marketplace technology today powers over $1.5B gross margin value (GMV). In our talk, Adrien discusses the big trends in eCommerce, how companies need to do to adapt, and how they built a $100M ARR business.[1:00] - How you came about starting Mirakl and the significance of the name[6:52] - How does Mirakl fit into the e-commerce landscape[11:25] - How Mirakl helped the French government during the coronavirus crisis[19:09] - What are the typical use cases for online marketplaces in B2B and B2C scenarios[24:26] - Trends in e-commerce[31:17] - Trends in buyer behavior[35:27] - Who are the losers going to be in e-commerce?[37:37] - How will online marketplace technology impact amazon?[41:10] - How did you build your brand and get your first few customers?[47:39] - As a coach to Harvard Business School, Rock Accelerator Program. What are the most common problems or questions you get from the startup founders?Favorite book: The Sun Also Rises by Ernst Hemmingway
#35 All About Marketplaces With Mirakl Co - Founder Co - CEO Adrien Nussenbaum
In this episode, we go deep on marketplaces with the preeminent marketplace expert - Mirakl co-founder/co-CEO Adrien Nussenbaum. In this episode, we explore the various flavors of marketplaces, where the lines is between commerce platform and marketplace platform, the role of B2B marketplaces, how to avoid the commoditization trap, and more.