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Sarah Frey

15 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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The Transformative Indy Cultural Trail w/ Sarah Frey

Active Towns

Show Notes:Landing page on the Active Towns website for access to videos and photos of the trailIn June 2021, I had the honor of attending the Walk Bike Places conference in Indianapolis, Indiana and one of the things I was most looking forward to was re-visiting the Indy Cultural Trail, one of the most extraordinary and impactful activity assets I have ever experienced and documented. The Trail did not disappoint, in fact, it had gotten even more impressive in the three years since my previous visit.In addition to using the Trail every day during my nearly week-long stay to get to and from the convention center and various conference-related activities, I was able to participate in a fabulous workshop tour led by Sarah Frey, Director of Development and Marketing, for the Indianapolis Cultural Trail: A Legacy of Gene & Marilyn Glick.As part of that workshop, I produced this video and I planted the seed with Sarah to eventually get her on the podcast because this is a powerful story that needs to be told and many communities around the world can benefit from it.I hope you enjoy it.Cheers!John Additional Helpful Links:Walk Bike Places Conference produced by PPS-Project for Public Spaces and presented by PeopleForBikesTrail expansion articleTrail Art InstallationsIndy Canal and Open SpacesWhite River TrailMonon TrailCity of Indianapolis Bikeways and MapIndy Trails and GreenwaysOur Carmel, IN videoArleigh Greenwald - Bike Shop GirlStreetfilmsShow Credits:Audio Production by Active TownsA not-for-profit organization dedicated to helping communities create a Culture of Activity.Creative Commons License: Attributions Non-Commercial No Derivatives 2021Please consider supporting the Active Towns Podcast by making a donation or becoming Patreon PatronTo sign up for our monthly newsletter, scroll down to the form at bottom of our home pageBe sure to check out our video podcasts and other content on our YouTube Channel - and please subscribe!Also, check out our video archive on VimeoYou can reach John Simmerman by email at john@activetowns.orgMusic: Various Logic Pro X mixes by John Simmerman★ Support this podcast on Patreon ★


29 Oct 2021

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S02E07 - From Pumpkins to Pedagogy, an interview with Frey Farms Founder and CEO Sarah Frey.

National Rural Education Association Official Podcast

In today's episode of the Rural Voice, we interview the author of the bestselling book "The Growing Season: How I Built a New Life–and Saved an American Farm." We provide a short introduction to Ms. Frey as well as discuss her vision for rural America and education. We discuss the importance of internet connectivity in rural America and the challenges of growing up in a small rural community. We discuss the need for clear trajectories for rural America, including incentives to encourage high school and college graduates to stay in rural America and build on existing skills. We also discuss methods for encouraging growth in rural America. Ms. Frey shares her life experience growing up in rural poverty to find opportunities for her family farm. Ms. Frey discusses how she initially intended to leave rural for an urban setting. Ms. Frey decided to buy the family farm and grow the business as well. She has continued to purchase land and farms in seven different states growing fresh produce.


25 Oct 2021

Similar People

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**REPLAY** Sarah Frey, Founder of ‘Frey Farms’ — Glambition® Radio Episode 223 with Ali Brown

Glambition® Radio with Ali Brown

The youngest of 21 children, today’s guest was born into poverty on a remote, Southern Illinois farm called ‘The Hill’. But Sarah Frey never focused on her family’s lack… instead, she cultivated extreme confidence and capability during her rough-and-tumble childhood… traits that would directly affect her family’s future and her becoming the nation’s leading producer of pumpkins. On Glambition Radio, you’ll learn how after taking over the family farm as a teenager and negotiating deals with some of the biggest retailers in the country, Sarah’s determination to start a new life off The Hill transformed into a calling to save the farm from ruin… creating a new family lifestyle, a thriving entrepreneurial venture, and achieving national recognition in the process. Sarah founded Frey Farms in 1992 as a simple produce delivery route with an old pickup truck. Today, her family business is the nation’s leading producer of pumpkins, grows fresh fruits and vegetables in seven states, and sells a new line of juices. Sarah’s book,‘The Growing Season’ is available for purchase wherever books are sold. On this episode of #GlambitionRadio, you’ll hear: How Sarah cultivated self-reliance + determination as a young girl through unimaginable childhood challenges on The Hill (her stories will make your jaw drop…) The pivotal moment Sarah realized the past she wanted to leave behind was the KEY to her future (AND the preservation of The Hill) Several fantastic tales from her country upbringing… including snapping turtles, ‘ballsy’ business deals, and MORE… (you don’t hear stories like these every day!) Why Sarah’s negotiation skills have become case studies for Harvard Business School, even though she lacks any formal business training or education! How Frey Farms was affected by COVID-19, and the unexpected inspiration that brought her community together Head to Apple Podcasts now to listen to this episode of Glambition Radio (or download it for later). And come join in the conversation on Instagram or Facebook. XO, Ali P.S. I would love your review! If you enjoyed this episode, please leave a review and comment on Apple Podcasts. Select ‘Listen in Apple Podcasts,’ then choose the ‘Ratings and Reviews’ tab to share what you think. I would really appreciate it. Thanks! Show Notes: Learn more about Sarah and Frey Farms Order Sarah’s book, ‘The Growing Season’ Learn more about The Trust– my new premier network for 7+8-figure women entrepreneurs Get on the ICONIC Priority Notification List The post REPLAY Sarah Frey, Founder of ‘Frey Farms’ — Glambition® Radio Episode 223 with Ali Brown appeared first on Ali Brown.


8 Jul 2021

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Entrepreneur Sarah Frey's Growing Season: From Rural Poverty to Billion-Dollar Business

The Published Author Podcast

Having a profound positive impact on a young woman’s life is the one thing that kept entrepreneur Sarah Frey writing her book whenever she found it too difficult or painful.  Sarah, author of The Growing Season: How I Built a New Life--and Saved an American Farm, grew up in rural poverty on a farm in Illinois and faced a lot of personal challenges as a child and teenager.  She took over the farm—now Frey Farms—which operates farms and related facilities in seven states and distributes fruits and vegetables across the country through Its Sarah’s Homegrown label.  Sarah has been described by the New York Times as “the Pumpkin Queen of America” because she sells more pumpkins than any other producer in the United States.   When Sarah took over the farm it was on the brink of collapse. As a teenager, she was able to secure contacts with the likes of Walmart distribution centers and, even though she says she didn’t know what she was doing, Sarah slowly grew the farm into a billion-dollar business.  As an entrepreneur, Sarah felt that clients and business contacts knew only her successful side.   “No one knew what my background was . . . that I grew up in rural poverty. By the time the world got to know me I was polished up and individuals thought: ‘Oh, wow, isn't that great? She's taken over this family business. Look at this young woman who's running her dad's farm’.  HOW PERSONAL SHOULD YOUR BOOK BE?  Sarah explains to show host Josh Steimle: “It was easier to let people believe that others had given me the business and not let them know I'd had a very scrappy upbringing.  “It was easier to be taken seriously in meetings and dealings with major corporations if they thought she’d come from a background of education and maybe had a business degree or I attended an Ivy League school.   “None of that was ever really true. When I thought about writing such a personal book like a memoir, I was terrified that the world would find out that it wasn't always easy, and I never told anyone what my background ever was. . . I let them create their own perception. In my life it was better to just do that,” explains Sarah.  CHANGING SOMEONE’S LIFE  A chance encounter with a young bartender called Olivia kept Sarah going when she wanted to stop writing her book. Olivia had a business question to ask Sarah, and while doing so she compared her life to Sarah’s. In that moment, Sarah made an exception and shared her background with Olivia, explaining that “What you see is the finished product. This isn’t how it started.”  Sarah’s story transformed Olivia’s life. About three years later, Sarah and Olivia encountered each other again. Olivia ran towards Sarah and said: “Oh, my God, you changed my life!” Continues Sarah: “Her life really was changed! She was there at the same restaurant where I'd met her but she was no longer behind the bar. She was there celebrating her birthday with friends and colleagues and her life was in such a different place.   “I remember walking out of it was at the restaurant that evening and feeling a sense of fulfillment,” says Sarah. “My words and my story had impacted her life and caused her to actually make a change in her life that bettered her life.”  This encounter and Olivia’s words became Sarah’s inspiration whenever things got tough writing her book, because she had to recall difficult memories. “Writing the book . . . was for really all the Olivias. That was the person, the mental image that I would dial up, when things got really hard for me during the writing process.”  YOUR BOOK CAN CHANGE SOMEONE’S LIFE  To entrepreneurs writing an inspirational memoir-type book, Sarah says even though it may be painful work at times, it can change someone’s life for the better.   Sarah says that changing someone’s life for the better was enough motivation for her. Then, of course: “Knowing that multiplying effect, now that I've written the book . . . how impactful that is, I would tell anyone considering writing a book that you don't know until you really put it out there, you can't think that it's not going to help.”   LINKS Twitter.com Instagram.com Facebook LinkedIn.com FreyFarms.com SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.


1 Apr 2021

Most Popular

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Sarah Frey: Founder of Frey Farms, Author, and "Pumpkin Queen"

Guy Kawasaki's Remarkable People

This episode’s guest is Sarah Frey, founder of Frey Farms. Sarah is an American farmer and entrepreneur, and author of The Growing Season. She is the CEO and owner of Frey Farms, which she founded at age sixteen. Frey Farms is the largest H-2A visa employer in Illinois as well as the largest grower of pumpkins in the United States. Sarah was branded The Pumpkin Queen by the New York Times. Frey's business negotiations with Walmart have been featured in a Harvard Business School study.In this episode we discussed:- How Sarah walked into Walmart at 19 and cut a deal- The Harvard Business reviews of her negotiation tactics- How to negotiate the best deal- What she wishes everyone knew about farmers and farming- How to scale your businessThis episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.comI hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode!Sign up for Guy's weekly email at http://eepurl.com/gL7pvDConnect with Guy on social media:Twitter: twitter.com/guykawasakiInstagram: instagram.com/guykawasakiFacebook: facebook.com/guyLinkedIn: www.linkedin.com/in/guykawasaki/Read Guy’s books: https://guykawasaki.com/books/Thank you for listening and sharing this episode with your community.

1hr 7mins

18 Nov 2020

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EP127: Creating Sustainability And Functional Health From Delicious Agua Frescas with Hilary Long, and Sarah Frey, CEO of Sarah’s Homegrown Produce

The Produce Moms Podcast

“Ultimately it transports us back to a time when food was simple, clean and delicious.” Sarah Frey (4:32-4:39) How wonderful would it be to grow up on a farm where you get to experience the magic of what the earth is capable of, while picking blackberries and other fresh fruit that get turned into refreshing, delicious agua frescas? That’s part of the beauty that Sarah Frey, CEO of Sarah’s Homegrown Produce experienced on her family farm growing up that she now owns and operates today. After picking blackberries, they’d take the leftovers back home, muddle them, add pure cane sugar, pour water over the mixture, stir it up and drink it fresh. You probably know Sarah from previous episodes where she shared her journey with her family’s Frey Farms and her most popular product, Tsamma watermelon juice. Now, Sarah’s Homegrown has expanded into delicious agua frescas, teas, lemonades and functional products. “I started noticing more agua frescas pop up at smaller restaurant venues across the country and I was taken back to when I was a little girl and we would make agua frescas on the farm.” Sarah Frey (13:35-13:55) Sarah Frey and Sarah’s Homegrown Produce was one of the first produce companies to go all in on beverages. They started making fresh beverages over seven years ago on the farm and most of their products are made right on the farm themselves. You could say their beverage line is the essence of sustainability because all of their products are made from clean ingredients and every part of the process is purposeful. They’re now moving into the functional category which is, quite simply, anything that makes you feel better! Whether that’s a product that improves your gut health, immunity, energy, hydration or cognitive function, many of the things you enjoy can be considered a functional product.  The number one functional benefit of all Sarah’s Homegrown Agua Frescas is immunity. The second is hydration. One of the top ways Sarah’s Homegrown ensures they’re a sustainable brand is by using what the industry calls “ugly fruit”, or produce that doesn’t meet retail specs. There’s plenty of wonderful, ripe, nutritious fruit that is grown and ends up being thrown away because it isn’t the perfect shape or color.  It doesn’t matter what a fruit looks like to end up in Sarah’s Agua Frescas, and they’re now able to utilize more of their crop, which would have otherwise been used for composting. Whether an Agua Fresca’s fruit comes from one of Sarah’s farms or one of their partners, you know the product you’re receiving as a consumer was created, produced and distributed by the farmer themselves. “Not only is it the right thing to do for the planet, but it’s the right thing to do for the customer, the consumer, and the farm.” Hilary Long (5:02-5:11) Sarah’s Homegrown Agua Frescas come in three, refreshing flavors: mango, strawberry and watermelon and they’re working on a line of functional flavors and a flavorless vitamin pack that’s approachable for customers. Especially during these times of a pandemic, it’s great to have a functional drink available that’s number one functional benefit is immunity and it’s equally as hydrating. Whether you enjoy one of Sarah’s Homegrown Agua Frescas as an after workout treat, in a cocktail or mocktail, or with your favorite meal, know you’re supporting a sustainability movement for farmers across the U.S. and enjoying something that has added health benefits. How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week!  Reach out to us - we’d love to hear more about where you are in life and business! Find out more here.  If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


18 Nov 2020

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Ep. 232: How Sarah Frey Won Over Walmart On The Way To Over $1 Billion In Sales

Taste Radio

Sarah Frey was barely into her 20s when she struck a deal with Walmart for her family’s company, Frey Farms, to supply watermelons and pumpkins to the retailer’s stores across the U.S. The relationship with Walmart helped Frey Farms, which had recently emerged from near foreclosure, become one of the largest suppliers of fresh produce in America, one with farmland in seven states and total sales exceeding $1 billion. Frey’s ability to win over Walmart buyers was documented in a case study published by Harvard Business School about how she successfully negotiated a deal with the world’s largest retailer. In an interview included in this episode, Frey spoke about how she engineered Frey Farms’ remarkable turnaround despite having no formal business training, how she identified and utilized advantages her company had over larger competitors and how she navigated Walmart’s corporate culture. She also explained why the key to farming is managing risk, how consumers’ relationship with food has evolved during the Covid era and what she’s learned about building a beverage company as the founder of watermelon juice brand Tsamma. Show notes:  0:39: Interview: Sarah Frey, Founder & CEO, Frey Farms -- Frey spoke with Taste Radio editor Ray Latif about why she is affectionately known as “America’s Pumpkin Queen,” how hard work was instilled in her from an early age and how her upbringing shaped her perspective on food. She also explained how her entrepreneurial spirit emerged when she began selling pumpkins out of the back of a pickup truck when she was 17, how she learned about building a business and why small businesses will always have an advantage over corporations. Later, she explained why “you need two good years out of five to make it in farming,” the importance of access to healthy food at affordable prices and the only way that products made with upcycled ingredients can be successful. Brands in this episode: Sarah’s Homegrown, Tsamma Juice


10 Nov 2020

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Sarah Frey: The Pumpkin Queen of America

The Art of Excellence

Sarah is the founder and CEO of Frey Farms which she founded at the age of 16.  The farm grows thousands of acres worth of fruits and vegetables.  Dubbed “the Pumpkin Queen of America” by the New York Times, she sells more pumpkins than any other producer in the United States.  She is also the owner of Tsamma, a bottled watermelon juice sold in over 1,500 stores all over the country.  Her new book is titled The Growing Season: How I Built a New Life – and Saved an American Farm. Some interesting insights from this episode: Because she grew up poor and had to spend most of her free time doing chores around the farm, she learned to use her active imagination to escape. Growing up without means was a strong motivator to find the freedom to live a better life and to have more control over her own destiny. Her lack of scale and sophistication early on (no warehouses, distribution centers, extra drivers) became a competitive advantage, as delivering direct to the stores meant fresher and higher quality produce for the customers. A lot of her success was due to her ability to exude confidence, even when she really wasn’t sure what she was doing. Scrappiness is in her company’s DNA. A core philosophy from the beginning and just as relevant today is how to do more with less. Always make sure that the customer’s needs are met. “Take care of the customer today and they will take care of you in the future.” She doesn’t look for the polished, well educated, perfectly buttoned-up kinds of people but rather, the ones that have some imperfections. “Often the most imperfect people are the sweetest on the inside.” “Excellence is loving what you do.” Links: Book: The Growing Season: How I Built a New Life - and Saved an American Farm Frey Farms Tsamma watermellon juice


26 Oct 2020

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Sarah Frey, CEO of Frey Farms and Author of The Growing Season

ThirtyFour-50 Radio Show

Sarah Frey, CEO of Frey Farms and Author of The Growing Season As we prepare for the Miami Book Fair, join us for this great conversation with Sarah Frey the author of The Growing Season. Have you ever wondered if the American dream of poor to wealth still exists? Sarah’s modern-day story of a rural life turned into a thriving family business will put a smile on your face, a plan in your mind, and add a zip to your determination. If it doesn’t then you forgot to read the whole book….#moneymanagement #moneycoach #rondacobbthemoneycoach #wealthcreation #americandream #sarahfrey #thegrowingseason #miamibookfair #ballantinebookswww.freyfarms.comInstagram: @freyfarms


25 Oct 2020

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The Growing Season - Sarah Frey

Another Door Opens with Stephanie Himango

Growing up on a struggling farm in rural poverty, this pioneering woman blazed a trail in the business world that is distinctly her own, and today sells her diverse produce — from melons to pumpkins — to Whole Foods, Walmart, Target and other massive grocery retailers. Her life and entrepreneurial odyssey is vividly detailed in her new book, The Growing Season: How I Built a New Life — and Saved an American Farm, and in this episode she talks about finding one’s courage, seeing value in “the ugly fruit”, how to weather tough seasons and the importance of hard times for growth. Find and follow Sarah Frey online at freyfarms.com, and on Instagram at @freyfarms and @sarahfrey and @sarahshomegrown. Subscribe to support the Another Door Opens podcast for as little as $1 a month at https://www.patreon.com/anotherdooropens and know you’re making the world a better place one conversation at a time.  Follow the Another Door Opens podcast on Instagram/Twitter/Facebook at @podcastado. Visit https://www.stephaniehimango.com to learn more about host, Stephanie Himango. Another Door Opens theme music by Eric Brown. See acast.com/privacy for privacy and opt-out information.


22 Oct 2020