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John Ruhlin

75 Podcast Episodes

Latest 20 Apr 2021 | Updated Daily

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MB 258: The Gifting System That Generates a 10X Return – With John Ruhlin

Apartment Building Investing with Michael Blank Podcast

Without the high-net-worth individuals who put money in our deals, we wouldn’t have a syndication business. And yet, most of us are terrible at showing our appreciation to the passive investors we work with. When a deal goes through, we send them a mug or hat with our logo on it and call it a day. But does that reflect what the relationship is actually worth to us? Is there a better way to do gifting? John Ruhlin is the Cofounder of Giftology Group, a strategic gifting consultancy that helps sales leaders, business owners and executives unlock loyalty and turn clients into raving fans. He founded Giftology Group in college to market Cutco Cutlery as a high-end corporate gift to companies of all sizes, and today, John is the #1 distributor in Cutco’s 60-year history. John is also a sought-after keynote speaker and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. On this episode of Apartment Building Investing, John joins cohost Garrett Lynch to explain how he came to dominate the Cutco leaderboard using gifting to build relationships. He introduces us to the giftology system, describing how he leverages generosity to turn his best clients into salespeople and raving fans. Listen in for John’s insight on how much to allocate for gift-giving and learn how YOU can get a 10X return by investing in the people who make your business profitable. Key Takeaways How John came to dominate the Cutco leaderboard Learned relationship-building from mentor Paul Sent gifts to land meetings with big-time CEOs John’s insight on the value of relationship-building Make decisions emotionally, justify with logic Gifting = mechanism for generating emotion John’s concept of a return on relationship Initial $7K investment in gift to Cameron Herold $25K over 10 years = 50X return on relationship The key ingredients of John’s giftology system Include handwritten note, name family members Personalize gift and be intentional about timing What makes John’s giftology system work Generates like, trust and keeps top-of-mind People crave human-to-human relationship How much a business should allocate toward gift-giving Reinvest 5% to 15% of net profits in relationships Invest in people already work with at some level Why giftology requires a long-term commitment Genuine generosity vs. manipulation tactic Turn best clients into salespeople John’s top examples of the benefits of giftology Invited to appear on Gary Vaynerchuk show 107% increase in referrals for John Bowen Connect with John Ruhlin Giftology Group Download the Giftology System Email john@giftologygroup.com Resources Join the Nighthawk Equity Investor Club Learn More About Michael’s Mentoring Program Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Entrepreneurs’ Organization Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk John on Marketing for the Now with Gary Vaynerchuk Artifact Mug The 5 Love Languages Young Presidents’ Organization Vistage Books by Don Yaeger Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group


22 Mar 2021

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Gifts to Win Your Spouse's Heart All Year Long with John Ruhlin

Front Row Dads | Family Men with Businesses

For a lot of guys, gift giving oftentimes lacks true meaning.  How many holidays have you made a last minute purchase the night before, or decided to buy something just because it has an impressive sticker price? As if a more expensive gift will show your wife just how much you love her lol.  Gifts should make your loved ones feel valued and appreciated, not forgotten and misunderstood. It’s something we should do because we want to, not because we have to.  And hey, I’ll be the first to admit, I’ve definitely screwed it up on multiple occasions — so you’re not in this alone!  Gifts don’t need to be bought, but they do need thought.  Joining me today to talk all about it is my good friend John Ruhlin — a master at building relationships and winning hearts using his unique approach to strategic gifting.  We hit on a bunch of topics, including intentional gifting, gifting fails, winning at Mother’s Day, making your wife feel special, balancing business & family, and more! Gold Nuggets Why gifting alone can’t save a sucky business and adds insult to injury in a struggling marriage. Why the bar is so low in business gift giving - and how to give much more intentional gifts in every area of life. The value of facilitating gift giving within your family. Childhood wounds that stick with us into adulthood. Big Questions Asked How can we better pick up on hints and clues when it comes to the intangible gifts that our partners want?  Why is it so much harder to pick a great gift for our spouse than it is for a business partner or a client?  What happens when we bring other people within families into our gift giving, thanks, and gratitude?  How can we use the traumas we faced in childhood as we show up for our kids? Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/263 Want to learn more about Front Row Dads? We are in the business of building better families. While most dads would say that family matters most, the challenge is they feel guilty knowing their careers get the best of them, and their family seems to get the rest of them. We help Dads become family men with businesses, not businessmen who have families, so they can thrive personally AND professionally. Subscribe to the Front Row Dad podcast to learn about fatherhood, marriage and how to level up your game at home, or if you’re ready for the best coaching and true brothers to grow with, Join The Brotherhood! Are you getting all the shows? Subscribe today! Want to leave a review? THANK YOU! http://FrontRowDads.com/review


18 Mar 2021

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#144 - Guests: John Ruhlin & Don Goettling - Unlock Loyalty

The Shred Show

I'm joined by author, international speaker, and strategy advisor John Ruhlin! We're discussing how radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire!Rise&Shred: https://mailchi.mp/shredmedia/riseandshred


16 Mar 2021

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114: John Ruhlin - The Inside Track on Top Level Relationship Building

Profit From the Inside with Joel Block

Contact info:You may reach John or his team at any of the following:-Reach our team to chat more here: support@giftologygroup.com-Email John directly: john@giftologygroup.com-Download our no-cost playbook here to kickstart your gifting plan: www.giftologysystem.com-Receive our 10 Worst Gifts list and sign up for our weekly email newsletter for more tips and best practices: www.thegiversedge.comBio:John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth. Learn more about your ad choices. Visit megaphone.fm/adchoices


17 Feb 2021

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Ep 5 - Be a Generous Giver, No Strings Attached with John Ruhlin

Impact Driven Leader Podcast

How can leaders show up and really model true generosity? Where does the value of generosity fit into leadership and how can you show appreciation? Does generosity only mean being extravagant and spending money? I am so happy to be chatting with my good friend John Ruhlin today about gifting, generosity, and the value of generosity, and how it can change your relationships with all the people around you. Thanks for listening! I'd love to connect with you over on Instagram @impactdrivenleader SHOW NOTES AND RESOURCES: Click here WEBSITE: www.impactdrivenleaderpodcast.com


12 Feb 2021

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43 — John Ruhlin — Cut Through Noise, Increase Referrals, and Strengthen Retention

The Game Changing Attorney Podcast with Michael Mogill

"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin Why you need to throw everything you think you know about gifting out the window. How thoughtful gestures can foster profitable, long-term relationships. Why you should stop sending merchandise as gifts. How John's elaborate proposal landed him in the ICU. John Ruhlin: Revolutionizing Gift-GivingJohn Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day.John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*”Planning: The Key to Great GiftingYou wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client?John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season.ROR: Return on Relationships, Not InvestmentsIt's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships.We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts.Key takeaways: Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients." The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate. We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Ruhlin LinkedIn John Ruhlin Twitter John Ruhlin Website Giftology Group Website


2 Feb 2021

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It’s The Little Things (That Close Deals And Get Referrals), With John Ruhlin

Business Lunch

Do You Struggle To Cut Through The Noise & Attract Referrals? Business is all about relationships. So if you’re smart, you will develop a strategy for really recognizing, appreciating, nurturing, and nourishing those relationships.  “The hinges that swing the biggest doors are the relationships you have.” Roland Frasier As our guest today, we have John Ruhlin, the CEO, and founder of Giftology. He also has a book of that same name that you can get here.  “Nobody wakes up at 4:00 AM and says, man, if I had a gift strategy, my business would change forever. But, most people, if they’re honest with themselves, would say that it every business, every industry rises and falls on relationships”. John Ruhlin Today’s Top Takeaways Have a gifting strategy  Gift at a level that is commensurate with the value of the relationship. Personalize to the recipient, not to your company.  Plus, Listen For, The number one mistake that brands make when they send out gifts. When a gift can actually cost you in your relationship instead of investing in the relationship. “You’re actually trying to manipulate them into becoming a billboard for you, and you actually could spend money to damage the relationship.” John Ruhlin. Why you should target the inner circle of high-level clients, such as their family members, their assistants, etc. - and how this ends up being a much better investment than splurging on expensive gifts for the individual. What makes a gift more meaningful and impactful. “A true gift is no strings attached, but what’s funny is the less you make it about yourself. The more they make it about you.” John Ruhlin • How to set an appropriate budget. “You need to have a strategy on how you’re going to show up for people and be different and, you know, stay top of mind and engage in these relationships so that they want to refer your business and do more business with you.’ John Ruhlin. • The ROI you can expect to see when you invest in people and relationships in the right way and for the longevity of it.  • Keys to choosing the right gift. “Most people waste money because they give gifts as a reactionary thing.” John Ruhlin Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms here.  Connect With John Ruhlin through his website. Follow Roland Frasier On Facebook On Instagram Through his Website  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube


27 Jan 2021

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EP087: Giftology with John Ruhlin and Sachin Patel

Perfect Practice

Sachin met John Ruhlin at a retreat on fatherhood where he was invited to speak in 2021. A few weeks after the retreat, Sachin received a package in the mail which contained John’s book, gift-wrapped in the most amazing way. John Ruhlin joins the show today to share how nurturing the relationships you already have might be the most important investment you make. Tune in to find out what Giftology does and how it can help you grow your business. Key Takeaways: [:45] Sachin welcomes John Rulin — thanks him for the gifts he’s received — and asks him to talk about the timeless wisdom he learned from a small town attorney that got him into gifting, what his firm does, and why it’s all so very important. He shares a few funny anecdotes along the way. [11:30] Humans are tribal creatures and we are wired to want to reciprocate to genuine generosity. However, North-America has transactionalized gift-giving in a way that has robbed it of meaning: Christmas, Birthday, Anniversary, those are table-stakes. … You need to start showing up in a way that nurtures the relationship. [14:15] John’s best gift comes with a very touching story. We all crave to be seen, for our legacies to have meaning, this leads to a discussion on the words token vs artifacts — Hint, one of them is a bad word for John! [22:21] Sachin talks about his own gift-receiving experiences that speak to John’s point… People tend to invest way more into prospects and people that tell them “no” rather than nurturing the relationships they already have. [24:55] Inspire your warm network! John talks about the relationship he built with Cameron Herold over 20 years which eventually led to about 50X return on investment. John shares the equation and exactly how much of your net profit you should reinvest in gifting. [30:30] John shares a few thoughtful gift ideas in various budget brackets — but it does start with the timing of the gift. Go to Giftology.com and download the playbook to start a relationship plan for the “WHO”; the who is always more important than the what. [36:55] Take care of the family, take care of the home, take care of the inner circle are all things Giftology has been preaching for 20 years. The world of 2020 has started to appreciate this on a whole new level. [39:35] Interpersonal gifts are trickier and business gifts. John shares what he did for his wife’s last birthday — this one is packed with tips — you should get a handle on your language of love. [51:13] The audience gets a chance to unmute and ask John their questions! From what is a business relationship’s love language to the importance of congruence with your values. [50:50] Sachin thanks John for sharing so much of his knowledge and wisdom and signs off until next time. Mentioned in this episode Giftology More about your guest Find out more about John Rulin More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

1hr 2mins

21 Jan 2021

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Interview with John Ruhlin, author of Giftology

Dwell On These Things

Become a patron of this ministry and enjoy exclusive opportunities to connect with John Stange.  Please visit https://www.patreon.com/tentmaker to learn more. . To give a gift to help support the hosting and production of this podcast, please visit:  https://DesireJesus.com/sponsor . To get a free copy of John Stange's book, "The Mind of Christ - How to make the most of the new perspective, new eyes, and new outlook you've been given through Jesus," please CLICK HERE. . John Stange's book, the "Desire Jesus, One Year Devotional" is available in both Kindle and Paperback editions on Amazon.com.  To pick up a copy today, please visit CLICK HERE. . Crowdfunding: Crowdfunding is another way to help us cover the costs associated with producing this podcast.  Your help is always appreciated, and you can use either of the links below to give a gift. https://patron.podbean.com/audiobible or www.DesireJesus.com/sponsor. . To email John Stange directly, please send your message to john@desirejesus.com.


3 Dec 2020

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John Ruhlin on Giving the World's Best Gifts

Elevate with Robert Glazer

John Ruhlin helps leaders give world-class gifts to the most important people in their personal and professional lives.  He’s the founder and CEO of the Ruhlin group, the bestselling author of Giftology, and a keynote speaker who helps brands around the world step up their gifting game. In his second appearance on the show, John joined Robert Glazer on the Elevate Podcast to talk about why company swag is a waste of money, the greatest gift he's ever given, and why radical generosity is the key to business and personal achievement. Three Key Things You'll Learn: How Relationship Planning can scale your business. How to give the perfect gift: how much money to spend, what to give, and when to give it. How to develop a long-term orientation in your gifting practices.


27 Oct 2020