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Joy Houston

5 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Joy Houston - Creating A Fulfillment Sequence For Your Customers

Hustle and Flowshorts

Joy Houston - Creating A Fulfillment Sequence For Your Customers Today's short is brought to you by our EPIC Membership We are also sponsored by ConvertBox

10mins

12 Mar 2020

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Joy Houston - The Top 2 Secrets To Writing Great Copy

Hustle and Flowshorts

Joy Houston - The Top 2 Secrets To Writing Great Copy

4mins

22 May 2019

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Joy Houston - Copy That Connects With Customers

Hustle and Flowshorts

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them. Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional. Resources: Launchr Free Character Diamond Template Free Evergreen Traffic Playbook The Perpetual Audience Growth Course Hustle and Flowchart Podcast Original Episode With Joy Houston

12mins

22 Mar 2019

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Joy Houston — Copywriting That Speaks Directly To Your Ideal Customer

Hustle And Flowchart - Tactical Marketing Podcast

After changing her diet fixed Joy Houston’s fertility troubles she wanted to share what she had learned with other people suffering as she had. She created a nutrition course and marketed it with every tactic in the book. It failed hard. Then she realized she needed to talk with her customers to know how to actually connect with them. Joy developed her Conscious Copy Converts process based on interviews that revealed the motivating factors and precise language customers use during the full cycle of engagement with a brand. Her results not only get higher sales but a richer experience that elevates the lifetime value of customers by nurturing relationships that feel mutually beneficial rather than overtly promotional. Time to take your writing skills up another level as Joy Houston gives Matt and Joe her whole process to create powerful copywriting from scratch, what 4 personality types your copy needs to speak to, and how she charts the entire customer journey. When you’re done, check out our conversation with Joy’s husband Travis for more content strategies and get more copy advice from Kevin Rogers. “When I write every piece of copy I don't think about thousands of people… I think about having a conversation with one person.” -Joy Houston Some Topics We Discussed Include: The proof you need to be sure your product is viable Why community building comes first, tactics second Working with your spouse (it makes your marriage way better... and way worse) Flowcharts to map all your customers’ choices A process to get a team up to speed fast Finding your authentic copywriter style 3 ways to harvest vital information from your audience How to do psychological interviews with customers One question that will improve your product (and tell you what your next product should be) The 4 personality types your copy needs to attract How to perfect writing in different styles and voices A sales page template that works on everyone What you need mapped out before you write one word of copy Contact Joy Houston: Launchr Free Character Diamond Template Connect on Instagram Or on Twitter References and Links Mentioned: Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo The Architecture of Persuasion by Michael Masterson Ready, Fire, Aim by Michael Masterson A Unique Content System To Ensure Successful Product Launches – Travis Houston The Essential Elements of Great Hooks And Sales Copy – Kevin Rogers

1hr 22mins

14 Feb 2019

Most Popular

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Conscious Copywriting Secrets - with Joy Houston

Backstage Business

Joy Houston is the Co-Founder at Launchr Inc., the agency that got its start crafting high converting funnels for bestselling authors including Dr. Daniel Amen, Dr. Sara Gottfried, JJ Virgin and more. In partnership with her husband Travis Houston, they architect and oversee the building, writing, launching, and optimization of funnels for high integrity brands. Joy’s unique Conscious Copy process is based on one-on-one interviews that reveal the psychology, motivating factors and precise language customers use during the full cycle of engagement with a brand. Paying special attention to the needs of all four basic personality styles, Joy creates a content web designed to escort each buying style toward a sale at a pace and connection level best suited to their unique needs. The layers of marketing are mapped out as a highly visual, online “Brand Wonderland Atlas” that provides clarity from traffic sources all the way through indoctrination, sales, fulfillment and post-purchase engagement. The results are not only higher sales, but a richer customer experience that elevates the lifetime value of your customers and a relationship between brand and buyer that feels mutually beneficial rather than overtly promotional. 

55mins

6 Dec 2016