The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
Estate of Mind, The Art of Selling Luxury Real Estate
Topics covered and questions you’ll uncover during this episode:Why it pays to take your time bringing a home to market versus rushing to get it listed and soldHow to overcome the “have you sold anything in this neighborhood?” question — even if you haven’tThe importance of giving prospects branded, data-driven market informationThe reason you should stick with your branding, even if you’re ready for a changeWhy postcards aren’t helping your marketing strategy and what to use insteadResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
Maximizing Your Marketing Strategy for a Changing Market with David Collins
Estate of Mind, The Art of Selling Luxury Real Estate
Topics covered and questions you’ll uncover during this episode:How to budget your marketing dollars when you're a new or seasoned luxury real estate professionalThey key to making clients feel like your services and marketing were worth every pennyThe biggest mistake luxury real estate professionals make when they’re busyWhy lowering your marketing budget when business is slow can hinder long-term growth, and what to do insteadThe importance of the vocabulary you use around marketing and business with your clientsWhy bringing your luxury listings to market properly and with high-quality marketing materials matters at any price pointWhat consistent marketing can do for your luxury real estate practiceResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
David Collins and Sarah Sew, Part 2: Founders of Dublin Brass Week
Anthony Plog on Music
In Part 2, David and Sarah speak about their playing careers, how they started, how they often bounce ideas back and forth and, among other topics, the difference between brass and string chamber music practice mentality.
David Collins and Sarah Sew, Part 1: Founders of Dublin Brass Week
Anthony Plog on Music
Trumpeter David Collins and violinist Sarah Sew (pronounced See You) are a married couple who have done amazing work, both as players, teachers, and also entrepreneurs. The story of how and why they started the Dublin Brass Week with no previous experience is a story that is both inspiring and also informative.In Part 1 of our conversation, we talk about why they founded the Dublin Brass Week, some challenges and hurdles they (sometimes unexpectedly) ran up against... yet overcame, and their process of gradually building the festival from the ground up.
Episode 9: Host Jim Ray interviews Dr. David Collins Professor of Accounting at Bellarmine’s Rubel School of Business. They discuss the creation of 2 new certificate programs (a Certificate in Accounting Analytics and a Certificate in Auditing Analytics). They also spend time exploring the topic of analytics and the shifting role of accounting professionals in business. Dr. Collins has been at Bellarmine since 1994. He’s served in many capacities for the University. He’s thoroughly enjoyed his time here. He mostly teaches accounting at the undergraduate and MBA levels. For the MBAs, he also focuses on various quantitative subjects, including analytics. The Dean of the Rubel School of Business is Dr. Natasha Munshi. She has been a champion of the Executive Education Series and various new programs. You do not have to be a Bellarmine alumnus to participate in these programs. Certificate in Accounting Analytics This is a non-degree program focusing on the “tool box” for professionals who use quantitative skills to perform analytics at a higher level. This includes advanced Excel, Power BI, Tableau, Python R and others. The focus of this program is to apply these tools to the accounting function across business. This certificate program provides a terrific opportunity for accountants and CPAs who have been practicing for some time and may have not had exposure to these analytical programs, in the past. Certificate in Auditing Analytics This is a different focus. Auditing has evolved and is now more systems- and risk assurance-oriented. Auditing looks at the process by which the data was collected and utilized. It’s less about data testing and more about process testing. This program explores embedded auditing modules within company programs, continuous auditing programs among others. The evolution of auditing represents a significant shift. Dr. Collins comments on how samples of a data set used to be audited, based on time and or bandwidth limits. Today, 100% of the data set can be audited using new approaches and tools. It’s about system-integrity. For more information about these and other Certificate Programs: Alexandra Moro, Associate Director of Graduate and Executive Education Programs Phone: (502) 272.7913 Website: https://www.bellarmine.edu/rubel-school-of-business/executive-education/ Dr. Collins’ Presentation for the KYCPA Conference The Kentucky Society of CPAs has an annual accounting and auditing conference for its members. In May 2021, David presented the topic, “The Importance of Accounting Analytics.” Analytics is the application of quantitative techniques for problem solving and decision making. Accounting has been doing this for over 10,000 years. The change today, is in Big Data. It’s how we’re collecting information and using it for a particular purpose. It’s a massive change in how accountants use data. The 4 Vs of Big Data This is how one can explain the effect of big data on firms today. There’s an immense amount of data available. The 4 Vs help to put that data into perspective. Let’s explain them. Veracity – The representational effect of data; it’s truthfulness. It’s the confidence that the data means what it says it means. Variety – We’re getting data from everywhere. Someone is collecting it. Accountants are very comfortable with financial data, but now, they need to be thinking about other types of data and how it’s used in analytics. Velocity – This refers to the speed at which data is collected. The amount of data being collected is expected to double by 2025. The value of analytics is that it can help organization to understand what this vast amount of data is actually indicating and how to make it meaningful in decision-making. Volume – This is the size of the available data. It keeps building. Dr. Collins provides an example of bourbon barrels to illustrate the volume of data that is being collected and its growth rate. Analytical Skills Organizations Should Develop Refer back to the “tool box” Dr. Collins initially referenced (Advanced Excel, Power BI, Tableau, Python R, SQL-coding skills, etc.). Accounting professionals are the data people. Being able to understand the new auditing tools and understanding the complex issues businesses are facing is vital. Processing the data is one aspect, but really understanding which numbers need to be processed it a different matter. Understanding those intricate relationships will lead to valuable insights. 4 Different Types of Data Analytics Descriptive – “What happened?” This is the traditional domain of accounting. Diagnostic – “Why did it happen?” Accountants can review expenses to determine why a certain line item increased or decreased. Accounting professionals are now going to move beyond the diagnostic-level thinking. Predictive – “What will happen if we do X?” Accountant are familiar with this as it relates to capital budgeting. Big data if packed with many more predictive elements to be understood and utilized. Prescriptive – “How do we make it happen?” This may present the biggest paradigm shift for the accounting industry. Accounting professionals should join the decision-making process, along with marketing and other functions. Dr. Collins Discusses Blockchain Blockchain is typically thought of in terms of Bitcoin, but the term actually refers to a distributed database structure linked to the previous piece of data. Theoretically, it should be unchangeable. From a business’ point of view, blockchain creates a very detailed log of every transaction in various processes. Now, everyone can see what happened all along the way. From an auditing standpoint, blockchain enables triple-entry accounting. Blockchain itself is a continuous audited function. This can “true-up” the data, thus making it more reliable. It’s easily accessible and can be viewed in customized reporting formats. To contact Dr. David Collins, his office phone number is (502) 272-8248 and you can learn more about him at: https://www.bellarmine.edu/rubel-school-of-business/undergraduate/bachelor-of-arts-in-accounting/dcollins/ Disclaimers: The views and opinions expressed during the Bellarmine on Business podcast do not necessarily reflect those of Bellarmine University, its administration or the faculty at large. The episodes are designed to be insightful, thought-provoking and entertaining. THE MONTHLY FORECAST: Upcoming Events June – The launch of the Coffee with the Pros Podcast. This is another Bellarmine podcast getting ready to launch. Jorge Pazmino, Lauren Coffee and Jaqueline McNatt are involved in this exciting new resource. This will be a Q&A format with former Bellarmine athletes who will provide career advice to current BU student athletes. 8/19/21 – Dean’s Executive Speaker Series – Natalia Bishop Founder and CEO of Level Up will discuss her background and provide advice. Click here for more information. Bellarmine Career Development Service – This service is open to both Bellarmine students and alumni. Is it time to make a change? Click here to contact learn how Bellarmine can help. Want to Listen to Additional Episodes? You can find additional episodes on the Rubel School of Business Podcast page of the Bellarmine website, various Bellarmine social media pages, Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Audible, Libsyn, Podchaser and many other podcast directories. We encourage you to subscribe to our podcast so you don’t miss an episode. Interested in Developing a Podcast for Your Business or Organization? This podcast was produced by Jim Ray Consulting Services. Jim Ray, host of the Bellarmine on Business podcast, can help you with the concept development, implementation, production and distribution of your own podcast. For more information, visit: https://jimrayconsultingservices.com/podcastproduction.
Estate of Mind, The Art of Selling Luxury Real Estate
Topics covered and questions you’ll uncover during this episode:How we shifted our advertising efforts to include not only the print world, but the digital world tooThe major difference between marketing to the luxury and non-luxury marketsHow to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotionIf you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)What a “visual icon” is and why is it so important in your regional marketingWhy quality statistics are so critical for upper-tier clienteleWhy highly professional presentation is so critical in the the luxury real estate marketWhat variable data response rate is and how you can use it to your advantageHow you can start at a lower price point to ascend to a higher price point via your marketing effortsGetting repeat business by always keeping your marketing efforts in front of your potential clientsResources mentioned within the episode:Supreme AuctionsREAL MarketingInstitute for Luxury Home Marketing
If you would like to email Charles, you can contact him on 0412 317 404 or email firstname.lastname@example.orgCharles' website is www.kovess.comThanks to our major sponsor, Community Bank Pinewood. If you would like to discuss your banking needs, please contact them directly on (03) 9886 6477.Many thanks to our guest today:David Collins, President of the Encore Theatre
David Collins Captures the True Essence of Marriage Equality
Authors on the Air Global Radio Network
Author David Collins Captures the True Essence of the Painful and Emotional Fight for Marriage Equality in "The Accidental Activists" on Charlotte Readers PodcastIn this Under the Covers episode, we visit with David Collins, author of “Accidental Activists: Mark Phariss, Vic Holmes and Their Fight for Marriage Equality in Texas.” Dale Carpenter, professor of law at the Dedman School of Law (Southern Methodist University) says that “Accidental Activists” is a “beautifully written book” that tells “the story of two men who did the extraordinary in order to live a life of the ordinary.”Accidental Activists is, first and foremost, a love story of two men, who sixteen years after they met and fell in love, decided that the time had come to bring the fight for same-sex marriage to their home state of Texas. The book deals with the crippling anxiety they felt growing up gay, the pain and suffering inflicted on them by straight society and, most of all, the ultimate triumph of two courageous men who rose up against determined political and cultural adversaries, fought the legal battles that made gay marriage the law in Texas, and joyfully claimed their right to love in the country they loved.Engage with the show here: https://linktr.ee/CharlotteReadersPodcastDetailed show notes here: https://charlottereaderspodcast.comFacebook: https://www.facebook.com/charlottereaderspodcastInstagram: https://www.instagram.com/charlottereaderspodcast/Twitter: https://twitter.com/charlottereaderCharlotte Readers Podcast is a proud member of the Authors on the Air Global Radio Network and the Queen City Podcast Network. @copyrighted