OwlTail

Cover image of Lisa Cron

Lisa Cron

30 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

Episode artwork

S3Ep12: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life with Lisa Cron

The Work From Home Show

In today's world, can you actually change anyone's mind? Everyone seems so set in their ways that it might actually be impossible. Well, if you're going to change minds, it's going to take a story to do it. Adam and Naresh talk about how to ACTUALLY go about doing that with Lisa Cron. Lisa is the multiple #1 bestselling author of Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere), Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence, and the new book Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Website: www.Patreon.com/WorkFromHomeShow www.WiredForStory.com www.WorkFromHomeShow.com

1hr 18mins

28 Mar 2022

Episode artwork

Lisa Cron on Story or Die: Question the Story

Singularity.FM

Some of you may know that I’ve been working on a new book. The provisional title is ReWriting the Human Story: How Our Story Determines Our Future. Struggling with this book is why it’s been a number of months since my last podcast interview. And so I thought it could be useful to me and […]

2hr 25mins

20 Jan 2022

Similar People

Episode artwork

Lisa Cron: The power of story for your team

The Invincible Teams Podcast

In this episode, Ryan talks with Author Lisa Cron about her book, Story or Die, and about how the power of story can help your team!To connect with Lisa, check out her website, http://wiredforstory.comTo buy the book, click here.To learn more about how to make your team invincible, go to www.evrgrnteams.com+++Story Or Die:Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

53mins

3 Aug 2021

Episode artwork

From the Archives: The Biggest Mistake Writers Make: Lisa Cron

The Shit No One Tells You About Writing

Bianca Marais, chats with Lisa Cron, author of Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere) and Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. In this first of two episodes, Lisa discusses the biggest mistake writers make, discovering your character's misbelief, the myth of plotting, and why character profiles don't work. Bianca and Lisa also disagree about backstory! This episode will be continued next week.

27mins

5 Jul 2021

Most Popular

Episode artwork

496: Wired for Story, How We Really Make Decisions with Lisa Cron

Speaking Of Wealth with Jason Hartman

Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach. Key Takeaways: [1:05] We are wired for stories. Stories sway us more than facts [4:14] We like to think that we make decisions logically and objectively, but it's just not true [8:30] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together [13:41] How to identify your target group's points of resistance [17:45] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves Website: www.WiredForStory.com www.EmpoweredREI.com www.JasonHartman.com/Properties

26mins

22 Jun 2021

Episode artwork

12 | Lisa Cron: Using Story To Elevate Your Creativity And Change The World

Create Out Loud With Jennifer Louden

Lisa cron is tired of staying quiet. As a bestselling author and widely celebrated story coach, Lisa has worked as a story consultant for decades with best-selling authors, major Hollywood studios, and taught at NYU and UCLA. And now, she's raising her story voice to help us all. Lisa's philosophies around story are deeply researched truths. She knows that understanding the mechanics of storytelling will help us become the best creatives we can be, but will also help us change the world, by elevating our critical thinking and learning to decode the false stories that culture and the patriarchy try to snare us with. We also discuss: - How signature themes define our source material - How to find the courage to tell our truth in our art and activism - Why facts don't change minds - the science behind effective story-telling Visit https://jenniferlouden.com/podcastkit/ to get instant access to a collection of audios that will: help you with some of the most common struggles we creatives have to manage including fear of choosing, falling into compare and despair, managing the inner critic (s), and feeling too exposed and vulnerable when you put yourself or your work into the world.--- Support this podcast: https://anchor.fm/jennifer-louden/support

46mins

22 Jun 2021

Episode artwork

1690: Upward Pressure on Rents, Generational Inflation & Wired for Story with Lisa Cron

Creating Wealth Real Estate Investing with Jason Hartman

Today's environment is as inflationary as anything we've seen since 1996. The pressures that are being put on prices is astronomical, and it's showing itself more and more every day. Investment property rent is one of the things that we like seeing increase during this time. Then, for the 10th episode, Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach. Key Takeaways: [4:37] The core CPI has its largest year over year increase since 1996 [8:30] In this environment, do NOT be afraid to raise your rent or replace your tenant Lisa Cron Interview: [13:23] We are wired for stories. Stories sway us more than facts [16:32] We like to think that we make decisions logically and objectively, but it's just not true [20:47] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together [25:59] How to identify your target group's points of resistance [30:03] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves Website: www.WiredForStory.com www.EmpoweredREI.com www.JasonHartman.com/Properties

39mins

24 May 2021

Episode artwork

Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

The Unmistakable Creative Podcast

Lisa Cron joins us to talk about the compelling power of story and how you can use it as a means of persuasion, engagement and self-transformation. Learn about the neuroscience behind storytelling, as well as how you can use that information to your advantage in business and in life.Lisa Cron is the author of Story or Die, available now | http://wiredforstory.com/my-new-bookFind out more about Lisa Cron, get in touch or listen to her TED talk | http://wiredforstory.comCommit ActionCommit Action pairs you with a dedicated coach to act as your second brain, helping you to break down big goals, prioritize, and execute consistently.A lot of their reviews on TrustPilot describe Commit Action as literally life changing.As an Unmistakable Creative listener you’ll get $100 off your first month of coaching when you use creative100 at checkout.So if you want to become a productivity powerhouse then go to www.CommitAction.com and give it a try.Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

1hr 16mins

10 May 2021

Episode artwork

Lisa Cron on the Power of Emotion

Communicate for Good

On this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and purpose statements) to connect with your audience. They stress the importance of pinpointing the self narrative of your target audience and why using facts is not as effective as utilizing stories. Lisa also talks about emotion as a survival mechanism and the significance of shifting our perception of stories from something that is entertaining to something that is part of our brain architecture.  Resources Referenced:Antonio Demasio: https://dornsife.usc.edu/cf/faculty-and-staff/faculty.cfm?pid=1008328Leslie Zane Episode: https://podcasts.apple.com/us/podcast/leslie-zane-on-breaking-rules-subconscious-marketing/id1510085905?i=1000513939332Chip and Dan Heath: https://heathbrothers.com/Maria Ross Episode: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335Episode 5: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645 About Lisa:Lisa Cron is the author of Wired for Story, Story Genius, and Story or Die. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. Lisa Cron is a story coach, author, and speaker. She spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA program in Visual Narrative in New York City. In her work as a private story coach, Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story. Lisa can be found at: wiredforstory.com. Connect with Lisa:Twitter: https://twitter.com/LisaCronWebsite: http://wiredforstory.com/ Connect with Erica:Website: http://www.claxonmarketing.com/https://claxonuniversity.com/Twitter: https://twitter.com/EricaMillsBarnLinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/Email: info@claxonmarketing.com

51mins

3 May 2021

Episode artwork

978 Lisa Cron – Story or Die

The Hidden Why Podcast

Story or Die Leigh Martinuzzi · 978 Lisa Cron – Story or Die Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the … Continue reading 978 Lisa Cron – Story or Die

52mins

18 Apr 2021

Loading