In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
How can humanities centers and institutes work with other disciplines and research units to address issues of environmental justice and equity in their local communities? With colleagues from across the university—from literature and the arts to oceanography and urban planning—Emily Brady and the Melbern G. Glasscock Center for Humanities Research are showing that responses to our current environmental conditions are strengthened by the inclusion of research that emphasizes justice, ethics, and the imagination. This episode focuses on the Coastal Communities and Justice program, the Glasscock Center's virtual event series that uses interdisciplinary humanities-based collaborations to study overlooked issues facing Texas’s Gulf Coast Communities. Craig Eley spoke with Emily Brady and Michelle Meyer about the collaboration between the Glasscock Center and Texas A&M's Hazard Reduction and Recovery Center. Eley then speaks with Tim Tsai, the director of Seadrift, a 2019 documentary film about racial and economic tensions between Texans and Vietnamese refugees in coastal fishing communities in the late 1970s about this program. Links: Watch Seadrift (2019) [Free Until May 1 2021] Melbern G. Glasscock Center for Humanities Research - Texas A&M University Hazard Reduction and Recovery Center - Texas A&M University Credits: Craig Eley, producer; Sara Guyer, host; Emily Brady, guest; Michelle Meyer, guest; Tim Tsai, guest. Music in this episode is from Blue Dot Sessions.
Learning Your Client’s SEO Love Language with Emily Brady
Agency Ahead by Traject
Client communication is the key to client retention. It's about more than reporting. It's about building relationships and fostering understanding.Emily Brady is the Senior Manager of Local SEO at Milestone, Inc., an analytical local SEO-expert who has had to learn how to get good at the client relations part of the job. The company offers both SaaS services and SEO services and has served brands like the Marriott, Wyndham Hotel Group, Best Western, and more. If you struggle with client retention or just feel like you and your clients aren't connecting very well, this is the podcast to catch.The highlights: [1:38] Emily's role at Milestone. [3:06] Helping clients understand the omnichannel nature of Local SEO. [4:35] Helping clients understand you're helping them. [6:56] Educating clients. [10:37] Learning your client's "SEO love language." [17:15] Ensuring you remember and use your client's SEO love language. [21:21] Emily's causes. The insights:Helping Clients Understand the Omnichannel Nature of Local SEOEmily stresses that we need to be thinking beyond listings management or Google My Business alone. "That's only one slice of it. It's also your location landing pages. It's also going to be your site performance. No one cares about your content if it doesn't load on time for them. All that good stuff."She also mentions content, listings, offsite and onsite technical SEO, link building, and more."A big part of my day is working with these local listings, but having a holistic mindset makes local exciting." Helping Clients Understand You're Helping Them"This is the age-old conundrum. SEO is so many things. There are so many facets. Every client you work with is going to have a different perception of what SEO is. The first thing you want to nail down, at the sales level, is what their goals are, and how we can help them with those goals."She brings up an example:"If we have a prospect or a client who is like: my goal is to rank #1 in the ten blue links for this one specific keyword and that's all I care about, well at that point maybe it's time to realign about how there are other valuable things that SEO or Local SEO can be doing for them."Starting with the question, though, says Emily, raises a foundation and sets a precedent for better communication moving forward. "At the end of the day, we're SEOs. We geek about all of this every single day. We geek out about those success metrics, but on the client-side, if you're working with an internal marketing person or even an internal SEO, their KPIs may be defined on their bosses' perception of SEO. You may have to ask how they measure SEO and see if something needs to be realigned."If you're not on the same page from the get-go, she says, then communication becomes almost impossible. Educating ClientsEmily speaks of a favorite client she had in the past."A medium-to-large HVAC company in a large Southern California city. They were really awesome. Woman-owned. Provided this career opportunity that is not typically something women are known to be successful in: technicians for plumbing and HVAC. I just love working around that company."But when they came to Emily?"They had one keyword in mind and that was what they wanted to rank for as their primary goal. It wasn't even unmerited because the search volume was really good. So yes, that was a great way to get visibility but it was also really challenging because the road for ranking for that keyword was going to take a lot of time."They still needed lots of consistent calls to stay afloat."We understand this is our aspirational goal, to outrank everyone for this. How about in the interim, we look at the surrounding geographic areas where you serve clients but don't currently have content on your site to accommodate, let's see if we can get ranking where the competition is really low. The aggregate search volume for all these keywords was actually higher than the one they were wanting to get."Emily did get them to rank for the keyword they wanted too."But along the way, we were able to educate them and say: hey, from the data perspective we have all this traffic and visibility coming from these smaller keywords, that, combined, give you the same amount of visibility. We saw that reflected in their ROI, in their organic leads, in all that great stuff."She explains that she aligned to the client's goals, but also helped them realign and expand their understanding of what organic SEO can actually do."It's not just about the most important keyword. Sometimes you gotta take a step back and say: okay, but how can we fill the gap for you getting phone calls in the interim before we achieve that primary ranking goal?"Learning Your Client's SEO Love LanguageEmily speaks of training she took at a former agency called Scorpion."One of the things they emphasized was a framework for understanding how to communicate with clients, a sales training framework."She's speaking of the Merrill-Reid method, which classifies communication styles.Analytical people want data and facts. Drivers want to hear about results. Amiable people are focused on relationship-building. Expressive people are enthusiastic, emotional communicators."When you start to think about client communication: is this person more data-driven or are they more relationship-driven? Are they the type of client who asks me what I did this weekend? Is interesting to talk about their kids? Whatever it might be. Those are clues for earning their trust and having a positive relationship with them."She points out that a person who is analytical like herself would have an "SEO love language" that revolves around getting all those minute details from the data. So the first step is to look for clues, but the second is to ask how they best receive the data you need to give them. She said when she first started working with her HVAC client she made some mistakes."I would give them every possible piece of information that I could about their success. Your overall visibility increased by 5%. This is amazing. This is good. This is paying off. We're going in the right direction."To her clients, this information made it seem as though she was making excuses."All this information was unrelated to what was important to them. They were like: look, don't send us updates until it's results. And it really clicked for me at that point. I was approaching them as an Analytical person would. They were Drivers. Give me results, send me a short email, cut to the chase. Both are valid. But because I was communicating in the way I want to be communicated to, it just didn't translate as well."She said once she came to that realization and adjusted her communication style, it got a lot easier to work with and communicate with that client. Ensuring You Remember and Use Your Client's SEO Love LanguageEmily says to pay attention to how they respond to emails. "If they respond positively to a really long email with granular info people otherwise might not read. If they are not responding to those types of emails, or just sending: thanks, :), but didn't read it? You can put a mental pin in that moving forward."At the beginning of the quarterly meeting, you can also check-in and say: "Here's my understanding of your goals, is this still true?" She says sometimes there might be a slight realignment, but most of the time? "The client is like, yeah, we're still on the same page."If you've solved the problem:"Here's what we see as being the next problem we want to solve? Here's the next best goal. Do we agree? Let's talk?"What's your right now cause?Like many on the show, Emily gives a shout-out to the Women in Tech SEO group."I think the SEO community has made progress on amplifying voices that didn't have any space in the spotlight or in the SEO world. Conferences, webinars, general visibility."She says the group has been very supportive of her. "That group is THE best interaction that I have had. It took me a while to get involved with the SEO community. I've been doing SEO for a long time, I've been nervous about engaging with people on Twitter because Twitter is the way it is." Women in Tech SEO inspired her to put herself out there more.She says while the industry has made progress, it still doesn't look as diverse as it is."Be loud and rattle cages. If you ever notice something. Hey, that doesn't actually reflect the spirit of the community we know it to be in its best form." Accounts to Follow, From Emily Areej AbuAli Izzy Smith Jamie Indigo Krystal Taing Joy Hawkins Connect with Emily BradyWant to geek out with Emily on Local SEO? Find her on Twitter. Twitter LinkedIn Milestone
From Music Major To SEO, This Is Emily Brady's Story
Make SEO Simple Again
Emily Brady popped onto my radar when I tweeted for salary expectations. She DM'd me and through that, I was able to negotiate new responsibilities with my boss. She is a Senior Manager in Local SEO Solutions at Milestones Inc. In this episode, we inevitably chat about local search and I learn how she pursued to become a content writer before falling into SEO. And learn what rhetorical criticism is :) Follow Emily on Twitter (@plotboilers).
Emily has been doing SEO for just under 8 years at a digital marketing agency in the LA area. She started out as an SEO copywriter and is now Senior Director of SEO. Enjoy!https://www.scorpion.co/Social: @PlotBoilersContact: email@example.com://www.thewhyinetwork.com/Social: @WhyiNetworkContact: firstname.lastname@example.org
Emily is Professor of Philosophy at Texas A&M University. She also holds the Susanne M. and Melbern G. Glasscock Director’s Chair in the Glasscock Center for Humanities Research. Before coming to Texas A&M, she was Professor of Environment and Philosophy at the University of Edinburgh, where she was one of Claire's supervisors.You can find Emily's website here.Episode reading: Climate Change and Future Aesthetics’, in Climate Change and the Humanities, ed. A. Elliott, J. Cullis, and V. Damodaran (London: Palgrave)Additional Reading:Emily's blog post on John Muir and the Aesthetics of Cold Environments is online at Aesthetics for Birds.Opening music is Where it Goes by Jahzzar. See acast.com/privacy for privacy and opt-out information.
Character Change: The Count of Monte Cristo-Emily Brady
How to Write Good
This week on How to Write Good, Emily Brady of the podcast Plotboilers guests. We talk about two different books, "The Count of Monte Cristo" and "My Grandmother Asked Me to Tell You She's Sorry." We talk about how slow and satisfying the character change of the main character is in "The Count of Monte Cristo," and we talk about the the value that comes through the storytelling of "My Grandmother Asked Me to Tell You She's Sorry," a tale told through the eyes of a little girl.Find out more about Emily and her podcast here: https://plotboilers.com/, more about "The Count of Monte Cristo" here: https://www.goodreads.com/book/show/7126.The_Count_of_Monte_Cristo, more about "My Grandmother Asked Me to Tell You She's Sorry" here: https://www.goodreads.com/book/show/23604559-my-grandmother-asked-me-to-tell-you-she-s-sorry.
An unexpected answer: How being a gestational carrier will bless her with a baby of her own | with Emily Brady (TLBP #22)
The LifeBeats Project
Today I am honored to introduce you to Emily Brady who shares her and her husband’s battle with male factor infertility and their journey to bring two children of their own into their family. With a desire to bring a third baby to their family but left without the finances to do so, Emily wondered for years how they could do it. Emily shares her decision to become a gestational carrier as the means to bring another baby into their family. She tells of the lengthy process of being matched with a family and her advice to others considering the experience. She shares the emotions she experienced along the way, including what it felt like to carry and deliver someone else’s baby, as well as the surprisingly most difficult part, the weeks after the birth, and how she was able to cope. You will be moved by her incredible story of blessing the lives of another family as she blesses her own. Want to know if this episode it for you? This episode is perfect for someone interested in learning about becoming or hiring a gestational carrier as well as someone wanting to know more about male factor infertility. It is also perfect for someone looking for hope to overcome a big obstacle in their life. What is this episode about? In this episode you will learn about: why they began getting tested for infertility and what they discovered what the process of in-vitro is like emotionally and physically how if felt to find out she was pregnant for the first time their second round of in-vitro and why Emily thought she had lost the baby how Emily felt after having her second baby the journey of deciding to become a gestational carrier and why her husband was hesitant for months the process of being matched to a family what you should make sure to discuss with the intended parents before moving forward the requirements and discussions between Emily and the intended parents the difference between a surrogate and a gestational carrier the mental preparedness involved in being a gestational carrier so as to confuse yourself that this is your baby her feelings and experiences during pregnancy why this pregnancy was harder than her own pregnancies her relationship with the intended mother how and what she told her kids her feelings upon the birth and the difficulties that came in the weeks after when they will try their third round of in-vitro Show Notes: Emily’s blog brettandemilybrady.blogspot.com Emily’s Instagram @emilysbrady Utah Fertility Center KSL interview