Liana Kadisha Cohn's guest appearances

Liana Kadisha Cohn

The Glossy Podcast

Joy Joya Jewelry Marketing Podcast

The Gong

Aubrie Pagano

Jenny Fleiss

Kelly Cook

Jeff Johnson

Emily Weiss

Jennifer Lopez

Ralph Lauren

Eileen Fisher

Henry Davis

Michele Romanow

Nick Brown

Kate Spade

Vanessa Friedman

Mack Weldon

Kristy Caylor

OwlTail

We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Check out the accompanying blog post here: https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/

We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Check out the accompanying blog post here: <a href="https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/" rel="noopener nofollow" target="_blank">https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/</a>

81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch

Rent the Runway, but for jewelry. That was the animating idea behind Switch, the company that buys and rents out jewelry for $29 a month."Ultimately, jewelry is a very different product from apparel, for rental," Kadisha Cohn said on the Glossy Podcast."It's a perfect product for rental. You don't really feel like it's ever been worn before. We sanitize it, we polish it, we kind of bring that shine and make it feel like it's new -- and oftentimes, it is new," Kadisha Cohn said.Switch also authenticates the jewelry in its collection, which includes thousands of styles. ("We have Chanel, Hermès, Dior, real diamonds and gold," Kadisha Cohn said, also listing Sophie Ratner, Mateo and Do Not Disturb.) Some of Switch's items are one of a kind, and none are valued under $100. Their average value is about $700, which is basically the cost of being a Switch member for two years."In two years, to have an endless rotation of jewelry instead of just purchasing one piece -- that, probably, after two years you'd be sick of -- is a really good value for our customers," Kadisha Cohn said.Switch buys jewelry from the public, for either cash, membership credit or credit to be spent toward purchasing an item outright. "If you fall in love with something, you may want to end up buying that," Kadisha Cohn said.Kadisha Cohn talked about what goes into jewelry authentication, what to make of wear and tear, and why her career leap into gems was unexpected.

Rent the Runway, but for jewelry. That was the animating idea behind Switch, the company that buys and rents out jewelry for $29 a month."Ultimately, jewelry is a very different product from apparel, for rental," Kadisha Cohn said on the Glossy Podcast."It's a perfect product for rental. You don't really feel like it's ever been worn before. We sanitize it, we polish it, we kind of bring that shine and make it feel like it's new -- and oftentimes, it is new," Kadisha Cohn said.Switch also authenticates the jewelry in its collection, which includes thousands of styles. ("We have Chanel, Hermès, Dior, real diamonds and gold," Kadisha Cohn said, also listing Sophie Ratner, Mateo and Do Not Disturb.) Some of Switch's items are one of a kind, and none are valued under $100. Their average value is about $700, which is basically the cost of being a Switch member for two years."In two years, to have an endless rotation of jewelry instead of just purchasing one piece -- that, probably, after two years you'd be sick of -- is a really good value for our customers," Kadisha Cohn said.Switch buys jewelry from the public, for either cash, membership credit or credit to be spent toward purchasing an item outright. "If you fall in love with something, you may want to end up buying that," Kadisha Cohn said.Kadisha Cohn talked about what goes into jewelry authentication, what to make of wear and tear, and why her career leap into gems was unexpected.

Switch co-founder Liana Kadisha Cohn on bringing the rental model to designer jewelry

Liana Kadisha Cohn is the Founder and President of Switch (joinswitch.com) one of the leading online jewelry rental marketplaces. She's as close as one can be to their customers and shares insights on growing a user base in a competitive e-commerce model.   https://www.instagram.com/misskadisha/?hl=en https://www.linkedin.com/in/liana-kadisha-cohn-42abb6ab/

Liana Kadisha Cohn is the Founder and President of Switch (<a href="http://joinswitch.com" rel="nofollow" target="_blank">joinswitch.com</a>) one of the leading online jewelry rental marketplaces. She's as close as one can be to their customers and shares insights on growing a user base in a competitive e-commerce model. <a href="https://www.instagram.com/misskadisha/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/misskadisha/?hl=en</a> <a href="https://www.linkedin.com/in/liana-kadisha-cohn-42abb6ab/" rel="nofollow" target="_blank">https://www.linkedin.com/in/liana-kadisha-cohn-42abb6ab/</a>

Liana Kadisha Cohn, The First 1000 Customers in D2C Fashion