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Kasey McDonald

6 Podcast Episodes

Latest 17 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Kasey McDonald - Property Management Training Academy

The Proptech Podcast with Kylie Davis

Kasey McDonald, from the Property Management Training Academy is my guest in this episode. PMTA  specialises in training property managers on embracing new technology, and improving the processes and practises of PMs, and working with principals, especially, to understand the value of their PM divisions, and how much more they could be bringing into their businesses. This is a really insightful conversation with a few really lovely laughs, that looks at why property management is an undervalued asset in so many real estate businesses, and how to change that. We also discuss the influence that coronavirus has had on technology adoption and kind of frighteningly, Kasey believes there's a hardcore group of principals out there that are still not convinced about the benefits of cloud-based technology. So we talk through how that's likely to play out for the industry, and how over the next few years, we're going to see the gap grow between highly successful PM businesses and the tech laggards.--- Send in a voice message: https://anchor.fm/theproptechpodcast/message

43mins

15 May 2020

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Episode 18: Kasey McDonald - Why making mistakes creates business success and better decisions

Courageous Conversations

Welcome to Episode 18 of our podcast, Courageous Conversations, hosted by Leanne Pilkington.In this episode, we hear from Kasey McDonald, Managing Director of PMT Academy, Director of Real Estate Trainer Group and Consultant and Trainer at BDM Academy. She talks about her experience running her own rent roll, what she has learned from making mistakes, and why reflecting on experience and past decisions is important for business owners. Don't forget to subscribe to the podcast via iTunes, Stitcher or Spotify.

29mins

26 Sep 2019

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Kasey McDonald - Season 02 Episode 01 (The Hot Seat)

The Hot Seat

David and Eva interview Kasey McDonald from Property Management Training Academy on her experience in the industry as a property manager and now consulting within the industry.Kasey shares her early experience as a property manager, why staffing is one of the biggest challenges in the industry, the best way to recruit and find the right person to work in the PM industry, the repetitive nature of the industry and how it all comes down to service, the fear of PMs losing jobs and how automation and AI are going to disrupt the industry.One of the benefits of interviewing Kasey is she has worked hands on in the industry but more importantly now works ‘ON’ the industry so she has great insights on what is happening from an overall perspective and a number of great tidbits on how to flourish in Real Estate.

21mins

4 Feb 2019

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Kasey McDonald - Season 02 Episode 01 (The Hot Seat)

The Hot Seat

David and Eva interview Kasey McDonald from Property Management Training Academy on her experience in the industry as a property manager and now consulting within the industry. Kasey shares her early experience as a property manager,  why staffing is one of the biggest challenges in the industry, the best way to recruit and find the right person to work in the PM industry, the repetitive nature of the industry and how it all comes down to service, the fear of PMs losing jobs and how automation and AI are going to disrupt the industry. One of the benefits of interviewing Kasey is she has worked hands on in the industry but more importantly now works ‘ON’ the industry so she has great insights on what is happening from an overall perspective and a number of great tidbits on how to flourish in Real Estate.

21mins

4 Feb 2019

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DGS 63: BDM Growth and Marketing Strategies with Kasey McDonald

#DoorGrowShow - Property Management Growth

Are you a business owner whose background is focused more on sales than marketing? Do you only have a minimal understanding of property management? You’re not alone, and that’s why Kasey McDonald founded a property management training academy that educates business owners. Today, I am talking to Kasey about business development manager (BDM) growth and marketing strategies. She has 20 years of real estate experience, predominantly in property management. Kasey shows business owners how to set up and structure their property management businesses, as well as what is needed to in terms of BDM to focus on growth and profitability. She’s passionate about property management and wants to do what she can to improve the industry and other people's businesses. You'll Learn... [03:30] Four Doors to Revenue: 1) Deals; 2) Doors; 3) Duration; 4) Dollars. [04:23] BDM is not just about the landlord/investor, but retention with tenants; know importance of a service to consumers. [07:10] Kasey’s education and coaching process focuses on a business’s vision around goals and targets for growth; need to have realistic KPIs for team members. [09:30] Who is a BDM? Prospecting force in property management who has a mindset/skill set to grow rapidly and adapt to strategies. [13:07] BDM Job Description: Prospecting to increase number of doors, and research quality and type of property; building different relationships with vendors. [18:35] Other BDM responsibilities include marketing and understanding their market to be the local expert; you should know everything to pull in your target audience. [20:00] BDMs should make and bank at least 10 connections per day to achieve 20 to 30 new doors a month - 50% conversion of becoming clients. [21:36] Sales Pipeline Stages: Connections, follow ups, appraisal evaluation, research vs. decision, and conversion. [26:12] Lead generation is challenging for salespeople; if they don't have leads, they have to prospect and focus on generating leads by understanding their demographic. [29:05] Batch tasks and use technology to make things easier; different technologies impact and reach different people in different ways. [33:36] ABCs of being a BDM: Personality, attitude, and work ethic; need to be passionate and driven, have conversations, and overcome/negotiate objections. [38:55] Focus on marketing and communication strategies that use video because email is becoming obsolete; text messaging, walking door-to-door, and flyers are still effective. [46:25] Tenants tend to have a negative perception of landlords/managers because they don’t do maintenance or fix things; discuss your procedures/processes with tenants. Tweetables It’s not just about how many doors you manage, but the level of income from each. BDM is not just about the landlord/investor, but retention with tenants. I'm a big believer that not all business is good business. Marketing Strategies: Do more guerrilla marketing tactics or go old school. Resources Kasey McDonald’s Email Property Management Training Academy Close.io LeadSimple DoorGrowClub Facebook Group DoorGrow Live

52mins

1 Jan 2019

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TAP 130 How To Make Your Property Management Business More Successful An interview with Kasey McDonald

Top Agents Playbook

A brief summary of this episode

34mins

2 Nov 2018