#320 - Rebrand - A client's experience - Nicole Osborne
Agency Trailblazer Podcast - The web design podcast
Over the last few years, Nicole has been refining her audience and building an awesome business providing support to agency owners. Having originally served many niches, she realised her existing brand did not reflect who she was any more, nor did it necessarily attract those she wanted to serve. She connected with Tom and the team at Design Box Media, and thus began their rebrand process. Full show notes: https://agencytrailblazer.com/320
E206: Stories, authenticity, and marketing your agency with Nicole Osborne
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
Nicole Osborne was just voted one of 2021’s Top 30 Marketers that Inspire by MarketEd.Live, along with the likes of Rand Fishkin, Seth Godin, and Andrew Davis.A marketing coach for digital agency owners, she’s based in London but is originally from Eastern Germany. She runs a program called Wunderstars.
In this episode of The Self-Care Chronicle, I connect with Nicole Osborne, LCMHCA. Nicole is the Owner of Milk & Honey Therapy in Greensboro, NC. Nicole talks about ways the “exhausting” events of 2020 and 2021 led to a more intentional approach to managing her own mental health and self-care. Nicole Osborne is a Licensed Clinical Mental Health Counselor Associate and Owner of Milk & Honey Therapy located in Greensboro, NC. She specializes in working with teens and young adults from a variety of cultural backgrounds. Nicole uses her compassionate, fun-loving, and easy-going nature to help her clients overcome a variety of issues. Tune in to hear Nicole’s approach to combating the mental exhaustion unique to Black female mental health professionals.
This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results. Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series! What you will learn... What personal branding is. Why you should incorporate your personal brand into your agency. How you can use your personal branding to get work for your business. How BizPaul became BizPaul. How to avoid confusion about who your clients are working with when personal brands are involved. Why BizPaul became a personal brand. Why LinkedIn company pages are aren’t as effective as a personal connection. How people used creative personal branding to apply for some recent vacancies at Likemind Media. Quick wins for personal branding. Why being brave is not only important but expected. Who is killing the personal brand game. Resources mentioned in the show... Madalyn Sklar Deborah Meaden Neil Patel Lollipop SocialWunderbar: The Efficiency Marketing Vlog Series Wunderstars Coaching Programme. Get a chat started with Nicole on her social media channels, Twitter, LinkedIn and Instagram or go to the Lollipop social website to find out more about working with Nicole.
Nicole Osborne Interview at Social Media Marketing World 2020
Brand Design Masters Podcast
Nicole helps entrepreneurs, influencers, and business owners improve their marketing results through coaching programs that highlight stellar personal branding and engaging content marketing.She talks about her career transition from holding a senior level position in corporate to building her own marketing business and how she juggles developing her personal brand and doing client work.We talk about: What brought on her shift from corporate to personal branding The differences between being part of a corporate marketing team and being on your own How she handled impostor syndrome and the challenges that came with doing everything on her own as a solopreneur How she leveraged her corporate experience to find her niche and succeed in it The beginnings of Lollipop Social and how inspiration for its name came from a random airport experience with her son The first thing she did to scale her business that made all the difference How a major setback in her business opened doors to bigger opportunities Allowing audiences a glimpse of how you work through videos so they feel like they know you and are more enticed to work with you Her Chocolate Cake Model that allows her to remain authentic to her audience while drawing the line with oversharing Why she believes in the power of showing up, knowing your audience, and knowing your “why” Nicole’s marketing career started at the Financial Times over 20 years ago. Today, she is a Chartered Marketer who develops sweet success from superb marketing strategies through Lollipop Social, a sought-after Social Media Coach, and Events Speaker.To connect with Nicole, head on over to her channels:LinkedIn: https://www.linkedin.com/in/nicoleosborne1/YouTube: http://www.youtube.com/c/NicoleOsborneLollipopSocial Lollipop Social IG: @lollipop_socialLollipop Social Twitter: @lollipop_socialLollipop Social Website: www.lollipopsocial.co.uk Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip ____The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
How to create a memorable personal brand on LinkedIn, with Nicole Osborne
LinkedIn with Louise
Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speaker, and she works with ambitious founders, entrepreneurs, and business owners to help them grow their audience and improve their marketing results. In this episode, Nicole shares the story of how she moved from East Germany to the UK 25 years ago and how, after years in the corporate world, she decided to start her own business – Lollipop Social. As a fellow social media trainer and speaker, Nicole and I have met in person at various events, but I was pleased to be able to dig deeper during this interview and learn more about how Nicole prepares her engaging talks, where she includes stories that add value, give the audience a great experience, and make her personal brand memorable. You will learn… 1. About the pros and cons of using a business name vs using your own name when you start your own business. 2. Why it’s important to know what works on specific social media platforms, but, at the same time, how some key principles about personal branding and storytelling apply across all social media channels. 3. Why you should always consider replying to comments on LinkedIn (and other social media platforms). About Nicole If you’d like to connect with Nicole, you can find her on LinkedIn or Instagram. Related episodes Making your mark online with Jammy Digital. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learners Lab – my group coaching program d esigned to help you create an effective LinkedIn strategy and start building your network on LinkedIn. If you found this episode useful, come and join Nicole and me on Friday 19 th June 2020 for our LinkedIn live catch up. And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?
How to embrace imperfection and build a content powerhouse, with Nicole Osborne
The Personal Brand Entrepreneur Show.
Nicole Osborne runs Lolipop social based in London and in this episode she unpacks her business for me and explains - finally - why I keep seeing her with a giant cardboard David Hasslehoff.About NicoleOriginally from Eastern Germany, Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new 1:1 coaching programme Wunderstars.Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing. Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups. Nicole is a co-founder of GoWithThePro an online membership group which helps social media and digital marketing freelancers to grow their businesses. Links and mentions https://www.youtube.com/c/NicoleOsbornehttps://www.linkedin.com/in/nicoleosborne1https://lollipopsocial.co.uk/the-sugar-rush----Visit the show website at www.bobgentle.comDownload > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.comFollow on Instagram and Twitter @bobgentleJoin the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.
In this episode, I'm really excited to be joined by my friend - the wonderful Nicole Osborne from Lollipop Social.Nicole has really gone for it when it comes to levelling up her impact and authority using live video. After going through my coaching program, she's launched a fab YouTube Live show called The Sugar Rush Show.Join Nicole and me as we talk about Nicole's live video journey. I know she'll be sharing some amazing things and giving you some sugar rush in the process!Show notes are at https://iag.me/13This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49
Marketing Study Lab - Actionable Marketing Knowledge
How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later. But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, strategic development and advertising strategies. Nicole is also a proud Chartered Marketer, studying and achieving this status via the CIM. Takeaways - What do you want to be known for? This is where your social content should be focused. Yes, from a holistic view your content needs to be varied, but the overall objective and underlying themes should always be consistent be it looking to sell cars or cans of soup! - Nicole’s formula for creating an excellent social strategy follows 9 key steps, I’ve narrowed these down into 7 stages which are: First and foremost, understand the needs of the business Use customer personas to define the market and the platforms that should be used Each platform will require a bespoke strategy that also fits in with the entire Marketing Strategy Optimise each platform to maximize exposure Look to the key influencers within the same marketplace Create a content strategy that is consistent, on message and on brand And remember you must measure and monitor via each platforms metrics. Nicole refers to this as the Test, Measure, Reflect and Refine model and it works for me. - And finally, lets bring it back to your studies with a study buddy, which we’ve spoken about in the past on episode 28, but what Nicole highlighted was the fact that a study buddy provides accountability, giving you motivation and encouragement with your CIM Qualifications. So go get one! Cross-Selling There are many different ways we can cross-sell before, during and after a purchase or decision has been made by a customer. But what is it? Cross-selling is the action of selling more than was originally anticipated to an existing customer. There are loads of great examples but I like to think Amazon do this best, attributing around 35% of all sales to the “customers who bought this item also bought” and “frequently bought together” options. Other examples range from a car sale including additional features to a fast food outlet asking if you want extra fries with your meal. What are the benefits of this? Well, there is the obvious of the increased revenue from a customer who is already buying from you. But other benefits such as the introduction of a new / unknown product or service to a customer could extend the customer life cycle or selling existing stock so that you can replace it with newer items. These items should always be linked in some way and offer a benefit to the customer unless there is a danger of isolating them and potentially losing their customer all together. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksNicole Osborne https://lollipopsocial.co.ukLinkedIn: https://www.linkedin.com/in/nicoleosborne1/ Twitter: @Lollipop_Social Books:Steal the Show – Michael Port: https://amzn.to/2VtObEe App:Trello: https://trello.com Theory:Pomodoro Technique: https://francescocirillo.com/pages/pomodoro-technique
Social Media & Personal Branding With Nicole Osborne
Advisers Assemble - Lead Generation For Financial Services
Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. Nicole's website: https://lollipopsocial.co.uk/