Book | The New Grand Strategy. Restoring America's Prosperity, Security, And Sustainability In The 21st Century | An Audio Signals Conversation With Author, Joel Makower
“The New Grand Strategy" tells the story of a plan, born within the Pentagon, to recapture America’s greatness at home and abroad by elevating sustainability as our new strategic imperative. We talk about the need for change, the business of sustainability, and so much more with the author, Joel Makower. __________________________About The Book"The New Grand Strategy" tells the story of a plan, born within the Pentagon, to recapture America’s greatness at home and abroad by elevating sustainability as our new strategic imperative. It aligns our enduring national interests of prosperity and security with a new framework that addresses pressing economic, social, and environmental issues at home, tapping into a trillion-dollar market demand for walkable communities, regenerative agriculture and resource productivity. It is an inspiring vision of what’s possible when Americans hold a collective view of the future and come together to bring it to reality.This is no idealistic pipe dream or wonky policy prescription. The story that unfolds in this book weaves together hard-nosed economic analysis, a clear-eyed study of demographic and societal shifts, the realities of climate change and resource scarcity, a risk-based assessment of America’s challenges and opportunities, and on-the-ground reporting of how much this is already unfolding throughout the country. By rediscovering the power and discipline of grand strategy―and taking responsibility for our future―America can reimagine the American dream and once again take on “the cause of all mankind.”Released during one of America’s most divisive presidential election campaigns, "The New Grand Strategy" avoids the partisan rhetoric dividing our nation today. Instead of placing blame, it offers a clear, pragmatic plan that can unite Americans and launch a new era of prosperity and security. _____________________________ GuestJoel MakowerOn Linkedin 👉https://www.linkedin.com/in/makower/On Twitter 👉https://twitter.com/makower_____________________________ This Episode’s SponsorsBlue Lava: https://itspm.ag/blue-lava-w2qs Nintex: https://itspm.ag/itspntweb _____________________________ For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signals _____________________________ ResourcesBook: The New Grand Strategy: Restoring America’s Prosperity, Security, and Sustainability in the 21st Century Article: https://www.greenbiz.com/article/irresistible-vision-behind-new-grand-strategy _____________________________ For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signals Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/podcast-series-sponsorships
On this episode, we discuss the priorities and differences between the Sustainability professional, ESG professional, climate change professional, circular economy professional, and more. Joel Makower, founder/chairman/executive editor of GreenBiz Group, has seen the evolution and has been an active part of the evolution - wearing each of these sustainability hats several times over. The role of the Sustainability Professional within an organization can vary, depending on the organization and the centrality of sustainability and CSR to its organizational strategy. The definition of sustainability also varies with efforts to subsume social justice, equity, or corporate social responsibility within a very general concept of “sustainability”. In addition to working towards equity and organizational responsibility; corporations also are increasingly focused on the environmental impacts of sustainability, including: energy, water, waste, material use and environmental impacts. About GreenBiz: GreenBiz Group is a media and events company that accelerates the just transition to a clean economy. Through events that galvanize, stories that amplify, peer networks that bond and industry-leading analysis, we define markets and advance opportunities at the intersection of business, technology and sustainability. We are a passionate team of people that builds and empowers communities to confront the threats of climate change and solve the thorniest challenges of our time. GreenBiz recognizes the inextricable link between climate change and social change and works across its platforms to connect the dots between equity, inclusion and sustainability by centering justice as a cornerstone of a clean economy. We recognize the power of our platform and actively work to be intersectional in our content by prioritizing Black, Indigenous and people of color (BIPOC) across our conference programs and editorial coverage. Our goal is to ensure that GreenBiz Group — and the industry — reflects the world that we live in, and the world we want to see. Learn more at www.greenbiz.com/
Join ResultantGroup, Companies for Zero Waste and our special guest Joel Makower, co-founder, chairman and executive editor of GreenBiz Group Inc., producer of GreenBiz.com. For more than 30 years, Joel has been a well-respected voice on business, the environment, and the bottom line. Among his many duties at GreenBiz, Joel hosts the annual GreenBiz forums and is author of the annual State of Green Business report.
Coronavirus Sparks New Climate Change Fears (w/ TIME's Justin Worland and GreenBiz's Joel Makower)
The Climate Pod
How is the novel coronavirus creating new concerns in the fight against climate change? This week, we dig into the subject with a couple of great guests. First, TIME's Justin Worland joins the show to talk about how the global pandemic could impact international negotiations, the Paris Agreement, oil price wars, and climate activism. Then, Joel Makower, chairman and co-founder of GreenBiz, tells how he'd like to see our response to the coronavirus favor sustainability and making businesses more green. How can we build a better future out of this mess? He gives some tips to charting that path. As always, follow us @climatepod on Twitter and email us at firstname.lastname@example.org. Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, Stitcher, and more! Follow Justin Worland on Twitter Follow Joel Makower on Twitter Further Reading: How Coronavirus Could Set Back the Fight Against Climate Change by Justin Worland COVID-19 and climate change: A healthy dose of reality by Joel Makower Answers to Six Key Questions About the Oil Price Collapse by Justin Worland
What’s climate doing to business? Live at GreenFin with Joel Makower
Refinitiv Sustainability Perspectives Podcast
Which themes and trends will dominate the ESG and sustainability space in the first quarter of 2020? What’s the connection between the latest global developments (such as coronavirus) and ESG risks? Join us we chat with Joel Makower, the co-founder of GreenBiz Group - live at GreenFin 2020 in Phoenix, Arizona.Guest speaker - Joel Makower, Chairman, Executive Editor & Co-founder Company NameGreenBiz Group Inc.Put sustainability at the heart of your investment strategies with ESG data by Refinitiv, which covers nearly 70% of global market cap and over 400 metrics: https://www.refinitiv.com/en/financial-data/company-data/esg-research-data See acast.com/privacy for privacy and opt-out information.
The Business Benefits of Green Marketing with Joel Makower
The Hardy Haberland Show
Joel Makower is an entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing.Joel has written more than a dozen books, including Strategies for the Green Economy, The Green Consumer, The E-Factor: The Bottom Line Approach to Environmentally Responsible Business and Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World. In 2010, Joel was awarded the Hutchens Medal by the American Society for Quality. In 2014, he was inducted into the Hall of Fame of the International Society of Sustainability Professionals. Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com). This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us. This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply. If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.
Joel Makower - Chairman and Executive Editor at GreenBiz Group
Joel Makower is chairman and executive editor of GreenBiz Group Inc., producer of GreenBiz.com, and lead author of the annual State of Green Business report. A veteran journalist with more than 40 years' experience, he also hosts GreenBiz's annual GreenBiz Forums, the global event series VERGE, and other events. Joel is author of more than a dozen books, including his latest, The New Grand Strategy: Restoring America's Prosperity, Security, and Sustainability in the 21st Century (St. Martin's Press). Joel Joins Sustainable Nation to Discuss: The evolution of GreenBiz and becoming a top resource for sustainability professionals Current state and momentum around the circular economy The ESG investing movement pushing corporate sustainability forward Excitement around carbon capture, carbon storage and working towards carbon positive Advice and recommendations for sustainability leaders Interview Highlights What are you seeing out there in regards to the circular economy? Do you envision us ever getting to a true circular economy? I know one of your annual events is Circularity. Maybe you can tell us a little bit about the discussions that have been going on at that conference and your thoughts in general on what you're seeing in the circular economy movement. I've been in this field for a long time and I've seen a lot of frameworks, ideas, concepts and other things come to the fore. Most of them fade back into the proverbial woodwork. Circular economy is different. It's the first of these frameworks that I've ever seen that really requires a company to engage its entire value chain, as opposed to something like energy efficiency, renewable energy or waste reduction and things that may involve some partners, but you can largely do that by yourself. This is something where you have to rethink how materials are designed, where the materials come from, where it's made, how it's made, how it's sold into the marketplace and the relationship with the customer because it may no longer be a buy and sell relationship, it may be something else. We have to consider what the ongoing post-market relationship is, because instead of just a few years of a service contract there may be a 10 or even 20 year subscription kind of relationship in some cases. We have to consider how you get stuff back and what happens to it. How do you extract the materials? Can you repair and refurbish it? Is it produced into something new and what is the market for that? How does the money change hands? It is really complicated. I've never seen anything come to the fore this quickly and attract the nature of excitement and companies. Just look at the companies Loop has with Proctor and Gamble, Nestle, PepsiCo, Unilever, Mars, Clorox, Coca-Cola and a bunch of smaller brands. They have evolved UPS in the program and a resource management company. It's a big system and it's admittedly just getting going in various locations including Pennsylvania, New Jersey and an area in France. It's just really happened this summer, so it's going to be a while before we really have a sense of this, probably at least the end of the year. But it's a really interesting experiment and it's one of many. It's just really extraordinary what's going on out there. So, we launched a conference this year called Circularity. There really hadn't been a comprehensive, multi-day circular economy event in North America. There'd been a few smaller ones, but none that really brought together the entire value chain from the polymer companies like Dow, DuPont, BASF and others all the way through the brands and the collection and recovery companies. We didn't know how many people to expect. It was a launch events, so we kind of stuck our finger in the air and said, "Well, 500 people would be great." We had to shut down registration at 850 because the fire marshal basically told us we had to. Aside from the numbers, it was really quite a mood there because you had all these people from some of the world's biggest brands loking around the room and saying, "Wow, I had no idea that there were so many of us." That was a special moment and we think that we're onto something, so we'll be doing this annually. The next one's in May in Atlanta next year. Loop requires a change from the consumer. Consumers have to play a role in this. Do you think consumers are ready to change the way that they purchase and they consume to help work towards a circular economy? Well, it's an open question and a good one. I started this part of my career with the consumer facing piece, and back in 1989 there was the first study of consumers in the US about their interest and willingness about making greener choices in the marketplace by an organization called the Michael Peters Group. It had some very large percentage, 78% or 92%, of people who said that they would gladly make the green choice and some very high percentage of those would pay a small premium for the privilege of doing so. Of course, if we look at our grocery carts and everything else, they haven't changed all that much. They do these surveys all the time now and the numbers aren't all that different. So, there's this big disconnect between what consumers say they want to do and what they actually do. For it to succeed, green has to equal better. Better can be defined in lots of different ways - cheaper to buy, cheaper to operate, higher quality, better for my family, better for my community, better for my image, recyclable, locally sourced and any number of things. I's going to depend on whether you're talking about cosmetics, a computer or a car, but so many of these products have not been better. They have been harder to find, more expensive or didn't work as well from brands you didn't recognize. I think that's the big question. How much are consumers willing to try new things? Will it be seen as better? Will it be more convenient? Will it be more affordable? Will it be higher quality? Will it be something that makes them feel good? People change all the time and how we do things, but it has to be better. That's the real thing. People say they want a change, but when it comes down to actually making those changes, not so much. So that's the open question. Will Loop be better? Will a subscription model for something that we used to buy for clothing be better? It will be for people who could afford it and for some higher end fashion, but it won't be for the people who shop at, let's say, Old Navy, because those things are just too inexpensive to put it into a circular model. So, we're going to see a lot of different things, a thousand flowers blooming, and some of them are going to take and some of them are going to wither and die. I think that's where we're at and, and the ultimate answer your question is it depends on the product, the offering, how well it's available and all kinds of other things. It's going to vary depending on product category to product category. We may see some big changes in some and some huge resistance in others. GreenBiz has also done a great job in talking about how the investment community is getting engaged in sustainability and is helping to push the sustainability movement forward. For many years, the discussion was that investing in sustainability and battling climate change was going to be too hard on the economy and it was going to be too costly. It was going to slow growth. Now we're hearing the complete opposite. We're hearing that if we don't address climate change, it's going to have catastrophic impacts on our economy. The exciting thing is a lot of this is coming from the investment community. Talk to us about this change in dynamic that you're seeing and how this is really moving things forward. Yeah, the conversation has flipped in a certain way from "What is business doing to impact the climate?" To "How is the climate going to impact business?" That's a very different conversation from corporate responsibility to risk, plain and simple. Risk can come in a lot of different forms from, from reputational and financial risk to right to operate risk. If you are a heavy water user in a water stressed area, you may not be welcome there, for example. There's business continuity risks, the ability to have reliable supply chains. All of this gets factored in by climate change and so this has become a factor for investors because they are naturally concerned about risk. That's where they live. There's a framework introduced in Europe a couple of years ago with the lovely acronym, TCFD. It stands for the Task Force on Climate Related Financial Disclosure. Basically, it's a framework on how companies can report to investors the impacts to them, to their company, their operations, their supply chains, their customers and their employees in a climate constrained world looking out any number of years at different levels of degrees of global warming. Investors are interested in that and taking a look at that. In Europe and in Asia, that's becoming required to be listed on some stock exchanges. It's not being required so much here in the United States, but as is often the case here in the US, regulations are coming more from the market than from the government. So, if you look at the big institutional investors, the BlackRocks, the Vanguards, the State Streets, the CalPERS and other big pension funds organizations, they are now leaning into what's called ESG environmental, social and governance metrics. These have been around for a long time, basically metrics of how companies track their impacts. But these have been around and not that interesting to mainstream investors, but suddenly it is. So, now these things which had been sitting off in the margins are now sitting in the middle of Wall Street, which is sort of changing the game. One of the other things we launched this year in addition to our Circularity Conference, is something within our GreenBiz conference that we hold every February in Phoenix, called the the Green Fin Summit, looking at green finance issues. This is an event within an event with about a hundred people, invitation only getting the ecosystem in the room to discuss some big challenges. In this case, the big challenge is how do we align the information that companies are reporting with the information that investors need to make risk-based asset allocation decisions? That turns out to be not so simple, because for all the companies that are reporting, it's not the necessarily the accessible comparable information that investors need to look at a company and determine how well they are poised to survive and thrive in a climate constrained world. So, this is just getting going, but it's a really fascinating area. The question is, following the money, will that really drive change at a much faster scale, scope and speed? And I think it can. What is one piece of advice you would give other sustainability professionals that might help them in their careers? Learn about things beyond sustainability. In some ways, sustainability is too important to be left to sustainability professionals. So, learn finance, learn marketing, learn supply chain, learn, procurement and learn HR. Learn any number of other disciplines and bring your sustainability instincts and knowledge to that. That's how change happens. The sustainability department in way too many companies is a little bit of a ghetto where it's around compliance, it's around doing well by doing good, but it's not seen as strategic to companies. So, the more you can learn about other things and embed that into sustainability work or embed sustainability into that other work, I think the bigger impact you can have. What are you most excited about right now in the world of sustainability? Well, everything. But I think we've been talking about some of it - the circular economy, the green finance piece of it, the carbon draw down. Those are three big ones. I think some of these are the newest emerging and potentially most impactful things going on out there. What is one book you would recommend sustainability professionals read? That's an unfair question because I've written a bunch of books on sustainability. The question is do I talk about Cradle to Cradle or some of the other iconic books out there, or do I talk about The New Grand Strategy? This is a book I coauthored a couple of years ago that talks about an economic plan for America, born at the Pentagon, that embeds sustainability as a national strategic imperative. It's a different version of what some now call the Green New Deal, but it's a really bipartisan and it's not a Washington program. It's really bottom up since we're not looking to Washington for leadership in the United States, it's really going to happen at the city and state level. I still think that that's a really interesting topic of how do we look at the economy and look at sustainability and figure out how sustainability can leverage economic opportunities at all parts of the economic scale. What are some of your favorite resources or tools it really help you in your work? I just love being out there and talking to companies and real people doing real things. GreenBiz and other resources are great. I read Bloomberg, I read the Guardian, mainstream media is starting to cover this more and more and I always am fascinated by that to see how they do it. The answer often is not very well. But there's no substitute for getting out there and doing informational interviews, meeting people for lunch, going to conferences, networking events and just learning what people are doing and how they're grappling, how they're succeeding, what's not going well, what they wish they could be doing more of. I think that's fascinating and the best way to learn. Every company, depending on its size, sector, geography, competitive landscape, culture of innovation and a number of other factors, does this differently and needs to do it differently. So, it's not something where there's a six part program or a 12-step or any other program that you can check into, although there are some best practices. You learn from other people. That's what I find most effective. There is a really high percentage of people in this field who are just great people with the spirit of generosity, spirit of caring, who obviously care about the planet and they're doing God's work. They tend to be a just really enjoyable people to hang out with. Where can people go to learn more by you and the work of GreenBiz? Well you can go to greenbiz.com. You can also check out my personal site and makower.com to see some of the other things that I've been up to. GreenBiz is a great resource we have five weekly newsletters, a different one each workday. Mine comes out every Monday, called Green Buzz which looks at the profession of sustainability and what's going on in that. There's also one on energy, one on the circular economy, one on this verge in technology and one on transportation and mobility issues. They're all different written by different people. They're all pretty good and it's all free. You can find all that on GreenBiz. There's also a number of other webcasts, webinars and other resources that we have. And of course, if you can make it to one of our three big events every year, we'd love to see everybody there. About Sustridge Sustridge is a sustainability consulting firm providing consulting in sustainability strategy development, GHG emissions calculating and management, zero waste planning and guidance in TRUE Zero Waste, B Corp, LEED and Carbon Neutral certification.
Sustainability is the singular initiative that comes to mind when speaking of corporate social responsibility. While sustainability has proven its worth beyond doing good and helping the environment, it also serves as a rallying point for employees to find ways to contribute and advance this initiative. Achieving employee fulfillment is important as well as encouraging productive employee activism. Listen to the Activate World Podcast Follow Activate World on Twitter Follow Activate World on LinkedIn
Ep 30: Green Finance with Joel Makower (GreenBiz Group)
What if we took some of the trillions of dollars invested every year and put that money towards projects that address climate change and the UN Sustainable Development Goals? Well, green finance is trying to do just that. Learn in this episode about the various instruments and mechanisms that funnel more and more capital towards green projects. Plus, a special treat just for you! The man, the myth, the legend, Joel Makower, the Chairman and Executive Editor of "the" source for green business news, GreenBiz Group, joins us to talk green finance and (of course) his mustache. You can find more on green finance and all things sustainability at www.greenbiz.com. ----------------------------- Sustainability Defined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com
David sits down to talk with Joel Makower, the CEO of GreenBiz Group Inc., an organization that provides intelligent content on business, technology and sustainability for people from every industry to help them align environmental responsibility with profitable business practices. Join the conversation as David and Joel discuss the inner workings of GreenBiz Group and the impact they are making on businesses today.