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Emily Atkin Podcasts

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10 of The Best Podcast Episodes for Emily Atkin. A collection of podcasts episodes with or about Emily Atkin, often where they are interviewed.

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10 of The Best Podcast Episodes for Emily Atkin. A collection of podcasts episodes with or about Emily Atkin, often where they are interviewed.

Updated daily with the latest episodes

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SEASON 2: Episode 226 Con Law Professor Eric Segall and Climate Reporter Emily Atkin

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Constitutional Law Scholar, author, professor and now podcaster as well as close personal friend of mine Eric Segall joined me to talk about all of the possible consequences of Amy Coney Barretts confirmation to the supreme court and what we might to to counter her vote and influence. 

Buy his books

Follow him on twitter

Listen to his new Podcast Supreme Myths

Eric J. Segall graduated from Emory University, Phi Beta Kappa and summa cum laude, and from Vanderbilt Law School, where he was the research editor for the Law Review and member of Order of the Coif. He clerked for the Chief Judge Charles Moye Jr. for the Northern District of Georgia, and Albert J. Henderson of the 11th Circuit Court of Appeals. After his clerkships, Segall worked for Gibson, Dunn & Crutcher and the U.S. Department of Justice, before joining the Georgia State faculty in 1991.

Segall teaches federal courts and constitutional law I and II. He is the author of the books Originalism as Faith and Supreme Myths: Why the Supreme Court is not a Court and its Justices are not Judges. His articles on constitutional law have appeared in, among others, the Harvard Law Review Forum, the Stanford Law Review On Line, the UCLA Law Review, the George Washington Law Review, the Washington University Law Review, the University of Pennsylvania Journal of Constitutional Law, the Northwestern University Law Review Colloquy, and Constitutional Commentary among many others.

Segall’s op-eds and essays have appeared in the New York Times, the LA Times, The Atlantic, SLATE, Vox, Salon, and the Daily Beast, among others. He has appeared on CNN, Fox News, MSNBC, and France 24 and all four of Atlanta’s local television stations. He has also appeared on numerous local and national radio shows.

Emily Atkin the author and founder of HEATED, a daily newsletter dedicated to original accountability reporting and analysis on the climate crisis.

Her reporting is excellent and I support her with a paid subscription. Please consider it Previously, she was the climate staff writer at The New Republic, and the deputy climate editor at ThinkProgress. Her pieces have appeared in Newsweek, Slate, Mother Jones, and other places. Emily's mentor was the late investigative journalist Wayne Barrett

Send Climate Story ideas to emily(at)heated(dot)world. Or find her on Twitter.

Please consider a paid subscription to this daily podcast. Everyday I will interview 2 or more expert guests on a wide range of issues. I will continue to be transparent about my life, issues and vulnerabilities in hopes we can relate, connect and grow together. If you want to add something to the show email me StandUpwithPete@gmail.com Join the Stand Up Community

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Nov 09 2020 · 1hr 47mins
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Disinformation Over Data with Amy Westervelt and Emily Atkin

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In this episode, part of our season long exploration of climate data, Jacquelyn Gill discusses the long history of fossil fuel industry-perpetuated climate disinformation with investigative journalists Amy Westervelt and Emily Atkin, and how they use data to hold these companies accountable.

A full transcript of the episode can be found at:
https://medium.com/@ourwarmregards/disinformation-over-data-with-amy-westervelt-and-emily-atkin-b5c7aeba0613

Show Notes

You can find both our guests on Twitter:
Amy Westervelt:
https://twitter.com/amywestervelt

Emily Atkin:
https://twitter.com/emorwee

For more of their work, check out the following sites:

Amy's podcast Drilled:
https://www.criticalfrequency.org/drilled

Amy's website Drilled News:
http://drillednews.com

Emily's newsletter, Heated:
https://heated.world/

Merchants of Doubt, from Naomi Oreskes and Geoffrey Supran, is one of the most comprehensive histories available for how industries have weaponized the language of science against smoking, environmental protection, and climate change.

Book:
https://www.merchantsofdoubt.org/

Documentary
https://www.sonyclassics.com/merchantsofdoubt/

#ExxonKnew is the latest project from Oreskes, that extensively documents how Exxon knew about the disastrous effects of climate change for years and still actively pushed against regulations that would have lessened its impacts:
https://exxonknew.org

For more on Exxon using cartoon characters, see this article from Amy in Heated:
https://heated.world/p/when-exxon-used-mickey-mouse-to-promote

This article from Drilled News goes in depth on Ivy Lee (in addition to part of Season 3 of Drilled):
https://www.drillednews.com/post/the-world-s-first-publicist-worked-for-big-oil

An archived version of the Student’s Guide to Global Climate Change can be found here:
https://archive.epa.gov/climatechange/kids/index.html

It is no longer available on the current EPA website:
https://envirodatagov.org/aar-9-epa-discontinues-updates-to-climate-change-websites/

Please consider becoming a patron to help us pay our producer, Justin Schell, our transcriber, Joe Stormer, and our social media coordinator, Katherine Peinhardt, who are all working as volunteers. Your support helps us not only to stay sustainable, but also to grow.

https://www.patreon.com/warmregards

Find Warm Regards on the web and on social media:
Web: www.WarmRegardsPodcast.com
Twitter: @ourwarmregards
Facebook: www.facebook.com/WarmRegardsPodcas
Sep 21 2020 · 38mins

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How Emily Atkin turned her climate change newsletter into a six-figure income

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We invited Emily Atkin, author of Heated, to talk to an audience of Substack writers in New York about how she successfully launched paid subscriptions. Emily left her job at The New Republic to start Heated, which offers original reporting and analysis on the climate crisis. Her newsletter is now her full-time job, bringing in six figures of revenue.

This transcript has been lightly edited for readability.

Takeaways

Focus on building your free signup list first.

Announce a paid launch date.

Offer a discount for early birds.

Every day during your launch week, give people a different reason to subscribe.

A day before your first paid post, make a final pitch.

I write a newsletter called Heated. It’s been in existence for five months now, and it’s going well. It’s my full-time endeavor.

Being able to make a living off my writing has always been my dream since I was in college and I took my first journalism class. Eight years and a lot of failures later, Substack provided me with a platform to be able to succeed. It’s honestly allowed me to achieve my dream. I make more money now than I had at any salaried journalism job.

I make more money now than I had at any salaried journalism job.

I’m going to talk about how to grow your free newsletter into a paid newsletter. At this point, you’ll already have had a newsletter for a while. You’ll have enough subscribers that you think you can convert some to paying. You’re ready to go.

I’m going to share the tactics I used. You can adapt these however you like. I only launched my paid newsletter a little over two months ago, and I’m already in the six-figures range. I’m not a genius; I just followed a formula.

Make your newsletter free for as long as you can

Step one is to make a free newsletter, and make it original. Make it consistent. I think consistency is really important; that’s something I’ve heard from a lot of my subscribers. I have a little over 20,000 signups on my free list and a little over 2,000 on my paid list, including subscriptions I’ve given away.

Give your newsletter away for free for as long as you possibly can. Especially if it’s getting a lot of traction off the bat, and people are like, “I would like to pay you for this. Can I pay you for it?” Don’t let them. Hold on for as long as you possibly can, because almost all the paid subscriptions you’ll get will be conversions from your free list.

People don’t just sign up and pay. They want free content first, so they can decide if they want to pay. From my analysis, the average amount of time that people take to convert from free to the paid list is about a month, although I don't have much data yet.

Give your newsletter away for free for as long as you possibly can. People don’t just sign up and pay. They want free content first.

Foster your community. Make people want to pay for your stuff. Market your newsletter in a way that will almost make you uncomfortable, because it sounds like you're just talking and promoting yourself all the time.

Announce you’re going paid

So you've done all that, and you're ready to launch your paid subscription. Don't just put a paywall up. Give your readers at least a week's notice.

I write my newsletter four days a week, Monday through Thursday. So, two weeks before I put up a paywall, I said, “Okay, guys. Now's the time. It's been three months. Next week, I'm going to give you the ability to pay.”

I wrote that on the bottom of a Thursday newsletter, the last one of the week. I told my readers that I've written this newsletter for free because I wanted to demonstrate its value first. I said that next week, I’ll start accepting payments, and I'll announce the rates then, but it’ll still be free all of next week.

Once you turn on payments on Substack, the format changes. You unlock the ability to write preambles to your newsletter. That's where I did my marketing. I went personal on it. I was like, “Guys, I'm scared. I quit my job to do this. Please don't let me fail.”

That's another thing about newsletters. You can get personal. I did some positive marketing for this, too. I was like, “If this works, imagine how many more people we can reach; if I can hire a research assistant; if I had a copy editor...”

Kick off a paid launch week

The next week is your paid launch week, where you remind people every day that you’re going paid, but you still keep all your content free.

Make sure your content is really good all week. Put in extra work. Every day, in your preamble, try to give a different reason why people should subscribe.

Set your price high – higher than you’d think. During your paid launch week, offer a discount. I did 25% off the first two days and then 20% off the second two days so I could say, “All right, you missed 25% off, but you still have 20% off”. Then the price goes up from there.

For day one, I focused on a personal appeal and giving a discount. I made it feel like: “Today’s a special day, cue the air horn sounds!” Especially after you've been giving stuff away for three months, you've built up a community, so it should feel like, “Yay, now it's your turn.”

I made a personal appeal there that was, “I gave this to you for free, but it's not sustainable for me. I want to be able to do this every day. I want this to grow. I have so many aspirations for this. We, together, can make this a thing. Let's make it a thing.” People are like, “Yeah, let's make it a thing!”

I also do this thing where for every 100 people who sign up, I'll give 10 subscriptions away to people who need it. It helps. It's good because it helps grow your paid list, but it also gives your stuff to people who can't afford it. People are like, “Oh, okay, if I can afford it, I’d also like your writing to go to somebody else.”

For day two, I used the excitement from day one for momentum. You can send different emails to your free and paid list. So I sent an email to those who’d paid on day one that was like, “Guys, you signed up. Yes. Thank you so much. You're amazing.”

Then I sent an email to my free list that said, “If you're getting this message, that means you didn't sign up. How dare you? After all I've done for you.” But then I said, “This is the last day you can get 25% off, so you're going to want to do it today.”

Build upon your momentum from day one. Include quotes from people on Twitter who are signing up for your newsletter, even if it's just one of your friends.

For the next two days, experiment with different tactics. You know your community, so you’ll know best what would appeal to them.

For day three, I tried this messaging about how the fossil fuel industry poured billions of dollars into disinformation. My newsletter is about climate change, but it's specifically about powerful people and climate change. So for day three, I used that angle. I was like, “Let's combat this with information. Let's produce journalism that makes the truth louder than their lies. That can only happen with your support.”

On day four, I didn't do any marketing. I just did an ‘Ask Me Anything’ [AMA]. I used the discussion threads feature on Substack, which is a way to interact with your subscribers. On that day, people had a lot of questions about the paid launch, so I was able to go in there and answer their questions.

I did five newsletters this week instead of my usual four, because I just wanted more opportunities to promote my launch. I decided to make my last day something big, to demonstrate the value of this work that your money would buy.

On the last day, I launched a project I had been working on for a long time. I published a large anthology of fossil fuel advertisements. There was an embargoed study in there, some interviews, all this stuff. Instead of having my marketing preamble at the beginning, this time I did it at the end. I said, “This is an ongoing project. There's so much we're going to do, but it can only happen with your support.”

Make your final pitch

By the end of this week, you've asked people to pay you every single day. It’s now the weekend. Take a break.

The last thing that happens is to make your final big pitch. For me, this was the Monday after my paid launch week.

This will be the last time your newsletter is free. After my final pitch, I put up a paywall, and now 75% of my content is paywalled. I told my readers that after three months, this will be the last time you're going to get it.

Write a post explaining everything that you've accomplished while your newsletter was free. If you’re thinking about going paid, you should always keep a list of every good thing that has happened, like getting a nice email, a good tweet, seeing your work cited in another publication – just any way you can say you've been influencing the conversation or making people feel good. You want to be able to say, “This newsletter is original in this way. Nothing else like this exists.” 

Write a post explaining everything that you've accomplished while your newsletter was free. You want to be able to say, “This newsletter is original in this way. Nothing else like this exists.”

That's what I put into my final pitch. I showed what I’d accomplished in the past three months. I had sections about how this reporting is making a difference, how it’s shifting the national conversation, where it's been cited. Every amount of praise that has ever happened, I put into one place. “Vox called it great. Earther called it wonderful. Environmental Health News called it a unique blend of insight and smartass.”

Back when my newsletter was still free, I’d done a survey where I asked people to tell me why they liked the newsletter. I compiled that into a spreadsheet and used it for marketing. I was able to say things like, “Six people said that they felt less alone when they read this newsletter. It's helping you guys feel better, and that's what makes me feel better. So let's keep this going.”

Your first and your last pitch are the days where you’ll get the most subscribers. The first day you launch, you get a lot. The second day, especially if you do a two-day discount, you get a lot. Third and fourth day, you're like, “Uh-oh, it's over.” And then on the final day, you’ll get a lot.

The final step is to put up your paywall. After you do that, your daily audience will become much smaller. At that point, I probably had 18,000 free signups. All of a sudden, with my paid subscribers, it's 1,000. For the majority of the week, I'm now writing for a much smaller audience, which is actually way easier, because they like me enough to have paid me.

After launch week is over, you might panic because you think it's all over and no one will ever pay you again. But just keep that process going. Every time you have a free newsletter, try to say something to encourage people to go paid.

How do you know if you’re ready?

You might be asking yourself, “Am I ready to launch?” So I came up with a list of considerations that might help you decide:

How many free subscribers do you have? Conversion rates tend to be around 4 to 10 percent, according to other Substackers I’ve talked to. If your free list isn’t very big, consider waiting.

How much money do you want to charge? Have you asked your subscribers what they’re willing to pay, or looked at similar newsletters to yours? 

What impact have you made that you can point to? People like knowing they’re supporting something meaningful. Have you asked your readers for feedback?

What makes you original and worth paying for? Before you launch paid, you should feel really comfortable saying why your thing is different than anybody else's thing and why it should exist. You’re going to have to make your case and do a lot of shameless self-promotion around it. It’s going to be awkward. Get over it.

If you have a highly specialized niche audience, you might be ready. That means people who like you, really like you. Some of the best advice I got was that you don't have to please everybody, but you have to please some people a lot. Not everybody has to like you, but a small amount of people have to really like you.

Your impact doesn't have to be big. Use language to make a small impact seem bigger. We were cited in this local paper with a circulation of 20,000. That might not feel big to you, but people like to feel like they're part of something. That's why the newsletter model works. Your readers want to feel like they're part of this community that's growing and making a difference.

The most important question, though, is: Do you feel ready?

The most important question, though, is: Do you feel ready? This process is really different for everybody. Since starting my newsletter, I've talked to many other Substack writers who are going through this, and their newsletters and communities are so different from mine. Their subject matter is different. Not everyone is a reporter. Some of us do creative writing. Some of us compile links. We all have different communities.

In the end, I feel like you'll just know. Even if you're scared, you'll have a gut feeling that you think it might be time, and you might be willing to make it work. Just trust that feeling, because that's what I did, and I'm still winging it.

For more advice on launching a paid publication, check out our guide to going paid.

Photo by Bess Adler

Get on the email list at library.substack.com
Mar 04 2020 · 22mins
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We Interrupt This Podcast for New Research + Emily Atkin and Guardian CEO Anna Bateson on Banning Fossil Fuel Ads

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We'll be back with more Mad Men tales next week, we promise! While we're out chasing leads, listen to this great interview from Emily Atkin with The Guardian's interim CEO Anna Bateson about that publication's decision to stop taking ads from fossil fuel companies.

Support us: https://www.patreon.com/Drilled

Transcript and more info here: https://www.drillednews.com/

Subscribe to Heated: https://heated.world/subscribe

Follow us on Twitter: https://twitter.com/WeAreDrilled

Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18 2020 · 24mins

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Emily Atkin

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Kelly chats with climate journalist Emily Atkin about the sea change in attention on climate change in the past 18 months, corporate malfeasance, the devastation in Australia, and Emily's climate newsletter, Heated.
Jan 06 2020 · 28mins
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Bonus: Full Interview With Emily Atkin of HEATED

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We're technically on break this week, but couldn’t resist the opportunity to bring you our full interview with Emily Atkin, author of the popular climate newsletter HEATED.

Emily came on Political Climate in early December to talk about the fossil fuel industry’s climate change disinformation campaign in our episode “Big Oil on Trial.” We had a lot to cover on that show, so we weren’t able to share the entire conversation between Emily and podcast host Julia Pyper.

But there was lot of great content, so we wanted to share this extended interview. It goes deeper into the fossil fuel sector, looks at the controversy over Pete Buttigieg’s climate advisor David Victor, and explores shifting dynamics in the media industry and how to be a responsible climate journalist.

Political Climate will be back soon with our Democratic and Republican co-hosts, Brandon Hurlbut and Shane Skelton. In the meantime, as you pack up your holiday decorations or prep for a New Year’s Eve party, we hope that you enjoy this bonus episode.

And while you’re here, please give us a rating and leave a review! Let us know what we’re doing well and what we can improve on in 2020. Thank you!

Recommended reading:

  • HEATED: Is Pete Buttigieg's climate adviser a fossil fuel shill?
  • GTM: How Oil and Gas Giants Are ‘Buying Options’ for an Uncertain Future

Political Climate is produced in partnership with the USC Schwarzenegger Institute.

Subscribe to the Political Climate podcast via Apple PodcastsSpotifyStitcherGoogle PodcastsOvercast or any of these other services.

Dec 31 2019 · 42mins
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#53 — Emily Atkin (Heated 🔥)

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Hello! And welcome to another edition of Inside The Newsroom. Today’s guest is Emily Atkin, author of the Heated newsletter for people pissed off with climate change, and also a contributing editor at the New Republic. Emily and I got really, wait for it… HEATED discussing CNN’s actions, or lack of actions, in the fight against the climate crisis, and we also named the world’s worst polluters. Below is a post-game analysis on everything we discussed. Enjoy 🔥

What Is CNN For?

CNN is somewhat of an enigma when it comes to the climate crisis. One week they’ll absolutely smash the debate out of the park with seven whole hours of climate town halls, but the next week they failed to raise a single question on the issue at the fourth Democratic presidential debate. People were mad, including Republican governor of Washington Jay Inslee.

Now, to be fair to CNN, a seven-hour marathon dedicated to the climate crisis is more than any other cable outlet has done. So thank you CNN for that. But there’s simply no excuse not to keep the conversation going. The very purpose of journalism is to inform the public of the most important issues, and the climate IS among the most important issues we face today.

Emily Atkin, Heated

Who Are the Worst Polluters?

The Guardian published a bombshell of a series on the world’s biggest polluters. It’s no surprise that the top 20 polluters are all energy or oil companies, including BP whose social media team somehow kept a straight face when it tweeted this pile of st. It’s one of the only times I’ve seen a mass list of culprits published like this, which I hope signifies a more aggressive approach from across the media to outing the worst offenders.

Matthew Taylor and Jonathan Watts, the Guardian

If you like what you read, how about clicking the ❤️ up top. I’ll be very grateful. 😘

Oh Hey Google!

One company that didn’t make the top 20 list, but is still far from out of the woods, is our darling search engine Google. Google has made substantial donations to some of the biggest climate deniers, despite creating a mirage that it cares about anything other than money. Most prominent on the list is the Competitive Enterprise Institute, which is the Conservative think tank behind convincing Donald Trump to pull out of the Paris agreement. To be fair, it’s not hard to make Trump do something.

Google said that donating to the CEI doesn’t mean it supports climate change denial. But that’s the same old excuse you’ll hear from large companies trying to evade any ounce of responsibility. Mr. Zuckerberg espoused the same strategy last week on Capitol Hill. When Alexandria Ocasio-Cortez questioned why The Daily Caller was part of Facebook’s new factchecking service, Zuckerberg quickly palmed responsibility off to an outsourcer, saying that Facebook didn’t actually appoint who fact-checked the content on its own platform. It’s as if he’s missing the point, but I digress.

Google should know that donating to certain Conservative organizations will bring with it a justified backlash, and its b
****t excuses aren’t going to slide.

Stephanie Kirchgaessner, the Guardian

Big Oil, Meet Big Tobacco

It was only 20-odd years ago that the U.S. government finally sued Philip Morris and a group of other large tobacco companies for defrauding the public and hiding the truth about nicotine addiction. Not that I was conscious of what was going on back then, but I can’t believe Big Tobacco got away with it for so long. Even more maddening is that climate journalists have to write strikingly similar words today, as ‘Big Tobacco’ has morphed into ‘Big Oil’. So similar are the two that the same lawyers and PR companies that lied to the public all those decades ago about nicotine, are the same people defending and deflecting for the oil companies today.

Sharon Eubanks for the Union of Concerned Scientists

Exxon Goes To Trial

BUT, as wise as the oil companies think they are, the public are following an old playbook of their own. Just as is the case in the opioid crisis and the ‘techlash’, it’s been the people and individual states that have taken action. Last week, New York’s Attorney General began a trial against ExxonMobil for misleading investors by downplaying how much future environmental regulations could affect its bottom line. It might not be perfect, but it could be a major crack in the armor for the oil industry.

Justine Calma, The Verge

Have Journalists Made Any Progress Covering the Climate?

The answer is yes and no, depending on who you ask. But largely we haven’t been able to grapple with the idea that the climate crisis is among the most important issues we face today, if not the most important. Take a read of this article written back in 2008 by the Columbia Journalism Review, and you’ll see that we’re still discussing similar issues of how to tackle covering climate change more than a decade later.

Next up… Bill Bishop, author of the Sinocism newsletter, to talk everything China.

Related Podcasts'

#42 — Kait Parker (Weather.com) on how the climate crisis has already destroyed lives

#37 — Josh Morgerman (aka Hurricane Man) on what he’s seen covering hundreds of hurricanes

#30 — Art Markman (University of Texas) on the psychology behind climate apathy

#23 — Michael E. Mann (Penn State University) on what we can do tomorrow to reduce our impact on the climate

This is a public episode. Get access to private episodes at insidethenewsroom.substack.com/subscribe

Oct 29 2019 · 40mins
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Democrats Debate Climate! (w/ Emily Atkin of Heated)

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Two more nights of debates! Democrats squared off for round two of the primary debates and the climate talk was...better, maybe? We review the climate discussion with Heated's Emily Atkin, who explains which candidates stood out, how these debates could be better, and what climate topics she hopes will be explored in the future. Emily rocks. This was a lot of fun. 

You can read Emily's piece on this week's debates here: https://newrepublic.com/article/154470/climate-change-finally-getting-attention-deserved-20-years-ago

Follow Emily on Twitter @emorwee

As always, follow us @climatepod on Twitter and email us at theclimatepod@gmail.com. Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, Stitcher and more!

Aug 02 2019 · 32mins
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'BradCast' 3/1/2019: (Guest: Emily Atkin of New Republic)

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Independent investigative journalism, broadcasting, trouble-making and muckraking with Brad Friedman of BradBlog.com
Mar 02 2019 · 58mins
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'BradCast' 11/29/2017: (Guest: Emily Atkin of New Republic)

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Independent investigative journalism, broadcasting, trouble-making and muckraking with Brad Friedman of BradBlog.com
Nov 30 2017 · 58mins