OwlTail

Cover image of Carsten Thode

Carsten Thode Podcasts

Read more

2 of The Best Podcast Episodes for Carsten Thode. A collection of podcasts episodes with or about Carsten Thode, often where they are interviewed.

Read more

2 of The Best Podcast Episodes for Carsten Thode. A collection of podcasts episodes with or about Carsten Thode, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

E46: Carsten Thode's Big Idea

Play
Read more
We went to Stratford to meet Carsten Thode, the former Synergy and Engine strategy director to talk about his new startup business, Aphetor.
This is a conversation we’ve been wanting to have since Carsten left Engine nearly a year ago, one because his views on sports marketing are really interesting and challenging, and secondly because we're nosy and wanted to know what his plan was. His new business is a multi sport event that brings together around 40 of the biggest online influencers and creators for a week of competition in May of this year.
Regular listeners of Unofficial Partner will find that Carsten is asking some very good questions of how things are done currently and why the influencer market might be a good route in to disrupting what he sees as the usual restrictions and frustrations faced by many sponsors when they get in to sports marketing.
Have a listen and feel free to get in touch afterwards, we'd love to know whether you agree that he's on to something.
Mar 05 2020 ·
Episode artwork

Carsten Thode

Play
Read more
Carsten Thode, Chief Strategy Officer at Synergy, is the feature interview on this week's SB Weekly.

Part of the Engine Group, Synergy positions itself as a brand-facing, creatively-driven and digitally-native sports agency that focuses on delivering business value for its array of clients, which include Standard Life Investments, Canterbury and Beko.

Carsten started out his career at management consultancy Marakon Associates - working with clients such as Diageo, Schweppes and Lloyds TSB. En route to Synergy he also had a short stint at Manchester United as Head of Strategic Relationships.

On the podcast, Carsten discusses:

- What's exciting for sports marketing in 2017
- How Synergy is rapidly improving its offering through the Engine Group's capabilities
- Work being done to optimise the delivery of branded content
- Why there's a large disconnect between rights-holder and brand thinking
- How the Formula One 'walled garden' is going to come down - to the benefit of agencies and brands
- Why the age of the influencer is over - brands now want micro-influencers
- What annoys him about the sports marketing sector in America specifically.
Feb 22 2017 · 48mins