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Michael Barbera

11 Podcast Episodes

Latest 24 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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206: Discussing Consumer Psychology, Pricing Strategies & Media Persuasion with Dr. Michael Barbera of Clicksuasion Labs

Persuasion by the Pint

This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. So why do people decide to purchase one item instead of another one? On this episode, Michael discusses consumer psychology and sales and marketing alignment with Sean over a glass of Johnnie Walker Blue Label. You can learn more about the work of Clicksuasion Labs by visiting https://www.clicksuasion.com.

1hr 1min

15 Jun 2021

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Ep 44. Persuasion, Replication and Loops (ft. Michael Barbera)

Questioning Behaviour

In this episode of Questioning Behaviour, Sarah Bowen and Merle van den Akker speak with Michael (Mike) Barbera, Chief Behavioural Officer at Clicksuasion. They talk about his young start as an entrepreneur, the ever-changing online environment, shoving, consumer loops, the replication crisis not really being that big of a deal, and IKEA designing clothes! Michael is an award-winning consumer psychologist and business strategist for Fortune 50 companies. He is the chief behavioural officer at Clicksuasion Labs, helping clients to better understand consumer influence and consumer behaviour, both online and in person. He is a leading expert in the complex factors that drive the entire consumer decision-making process, including consumer behaviour, emotion, and experience. In 2015, the White House recognized Michael for his many contributions to entrepreneurship. On top of all that, Michael hosts the Clicksuasion podcast as well. Finding Michael:LinkedIn: https://www.linkedin.com/in/mbarberausa/ Twitter: https://twitter.com/mbarberausa Email: mike@clicksuasion.com Clicksuasion: https://www.clicksuasion.com/ Written interview: https://www.moneyonthemind.org/post/interview-with-michael-barbera Questioning Behaviour Socials: Facebook: @QBpodcast (https://www.facebook.com/QBPodcast) Insta: @questioningbehaviour (https://www.instagram.com/questioning...)Twitter: @QB_podcast (https://twitter.com/QB_Podcast) LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)  Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

1hr 1min

24 May 2021

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Making Strategic Decisions as an Entrepreneur with Dr. Michael Barbera

One Step Ahead with Tom Czyz

Join me for a great conversation with Dr. Michael Barbera, founder and Chief Behavioral Officer of Clicksuasion Labs. In this episode, we talk about the challenges and decisions that entrepreneurs face as they build and grow their businesses.Dr. Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 200,000 people have seen Michael speak on four continents, and he has also earned more than 350,000 views online. To learn more about Clicksuasion Labs, visit here: https://www.clicksuasion.comTo learn more about Armoured One, visit here: https://armouredone.com

41mins

19 Feb 2021

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SalesPOP! Interview with Dr. Michael Barbera

Clicksuasion Labs

Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. This Expert Insight Interview discusses: The consumer psychology baseline How to control the variables How to build trust in B2B

22mins

12 Nov 2020

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Consumer Psychology and Sales and Marketing Alignment with Michael Barbera

Sales POP! Podcasts

When we buy something, we usually choose one item from many alternatives. Thus, today's guest in Expert Insight Interview is Dr. Michael Barbera, and he discusses consumer psychology and the alignment between sales and marketing.

22mins

3 Nov 2020

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Google Startup Grind Interview with CBO Michael Barbera (2017)

Clicksuasion Labs

Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience.  Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues. 

46mins

24 Sep 2019

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Interview: Michael Barbera Customer Psychology Expert

Clicksuasion Labs

From What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of truly understanding what makes your customer tick. For you Fintech companies out there, information like this is liquid gold." What's Your Bias? Paul Sullivan Michael Barbera

28mins

15 Sep 2019

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Paul Gibbons & Michael Barbera: How Behavioral Science Is Already Affecting Consumers and Shaping the Future of Business

Clicksuasion Labs

From the THINK BIGGER, THINK BETTER podcast with Paul Gibbons: Michael and Paul discussed how businesses to apply behavioral science in their approaches to both employee engagement and consumer behavior. Paul and Michael discussed how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we’re already seeing behavioral science change consumer decision-making. What You’ll Learn about Behavioral Science from this Episode: Why behavioral science is one of the hottest and most important topics in business today. What problems behavioral science solves that other approaches can’t. How behavioral science will change in the next decade (and how it will change business, too). The role of self-reflection in behavioral science and real-world applications of it. What managers need to know if they want to apply behavioral science principles in their work. Where consumers are already seeing behavioral science in their everyday lives (even if they don’t realize it yet). Why behavioral science is more of an experimental process than a simple step-by-step process.

40mins

26 Mar 2019

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How Behavioral Science Is Already Affecting Consumers and Shaping the Future of Business with Michael Barbera

THINK BIGGER, THINK BETTER

Michael and I talk about how businesses are beginning to apply behavioral science in their approaches to both employee engagement and consumer behavior. We discuss how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we're already seeing behavioral science change consumer decision-making. Get full show notes and more information here: https://bit.ly/2ud0kkD

40mins

21 Mar 2019

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Episode 21 - Surviving as a Family with "Big Ray" and Michael Barbera

Project Purple Podcast

When "Big Ray" was diagnosed with pancreatic cancer, "I'm a dead man" is the first thought he had. But, according to him, that was the last negative thought he ever had about the disease. His family and a positive attitude were crucial in helping him defeat the disease. On this episode, you will hear about Ray's fight from "Big Ray" himself, but you will also hear about what it was like for his son, Michael, to take the reigns of the family business and prepare the company for all possibilities (both positive and negative) during Ray's battle.

50mins

3 Aug 2018

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