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Casey Gauss Podcasts

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27 of The Best Podcast Episodes for Casey Gauss. A collection of podcasts episodes with or about Casey Gauss, often where they are interviewed.

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27 of The Best Podcast Episodes for Casey Gauss. A collection of podcasts episodes with or about Casey Gauss, often where they are interviewed.

Updated daily with the latest episodes

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321: Why Ecommerce In Q4 Is Going To Be A Disaster With Casey Gauss

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Today I’m thrilled to have Casey Gauss back on the show. Casey is the founder of Viral Launch and he’s helped tens of thousands of eCommerce entrepreneurs drive billions of dollars in sales.
He is an expert in all things Amazon and I’m happy to have him back on the show to talk about what he’s been up to (a lot has changed in the past year alone) and to discuss some high-level trends and strategies in the eCommerce space.
What You’ll Learn

Casey Gauss’ predictions in the ecommerce space
The looming ecommerce disaster for Q4
How to prepare yourself for the worst during the holiday season
What does it take to launch a successful product on Amazon today

Other Resources And Books

Sponsors is the SMS marketing platform that I personally use for my ecommerce store. Postscript specializes in ecommerce and is by far the simplest and easiest text message marketing platform that I’ve used ...

The post 321: Why Ecommerce In Q4 Is Going To Be A Disaster With Casey Gauss appeared first on

Sep 09 2020 · 49mins
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In-Depth With Casey Gauss (pt2)

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Casey has packed in a lifetime in the last two years with stepping down as CEO of Viral Launch. Last time, on his first In-Depth his hands were tied, this time we will pick up where we left off and go behind the scene, inlcuding his move the 1bn valued Make sure you tune in!

Sep 03 2020 · 42mins
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47 - Casey Gauss on leaving Viral Launch Joining Thrasio and creating Digital Shelf Labs

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Casey Gauss is the founder of Viral Launch, VP at and create of Casey joins me to discuss why he stepped down from the company he founded, his thoughts on Amazon and Ecommerce and his latest creation of to give back to the Amazon seller community.

Let's text! Ask me questions and get updates on Amazon E-commerce and Mindset at (917) 540-3273 or click this link

This episode is brought to you by my Amazon ads agency Email to find out how we can grow your brand's sales using the power of Amazon Advertising!  Join the E-commerce Mindset Group on facebook to continue the conversation  and follow Liran on social media:


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Aug 24 2020 · 49mins
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BI 308: The Viral Launch Growth Story with Casey Gauss

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How do you keep your customers? That’s a million dollar question for most businesses.

There are other business providers who can offer better rates than yours or better services than yours, so what makes yours different? 

In this episode, listen as Casey Gauss, Founder and CEO of Viral Launch, discusses how customer experience changes the game when it comes to retaining and expanding your customer base. Viral Launch offers innovative software and creative services to Amazon sellers. 

Viral Launch originally catered to third party sellers on Amazon when it was launched in 2014. Now with 70 employees, they’ve expanded their scope of service and began providing a suite of tools, software, and services to Amazon first party sellers who serve Fortune 100 clients worldwide. The SaaS solution helps sellers figure out what market to after, optimize listings, and manage overall Amazon advertising to name a few. Viral Launch offers these services in monthly or annual terms, and customers can personalize which feature they want to have for their business. 

Casey shared that while it’s good to initially bootstrap your business from ground up, nothing beats having access to capital to accelerate your business sooner. This allows you to have more resources allocated for the things that really matter for your company to grow.

While Casey mentioned that having a long term goal is a great common practice, one also needs to pay attention to their company’s short term goals as it then has a ripple effect when it comes to measuring how far along are you on hitting your long term goals.

In terms of marketing, Viral Launch were able to grow their customer base organically through word-of-mouth and sole website-sales conversions. Despite this, Casey recommends investing in a marketing team and a good marketing strategy to make sure that your team is developing products that are really needed and demanded by your chosen niche. This way, you’re sure that all your invested resources are well spent.

Hiring people who can really do the job and those that are the best of the best in their fields is always a good practice as you strive to reach your goals. Taking a non-conventional approach to interviewing candidates can help you assess them as a person and not as a job-hunting individual. “I will walk into Starbucks. Which is like two blocks away. We'll grab coffee and we'll talk.. And you know, you get to learn a lot about the people that complain about having to walk two blocks.. And sometimes that's great because you really get to see, wow, this person isn't an amazing fit.” 

Having a really good support team and customer success team who’s there to take care of your customers 24/7 can really make you stand among your competitors.

Closely monitoring your customer service metrics and hiring the right people to lead your customer service team are two important factors to help a business keep their customers. There are many tools and solutions you can use out there for this. You can never go wrong with providing a great customer experience!

Listen to the podcast to hear more tips.

Resources links can be found at
Apr 07 2020 · 47mins
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Amazon Ranking Factors Roundtable - Ivelin Demirov, Anthony Lee, Casey Gauss, Tom Wang and Paul Harvey

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Ivelin Demirov, Anthony Lee, Casey Gauss, Tom Wang and Paul Harvey all join to give the community a run down on what is working right now - When it comes to ranking on Amazon in the current crisis.

Mar 25 2020 · 1hr 21mins
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Episode 85 - Amazon Ranking Factors You’re Overlooking with Casey Gauss CEO of Viral Launch

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Casey Guass started Viral Launch as a broke 24-year-old college drop out.  The rest is history. It’s now one of the most beloved SaaS platforms for Amazon sellers.  Like most great companies it’s gone through some serious product evolutions. But, the core has remained the same - helping Amazon Sellers rank better on Amazon.  

In this podcast, we cover a lot…and get pretty nerdy with data.  Here’s a quick look at what we discuss. 

  • 3 Amazon ranking factors you might be overlooking including considering your canonical url for better ranking on Google (we explain what this means in the podcast). 
  • How conversion rate factors into organic rankings and what to do about it.
  • Why you’re likely focusing on the wrong keywords and how to shift your approach.
  • Casey’s 6-step road map for ranking a product on Amazon - this is pure gold.  
  • Casey’s advice that he would NOT give to clients, but might try for selling his own products.
  • Why you’re thinking about Amazon PPC is probably off a bit and how you should adjust. 
  • How to use brand analytics data for some “blow your mind” insights.  
  • Plus more!
Aug 20 2019 · 48mins
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Kinetic PPC With Casey Gauss Of Viral Launch

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AMAZON SELLER PODCAST EXCLUSIVE discount on Viral Launch's Kinetic PPC tool with code 'LHKINETIC19'. We're talking Sponsored ads with special guest Casey Gauss of Viral Launch.  

Aug 12 2019 · 50mins
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E031 - Rags to Riches; The Story of Casey Gauss

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If you sell on Amazon, I am 99% sure you have heard of the name Casey Gauss. You might have seen him in front of a camera, in his signature beanie, going over product research.

You might know he is the CEO of Viral Launch, one of the best tools for Amazon sellers.

But what you might NOT know is his story and how he started Viral Launch, learning how to code in the winter nights with socks because he couldn't afford heat.

Join the community of close to 6,500+ members.

Enjoyed this episode? Be sure to check out some of our other podcast episodes from previous weeks.

Jun 04 2019 · 23mins
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Data Backed Ranking & Suspension TRUTH with Casey Gauss

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  • 1:46 - Casey’s experience transitioning from a small company into large business
  • 2:51 - Casey’s Youtube channel
  • 4:01 - Witnessing large scale Amazon changes from the inside
  • 11:37 - What precautions should new Amazon sellers take in regards to promotions?
  • 15:25 - What to expect running a new PPC campaign
  • 20:20 - How long does it reasonably take to get a profitable campaign set up?
  • 22.40 - Amazon PPC metrics
  • 26:26 - The effects of black hat tactics on conversion rates
  • 28:08 - Casey’s predictions for near-future changes on Amazon
  • 35:26 - Are there ways to elicit positive reviews within Amazon’s terms of use?
  • 40:00 - Where to find Casey online
May 29 2019 · 42mins
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In-Depth With Casey Gauss

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These are long form podcasts where I dig in and go back to where it all started. This series looks at what the made the person they are today. The road map on how they arrived here, and the trials and tribulations along the way. Often, people don’t see what sacrifices were made and what it takes for people to reach the top of their game in this space.

Apr 29 2019 · 1hr