Cover image of Bernel Westbrook

Bernel Westbrook Podcasts

Read more

5 of The Best Podcast Episodes for Bernel Westbrook. A collection of podcasts episodes with or about Bernel Westbrook, often where they are interviewed.

Read more

5 of The Best Podcast Episodes for Bernel Westbrook. A collection of podcasts episodes with or about Bernel Westbrook, often where they are interviewed.

Updated daily with the latest episodes

Episode artwork

Building a Brand with Intention & Alignment with Bernel Westbrook

Play
Read more


With a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to." 

Bernel Westbrook works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. 

She's a hugger, a world traveler, and a design enthusiast. Branding is more than just a logo, or the colors you use, or even the font you use. Bernal shares with us her approach of holistic branding and creating a brand that aligns with who you are as a person. 

Bernel shares why identifying who your ideal client is so important in building an aligned brand, her advice on subconscious brand recognition & how you can start to incorporate your core values into your branding. 

For those wanting to really connect with clients that light you up to work with, this episode is for you.


Discover more about Bernel Westbrook

Website: Brandedbybernel.com

Facebook: @brandedbybernel

Instagram: @brandedbybernel

Bio: Bernel is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since starting her business in 2016, she has had the pleasure of serving the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others.

Resources shared in this episode:

Joseph Campbell The Hero's Journey Book

Showit Template Shop

Sep 14 2020 · 28mins
Episode artwork

051 | How to Build a Brand Your ICA's Trust with Bernel Westbrook

Play
Read more

Branding. I know it’s something you’ve obsessed over, and for good reason. It’s important! But how do you build a brand your ideal clients can trust from the moment they land on your website?

And why is trust SO important in branding?

My guest on today’s episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us step-by-step through her four pillars of branding.

Bernel Westbrook is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. With a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to." 

She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She’s a world traveler, recovering perfectionist, and a chocolate enthusiast.

On Today’s episode of The Power in Purpose Podcast with Bernel Westbrook:

  • Learn how Bernel overcame perfectionism and how you can, too.
  • How can our branding help to establish a foundation of trust with our ideal clients?
  • What ARE the 4 pillars of branding and how can you leverage them?
  • How to set brand goals that you are consistent with.
  • When is it time for a rebrand? Bernel breaks it down (and it’s probably not what you think!). 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep51

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

FREEBIES:

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Jul 28 2020 · 47mins
Episode artwork

What is Personal Branding with Bernel Westbrook

Play
Read more

As an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. 

But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist?

If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! 

My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm specializes in branding and web design.

Read more HERE

May 18 2020 · 18mins
Episode artwork

#342: The 4 Pillars of Branding - Bernel Westbrook

Play
Read more

Are you struggling with where to start when it comes to building a brand for your business?

In episode 342 of the Bokeh Podcast, Bernel Westbrook of Branded by Bernel joins us to discuss the four pillars that make up a good brand. Listen in as she dives into the importance of each pillar and how they can help you establish a unique brand that represents you.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (1:53)

Advice for Photographers: Start time blocking from the beginning. (4:31)

Technique for Time: Take a day off during the week. (8:03)

Closed on Thursdays.

Content Recommendations: Mistakes Make Magic Podcast - bit.ly/bp-mistakesmakemagic (10:26)

Branding vs. Brand: (14:58)

Branding is a feeling.

Brand is your position as your business (visual and voice).

4 Pillars of Branding: (15:59)

Visuals

Values

Vision

Voice

Your Visuals: Visuals should be cohesive. (16:41)

Ex: Logo Design, Website, Brochures, and Guides

Your Values: Importance of Core Values (23:11)

Your Vision: Your business and brand plan. (25:01)

Your Voice (26:32)

Links:

brandedbybernel.com

instagram.com/brandedbybernel

See acast.com/privacy for privacy and opt-out information.

Feb 17 2020 · 31mins
Episode artwork

75. Bernel Westbrook - The Dos and Don'ts of Branding

Play
Read more

Bernel has some really amazing advice when it comes to branding! From fonts, to colors, to what to have on the pages of your website, she talks about what works to generate your ideal clients. Bernel is also great at helping you determine who your ideal client is, because that's really where it all starts. I thoroughly enjoyed our conversation and took so much away from this podcast. I hope that you get as much out of it as I did! You can find Bernel at brandedbybernel.com,

or even better, follow her on instagram, @brandedbybernel, and if you have any questions, send her a DM. 

If you want to become a part of our Anchored Education community, join our Facebook Group. 

Feb 03 2020 · 37mins