Natalie Drozd's guest appearances

Natalie Drozd

The Mobile User Acquisition Show

Business of Apps

Mobile Growth & Pancakes

Lisa Kennelly

George Natsvlishvili

Thomas Petit

Sophie Vo

Dora Trostanetsky

Matej Lancaric

Jerome Turnbull

Lomit Patel

Adam Hadi

Nebojsa Radovic

Claire Rozain

Jon Hook

Brian Krebs

Tom Hammond

Steve P

OwlTail

For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feature that seems to be doing the job is collecting, sharing, and storing information. You, as an app marketer, are always on the quest for new information, namely - to learn from your peers how to handle various parts of the app marketing equation. So today I have Natalie from Fabulous app to share with you the user acquisition strategies that help her at work.Today’s Topics Include:The marketing funnel definition What Natalie considers essential for the app user acquisition journey The strategy to deal with KPIs efficiently What to do when something stops working in your app marketing campaign How to scale up app user acquisition Natalie's take on ad creatives The rule of thumb for UA channels Key takeaways What Natalie would like to change about mobile app marketing Android or iOS? Natalie's first mobile phone Leaving her smartphone at home, what features would Natalie miss most? What features Natalie would like to see added to her smartphone?Links and Resources: Natalie Drozd on LinkedIn Fabulous Business Of Apps - connecting the app industryQuotes from Natalie Drozd:“The marketing funnel - there are many ways how to describe it but I prefer to refer to the funnel as the process of the person understanding of the certain need and up to using your product and becoming a loyal customer." “The important thing (about KPIs) is it should be realistic." “(the important thing about ad creatives to highlight) Know your users, know your customers - this is how you can understand their needs.Follow the Business Of Apps podcastLinkedin | Twitter | Facebook | YouTube

For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feature that seems to be doing the job is collecting, sharing, and storing information. You, as an app marketer, are always on the quest for new information, namely - to learn from your peers how to handle various parts of the app marketing equation. So today I have Natalie from Fabulous app to share with you the user acquisition strategies that help her at work.Today’s Topics Include: <ul><li>The marketing funnel definition</li> <li>What Natalie considers essential for the app user acquisition journey</li> <li>The strategy to deal with KPIs efficiently</li> <li>What to do when something stops working in your app marketing campaign</li> <li>How to scale up app user acquisition</li> <li>Natalie's take on ad creatives</li> <li>The rule of thumb for UA channels</li> <li>Key takeaways</li> <li>What Natalie would like to change about mobile app marketing</li> <li>Android or iOS?</li> <li>Natalie's first mobile phone</li> <li>Leaving her smartphone at home, what features would Natalie miss most?</li> <li>What features Natalie would like to see added to her smartphone?</li></ul>Links and Resources: <ul><li> <a href="https://www.linkedin.com/in/nataliadrozd005/" rel="nofollow" target="_blank">Natalie Drozd on LinkedIn</a></li> <li><a href="https://www.thefabulous.co/" rel="nofollow" target="_blank">Fabulous</a></li> <li><a href="https://www.businessofapps.com/" rel="nofollow" target="_blank">Business Of Apps - connecting the app industry</a></li></ul>Quotes from Natalie Drozd: “The marketing funnel - there are many ways how to describe it but I prefer to refer to the funnel as the process of the person understanding of the certain need and up to using your product and becoming a loyal customer." “The important thing (about KPIs) is it should be realistic." “(the important thing about ad creatives to highlight) Know your users, know your customers - this is how you can understand their needs.Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="nofollow" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="nofollow" target="_blank">YouTube</a>

#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous

In this episode of Mobile Growth &amp; Pancakes, Esther Shatz is joined by Natalie Drozd, Digital Marketing Manager. They discuss strategies for app store optimization, how to split focus between paid and organic user acquisition and Google Ad creative strategies.Learn more about Natalie:Natalie on LinkedInEpisode Resources:Storemaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyMobile Growth &amp; Pancakes is hand crafted by our friends over at: fame.so

In this episode of Mobile Growth &amp; Pancakes, Esther Shatz is joined by Natalie Drozd, Digital Marketing Manager. They discuss strategies for app store optimization, how to split focus between paid and organic user acquisition and Google Ad creative strategies. Learn more about Natalie: Natalie on <a href="https://www.linkedin.com/in/nataliadrozd005/" rel="nofollow" target="_blank">LinkedIn</a> Episode Resources: Storemaven <a href="https://www.storemaven.com/" rel="nofollow" target="_blank">Website</a> Storemaven <a href="https://www.storemaven.com/academy/format/aso-webinars" rel="nofollow" target="_blank">Webinar</a> If you enjoyed this episode, then please either: <ul><li>Subscribe, rate, and review on <a href="https://podcasts.apple.com/us/podcast/startup-fuckups-a-podcast-by-storemaven/id1593693035" rel="nofollow" target="_blank">Apple Podcasts</a></li><li>Follow on <a href="https://open.spotify.com/show/4KQOTPo8HRLpKYievlSTNf" rel="nofollow" target="_blank">Spotify</a></li></ul>Mobile Growth &amp; Pancakes is hand crafted by our friends over at: <a href="https://www.fame.so/?utm_medium=podcast&amp;utm_source=bcast&amp;utm_campaign=masters-of-community-with-david-spinks" rel="nofollow" target="_blank">fame.so</a>

Google's Black Box: Organic & Paid with Natalie Drozd

Our guest today is Natalie Drozd, app marketing expert. Her specialisation lies in App Store optimization, and growing apps through organic and paid marketing. In our conversation today, Natalie breaks down her strategies for unearthing the hidden levers in managing what can often appear to be a very opaque black box - Google UAC. She explains how to manage bids, creatives and audiences to drive performance even when there aren't explicit ways to do so. I took a ton of notes from this episode that we were able to implement directly - and I highly recommend this episode as a masterclass in making sense of Google UAC. As a note: As some of you may know, we had had Natalie on the show a few weeks ago. For various reasons we had to remove that episode - and re-record. This is the revised/finished product - enjoy!KEY HIGHLIGHTS🎰 3 levers you can influence on Google UAC🎚️ High bids do not guarantee high value users📍 Placements are key to performance.😎 How you can use bidding to influence placements🔃 The tradeoff between broad and targeted audiences - and how they are impacted by placements/bids🔬 Breaking down the 3 UAC placements🎛️ How you should choose your mix of placements depending on your goals of ROAS and scale⚖️ How to use bids to prioritise outcomes🏇 The competition aspect of placements📹 Using YouTube for brand-building☯️ The differences between passive and active marketing and the impact on conversions🌱 Why YouTube is the place for growth🎡 The product lifecycle informs ad goals🧲 The stability of IAP-based campaigns🎟️ Google’s minimum event volume threshold🤹 CPA campaigns on Play search and Play browse; CPM campaigns on AdMob🎞️ How to run video only and display only campaigns📽️ Running video-only ads on YouTube for less competition🏁 Different campaigns for the same event will compete with each other📡 Google’s machine learning uses signals from your app🗄️ Machine learning is not AI🔝How to bid for maximum value🎄 Seasonality impacts performance🌎 The many factors to consider when targeting worldwide users🏘️ The way to structure ad groups correctly🛍️ Choosing the right event for the region depending on market size🎚️ Event volume is critical🔬 How to test new creatives in UAC🗣️ The value of YouTube comments; even the bad ones👍 All engagement is good engagement🛒 Testing campaigns in non-core geos📅 Why you shouldn’t make changes to campaigns more than once a week🍂 Don’t forget about weekly seasonality🗺️ How to structure worldwide campaign📝 How to track changes to campaigns effectively💅 100k: the number of changes that Google is making to your ad🤑 Google is invested in marketer success➕ Turning Google’s knowledge everything into a positiveCheck out the show notes here: https://mobileuseracquisitionshow.com/episode/thinking-out-of-the-black-box-to-win-with-google-uac-with-natalie-drozd-redux/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Our guest today is Natalie Drozd, app marketing expert. Her specialisation lies in App Store optimization, and growing apps through organic and paid marketing. In our conversation today, Natalie breaks down her strategies for unearthing the hidden levers in managing what can often appear to be a very opaque black box - Google UAC. She explains how to manage bids, creatives and audiences to drive performance even when there aren't explicit ways to do so. I took a ton of notes from this episode that we were able to implement directly - and I highly recommend this episode as a masterclass in making sense of Google UAC. As a note: As some of you may know, we had had Natalie on the show a few weeks ago. For various reasons we had to remove that episode - and re-record. This is the revised/finished product - enjoy! KEY HIGHLIGHTS 🎰 3 levers you can influence on Google UAC 🎚️ High bids do not guarantee high value users 📍 Placements are key to performance. 😎 How you can use bidding to influence placements 🔃 The tradeoff between broad and targeted audiences - and how they are impacted by placements/bids 🔬 Breaking down the 3 UAC placements 🎛️ How you should choose your mix of placements depending on your goals of ROAS and scale ⚖️ How to use bids to prioritise outcomes 🏇 The competition aspect of placements 📹 Using YouTube for brand-building ☯️ The differences between passive and active marketing and the impact on conversions 🌱 Why YouTube is the place for growth 🎡 The product lifecycle informs ad goals 🧲 The stability of IAP-based campaigns 🎟️ Google’s minimum event volume threshold 🤹 CPA campaigns on Play search and Play browse; CPM campaigns on AdMob 🎞️ How to run video only and display only campaigns 📽️ Running video-only ads on YouTube for less competition 🏁 Different campaigns for the same event will compete with each other 📡 Google’s machine learning uses signals from your app 🗄️ Machine learning is not AI 🔝How to bid for maximum value 🎄 Seasonality impacts performance 🌎 The many factors to consider when targeting worldwide users 🏘️ The way to structure ad groups correctly 🛍️ Choosing the right event for the region depending on market size 🎚️ Event volume is critical 🔬 How to test new creatives in UAC 🗣️ The value of YouTube comments; even the bad ones 👍 All engagement is good engagement 🛒 Testing campaigns in non-core geos 📅 Why you shouldn’t make changes to campaigns more than once a week 🍂 Don’t forget about weekly seasonality 🗺️ How to structure worldwide campaign 📝 How to track changes to campaigns effectively 💅 100k: the number of changes that Google is making to your ad 🤑 Google is invested in marketer success ➕ Turning Google’s knowledge everything into a positive Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/thinking-out-of-the-black-box-to-win-with-google-uac-with-natalie-drozd-redux/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/thinking-out-of-the-black-box-to-win-with-google-uac-with-natalie-drozd-redux/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦