Why Experts Need to Focus On Building Better Consumers with Maggie Patterson
The Bold Money Revolution
In this conversation with a veteran business owner and a dear friend of mine, Maggie Patterson. She is not only an agency owner of Scoop Studios, but she's also a mentor for service-based business owners. Maggie and I often find ourselves ranting to each other about some of the things that we're seeing happen in the traditional online business space. Maggie and I both come from outside of that space. We have had long careers in corporate or private businesses that were decades in the making before we started running our businesses online. We rant because we're concerned. Maggie and I have a similar mission. We're here to wake women business owners up and show them that it doesn't have to be the way they're seeing it and trying to be one part, “Let's get educated,” and one part, “Let's guide the path out from some of what we're seeing.” This conversation is an inside look at some of those conversations and speaks to why I’m so passionate about this and why now more than ever I’m passionate about each of us being better consumers.
Serving Clients Well Beyond the Sale with Maggie Patterson
Better Than Big
As service providers, it’s easy to focus more on your sales and marketing than on your actual client services because the industry as a whole is geared toward that ‘sell, sell, sell’ mentality. But while sales and marketing matter, it’s just as important to make sure that your clients have an outstanding experience after the sale. In this episode, Maggie Patterson from Small Business Boss and Scoop Studios joins me to talk about the changes she’s made in her businesses to make sure her clients have a great experience working with her. We talk about how she’s learned to better manage client communication, about how she paces projects and about the importance of understanding your true capacity. She also gives us her take on what your clients really need from you (hint: it’s not a fancy welcome gift). Learn more about the Simplified Services Intensive:https://www.ashleygartland.com/simplifiedservicesintensive Learn more about Ashley: https://www.ashleygartland.com/ Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/ Learn more about Maggie: www.smallbusinessboss.co Follow Maggie on Instagram: www.instagram.com/smallbusinessboss/
E205: The new rules of running an agency with Maggie Patterson
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth. She has also worked with clients like Microsoft and HP. Her work has been featured in Entrepreneur.com, Fast Company and Virgin.com.
Maggie Patterson - Distinguishing a Leader From an Imitator
Real People, Real Business
Maggie Patterson is the face of Small Business Boss where she helps entrepreneurs cut through the BS as you build your service-based business. She teaches business owners to do things differently, put people first, and wholeheartedly own what you do. Maggie knows what it takes to build a simple and sustainable business - without the fluff.In this episode, Maggie discusses the importance of authenticity, being honest with yourself and your clients, and how to recognize fact from fiction. Find Maggie Patterson at: https://smallbusinessboss.co/Full episode details at: https://realbusiness.stephaniehayes.biz/episode-38Learn more about Stephanie at www.stephaniehayes.biz.FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.Follow me on Instagram | Facebook | LinkedIn | Twitter
#087: Service Beyond the Sale with Maggie Patterson
The Quiet Rebels™ Podcast
We all know that we need to sell in order to run a business, so in our online space, we're inundated with the latest strategies to make sales our second nature. Awesome. But... have you given that same attention and care to the FULFILLMENT that comes after the sale as a service provider? That's what Maggie Patterson is coming onto the Quiet Rebels Podcast to talk about today my lovelies! In this conversation we cover: - The 3 places to communicate your boundaries with your clients - What to do and say in difficult client relationships - The do's and don't of giving gifts to your clients And so much more about how what should be common sense can transform into common practice. *This episode is brought to you by my 6 Month Sustainable Visibility Incubator! Doors only open once a year, so if you’d like to be the first to know when it opens, hop on the waitlist here: https://maikeetsang.com/svi-waitlist * For all the links mentioned in this episode, head to: www.MaikeeTsang.com/087
The Design Business Show 134: How to Use Referrals Effectively in Your Business with Maggie Patterson
The Design Business Show
Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. Here’s what we covered on the episode: How We Met + Maggie’s Journey (1:10) How we connected through Jessica Kupferman’s podcast and Facebook group Maggie shares that she worked at an agency, became pregnant in 2003 and with everything going on in her life decided not to return after her maternity leave The business plan Maggie wrote when she first started, which said she had four months to make 4,000 CAD ($3,186.32 USD)/month, which seemed unreachable at the time — she reached it in 6 weeks Why Maggie was able to reach her goal in 6 weeks was because she had the extra business skills needed to run a business that most people don’t have Maggie spent time freelancing, doing PR work, then got into content marketing but realized around 2013/14 she wasn’t happy with the clients she was working on, which led her to the online business world where she went from freelancing, to having a team, to building an agency Through her agency journey, Maggie realized she didn’t want to work for online celebrity entrepreneurs anymore so she went back to working with tech and professional services companies Maggie explains that she had a safety net when she started her business, because of her husband and living in Canada which gave them support; and says not a lot of people have that starting out How Maggie had three clients right out of the gate, which helped her surpass her 4,000 CAD/month goal and explains that her hourly rate was 100 CAD ($79. 62 USD)/hour, which was a fraction of the cost compared to when she left the agency, where they were charging her out at 250 CAD ($199.06 USD)/hour Maggie shares her personal benefits from the online business world, like learning a lot, approaching a different style of content marketing, and most importantly building connections and friendships How Maggie now mentors other business owners and how she likes helping them create their own path We describe what the online space is, where experts of all sorts take their business online and how Maggie exposes some of the marketing tactics being used in the space today — check out Maggie’s Instagram for more context Maggie explains that there are a lot of good people who may be using tactics that are problematic or questionable because that’s what they’ve been taught and how she’s not saying she’s never done anything she now considers problematic, but explains she’s done the work to unpack that Approaching Referrals: How to Ask + Keeping Track of Them (17:34) How most of us approach referrals is by waiting for someone to come to us instead of thinking about what we can do on an ongoing basis to let people know we want their business; Maggie explains we need to make the switch from passive to proactive when it comes to referrals As business owners, we make a lot of relationships and connections but we don’t nourish them, which causes people to forget about us down the road Maggie shares a story of how she was able to stay top of mind for a client she had way back in 2003 by putting consistent content out about the recent service they needed, so she thought of Maggie and hired her How we tend to think it’s a bad thing to let people know we need clients, but Maggie explains that people aren’t going to refer clients to you if you act like you’re booked and everything is fine; you don’t need to say you’re struggling, just be clear that you have openings for clients One way Maggie asks for referrals is by letting people she’s already made relationships with know that she has a spot open and by asking them if they know anyone to fill that spot Why it’s important to create an offboarding process where you have the opportunity to ask for referrals and why Maggie would rather ask for a referral over a testimonial in the offboarding process Maggie stresses the importance of being transparent about when your next opening will be if you’re currently fully booked and shares an example of a client who started doing this and was able to book out months in advance without having to shut people down by just saying, I’m booked, sorry! Why Maggie keeps track of referrals she gets, the referrals she gives, and tracks leads because the more information she has, the easier it is to see what’s working and what’s not in her business With everything going on in the world today, it can be hard to know if it’s the right time to ask for referrals — Maggie suggests engaging in a back and forth conversation that allows you to read the room instead of jumping right to it How Maggie has her lead generation data on her dashboard so when she’s looking at revenue, she can also see the lead generation trends and see what kind of action she needs to take in order to get more clients, which is usually through referrals Shifting the Type of Clients You Work With (34:35) When creating an email list for B2E (business to entrepreneur), Maggie says to think about who your target audience is, think about if they’ll be interested in getting emails, and if they’re the type of people who are going to buy from emails In Maggie’s experience her B2B (business to business) clients are way less likely to download a lead magnet so she stresses knowing your market, knowing if they’re going to engage in your emails and if they aren’t, figuring out an effective tactic to get in front of them Maggie shares that shifting the kind of clients they were working with was a slow process but if you want to make that shift, you have to figure out where these people are hanging out in the online space, see what podcasts are they listening to and make an effort to meet them where they’re already at How cold outreach can be an overlooked tactic but if you move into the B2B world it’s acceptable — Maggie shares that the majority of her new client revenue in 2019 came from cold outreach The bulk of Maggie’s content marketing agency is focusing on content production for clients, and acting as an extension of the client’s team to help them with strategy, write their blog posts, create their case studies, create their white pages, etc. Maggie says one thing that holds us back is thinking we have to know everything about an industry and thinking it has to be perfect when really it’s okay to experiment If you want to transition out of the online space, Maggie’s advice it to take some time to experiment working with other types of clients because it’s really easy to pick a niche, but it’s much harder to truly embrace it and work in it all the time Connect with Maggie on smallbusinessboss.co, Instagram, or if you’re a service provider who needs help with pricing, packaging, leads, etc. go to smallbusinessboss.co/vault for resources that can help you Links mentioned: Connect with Maggie on Instagram Small Business Boss Small Business Boss Vault Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
#110: The time for transparency and ethics in the online business world is now with Maggie Patterson
Scaling Deep with Lisa Princic
Following on from last time, I’m continuing to explore ideas of values-based positioning, thought-leadership and showing up with intent. My guest today is Maggie Patterson, who last appeared on the podcast in November 2019 - see Episode 47: Amplify your visibility & revenue by focusing on fewer things with Small Business Boss Maggie Patterson. Recently Maggie has been getting more vocal about the unethical business activities she has seen in the small business world, through her Small Business Boss website and The BS-Free Service Business Show podcast. And this has been the perfect inspiration for me as I’ve been deciding where I’m drawing a line in the sand for my own business and message. I’ve been thinking deeply on ethics, service delivery commitment and transparency for my own brand. These are topics I’ve always been passionate about and intend to be more open about in my business. In this episode, Maggie talks about her passion for consumer advocacy, how some elements of the online business status quo are broken, and why clients and customers now have more expectations about the brands they engage with. You can find complete show notes and resources for this episode at scalingdeep.com/transparency-ethics-maggie-patterson.
Ep# 161: Serving Your Clients Beyond the Sale with Maggie Patterson
Holy moly, this episode is for YOU. I am so excited for you to hear this conversation with the amazing Maggie Patterson. We are talking about the idea of serving your clients beyond the sale. So often we put so much energy into the process of bringing in more leads and then closing those leads, but we don’t put enough emphasis on serving those clients well and keep them around for the long haul. We dive deep into retention strategies and nurturing the clients that you already have. Maggie shares the do and the don’ts of serving your clients, the mistakes you are likely making that are losing you money and credibility, and the simple steps you can implement into your business now. Have your notebook ready for this one! www.elizabethhartke.com/podcast/161 Are you looking for a community of entrepreneurs that will teach you how to scale your business AND support you on your journey? You might be the perfect fit for the Maverick Mastermind! Learn more here!
Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money. Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business! In this podcast episode, we share: Why Maggie’s personal life philosophy mirrors her approach to business Maggie’s reason for choosing Instagram as her go-to social media platform Common practices social media has normalized even though they’re not best practices Suggestions for having clear, transparent, and BS-free marketing The benefits of a no-BS business approach Maggie’s experience with Instagram Reels and content strategy for Instagram Stories Memorable Quotes: “I created this brand and I know there’s room for my voice in the market.” “A count-down timer...is not necessary when you do your marketing in a way that’s ethical, and thoughtful and builds real relationships.” “Observing what’s happening in real-time for you and your audience or a trend you’re seeing, and then pulling in past content can really save you a lot of time.” “I just want people to get paid. And do it in a way that’s ethical and we can all go to bed and sleep at night and feel good about what we’re doing in the world!” About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Connect with Maggie: Website Instagram Links Mentioned: Freebie: Doubling Your Freelance Income Maggie’s article -The Dark Side of Online Business Rachael Kay Albers (RKA) This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
What running a business through 2 previous recessions taught Maggie Patterson
The Unshiny Podcast with Jo Casey
Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.In today's episode, we talk about mental health, our frustration with how suddenly way too many people consider themselves to be an epidemiology expert (we're looking at you tech bros) and what running a business through previous market downturns has taught us (and why that's not always going to track into this one.)Maggie shares her wisdom about what core skills and practices we all need to be focusing on right now (hint: they may not be sexy but they're what bring in the money) and, of course, what's giving her joy. Connect with Maggie at https://smallbusinessboss.co/https://www.facebook.com/smallbusinessbosshq/https://www.instagram.com/smallbusinessboss/