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Todd Hines

5 Podcast Episodes

Latest 4 Apr 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Keeping Your Customers Happy -- Benjamin Shapiro & Todd Hines // MarTech Podcast

MarTech Podcast // Marketing + Technology = Business Growth

In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // Twitter

14mins

25 Dec 2020

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Managing a Freelance Workforce -- Benjamin Shapiro & Todd Hines // MarTech Podcast

MarTech Podcast // Marketing + Technology = Business Growth

In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your workforce. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // Twitter

13mins

24 Dec 2020

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Migrating Your MarTech Stack -- Benjamin Shapiro & Todd Hines // MarTech Podcast

MarTech Podcast // Marketing + Technology = Business Growth

In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation of having a consolidated martech, and the efficiency gains we had Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // Twitter

16mins

23 Dec 2020

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Growth Hacking Growth -- Benjamin Shapiro & Todd Hines // MarTech Podcast

MarTech Podcast // Marketing + Technology = Business Growth

For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.  Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // Twitter

15mins

22 Dec 2020

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Dealing with Unforseeable Issues -- Benjamin Shapiro & Todd Hines // MarTech Podcast

MarTech Podcast // Marketing + Technology = Business Growth

Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterThe MarTech Podcast: Email // Newsletter // Twitter

16mins

21 Dec 2020