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Robin Fisher Roffer

9 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Write, Tell and Live Your Greatest Story - Robin Fisher Roffer

Business Marketing Finance

My next guest is one of the world's top-level marketers, Brand strategist working with Powerhouse companies such as Comcast, CNN, HBO Microsoft, FOX networks, Walmart, NBC Universal & Sony Pictures Television, Bestselling Author, Keynote speaker and CEO of award-winning Big Fish Marketing “Once, you have the mission nailed then you can tell the story around that mission” MORE SPECIFICALLY, ON THIS EPISODE OF BUSINESS MARKETING FINANCE PODCAST WITH ROBIN FISHER ROFFER, YOU’LL LEARN: How her father single-handedly raised her and inspired her to be the woman she is today in marketing Why she decided to start a company focusing on Television What it was like working at TNT (Turner Network Television) How to get people to remember you when you walk in a room Why she devotes her entire life to empowering women How Robin builds her own personal brand Robins Bookselling strategy How she teaches people to lift a room - energy is important To get in touch with Robin Fisher Roffer: Big Fish Marketing : https://bigfishmarketing.com Facebook & Twitter: @RobinRoffer ENJOY THE PODCAST? PLEASE SUPPORT THIS SHOW BY TELLING YOUR FRIENDS AND SHARING ONLINE: Listen, subscribe, and leave a review on iTunes or Spotify. And, if you know anyone who would enjoy this episode, please pass this link along to them as well. BMF Website: www.businessmarketingfinance.com Follow Us On Instagram & Facebook: @businessmarketingfinance Want to learn about ways you can earn PASSIVE INCOME? Get my book "30 Passive Income Ideas - 2019 Edition" on Amazon Are you on Hoopla Digital? Listen to 30 Passive Income Ideas Audiobook for FREE Here--- Send in a voice message: https://anchor.fm/bmfonline/message


9 Oct 2019

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Lumari Interviews Robin Fisher Roffer

Cosmic Coffee Break

Robin Fisher Roffer,  America's premier Brand Strategist and Storyteller, provides the rocket fuel that has launched and evolved dozens of media brands including A&E, Bloomberg, CNN, Comedy Central, Discovery, Food Network, BET, History, and Lifetime. As Founder and CEO of Big Fish, she leads an award-winning creative team adept at unearthing a brand’s essence. She scripts and produces Upfront presentations for Food Network, FOX Networks Group, HGTV, National Geographic and many others.  The author of four books on personal branding and fearless leadership, Her latest title is, Your No Fear Career.   Robin keynotes speeches around the world, drawing stories from her dynamic career to illustrate her tools for leading an intuitive life. Robin helps countless women fearlessly design their dream careers. Robin lives in Santa Fe with her daughter Roxy and hikes in the aspens every day! Sharing Wisdom: How intuition has guided Robin’s life Learning to Trust your Intuition The power of "sleep on it" In This Episode You Will Learn How to use your intuition with something happening in the moment?  Robin’s favorite tools for using her intuition Brilliance from Robin’s book, Your No Fear Career Learn more about Robin Fisher Roffer at CosmicCoffeeBreak.com


10 Aug 2019

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How To Dominate Your Industry with Robin Fisher Roffer: Podcast #78

Consulting Success Podcast

Nothing connects people with brands like stories do. Master storyteller and media brand strategist, Robin Fisher Roffer takes us into the power of storytelling to dominate your industry. Going into the talk of being able to specialize, she shows the difference between being a go-to business and one who is in the midst of multiple competitions. She talks about storytelling and where brand building takes place in that, learning how to position yourself to rise above from the rest. Robin also shares the key to success for the entrepreneurial consultants out there, what they can apply even with budget constraints for advertising, and why hire freelancers. Learn how to connect to your own personal story and find out why sometimes, it is more important to listen first than to talk. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com


4 Mar 2019

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Finding and Following Your Brand's Purpose with Robin Fisher Roffer

On Brand with Nick Westergaard

“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast.About Robin Fisher RofferBrand strategist and storyteller, Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books, including Make A Name For Yourself (now available on audible) and Your No-Fear Career, 2nd Edition.Episode Highlights“Every day is a day to become brand new.” Robin offered this inspirational mantra for brands everywhere. You can further your brand’s story or write a new one every single day. How can you tell your story?It’s all about the mission statement. And, no, the mission statement isn’t that bloated couple of paragraphs at the front of your annual report or in a framed poster in your lobby. Robin reminds us that your mission — why you do what you do — should be seven words or less. She has a whole chapter on this in her book, Your No-Fear Career.What’s the purpose of your purpose? “Your mission should be what you walk, lock-step toward every day — your North Star.”Don’t bury the lede. FX didn’t. Like journalists, Robin reminded us not to bury the lede. Often we have to work to uncover our real purpose. Robin related a story about FX. While most of the network’s programming consists of movies, they have several award-winning original TV shows. “They put their best foot forward” by making their brand about original programming.What brand has made Robin smile? We all know Apple is great but Robin smiled when, after installing the new iOS software, she received a text from Apple with an emoji heart. “Every touchpoint, a brand has to do something to show their love.To learn more, go to Robin’s website.As We Wrap …Before we go, I want to flip the microphone around to our community …Recently Marc Sauro gave us a shout on Twitter for our episode featuring Amber Armstrong of IBM Watson. Thanks for listening, Marc!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices


23 Oct 2017

Most Popular

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Your No Fear Career with Robin Fisher Roffer (ep. 55)

Push Pull Sales & Marketing

Robin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV - just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more. Music: BenSound.com


6 Sep 2017

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Don’t Waste a Good Mistake – a vibrant conversation with Robin Fisher Roffer, branding expert and author of Your No Fear Career

Manager Mojo with Steve Caldwell

Robin Fisher RofferDon’t Waste a Good MistakeDo you envy those who are ‘free spirits,’ people seemingly going through life without a care and enjoying it? When you show up courageously and are willing to say ‘yes’ to opportunity, life increases its momentum. It is when we get caught in our own heads, listening to the inner judge that we slow our progress and stifle growth, opportunity and success. Let go of the idea that the outcome of a decision must be in your favor. That type of thinking hampers and constricts everyone. Instead, be willing to make the best choice at the moment and make a decision. Be willing to be wrong, to learn and to move forward. Stop delaying what you know you should do by getting another’s approval. Leading from fear is not the foundation of a successful leader. If you have gotten caught in a rut of fear, lack of decision making and the thought of a mistake, it’s time to break loose and be willing to say “Yes!”. This podcast will open the door to new possibilities for your life, career and team.To learn more about Robin Roffer, please visit her website.  You can connect with her on LinkedIn, and you can learn more about Your No Fear Career by going directly to Amazon.Click here to check out our newest leadership development tool – LEAD – Leadership Education and DevelopmentSteve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com)Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life.Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)


5 Sep 2017

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Robin Fisher Roffer: Making a Name For Yourself

Danielle Lin Show: The Art of Living and Science of Life

Guest: Robin Fischer Roffer If you think branding is not important, think Apple, Branson, Trump, Gates, Nike and Mercedes—and then think again. Whether you’re entering a competitive job market, navigating social media ... The post Robin Fisher Roffer: Making a Name For Yourself appeared first on Danielle Lin Show.


2 Feb 2017

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EP:015 Strategist and Storyteller, Robin Fisher Roffer: Discovering Brand YOU

Inflection Point

Are you your BEST self? Visionary and brand strategy powerhouse Robin Fisher Roffer, founder and CEO of Big Fish Marketing, shares her humbling truth on the importance of looking within to discover your ultimate self-worth and potential. Roffer and her award-winning team have revolutionized world-renowned brands such as The A&E Network, Animal Planet, Discovery, Food Network, FX, Hallmark Channel, History, Lifetime, and many more. Yet her stellar advice transcends throughout industries beyond entertainment and zeroes in on an even bigger “household name” – that of, the human spirit.  Listen in as Roffer shares personal anecdotes to transform the life you’re living into one that’s rich with validation, success, and happiness. Start moving forward fearlessly and discover “Brand YOU” – right now. Key Takeaways: Appreciating and celebrating every moment of accomplishment. [3:51] Letting fear serve as a positive motivator for inner power and success. [6:20] Embracing faith in yourself when facing uncertainty. [9:50] Surrounding yourself with personalities reflective of who you want to be. [19:27] Enlisting fearless vulnerability as a catalyst to getting what you need and desire. [21:15] Loving outwardly and boldly will give you validation in every business scenario. [24:50] Living, instantaneously, your true heart’s desire without any hesitation. [29:18] Tune in and turn the volume up for a dose of inspiration and life lessons. That’s how we Live Lead and Play!


29 Jul 2016

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Achieving Your Dreams in a Crazy World – Define Your Personal Brand With The Help of Robin Fisher Roffer!

Achieving Your Dreams in a Crazy World Archives - WebTalkRadio.net

We talk to Robin Fisher Roffer, CEO of Big Fish (bigfishmarketing.com) about the advantages and maybe the absolute necessity of reinventing yourself for success and for realizing your dreams. Making big changes in your life requires courage and taking chances. The rewards can be astounding! Don’t be sitting on your porch, immobilized in your old age and thinking “Gosh I wish I’d overcome my fear and moved to Montana. Why didn’t I ask that wonderful person for a date? I can’t believe I never followed my dream career as an environmental consultant?” Learn about a thirty second elevator pitch and how to create a value proposition. Robin says “The way to live deeply is to keep reinventing yourself.” For more information on solving problems and outsmarting fate check out The Magical Dozen. How to Control Your Destiny and Create the Life You Want–In Good Times and Bad. The post Achieving Your Dreams in a Crazy World – Define Your Personal Brand With The Help of Robin Fisher Roffer! appeared first on WebTalkRadio.net.

8 Apr 2013