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Indigo Ag Podcasts

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9 of The Best Podcast Episodes for Indigo Ag. A collection of podcasts episodes with or about Indigo Ag, often where they are interviewed.

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9 of The Best Podcast Episodes for Indigo Ag. A collection of podcasts episodes with or about Indigo Ag, often where they are interviewed.

Updated daily with the latest episodes

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2020 FJFD Interview with Heather Gieseke, Indigo Ag

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Aug 24 2020 · 4mins
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Winner Take All #74 | Amazon Domination, Indigo Ag Layoffs, Innovation Theater, Board Room Buy In

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Alex and Nick are back in the NYC studio and open the show with a look  at Amazon creating a cashierless full size grocery store and new data on  the market share Amazon has been able to capture in fashion. Next, they  take a look at Indigo Agriculture holding layoffs in order to focus on  growth and a list of CEOs who failed to navigate disruption. The show  closes with coverage on what innovation theater is, finding boardroom  buy in, and the legal considerations that come along with disruptive  innovation.

00:55 Amazon Opening Cashierless Supermarket
5:44 Amazon UK Menswear
08:20 Indigo Ag Growth Focus
12:53 Not So Agile Giants
21:38 What is Innovation Theater?
26:22 Board Room Buy In
36:50 Innovation Legal Considerations

Mar 24 2020 · 43mins

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FTC Episode 75: What is Indigo Ag and how might it change farming?

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Many consumers want to know more about the food they eat. Could they also influence the way we farm? One company hopes to reward farmers for how they grow their crops. Plus, we take an “outsiders” view of what farmers need to know about agricultural technology. 

See omnystudio.com/listener for privacy information.

Jan 24 2020 · 19mins
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5. Jon Hennek: Systems Innovation Team Co-Lead at Indigo Ag

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Jon Hennek co-leads the Systems Innovation Team at Indigo Ag. He co-founded the team—whose mission is to create a vision for what agriculture could look like in the distant future and develop a strategy for the Indigo model to dramatically accelerate its adoption—in 2017 while at Flagship Pioneering.
Dec 03 2019 · 30mins

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David Perry, CEO of Indigo Ag

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This week’s guest on Open Mic is David Perry, CEO of Indigo Ag. CNBC put Indigo at the top of their “2019 Disruptor List”. Perry’s company has a global presence and has raised $650 million dollars in their effort to grow farm productivity and reduce carbon emissions through patented innovation in microbial science. Raised on a crop farm in Arkansas, Perry believes his company’s production paradigm can cut chemical fertilizer use in half and reduce pesticide use by 90 percent. Indigo’s “Terraton Initiative” would put agriculture in the lead to resolve global climate change issues.
Jul 07 2019 ·
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Consumer Signals Influence the Biggest Agtech Startup: Indigo Ag

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In this episode of Future Food, I speak to Jennifer Betka, the chief marketing officer of Indigo Agriculture, the Boston-based agtech startup that's one of the highest valued in the industry today.

Jennifer is an expert marketer with a career spanning many different industries outside of agriculture, most recently at StubHub the event ticketing business, so it's really interesting to hear about her transition into this industry.

Jennifer does a great job explaining the work of Indigo that has transformed from a seed technology to a full service for farmers and a supplier of sustainable ingredients for food companies. And she talks about her marketing strategy.

"When I look at our brand, I think it's a really curious brand that's asking really important questions," she said giving an example of research she's doing into consumer signals. "If growers can be incentivized to put carbon back into the soil, do consumers care?"

I absolutely loved this conversation with Jennifer and please hang in there for some excellent insights around the 25 minute mark and onwards.

Enjoy!

Jul 04 2019 · 43mins
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Jul 24, 2018 Interview with Indigo Ag #TechTuesday with Indigo Ag

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Today we are talking biosciences with Indigo Ag. We talk microbial and how to sustainably feed the world population. Mike and Hannah also bring the latest news out of D.C!
Jul 24 2018 ·
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Future of Agriculture 100: Harnessing Nature To Feed The World More Sustainably with David Perry of Indigo Ag

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David Perry is the President, CEO, and Director of Indigo Ag, a company that seeks to harness the power of plant microbes to improve yield and lessen (and potentially eliminate) the use of harmful pesticides and insecticides. David is a well-known entrepreneur, having founded and built three outstanding companies within the last two decades. He has lead the last two companies through successful IPOs while providing significant returns for their investors. Prior to becoming a businessman, David attended the US Air Force Academy and was a National Merit Scholar.

In this episode, David explains how plant-microbe research can benefit the farmer as well as the environment. He describes the thought processes involved in founding Indigo Ag, the benefits of their research as well as its plausible risks towards the environment. He also shares their current research progress and their future projects.

“To improve economic prosperity for farmers, we should move farming from being a completely commoditized business to one where they are increasingly producing things that are value-added.” – David Perry

This Week on The Future of Agriculture Podcast:

  • Why he believes microbes can help improve agriculture.
  • Their solutions to identifying microbes that increase yields.
  • Technologies that enabled them to expand and innovate their research.
  • Can they patent the microbes they find?
  • The risks of this type of research towards the environment.
  • The problems they started working on.
  • Can microbes eventually replace chemicals in agriculture?
  • What identity preservation means from a farmer's view point.

David Perry’s Words of Wisdom:

  • Developing microbes are much faster than developing chemicals.
  • There's a future in which we use less than half of the chemical fertilizers we use today, and we may eliminate 90% of the chemical pesticides and insecticides.
  • If the farmer is delivering their crop to a local elevator and it's getting piled in with their neighbors, there's no way for them to get paid for better quality or greater sustainability.

Resources Mentioned:

Connect with David Perry:

Check Out Our Sponsor for the “Sustainability at Scale” Series

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Marrone is very proud to support The Future Of Agriculture blog series on sustainability in agriculture with Tim Hammerich.

Join Our 100th Episode Celebration!

We are celebrating the Future of Agriculture Podcast’s 100th episode - and we want to celebrate with you! Visit SpeakPipe.com/FutureofAg to record your voice and tell us which Future of Agriculture Podcast episode was your number 1 favorite - and why! Who knows? We may even play your voice in a future episode! Head over to SpeakPipe.com/FutureofAg today to record your voice and share your favorite episode with us.

We Are a Part of a Bigger Family!

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

Share the Ag-Love!

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! 

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

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May 09 2018 · 30mins
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Ep. 114 – [Northeastern Lecture Series] Trade Secrets, Patents and Copyrights with David Mahoney, Senior Counsel at Indigo Ag, Inc.

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Can you patent your grandma’s cookies? No, but it can be a trade secret.

David works as a lawyer at a really cool company that you’ve probably never heard of: Indigo Ag. From what I've gathered, the company uses data and analytics to find the optimal place to grow plants all around the world.

David’s path to being a lawyer was unconventional but synergizes very well with what he was passionate about. He was a scientist first, but was so good at arguing and logic, that he was recommended to be a lawyer. In the end, he was able to combine his love of science with his practice of law.

A big portion of the podcast involves us talking about the difference between a trade secret, a patent and a copyright. Things that are confusing and there’s a lot of gray area, but it’s nice to know.

I recall in this interview, I had a cold so I might sound a bit clogged up and congested.  Expect some loud coughs.

Sponsor - BAKERpedia

This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business.

Sponsor – FoodGrads

If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads.  It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector.

Nicole is offering free job postings in the next two months and I highly suggest taking this offer. Email nicole@foodgrads.com and she'll give you instructions.

Join FoodGrads today! Just go to Foodgrads.com

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Show Notes

Dave is an expert in intellectual property who deals with patents When someone asks what you do for a living, what do you do for a sentence or less?; I’m an attorney. Or I work in a corporate setting protecting and licensing the technology. To average joes, I just say I work for technology companies. The perception on attorney’s: Like the 12am commercials on TV. Where do you work?: Indigo Ag Inc. Locations in Massachusets, Memphis, Tennesse, Brazil, Argentina Indigo Agriculture: Harness the microbiome technology for seeds and plants for the benefit of augmenting crop yields. The theory is that the microbiome in the soil will optimize growth in plants like drought tolerance, pesticide resistance, and other factors. These are all naturally occurring, non-GMO programs. We find what is out there in the environment that would benefit the growth of these plants. The hard part is finding the symbiome plant/fungi helping the plant grow. Partner’s program: will work with farmers and will guarantee paying a premium for their crops. This is due to the quality being better than what might be there otherwise. What’s the difference between intellectual property (IP) and patents? IP is the umbrella, patents include that. The IP umbrella: Patents, copyright, trademarks, and trade secrets Trademark: Partially bitten apple in the back of your laptop. It’s a well valued. Copyrights: Due to the rapid pace of technology, most software companies go this route. Doing anything is also copyrighting Trade Secrets: Recipes and formulations. You can protect it indefinitely as long as you keep it a secret. This is what the food industry does Patents: Public. Limited process time. The limit is about 20 years The most common, known way is the music industry. Everytime a song plays, they are charged a royalty fee. Penalties: If you find out KFC’s secret recipe, could you copy it?: They need to use reasonable measures. For example. If you are an employee and you steal a formula, you can be sued. If you sign an NDA or any employee confidentiality, you can get penalized for stealing. There is not an enforcement for fighting for a trade secret How did you get to where you are today?: I thought I was going to be a scientist but I found out that law would be the best path for me because I can argue really well. My score at the GRE told me I should work on the LSAT. Human Genome Project – David found many gray areas with the Human Genome Project in regaurds to law and it was the perfect intersection between science and law. My first job a laywer at a company that was searching genetic sequences automatically. Can you patent genes?: It’s really hard to patent genes. You have to know everything about the gene/microbe What do you think is the most important skill you need for your job?: Wisdom. Which comes from experience. Why does your food Job Rock: It rocks because they are trying to do something no one has done in the food industry. Why is what you do important for the global food supply?: 2 reasons. This technology is capable to use the unnoticed land to grow crops and would notify people to not hard vital areas that can grow crops. How will the future change be impacted in what you do?: Hopefully, we can impact agriculture that uses natural substances to make yields more robust. We can get rid of chemicals doing this. How has technology helped in what you do?: It allows us to screen tons of data really fast. How will artificial intelligence change food and agriculture careers?: it will benefit and change it. Artificial Intelligence will allow better prediction for physical microbiomes and research purposes. What is one significant example of what you do will benefit the world?: Things are built upon other things and we need to know how to access this technology. To truly improve technology, we need to collaborate but have agreements in place. Do you have any advice for anyone who wants to go into your field?: I don’t know if this is a field for everybody. In all seriousness, whatever field you go into you need to really believe in it. What I enjoy in my job is that I get to see stages in biology that is applicable to food and agriculture. We take for granted the ability to go to stores and buy great quality food no matter where we are. People don’t even think about where food comes from anymore. Do you think there will be more diversity in the world or less?: If we’re able to be productive and more mindful, then yes, I think we can.

Apr 04 2018 · 47mins