Entering the New Age of Contractor Marketing with Spencer Powell
On this episode of the Built Better podcast, we’re welcoming Spencer Powell, CEO of Builder Funnel. Spencer Powell has been the leading force in changing the traditional contractor marketing into a new and more effective way: Digital Marketing. We are going to talk with Spencer on the importance of digital marketing, and why it is so effective and why it is critical for contractors to embrace.
#206. Become the Red Bull of the Construction Space with Spencer Powell
The Construction Leading Edge Podcast
What you'll get out of this construction podcast episode: What does Spencer Powell mean when he says to become "the Red Bull of the construction space." How the "script has flipped" when it comes to sales and marketing. Marketing activities that are mistakes and wastes of time. What a marketing funnel is, and the keys to a good one. Why did Spencer write an open letter to Houzz? Where you should focus efforts and resources to get the most bang for your marketing buck. How to get started creating content for your website and social media. A genius strategy for building referral partner relationships. The "Do More of What's Working" philosophy. The difference between the design of your website and the performance of your website. Spencer's new book - The Remodeler Marketing Blueprint Resources mentioned in this construction podcast episode: Fieldchat: Messaging built for construction teams - https://get.fieldchat.com/edge GoSite: Take Control of Customer Reviews - https://www.gosite.com/podcast 3 Questions to Help You Get Paid for Estimates: https://buildermasterclass.com/script The Remodeler Marketing Blueprint Book - https://remodelermarketingblueprint.com How to connect with Spencer Powell: Builder Funnel website - https://www.builderfunnel.com LinkedIn - https://www.linkedin.com/in/spencerwpowell/
TCF365: Shifting Your Strategy with Spencer Powell
The Contractor Fight with Tom Reber
2020 taught everyone the value of digital marketing and why your online presence matters. Tom’s guest today is Spencer Powell, the creator of Builder Funnel and author of the new book The Remodeler Marketing Blueprint. Spencer breaks down how a content mindset can boost your business and simple ways to build your brand by shifting your online strategy! In this episode, we talk about… Commonalities in 2020’s success stories How 2020 created a shift and entry of dollars into the digital space Adopting a thought leadership and content mindset An SEO framework that allows you to measure, tweak, and improve Viewing your website like a sales rep that never sleeps Blogging, pillar pages, and tips for using transcriptions to boost your content Whether to build your brand in-house vs. outsourcing services Putting in the reps to get comfortable on camera Adding a top of the funnel lead conversion to every page on your website Why you should create a miniseries for your business Links to resources: Remodeler Marketing Blueprint Builder Funnel The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
Ep.141: The Remodeler Marketing Blueprint with Spencer Powell
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of... The post Ep.141: The Remodeler Marketing Blueprint with Spencer Powell appeared first on PowerTips Unscripted.
Most builders would get an F on our digital marketing, but it's an area that can exponentially grow your business if you develop the right strategy. I'm visiting with Spencer Powell, a digital marketing expert who specializes in builders and contractors, to share a few ideas of how to get started or get better.Spencer is the Inbound Marketing Director at Builder Funnel. Since 2010, he’s been building out a proven model and system that has helped generate thousands of leads for his clients. He specializes in helping home builders and remodelers bring their websites up to speed – not only building traffic but focusing on lead conversion and ROI.Enjoy the episode!
This week we talked with Spencer Powell of Builder Funnel about his family background in construction, how he got started on the marketing side of the business, and ultimately about leveraging the power of the internet to reliably bring in leads for business.
40. Getting Discovered on Google (feat. Spencer Powell)
We don't know many people that enjoy putting together a company website. It can be a challenge getting the team on the same page so you can create something that will actually generate sales. That's where Spencer Powell comes in. He specializes in helping Construction Companies grow their online presence so they can close more sales and build relationships with their customers. A big factor in this conversation is your SEO (Search Engine Optimization). Spencer educates us on building our SEO so that we come up in search results when people are looking for someone like us. SEO is a great thing to have a basic understanding of as a business owner, of course you don't have to be an expert, but at least having a foundation to work off of is an advantage! Related Links Builder Funnel Builder Funnel Radio Spencer on LinkedIn Thanks for listening! Please be sure to leave a rating or review and follow us on our social accounts! SUBSCRIBE! Like us on LinkedIn! Like us on Facebook! Follow us on Instagram! Eddie's LinkedIn Tyler's LinkedIn (Our day job)
Whether you are a massive contracting company with a hundred employees or are just getting off the ground, you must be able to market your services online. Tom’s guest today is Spencer Powell from Builder Funnel, a company that provides marketing services for home building, construction, and contracting businesses alike. Builder Funnel aims to clip into businesses as their primary digital marketer in order to make sure that they get found when customers are looking for the service that they provide. Be it Instagram, Facebook, or your website, your ability to market online in an effective and efficient fashion will determine the future of your business! In this episode, we talk about… A broad overview of Spencer and Builder Funnel Combining experimentation with a lot of processes and results The internet gives more power back to the small guys Creating content that helps customers make a good decision Spending an appropriate amount of time on marketing for your size How to grow your business and not waste your time through online marketing Strategies that do not change with the algorithms Every consumer wants to know about the cost Breaking down keywords and how SEO really works Big struggles and mistakes that Spencer sees with larger companies There are two kinds of people out there that you are trying to reach Guidelines for how much money to spend on your marketing Indicators that your website is moving in the right direction Links to resources: Google Facebook Check out how Spencer can boost your digital marketing: Builderfunnel.com Spencer’s Instagram: @_spencerpowell_ Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99
Ep.108: The Impact Your Production Team Has on Marketing with Spencer Powell
The Tim Faller Show
Raise your hand if you are a salesperson… Maybe a few business owners raised their hands, but most likely our production people and our Project managers, Lead carpenters, and Production managers all kept their hands down. Not so fast!In this episode, we step out of our comfort zone a little and talk about the impact that your production teams have on sales and marketing. For this discussion, we bring in an expert in the marketing world, one who has worked with hundreds of remodelers and home builders all over the country; Spencer Powell.Spencer is the President of Builder Funnel, a Colorado-based firm that focuses on providing sales and marketing services for homebuilders, remodelers & contractors. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since.Tim, Steve and Spencer talk more about:The impact production has on the Client ExperienceThe Top 3 things that will create negatives in the clients’ mindThe Top 3 things that create a positive reaction with a clientHow the production team can create vital content for the marketing effortHow owners and leaders can get buy-in from the team and show the impact they have on the business Two Production Courses Coming up in July! These sessions are bi-weekly and you can bring as many team members or managers that you need… and they are virtual so you can access them from the field. These classes will fill up fast and they are coming up in July so register soon!Production Team Training:This course has proven to be game changer for companies all over the country and will definitely raise the bar in your world. Click Here for More >>Management Training:Is your Production Manager struggling with managing a team of employees and trades? This course is designed for Production Managers and Owners , however is appropriate for anyone that is responsible for managing others in your company. Click Here for More >> The post Ep.108: The Impact Your Production Team Has on Marketing with Spencer Powell appeared first on The Tim Faller Show.
EP #01: How to Increase Contractor Leads With Historical Blog Optimization ft. Spencer Powell
Contractor Success Academy
In this academy lesson, you'll learn how to leverage your existing content to increase your incoming leads. If you do any kind of blogging or content creation for your contractor website, then you need to watch this academy lesson by Builder Funnel's Spencer Powell on how to get 2-3X more leads with a few clever content tweaks!